Success Crafted

From Burbn to Billion: The Rise of Instagram with Meta’s Support

Instagram and Meta: A Brief History

If you’re someone who spends a lot of time on social media, you’re probably familiar with Instagrama photo-sharing app that has become one of the most popular social media platforms in the world. But how did Instagram come to be and what role has Meta played in its growth and success?

The Beginning: Burbn and the Idea of Instagram

Instagram began as an app called Burbnan idea that was born out of a desire to create a “check-in” app that would allow people to share their location with friends.

Kevin Systrom and

Mike Krieger, two software engineers and entrepreneurs, came up with the idea for Burbn while they were still in school.

But after seeing how much users loved the app’s photo-sharing feature, they decided to pivot and turn Burbn into something new.

Early Development of Instagram

To make their new idea a reality, Systrom and Krieger brought on a team of engineers, marketers, and customer support staff. They worked tirelessly to develop and refine the app, constantly making changes based on user feedback.

In less than two years, Instagram had over 30 million registered users and had become one of the most popular social media platforms in the world. Instagram’s Popularity and Acquisition by Meta

It wasn’t long before Instagram caught the attention of Facebook, which purchased the company in 2012 for a staggering 1 billion dollars.

Despite the acquisition, Instagram was allowed to continue operating independently, which allowed Systrom and Krieger to maintain control over the app they had worked so hard to create. Meta’s Influence on Instagram

When Facebook became Meta in 2021, the company acquired even more resources which allowed them to help grow and develop Instagram even more.

With more resources and a larger platform, Instagram was able to increase its user base even more, making it one of the top social media platforms in the world. One of the ways that Meta has influenced Instagram is through cross-promotion.

Instagram has been used to promote other Meta services, such as Facebook and WhatsApp, and vice versa. Algorithm changes and other updates have also been made to improve the user experience and increase engagement on the platform.

Monetization has also been a big part of Meta’s influence on Instagram. With more resources, the company was able to offer more advertising options and create new ways to generate revenue on the platform.

These changes have helped Instagram become a major revenue stream for Meta as a whole, which has been an important factor in the company’s success.

Major Shareholders of Meta

The success of Meta has been mirrored by the success of its major shareholders. Vanguard Group, Fidelity Management & Research Company, BlackRock Inc., SSgA Funds Management Inc., and

Geode Capital Management LLC are all major shareholders in the company, with each holding a significant stake in its success.

In conclusion, Instagram is one of the most popular social media platforms in the world, thanks to the hard work of its founders and the support of Meta. The app’s popularity and success continue to grow, with more and more users joining the platform every day.

With the continued support of Meta and its major shareholders, Instagram is poised to remain one of the dominant forces in social media for years to come. Brief History of Instagram’s Co-founders

Kevin Systrom and

Mike Krieger are the co-founders of Instagram, the popular photo-sharing app that has taken the world by storm. Both software engineers and entrepreneurs, Systrom and Krieger have a rich history in engineering and tech startups that has helped them establish Instagram as a top social media platform.

Kevin Systrom

Born in 1983 in Holliston, Massachusetts, Systrom attended Stanford University where he studied management science and engineering. After earning his degree, he went on to work for various tech companies such as Google before co-founding Instagram in 2010.

Systrom served as the CEO of Instagram until 2018 when he resigned from his position. During his time at Instagram, Systrom oversaw the company’s growth from a small start-up to one of the most popular social media platforms in the world.

His leadership and technical expertise helped Instagram become a key player in the social media industry. Since leaving Instagram, Systrom has worked on other tech projects such as, a website that tracks the spread of COVID-19 in the United States.

Mike Krieger

Mike Krieger was born in Sao Paulo, Brazil, in 1986. He attended Stanford University, majoring in symbolic systems, before joining Systrom to co-found Instagram.

Before joining the Instagram team, Krieger worked on a number of tech projects, including as a software engineer at Meebo, a messaging platform that was acquired by Google. Krieger’s expertise in software engineering was a crucial factor in the development of Instagram.

He played a key role in the company’s early development and worked to refine the app’s user interface and overall user experience. He also helped to build and manage the engineering team at Instagram, which was instrumental in the app’s success.

Meta’s Influence on Instagram

When Facebook became Meta in 2021, the company’s acquisition of Instagram became even more significant. Meta’s access to additional resources, research and marketing expertise as well as its larger user base has had a profound impact on Instagram’s development.

Access to Larger Resources

One of the biggest benefits of being part of Meta is the increased access to financial resources. With the support of Meta, Instagram has been able to invest heavily in research and development, including improving its technology, developing new features, and improving user engagement.


Meta has also allowed Instagram to cross-promote with other social media platforms, such as Facebook, which has significantly increased Instagram’s user base. By integrating Facebook’s massive user base with Instagram, Meta has helped Instagram reach more users and expand its reach across the globe.

Algorithm Changes

Meta has also influenced Instagram’s algorithm, as seen in major updates during the past year that prioritize content that is more popular or relevant to users. The updates have been made to increase user engagement and improve the experience on the platform.

The increased emphasis on video content is an example of a change that has been influenced by Facebook’s algorithm.


With the support of Meta, Instagram has been able to introduce new monetization options for social media influencers and businesses, such as shoppable posts, sponsored posts, and business adverts. These new advertising options have helped businesses and influencers increase their visibility on the platform and turn their Instagram presence into a profitable revenue stream.

In conclusion, Instagram’s growth and success have been influenced by the vision and expertise of its founders, as well as the support of Meta. Systrom and Krieger’s technical expertise and entrepreneurial spirit have been instrumental in the development of the platform, while Meta’s access to resources and technology has allowed Instagram to remain competitive in a rapidly changing social media landscape.

Major Shareholders of Meta

Meta, formerly known as Facebook, is one of the largest technology companies in the world with a market cap of over $1 trillion. The company’s success can be attributed in part to its powerful financial backing, which comes from a number of major shareholders.

These shareholders include investment advisors, financial services companies, and investment management firms that collectively manage trillions of dollars in assets. Vanguard Group, Inc.

One of the largest investment companies in the world, the Vanguard Group is known for its low-cost mutual funds and exchange-traded funds (ETFs). With over $7 trillion in assets under management, the Vanguard Group is a major shareholder of Meta.

As an investment advisor for millions of clients around the world, the Vanguard Group has significant influence when it comes to making investment decisions that can affect the performance of Meta’s stock. Fidelity Management & Research Company (FMR Co.)

Fidelity Management & Research Company is a financial services company that offers a range of investment options to its clients.

FMR Co. manages a portfolio of over $11 trillion in assets, making it one of the largest asset managers in the world. As a major shareholder of Meta, FMR Co. has a significant stake in the company’s performance and its ability to continue to grow and innovate.

BlackRock, Inc. BlackRock is an investment company and asset manager that manages over $9 trillion in assets.

The company’s expertise in investment management and asset allocation has made it a sought-after shareholder for companies like Meta. BlackRock’s investment decisions can significantly impact the performance of the companies it invests in, which makes it an important player in the tech industry.

SSgA Funds Management, Inc. A subsidiary of State Street Global Advisors, SSgA Funds Management is an investment management company that manages over $3 trillion in assets.

As a shareholder of Meta, SSgA Funds Management has a vested interest in the company’s success and the ability to influence decision-making through voting rights on key issues.

Geode Capital Management LLC

Geode Capital Management is another investment management company that is a significant shareholder of Meta, holding over $55 billion in assets under management. As an active shareholder, Geode Capital Management has the power to influence the direction of Meta’s future and ensure that the company continues to grow and thrive.

In conclusion, Meta’s success as a technology company is due in part to the support of major shareholders like the Vanguard Group, Fidelity Management & Research Company, BlackRock, SSgA Funds Management, and Geode Capital Management. With their vast expertise and portfolios, these investment management companies and asset managers play an important role in the direction and growth of companies like Meta, making key investments and shaping the future of the tech industry as a whole.

In conclusion, the history of Instagram and the influence of Meta have played a pivotal role in shaping the social media landscape. Instagram’s co-founders,

Kevin Systrom and

Mike Krieger, brought their technical expertise and entrepreneurial spirit to create a platform that revolutionized photo-sharing.

With Meta’s acquisition, Instagram gained access to larger resources, cross-promotion opportunities, algorithm changes, and enhanced monetization options. Additionally, the major shareholders of Meta, including Vanguard Group, Fidelity Management & Research Company, BlackRock Inc., SSgA Funds Management Inc., and

Geode Capital Management LLC, have contributed to the company’s growth and success.

The importance of these factors cannot be understated as the tech industry continues to evolve. The journey of Instagram and its impact on social media serve as reminders of the transformative power of innovative ideas and strategic partnerships.

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