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Audible: The Ultimate Platform for Audiobooks and Exclusive Entertainment

Audible as a Platform for Audiobooks and Entertainment

Looking for a great way to enjoy literature? Look no further than Audible, a popular platform for audiobooks and other entertainment.

Owned by Amazon, Audible has become a name synonymous with quality content and excellent customer service. If you’re new to Audible, you might be wondering how it works, what Audible’s business model is, and what the future looks like for Audible.

Read on to find out.

Company Overview

Founded in 1995, Audible has quickly become one of the largest audiobook companies in the world. It all started when founder Don Katz was on a run and found himself listening more to spoken-word content than music.

The idea to create a company that specialized in spoken word recordings was born. In 2008, Amazon acquired Audible, making it a subsidiary of the popular online retailer.

How Audible Works

To get started with Audible, you’ll need an account. You can sign up for a free trial, which gives you one credit to use toward any audiobook in Audible’s vast library.

Once you have a membership, you can shop for audiobooks on the Audible website or app. When you find something you like, use a credit to purchase it, or buy it outright if you don’t have any credits.

All of your purchased audiobooks are stored in your Audible library, which can be accessed on any device with the Audible app installed. This cross-platform integration means you can start listening to your audiobook on one device and pick up where you left off on another.

One of the major benefits of Audible is offline access. Once you’ve downloaded your audiobook, you can listen to it anytime, anywhere, without an internet connection.

This is especially useful if you’re on a long flight or in an area with spotty internet coverage. Audible’s Business Model

Audible’s business model is a mix of direct sales/retail and subscription-based.

You can purchase any audiobook in Audible’s library at full price (usually around $20-$30), or you can buy a membership that gives you credits to use toward audiobook purchases. Memberships range in price from $7.95 per month (for one credit) to $229.50 per year (for 24 credits).

The more credits you have, the more audiobooks you can purchase. Audible also offers a la carte purchases, allowing you to purchase audiobooks without a membership.

Generally, a la carte purchases are more expensive than using a credit, but it’s a great option if you only want to purchase one audiobook.

Audible Compared to Competitors

Audible is the largest audiobook platform in the world, with a reported market share of over 80%. However, they do have competitors, including Libro.fm and Kobo.

Despite this competition, Audible remains the clear leader in terms of both market share and revenue. Audible’s Plan for the Future

Audible is continually expanding and improving.

One of their main goals is to produce more exclusive and original content. They’ve already produced some fantastic content, including podcasts and magazines, but they want to do more.

You can expect to see more audiobook productions, including exclusive content not available anywhere else.

Audible Membership and Benefits

If you’re considering joining Audible, you’ll want to know about the membership plans and benefits. There are several membership plans available, each with different benefits.

Membership Plans

Audible offers several membership plans, ranging from $7.95 per month (for one credit) to $229.50 per year (for 24 credits). The more credits you have, the more audiobooks you can purchase.

Membership plans also include access to

Audible Originals (more on that below).

Credits

Credits are the currency used to purchase audiobooks in Audible’s library. One credit is equal to one audiobook, regardless of the audiobook’s price.

Members receive credits on a monthly or annual basis, depending on their membership plan.

Free Content

Audible also offers free content, including

Audible Originals. These are exclusive audiobooks, podcasts, and other content that you can’t find anywhere else.

As a member, you have access to all of Audible’s free content.

Audible Originals

Audible Originals are exclusive audiobooks, podcasts, and other content that are only available on Audible. These include original content created by Audible, as well as content created by third-party producers.

Some notable

Audible Originals include “The Sandman,” “The Pursuit of Healthiness,” and “The Butterfly Effect.”

Membership Benefits

As an Audible member, you’ll receive discounted prices on audiobooks. You’ll also have unlimited access to

Audible Originals and other free content.

Membership benefits also include the ability to exchange audiobooks you don’t like or want to return. If you’re an avid listener, Audible is definitely worth considering.

Final Thoughts

Audible is a fantastic platform for anyone who loves audiobooks and wants to enjoy them on their terms. With a wide selection of audiobooks, original content, and membership benefits, Audible has something for everyone.

Whether you’re new to audiobooks or have been enjoying them for years, Audible is a great choice. Audible’s Exclusive Content and Partnerships

As the leading platform for audiobooks and spoken-word content, Audible is continuously seeking ways to improve its offerings.

Producing exclusive and original content is an essential part of their strategy. Audible has made significant headway in this area, securing partnerships with bestselling authors and producing original content.

In this section, we’ll take a closer look at Audible’s exclusive content and partnerships.

Michael Lewis Deal

In 2020, Audible announced that it had secured a multi-year deal with Michael Lewis to produce exclusive audiobooks. This deal was a significant coup for Audible, as Lewis is one of the most widely read and respected authors of our time.

Lewis is the author of several bestselling books, including “Moneyball,” “The Blind Side,” and “The Big Short.” One of the key components of this deal is that Audible has the exclusive right to publish Lewis’ audiobooks for the first year after publication.

Direct Approaches to Authors and Agents

Besides the Michael Lewis deal, Audible is continuously looking for new opportunities to produce excellent content. One approach that has been successful is direct outreach to authors and agents.

Audible has a team that’s dedicated to identifying new talent and approaching authors and agents about producing audiobooks. This strategy has allowed Audible to secure exclusive deals with emerging authors and established authors, like Lewis.

Benefits for Authors

Audible’s exclusive content strategy provides several benefits, both for the platform and for the authors themselves. First and foremost, it increases profit margins for authors.

Audiobooks are less expensive to produce than physical books, meaning that authors can earn a higher percentage of the royalties. Additionally, producing content through Audible allows authors to bypass traditional print publishers, which can be time-consuming and costly.

Audible’s Competition in the Audiobook Market

Audible’s Dominance in the Market

Audible is the dominant player in the audiobook market, with a reported market share of over 80%. This means that the overwhelming majority of audiobook listeners use Audible as their platform of choice.

Audible’s dominance is thanks in part to the platform’s vast selection of premium audiobooks, exclusive content, and excellent customer service.

Competitors in the Audiobook Sector

Despite Audible’s dominance, several competitors are vying for a piece of the audiobook pie. One of the biggest players in the industry is Scribd.

Scribd offers a subscription service that includes audiobooks, e-books, and other documents. Another competitor is OverDrive, which offers audiobooks through libraries.

Audiobooks.com also offers an extensive selection of audiobooks for purchase.

Increasing Competition

As the audiobook market continues to grow, new competitors are entering the space. One company that’s making a significant push is Google, which recently announced that it will be adding audiobooks to the Google Play store.

Another company that’s making a move into the audiobook market is Walmart. The retail giant is partnering with Rakuten Kobo to launch an audiobook subscription service.

Audible’s Determination to Produce Exclusive and Original Content

Amidst growing competition, Audible remains determined to produce exceptional, exclusive content. The platform has recently announced several new audiobook productions, including “The Sandman,” an adaptation of Neil Gaiman’s popular graphic novel series, and “The Ingenious Language,” a biography of mathematician Ada Lovelace.

Audible also continues to produce original podcasts and other content to attract and retain listeners.

Final Thoughts

Audible’s exclusive content strategy has been successful, thanks in part to partnerships with bestselling authors like Michael Lewis. While the audiobook market is becoming increasingly competitive, Audible’s dominance remains unchallenged.

The platform’s quality content selection and excellent customer service continue to attract and retain listeners. Overall, Audible’s future looks bright, and we can expect it to continue producing exceptional audiobooks and spoken-word content for years to come.

In summary, Audible’s exclusive content strategy has been successful, thanks in part to partnerships with bestselling authors and direct outreach to authors and agents. While the audiobook market is becoming increasingly competitive, Audible remains the dominant player with a vast selection of premium audiobooks, exclusive content, and excellent customer service.

The platform’s future looks bright, with a continued emphasis on producing exceptional audiobooks and spoken-word content, both original and exclusive. If you’re a fan of audiobooks, Audible is definitely worth considering as your go-to platform.

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