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Beyond Cameo: The Rapidly Growing Personalized Celebrity Video Market

In today’s fast-paced world, we are all looking for ways to make our lives more entertaining. Fortunately, the advent of personalized videos has made it possible for celebrities to send videos directly to their fans.

One platform that enables such a feat is Cameo. In this article, we will discuss the founding of Cameo and its features as well as its growth and success.

We will also take a peek at the platform’s main competitors,

Thrillz and


to Cameo

Cameo is an online platform that allows users to purchase personalized videos, video calls, messages and shoutouts from celebrities. It was founded in 2017 by Steven Galanis and Martin Blencowe.

Since then, the platform has become a popular tool for fans and celebrities to connect.

With over 40,000 celebrities on the platform, Cameo offers a wide range of personalization options.

Earvin “Magic” Johnson, a former NBA star, and an NFL Agent are some of the celebrities on the platform.

Cameo’s Instagram-like feed has made it easy for users to browse and purchase personalized videos from their favorite celebrities.

It allows for various filtration options, enabling users to select the type of personalized videos they want quickly.

Growth and Success of Cameo

Cameo’s popularity has grown over the years, surpassing its competitors. For instance, it has featured celebrities such as Snoop Dogg and Steve Harvey.

In 2020, the platform generated a massive $100 million in revenue, up from $30 million in 2019. This rapid growth led to a funding investment of $100 million, the largest ever in the personalized celebrity video market, by Softbank.

This growth is mainly attributed to its social media influencer-like approach and its ability to land exclusive partnership deals. Cameo has signed agreements with public figures and organizations such as the National Football League (NFL) and Business Insider.

Overview of Cameo’s Competitors

Cameo’s success has attracted new entrants into the personalized celebrity video market. Competitors such as

Thrillz and

StarSona have popped up in recent years.


Thrillz is a platform similar

to Cameo that allows fans to connect with celebrities, primarily in the UK and US. It was founded in 2020 by Anjan Luthra, a successful entrepreneur.

It has a significant advantage over Cameo in regards to charity partnerships.

Thrillz has partnered with several organizations to donate a portion of its profits to charity.

Thrillz has also introduced virtual office parties, enabling employees to share video messages from their favorite celebrities at their workplace events. This feature has received significant attention, especially during the pandemic.


StarSona offers personalized celebrity videos, primarily for its iOS and Android mobile applications. It was founded in 2019 by Peter Karpas, Randy Kessler, Matthew Martin, and Ren Menon.

It targets the global market, with 200 plus celebrities such as NBA star, Shaquille O’Neal.

StarSona acquired

myFanPark, a similar platform, in April 2021. The merger boosted the number of celebrities available on the platform and strengthened its market position.


In conclusion, the success of Cameo has made the personalized celebrity video market highly competitive. Competitors such as

Thrillz and

StarSona are proof of this trend.

The future of personalized celebrity video looks promising, with the industry projected to grow in the coming years. We hope this article serves as a helpful resource for those interested in the industry.

More Competitors of Cameo

As the market for personalized celebrity video continues to grow, there are several new players in the market, including

Charitybuzz and



Charitybuzz is a platform that specializes in luxury charity auctions. Founded in 2005 by Brad Reisner, CoppyHolzman, and Serena Chew, the platform allows individuals to bid on unique experiences curated by celebrities and icons in various industries.

One of the most exciting features of

Charitybuzz is the access to exclusive auction items that may be unattainable or impossible to find elsewhere. Examples of auction experiences include one-on-one meetings with Tim Cook, CEO of Apple, and other high-profile business leaders.

Charitybuzz has curated auctions for some of the most well-known non-profit organizations, including the Robin Hood Foundation and the Breast Cancer Research Foundation. Its unique auction items have helped raise millions of dollars for various charitable causes.


Candi is a platform that offers direct video calls with celebrities. Founded in 2020 by Keithan Hendrick and Quiante Hendrick, the platform offers a price range from $10 to $500 depending on the celebrity and video call length, with no hidden fees.

Candi is a particularly exciting option for fans who want a personalized video call experience without having to wait for the celebrity to accept their request. In addition to traditional celebrities,

Candi has also featured individuals who rose to prominence after appearing on K-pop reality shows and TV competition shows like Shark Tank.

MYA, a popular British singer, is one of the most popular celebrities on the platform.

Global Competitors of Cameo

The personalized celebrity video market goes beyond the United States and the UK. Companies like

myFanPark, based in South Africa, and

Minly, based in the Middle East and North Africa (MENA), are expanding the market globally.


myFanPark is a personalized celebrity interaction platform founded in 2019 by Joy Des Fountain and Matt Martin. The South African-based company currently has over 3,000 celebrities on its platform, offering a wide variety of services, including personalized birthday messages, video calls, and even cameo-style shout outs.

myFanPark has taken steps to expand its global market. In 2021, it entered the Indian market after inking a deal with an Indian sports marketing firm.

The company has also signed up several Bollywood stars and plans to offer services in other markets such as the United Arab Emirates and Australia.


Minly is an app similar

to Cameo, based in Dubai and operating in the MENA region. It was founded in 2019 by Kamal Nazha and Mohamed El-Shinnawy.

The platform offers personalized video shoutouts from regional stars, including actors, singers, and social media influencers and is available in both Arabic and English. In 2021,

Minly made headlines after it acquired Oulo, an AI-driven app that connects users with their favorite athletes and celebrities in real-time.

The company’s growth has been exceptional, with a 500% increase in requests for videos during the COVID-19 pandemic.


The personalized celebrity video market is booming, and the competition continues to heat up. As new players enter the market, it will be interesting to see how platforms like Cameo,

myFanPark, and

Minly respond to these new challengers.

This increased competition is excellent for consumers as they benefit from a diverse range of options and unique offerings.

Continued Analysis of Competitors

The personalized celebrity video market has seen an influx of new competitors in recent years. In this section, we’ll take a closer look at

Memmo and

Tring, two platforms that have been making waves in the industry.


Memmo is a Swedish-based platform that allows users to purchase personalized video messages from creators, including actors, athletes, and influencers. It was founded in 2019 by Gustaf Lundberg Toresson and has since seen incredible growth.

One of the most notable moments for

Memmo was when Elon Musk received a message from a Swedish politician through the platform. The moment caught the attention of news outlets worldwide and helped put

Memmo on the map.

The platform now has over 5,000 creators on its platform and offers video messages in multiple categories, including birthdays, congratulations, and greetings, among others.

Memmo has been raising significant investment rounds to support its expansion, including a $10 million funding round in 2021. The platform has also opened an office in Los Angeles, signaling its commitment to expanding into the U.S. market.


Tring is an Indian platform that offers personalized video shoutouts from over 10,000 celebrities, including Bollywood stars, cricketers, and other local celebrities. It was founded in 2020 by Akshay Saini, Rahul Saini, and Pranav Chabhadia.

Tring offers its services through a subscription model, which allows users to receive a certain number of personalized messages each month. The platform has also launched

Tring for Business, a service catered to companies looking to purchase personalized shoutouts for their employees or clients.

In addition to popular Bollywood stars,

Tring also features regional stars, giving users the opportunity to connect with local celebrities in their preferred language. The platform has raised funding rounds from notable brands, including Xiaomi and Saama Capital, which has helped fund its growth and expansion.


The entry of new competitors into the personalized celebrity video market has led to exciting developments and innovations in the industry.

Memmo and

Tring are both excellent examples of platforms that are offering unique services and experiences to users worldwide.

As competition continues to heat up, we can expect even more new entrants and developments in the market. In conclusion, the personalized celebrity video market is booming and becoming increasingly competitive.

Cameo, the industry leader, faces numerous competitors from around the globe such as

Tring and

Memmo in India and Sweden, respectively. These new entrants bring exciting and innovative features to the market, such as luxury charity auctions and direct video calls with celebrities.

As the market continues to expand and evolve, consumers can expect a diverse range of options and unique offerings from these platforms. Ultimately, this competition is driving innovation and growth within the industry, making personalized celebrity videos more accessible and entertaining than ever before.

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