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CoinMarketCap: The Go-To Platform for Cryptocurrency Enthusiasts

CoinMarketCap Platform: Functionality and Listing Requirements

Cryptocurrencies have taken the financial world by storm, and it has become increasingly important to keep track of the value of these digital assets. Thanks to platforms like CoinMarketCap, monitoring the performance of cryptocurrencies has become more accessible than ever.

In this article, we will delve into the features that make CoinMarketCap so popular and informative for cryptocurrency enthusiasts.

Functionality and Data Points

CoinMarketCap aggregates data from various cryptocurrency exchanges around the world, providing real-time information on the price development, market capitalization, trading volume, circulating supply, and exchanges where these digital coins can be bought and sold. With over 8,000 cryptocurrencies listed, as well as indices for tracking the performance of multiple digital assets, CoinMarketCap has established itself as the go-to platform for tracking the latest market trends.

Another notable feature of the platform is its ability to track Non-Fungible Tokens (NFTs). Collectors of digital art or gaming assets can keep tabs on the value of their prized possessions, which are bought and sold on NFT marketplaces.

CoinMarketCap users can filter NFTs by their market cap, trading volume, and popularity, providing an overview of the most valuable and actively traded NFTs.

Listing Requirements and Additional Features

CoinMarketCap has strict listing requirements to ensure the integrity of the data on its platform. Cryptocurrencies must be listed on at least two different exchanges to be considered for CoinMarketCap’s listings.

Additionally, the cryptocurrencies must have a functioning website with a clear roadmap, whitepaper, and team information. In addition to the platform’s primary function of reporting cryptocurrency prices and market information, CoinMarketCap offers many other features that cater to cryptocurrency enthusiasts.

In particular, there are ICO calendars that list upcoming Initial Coin Offerings (ICOs) and educational content for those new to the world of cryptocurrencies. The website also has a Twitter-like newsfeed where users can keep up with the latest developments in the cryptocurrency market.

Moreover, CoinMarketCap offers a portfolio tracking feature that allows users to view their holdings across multiple assets and exchanges. Users can also set up a watchlist to keep track of the price evolution of specific cryptocurrencies that they are interested in.

CoinMarketCap Company History

CoinMarketCap was founded in 2013 by Brandon Chez, who saw a need for a centralized platform to monitor the performance of cryptocurrencies. The platform started with tracking only seven cryptocurrencies, but today, it has grown to track over 8,000 digital assets.

In the early years, the platform had to contend with challenges such as the lack of transparency of Bitcoin exchanges and the infamous collapse of Mt. Gox in 2014. But through it all, CoinMarketCap has remained committed to providing accurate and reliable information on the performance of cryptocurrencies.

In a landmark deal, CoinMarketCap was acquired by Binance in 2020 for an undisclosed sum. The acquisition caused significant industry scrutiny, and many analysts questioned the independence of CoinMarketCap under Binance’s ownership.

To address these concerns, CoinMarketCap joined the Data Accountability & Transparency Alliance (DATA), a blockchain industry-focused initiative focused on maintaining transparency. Since the acquisition, CoinMarketCap has undergone significant changes, such as partnering with Yahoo Finance to integrate crypto data on their platform.

The website has also been updated, providing a more user-friendly interface for monitoring cryptocurrency prices and market trends. Additionally, the investment firm Hashtag Capital has invested in CoinMarketCap, further cementing the platform’s status as a reputable source for cryptocurrency information.

In conclusion, CoinMarketCap has evolved into an essential tool for cryptocurrency investors and enthusiasts. Its features ranging from tracking NFTs to offering portfolio and watchlist tracking have made it one of the most informative and user-friendly cryptocurrency resources available.

Furthermore, thanks to its commitment to transparency and accuracy, CoinMarketCap has become an invaluable reference for crypto data, making it an exciting avenue for investors looking to capitalize on the rising popularity of cryptocurrencies. Revenue Streams:

Subscription Fees, Job Listing Fees, Referral Fees, and


In addition to being an informative cryptocurrency resource, CoinMarketCap also generates revenue from multiple streams.

In this article, we will explore the various revenue-generating mechanisms that CoinMarketCap employs to maintain its status as one of the leading cryptocurrency platforms.

Subscription Fees

One of CoinMarketCap’s primary revenue streams is its professional API, which provides access to more in-depth and sophisticated data for developers seeking to integrate cryptocurrency data into their products, services, and investment strategies. The API enables automatic trading, portfolio tracking, market research, and much more, providing valuable information that traders and investors need to stay ahead in the ever-changing market.

The professional API has monthly and annual plans that cater to different needs, each with numerous call allowances and flexible billing options. All professional API plans come with free Basic plan access to ensure that users can build with ease.

The Enterprise plan offers more flexible and negotiable features, including on-site training, custom data delivery, and priority support, among others.

Job Listing Fees and Referral Fees

CoinMarketCap’s blockchain and crypto job board is another way the platform earns revenue. Here, employers pay to post job listings on the website, and the job board also offers a partner comparison tool for job seekers searching for the right employer.

Advertisements of featured job opportunities are strategically placed in front of job seekers to ensure maximum exposure to potential employers. CoinMarketCap also offers an affiliate commission to users who refer their friends, family, and colleagues to the platform.

By sharing their personalized referral link, users earn a commission percentage on all subscriptions made through their links. This way, CoinMarketCap incentivizes its community to promote the platform, which leads to more subscription sign-ups and revenue generation.


CoinMarketCap has an extensive advertising network that includes banner ads on their website, weekly podcasts, and YouTube videos aimed at providing an informative platform for crypto enthusiasts while ensuring that the platform generates revenue. These ads range from sponsored content to paid partnerships both in the short and long term.

For example, users can place banner ads across CoinMarketCap’s website, which receives millions of monthly visitors. Additionally, the weekly podcasts offer an excellent opportunity for brands to sponsor and feature their products or services in discussions led by industry experts, ensuring that the brand reaches a targeted audience in a collaborative and informative environment.


As mentioned earlier, Binance acquired CoinMarketCap in 2020 in a deal worth approximately $400 million. The acquisition received mixed reactions from the digital currency community, with some speculating that CoinMarketCap’s independence would be undermined.

However, CoinMarketCap retained its independence and continued to operate as a separate entity under Binance’s ownership, allowing it to maintain its unbiased reporting of cryptocurrency data.

Co-founder and Investment

Brandon Chez, the founder of CoinMarketCap, bootstrapped the website in 2013 with no outside investment until the acquisition by Binance. This allowed him to maintain complete ownership and control of the platform, enabling CoinMarketCap to grow as an independent entity in a competitive market.

Following the acquisition, Chez reportedly received a payout of $300 million, cementing his success as an entrepreneur in the cryptocurrency space. In conclusion, CoinMarketCap’s multiple revenue streams, including subscription fees, job listing fees, referral fees, and advertising, have enabled the platform to operate independently and expand its offerings to a growing audience of cryptocurrency enthusiasts and investors.

This, coupled with past successes, including maintaining transparency and accuracy, underscore the platform’s reputation and credibility, making it a valuable resource in the continuously growing cryptocurrency landscape. CoinMarketCap is a popular platform for tracking cryptocurrencies that has evolved into an essential tool for investors and enthusiasts alike.

Its many features function to provide accurate and reliable data on cryptocurrencies, including price development, market cap, trading volume, and more. The platform generates revenue through subscription fees, job listing fees, referral fees, and advertising.

The company also has a storied history, with founder Brandon Chez bootstrapping the venture, leading to its acquisition by Binance for $400 million. Despite the acquisition, CoinMarketCap continues to function independently.

Overall, the cryptocurrency market is a dynamic and fast-paced environment, and CoinMarketCap provides crucial data that helps investors stay ahead of the curve.

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