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Beyond Zillow: Exploring the Top Competitors in Real Estate

Zillow: Revolutionizing the Real Estate Industry

The real estate market is one of the most attractive and lucrative industries globally. However, it has been riddled with challenges such as lack of transparency, information asymmetry, and high transaction costs.

For years, the buying and selling of homes was a complex process that required intermediaries such as brokers, agents, and lawyers. Fortunately, technological advancements have led to the rise of platforms such as Zillow that have simplified the process of buying and selling homes.

Overview of Zillow

Zillow is an online real estate platform that provides information on homes for sale and rent, mortgages, and home improvement. It was founded in 2006 by Rich Barton and Lloyd Frink, both former executives at Microsoft.

Over the years, Zillow has grown to become one of the most popular real estate platforms globally, with over 200 million unique monthly visitors.

History and Features of Zillow

Zillow’s primary objective was to democratize the real estate industry by providing consumers access to housing data, which was previously only accessible to real estate agents. The platform allows prospective buyers and renters to search for homes based on their preferences such as location, price range, and type of property.

Additionally, it provides valuable information such as the estimated value of a property and a Zestimate, which is a proprietary formula designed to estimate a home’s value based on public and user-submitted data. Some of the other features of Zillow include the ability to view photos and videos of properties, connect with real estate agents, and see historical data on rental and home prices.

Zillow also provides useful tools such as mortgage calculators that help users estimate their monthly mortgage payments and an affordability calculator that determines the maximum price one can afford based on their income and expenses.

Business Model and Performance of Zillow

Zillow generates revenue through various streams, including advertising, subscriptions, and Zillow Offers. Advertising is the primary revenue stream, and it comes from real estate agents, mortgage lenders, and home improvement companies.

Zillow provides these companies with advertising space on its platform. Subscription-based revenue comes from agents and brokers who want access to exclusive data, tools, and leads.

Zillow Offers is a relatively new service that allows sellers to sell their homes directly to Zillow without the need for brokers or agents. Zillow then resells these properties, either as rentals or after renovating them.

The service has been highly successful, with Zillow recording over $9.6 billion in home sales in 2020 alone. Zillow has also made several strategic acquisitions over the years, acquiring companies such as

Trulia, StreetEasy, and Naked Apartments.

These acquisitions have helped Zillow expand its reach and improve its service offerings.

Top Competitors of Zillow

Redfin and are the two main competitors of Zillow in the real estate industry.


Redfin is a technology-based real estate brokerage that offers listing services at a lower commission rate. The platform’s business model is based on providing more transparency in the home buying and selling process, which has gained popularity among customers.

Redfin’s website is user-friendly, and the platform incorporates data on home sales, including the price history of the property and the current market trends. is a real estate listing site that provides information on homes for sale and rent.

It was established as a joint venture between the National Association of Realtors and Move Inc. The platform offers valuable data to support decision-making in the home buying and selling process.’s website is user-friendly, and it provides maps, statistics, and community information to help users narrow down their search.


Zillow has transformed the real estate industry by providing consumers with valuable information and tools to make informed decisions. The platform has reimagined the way homes are bought and sold by providing access to data that was previously only accessible to industry insiders.

With competitors such as

Redfin and, the real estate industry has become even more competitive. However, Zillow remains a leading force in the industry, constantly evolving to meet the needs of its users.

Zillow has revolutionized the real estate industry with its technology and user-friendly interface. However, it is not the only platform providing useful data and tools for home buyers and sellers.

This article explores additional competitors of Zillow in the real estate industry.

More Competitors of Zillow is a rental site owned by CoStar Group. It offers a vast database of apartment listings across the United States, including photos, floor plans, amenities, and pricing.

The platform provides tools such as virtual tours, map search, and a self-guided tour feature to help renters find their ideal apartment. Additionally, offers features for landlords and property managers, such as online rent payments and maintenance requests.

CoStar Group, the parent company of, is a leading provider of commercial real estate information and analytics. The company has built a reputation for providing valuable data and insights for the real estate industry.


Trulia is a real estate platform also owned by Zillow Group. Launched in 2005,

Trulia focuses on providing home buyers and sellers with tools to make informed decisions on their real estate investments.

Trulia provides access to listings of homes for sale or rent, and users can filter results by location, property size, number of bedrooms and bathrooms, and price.

Trulia has gained popularity for its user-friendly website and mobile app. It provides features such as heat maps that show the most popular areas for home buyers and the most affordable neighborhoods.

The platform also offers a feature called

Trulia Estimate, which predicts the value of a home based on public data.

Real Estate Brokerage Competitors of Zillow


Compass is a real estate brokerage founded in 2012 by a team of former Google and Goldman Sachs executives. Compass refers to itself as a technology-driven real estate platform because it uses data and insights to assist agents in providing superior customer service.

The platform provides agents with data on market trends, property history, and pricing analysis. Compass also offers sophisticated software tools that enable agents to create customized marketing plans for their clients.

The company has grown rapidly since its inception and currently operates in over 30 regions across the United States. Compass has a reputation for providing agents with advanced technology and resources to meet the needs of their clients.

Keller Williams Realty

Keller Williams Realty is the largest real estate franchise globally, with over 180,000 agents operating in over 1,000 offices worldwide. The company has a unique business model that prioritizes agent success and empowerment.

It provides its agents with access to training, technology, and marketing tools to help them deliver excellent customer service.

Keller Williams Realty is known for its agent-centric culture, which has helped the company build a loyal following among its agents and clients. It operates on a commission-based model, and agents keep a significant portion of their earnings, which has helped attract top talent from across the industry.


Zillow has disrupted the real estate industry with its technology, data, and marketing tools. However, it is not the only player in the market.

Competitors such as,

Trulia, Compass, and

Keller Williams Realty offer unique features and tools to help home buyers and sellers navigate the complex real estate market. As the industry continues to evolve, we can expect more disruptions and innovations from these players and others that have not yet emerged.

Zillow is a market leader in the real estate industry, and many companies have emerged to challenge its position. These companies offer unique services that cater to the diverse needs of home buyers, sellers, renters, and agents.

This article explores additional competitors of Zillow in the real estate market.

Other Competitors of Zillow


Opendoor is an iBuyer that facilitates home purchases and sales through technology and data. The company purchases homes from homeowners directly, using an algorithm-based valuation system that generates an instant offer.

Opendoor then renovates these homes and sells them directly to buyers through its online platform. Opendoor was founded in 2014 and has since grown rapidly, operating in over 40 markets in the United States.

The company’s business model has attracted significant venture capital funding, and it has raised over $4 billion to date. Opendoor aims to simplify the home selling and buying process while providing transparency and convenience to its customers.


HomeSnap is a real estate search platform that provides access to Multiple Listing Service (MLS) data. The platform aggregates data from over 200 MLS regions across the United States and provides searchable information on homes for sale and rent.

HomeSnap also offers a unique feature called Homesnap Pro, which is a mobile app designed for real estate agents. The app provides agents with access to MLS data, a database of over 90 million homes, and tools that enable them to create customizable marketing materials.

HomeSnap was acquired by CoStar Group in 2020. CoStar Group is a leading provider of commercial real estate information and data, and the acquisition of

HomeSnap has allowed the company to expand its reach and product offerings.

Honorable Mentions: Additional Competitors of Zillow

Other Listing Sites

Curbed, HotPads, and are other popular listing sites that offer similar services to Zillow. Curbed provides local news and real estate insights in addition to its listing services.

HotPads focuses on rental properties and provides unique tools such as the ability to search for pet-friendly apartments. provides a range of features, including detailed property descriptions, virtual tours, and online rent payments.

Traditional Real Estate Brokerages

Realogy, HomeServices of America, and RE/MAX are traditional real estate brokerages that have been around for several decades. These brokerages operate on a commission-based model and provide agents with training, marketing tools, and support.

Realogy is the largest residential real estate brokerage in the United States and operates under brands such as Coldwell Banker, Sotheby’s International Realty, and Century 21. HomeServices of America is the second-largest brokerage in the country and operates under brands such as Berkshire Hathaway HomeServices and RealtySouth.

RE/MAX is the largest real estate franchise globally, with over 100,000 agents operating in over 100 countries.

iBuyer Segment

Offerpad and Knock are other companies that operate in the iBuyer segment. They use technology to provide instant offers to homeowners looking to sell their homes.

Offerpad provides a range of services, including home inspections, repairs, and title services. Knock offers a trade-in program that enables homeowners to buy a new home before selling their current one.


Zillow may be the most popular real estate platform currently, but it is not the only player in the market. Other companies such as Opendoor,

HomeSnap, Curbed, HotPads, and offer unique services that cater to the diverse needs of home buyers, sellers, renters, and agents.

Traditional real estate brokerages such as Realogy, HomeServices of America, and RE/MAX continue to offer valuable services to their agents and clients. As technology continues to shape the real estate industry, we can expect more innovative products and services from these players and other emerging companies.

In conclusion, Zillow has revolutionized the real estate industry with its user-friendly platform and valuable data and tools. However, it faces competition from various other players in the market.

Companies such as,

Trulia, and

HomeSnap offer unique features and services that cater to the needs of home buyers, sellers, and renters. Traditional real estate brokerages like Realogy, HomeServices of America, and RE/MAX continue to provide essential support to agents and clients.

Additionally, the rise of iBuyers like Opendoor and Offerpad showcases the demand for streamlined and convenient home buying and selling experiences. As the industry continues to evolve, it is crucial for consumers to explore these various platforms and services to find the best fit for their real estate needs.

Ultimately, technological advancements and competition contribute to a more transparent and efficient real estate market for everyone involved.

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