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Flink: The 10-Minute Grocery Delivery Platform Taking Europe By Storm

In the era of on-demand services where everything is accessible with just a few clicks on our devices, it’s no surprise that the same goes for groceries. The traditional grocery shopping experience sometimes requires bouts of traffic jams, long lines and limited product offerings, but on-demand online delivery platforms, like Flink, aims to change this.

So, in this article, well take a closer look at Flink and its operations, particularly in Toulouse, France.

Overview of Flink

Flink prides itself on being the 10-minute delivery platform and that observation isn’t that far from the truth. Flink is an online delivery platform for groceries that operate in multiple cities across Europe.

The company primarily operates in urban areas, focusing on serving customers who require groceries promptly delivered to their homes. Flink recognizes that convenience, speed, and variety are vital to their customers’ satisfaction, hence why they make it their mission to deliver within 10 minutes or less, regardless of the order size.

How Flink Works

Delivery Process

To achieve their goal of 10-minute deliveries, Flink has dedicated teams of staff spread across multiple warehouses in each city they operate. This enables Flink to have a substantial inventory of products in every location and provide speedier delivery.

Additionally, Flink also employs full-time drivers, who are familiar with their respective cities, to ensure that deliveries are made promptly.

When customers order groceries from Flink, the products are picked from the nearest warehouse to the customer’s location, packed and then handed over to a driver waiting nearby.

The driver then rushes to the customer’s location and delivers the groceries straight to their doorstep within ten minutes or less. Flink’s delivery process is not only fast and efficient, but it also ensures quality and freshness of the products delivered.

Product Categories and Payment Options

The Flink platform offers customers an easy-to-use interface that allows them to browse through a broad range of product categories. Customers can access all product categories, such as fresh produce, home essentials, packaged foods, pet products, and more, with just a few clicks.

The company’s motto is to provide every product a traditional grocery store would have, making Flink a one-stop-shop for all grocery needs.

As for payment options, Flink offers flexible payment options, including credit card, Apple Pay, and PayPal, among others.

Customers can also choose their preferred form of delivery, either instant or scheduled up to one week in advance.


In conclusion, we can see that Flink is an innovative on-demand delivery platform that offers groceries delivered within ten minutes. The company operates in multiple cities across Europe, focusing on urban areas and providing customers with convenience, speed, and variety.

The delivery process is streamlined, and products are picked from the nearest warehouse to the customer’s location to ensure speed and fresh quality. Flink’s broad product categories and flexible payment options offer customers an exceptional experience that creates long-term loyalty.

Flink Company History

Flink was founded in 2020 by Oliver Merkel, Christoph Cordes, and Julian Dames, three German entrepreneurs with extensive backgrounds in the food and technology industries. Prior to Flink, the trio had worked together at Bain and subsequently at food delivery companies Foodora, Foodpanda and Delivery Hero.

They are also known for co-founding home24, one of the largest online furniture retailers in Europe.

Seed Round and Launch

Flink’s seed round, led by venture capital firm Target Global, raised $52m for the startup. The funding was used to launch Flink’s first delivery service Pickery in Hamburg, Germany, in December 2020.

Two directors of technology and experience from Foodora also joined Flink as co-founders.

Expansion and Funding

Following the successful launch in Hamburg, Flink made the decision to expand their services to other European cities. The Netherlands and France were the first countries to receive Flink’s 10-minute delivery services outside of Germany.

To support the expansion, Flink raised an additional $240m in funding in May 2021, bringing the company’s valuation to a whopping $2.1 billion. Flink’s rapid expansion has not come without its challenges, as they were met with intense competition from other startups also vying for a share of the ultra-fast grocery delivery market.

Flink’s biggest competitor has been Gorillas, another on-demand grocery delivery platform operating in the same European markets as Flink.

Unicorn Status and Partnership with REWE

In June 2021, Flink achieved unicorn status after raising an additional $240m in funding at a valuation of $2.1 billion. The funding round was led by DoorDash, a US-based food delivery company, and was joined by existing investors Target Global, Coatue, and Inspire Ventures.

In July 2021, Flink announced a partnership with German grocery store chain REWE, which would allow Flink to expand its catalogue of available products to include items from REWE’s stores. This partnership not only expands Flink’s product offering but also helps REWE compete with other grocery delivery startups.

How Flink Makes Money

Flink generates revenue through multiple channels. The primary source of revenue comes from grocery sales.

The company optimizes their warehouse operations to offer competitive prices and favorable conditions for bulk purchases, allowing them to sell products at a fair price. Flink also charges delivery fees, which are determined by the distance between the warehouse and the customer’s location.

To ensure profitability, Flink has set a minimum order amount that customers must meet to have access to delivery services. This approach helps to prevent Flink from losing money when delivering small orders.

Another significant revenue stream is payment processing fees. Flink accepts various payment forms, including credit card payments that come with a processing fee.

While this fee is not significant, it becomes a source of revenue for Flink when added up across all transactions. Lastly, Flink leverages customer data to provide tailored product recommendations, upselling customers to purchase additional products.

This feature not only enhances the customer’s shopping experience, but it also increases the average order value and subsequently Flink’s revenue. In conclusion, Flink, a relatively young on-demand grocery delivery startup, has made significant strides in Europe’s urban markets, achieving unicorn status within a year of launching.

The company generates revenue through multiple channels, primarily grocery sales, delivery fees, payment processing fees, and upselling. While Flink faces intense competition, its innovative approach and collaborations with established grocery store chains may give them the competitive edge they need to thrive in an increasingly crowded market.

Flink Funding, Revenue &


Funding and Investors

Flink, the on-demand grocery delivery platform, has quickly grown its operations since its inception in 2020. The company has received numerous financing rounds of funding and has attracted prominent names in venture capital.

In their pre-launch round, the company raised 52 million led by leading venture capital firms, including Target Global, TriplePoint Capital, Northzone, and Mubadala Capital. Shortly after their expansion in June 2021, Flink raised additional financing of $240 million in their latest funding round.

DoorDash, The Baupost Group, and existing investors, Target Global, Coatue, and Inspire Ventures led this funding round. The company has also drawn interest from SoftBank, the prominent investor in start-ups, as they have reportedly initiated discussions regarding a potential investment.

SoftBank’s involvement would significantly boost Flink’s financial profile and credibility in the start-up ecosystem.


As of their latest fundraise, Flink has been valued at $2.85 billion, a staggering six times its valuation in just a few short months. The funding provides Flink with a significant investment into its highly sophisticated logistics and technology infrastructure that supports the company’s rapid growth.

Flink has stated the funds will be allocated towards technology advancements, including improving their data analytics and supply chain infrastructure, upgrading mobile applications, expanding their product offerings and capabilities, and accelerating their international expansion plans.

Revenue Disclosure

Flink, like most privately-held companies, has not publicly disclosed its revenue figures. Without access to financial statements or public records, the only insights available are those revealed by the company or its counterparts.

However, future funding announcements and a potential IPO could reveal more information about their financial performance, growth prospects, and overall financial position. Flink’s innovative platform and fast-growing reputation in the grocery delivery market have placed the company well to establish a dominant position in its markets.

The company’s leadership team, funding backing and growing customer base portend well for its future profits and market leadership. With their plans of expansion into more cities, there’s high anticipation on the level of revenue growth and income generation the company can achieve.

In conclusion, Flink’s sustained growth, rising valuation, and notable investors highlight its potential to continue to revolutionize the grocery industry. The company’s innovative business model, technology infrastructure, and logistics operations provide the basis for continuing growth and market leadership.

As the retail landscape continues to evolve rapidly, companies that can seize the opportunities will have a significant advantage. In summary, Flink is a fast-growing on-demand grocery delivery platform that offers its customers the convenience of receiving their groceries within ten minutes or less.

The company operates across multiple cities in Europe, and it has achieved unicorn status in just over a year of launching. Flink generates revenue from multiple channels, including grocery sales, delivery fees, payment processing fees and tailored product recommendations.

Flink’s rapid success, valuation, and investors highlight its potential to change the grocery industry and pave the way for further innovation. The potential for future funding rounds or an initial public offering may provide more insights into Flink’s financial performance, growth prospects, and overall financial position.

Overall, Flink’s model and impact on the grocery industry are worth following.

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