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From Home Listings to Mortgage Services: Exploring Zillow’s Real Estate Empire

Zillow: An Overview of Their Services, Business Segments, and Revenue Sources

Zillow has been around since 2006 and has now become a household name for anyone interested in buying, selling or renting a home. Whether you’re a homebuyer or a real estate agent, Zillow has multiple services in place to help you find what you’re looking for.

In this article, we’ll take a closer look at Zillow’s services, business segments, and revenue sources. So, let’s dive in!

Zillow Services for Home Buyers and Sellers

Zillow is known for its vast database of homes that are up for sale or rent. Homebuyers can either browse through the available listings or use filters and specifications to find houses that match their criteria.

Zillow also provides home estimates, which uses Zillow’s proprietary ‘Zestimate’ algorithm to give homeowners an idea of their home’s market value. This feature is free for homeowners and is a quick way to check their home’s value without consulting a real estate agent.

Moreover, Zillow offers multiple tools for home sellers, including ‘My Zillow,’ which allows homeowners to manage their home’s listing and keep track of potential buyers. Additionally, Zillow has a feature called ‘Premier Agent’, which can help homeowners connect with local realtors and get their properties listed on Zillow.

Zillow’s Advertising Tools and Marketplace for Real Estate Professionals

On the business side of things, Zillow offers various advertising tools and a marketplace for real estate professionals. Real estate agents can purchase ‘Premier Agent’ advertising, which places their listings in front of millions of buyers and can generate leads for them.

Zillow’s ‘Premier Lender’ also offers real estate agents the ability to recommend mortgage lenders to their clients, creating more opportunities for them to earn revenue. On the other hand, Zillow’s ‘Zillow Offers’ allows sellers to sell their homes quickly (usually within days) without the need for a traditional sale.

This feature can be utilized by homeowners who want to sell their homes quickly for a variety of reasons. Zillow will purchase the home, make repairs, and resell it for a profit.

Zillow’s Revenue Sources

Zillow generates revenue from various sources. Zillow Offers is one of their newer services that is growing in revenue, generating around $250 million in Q4 of 2020.

The service is expected to grow and become a considerable driver of Zillow’s revenue in the future.

Zillow’s main revenue source is their Advertising and Marketing business, which includes Premier Agent, Local Advertising, and Rentals.

Premier Agent generates leads for real estate agents, and there are over 100,000 active agents utilizing the service. Local Advertising and Rentals generate revenue for Zillow by partnering with real estate professionals and property owners to feature their business or rental property listings on their platform.

Zillow also earns revenue through mortgage lending, particularly from their acquisitions of Mortgage Lenders of America and Mortech. Zillow’s Business Segments

Zillow has three primary business segments: Homes, Internet, Media, and Technology (IMT), and Mortgages.

The Homes segment is where Zillow Offers falls, allowing homeowners to sell their homes quickly. The IMT segment includes the advertising and marketing business, as well as other software and technology solutions developed in-house by Zillow.

The Mortgages segment offers mortgage lending and refinancing services.


In conclusion, Zillow’s services, business segments, and revenue sources have made it one of the most ubiquitous companies in real estate. Whether you’re a homebuyer or an industry professional, the services offered by Zillow are extensive, and the company continues to innovate and grow.

With Zillow Offers, the company is expanding their revenue streams even further, and they are poised to continue being a significant player in the real estate market. Zillow: Its History, Growth, and Services

Zillow is a leading online real estate marketplace used by homebuyers, sellers, and real estate professionals alike.

It has revolutionized the real estate industry by providing a platform that simplifies the real estate process. In this article, we’ll take a closer look at Zillow’s history, growth, and services.

Zillow’s History and Founders

Zillow was founded in 2006 by Rich Barton and Lloyd Frink, who were also co-founders of Expedia. The idea behind Zillow was to be a one-stop-shop for homebuyers, sellers, and renters to help them navigate the real estate market.

The company launched with the Zillow Zestimate, which calculates a home’s value based on publicly available information like recent sales and home characteristics. Growth, IPO, and Acquisitions

Since its launch, Zillow has rapidly grown, expanding into various real estate segments and acquiring different companies.

In 2011, Zillow launched ‘Zillow Mortgage Marketplace,’ which provided an online tool for individuals to receive multiple mortgage offers from different lenders. The next year, Zillow went public with an IPO that raised $70 million.

Zillow has also acquired other significant companies in the real estate industry, such as Trulia, StreetEasy, and HotPads, making them an even more dominant player in the industry. Zillow’s acquisitions have allowed them to expand into multiple markets, strengthen their advertising and marketing offerings, and improve their technology and data capabilities.

Zillow’s Services for Home Buyers

Zillow offers a range of services for homebuyers. The most well-known service is Zillow Offers, which allows homeowners to sell their homes directly to Zillow, without going through the traditional process of listing a home for sale.

Zillow Offers provides a streamlined process, where sellers can get an offer within days without worrying about things like home staging or repairs. Zillow also offers different options for homebuyers to work with real estate agents, such as Premier Agents.

They partner with local agents and provide them with leads generated by their platform. Additionally, Zillow provides tools to help homebuyers find an agent, and they offer Zillow’s 3D Home app, which allows buyers to tour homes virtually.

Zillow’s Services for Home Sellers

Zillow also offers several services for homeowners who want to sell their homes. The most popular service is ‘listing on Zillow.’ It enables homeowners to list their properties for sale, connect with potential buyers, and manage all their information in one place.

Homeowners can also work with real estate agents via “Premier Agents” who partner with Zillow. Premier Agents provide customized marketing recommendations, pricing strategy advice, and services that help sellers get the most value for their homes.

They can also help sellers to connect with potential buyers by advertising their properties on the Zillow platform. Selling homes to Zillow, via Zillow Offers, is another service Zillow offers to sellers.

Homeowners who sell their home directly to Zillow don’t need to worry about the hassle of listing their home, marketing it, or making repairs. Zillow handles all the heavy lifting for them.


Zillow has come a long way since its launch in 2006, and it’s evident that there’s still more room to grow. Today, Zillow is a top-choice for anyone looking to buy or sell a home, and their innovative approach to real estate has helped them become a household name.

They are continuously developing their platform, expanding their reach, and making the process of buying and selling a home more straightforward and streamlined. Overall, Zillow’s unique services and offerings make it a powerful tool for anyone interested in the real estate market.

Zillow: Rentals Services, Mortgage Services, Acquisitions, and Legal Battles

Zillow is one of the most prominent real estate marketplaces on the internet, providing users with services for buying, selling, renting, and investing in property. In this article, we’ll take a closer look at Zillow’s rentals and mortgages services, their acquisitions and expansion, and the legal battles they have faced throughout their years in the industry.

Zillow’s Rentals Services and Features

Zillow Rentals is a feature that helps renters find their ideal home by providing the most comprehensive listing of rentals across the country. The company’s database includes millions of rental properties, and the search feature provides advanced filters to help renters find precisely what they’re looking for, including the number of bedrooms and bathrooms.

Other features of the Zillow Rentals services include the Rent Zestimate, which estimates the rental value of a property. Users can also set up alerts to receive notifications when a new rental property becomes available that meets their criteria.

The Zillow Rentals platform enables renters to connect with landlords, property managers, and other tenants. Zillow’s Mortgage Services and Partnerships

Zillow Offers a wide range of mortgage services, including a mortgage calculator, mortgage quotes, and an online application for mortgages.

The company has a partnership with over 30 mortgage lenders, providing homebuyers with quotes on different types of mortgages. Zillow’s online application process simplifies the application process, and homebuyers can take advantage of a paperless process by submitting documents online.

Zillow’s partnership with Mortgage Lenders of America, an online lender owned by Zillow, has dramatically improved the company’s mortgage lending capabilities. Mortgage Lenders of America provides homebuyers with access to a variety of mortgage products, including fixed, adjustable, and FHA loans, as well as cash-out refinancing.

Zillow’s Acquisitions and Portfolio Expansion

Zillow has made several acquisitions over the years, expanding its services beyond just real estate listings. The 2015 acquisition of Trulia for $3.5 billion paved the way for the creation of the Zillow Group, which includes Trulia, StreetEasy, and HotPads.

These acquisitions played a significant role in Zillow’s expansion into different markets, forming the basis for their own property management and lending businesses. Zillow also acquired ShowingTime, a real estate tech company that simplifies the showing scheduling process for buyers, sellers, and agents.

ShowingTime streamlines real estate agents’ work by automating the scheduling and confirming of appointments and automating communications between listing agents and buyer agents. Zillow’s Legal Battles and Industry Competition

Like any established technology company, Zillow has faced its fair share of lawsuits.

Notably, it was sued by Move, Inc., the operator of, in 2014, for alleged data theft and trade secret misappropriation. The lawsuit was settled in 2016 for $130 million.

Despite these legal challenges, Zillow has endeavored to keep up with the ever-changing real estate landscape, investing heavily in artificial intelligence to create more personalized, predictive, and transparent real estate services. Other industry competitors, such as Redfin, have made huge strides in taking on the behemoth that is Zillow by providing similar services and cutting into the company’s market share.


Zillow’s growth and success have been driven by its innovation and expansion of services beyond just real estate listings. By providing a one-stop-shop for everything related to real estate, Zillow has become a formidable player in the industry.

Despite legal challenges and increasing competition, Zillow has continued to innovate and expand its offerings, providing users with a comprehensive range of services to help make their real estate journeys as seamless and transparent as possible. Zillow: Revenue Breakdown, Funding, Valuation, and Revenue Growth

Zillow, one of the largest online real estate marketplaces, has transformed the way people buy, sell, and rent properties.

In this article, we will delve into the revenue breakdown of Zillow’s business segments, explore its funding, valuation, and examine the company’s revenue growth over the years. Zillow’s Revenue Breakdown by Segment

Zillow’s revenue comes from three primary business segments: Homes, Internet, Media, and Technology (IMT), and Mortgages.

As of the fourth quarter of 2020, the Homes segment accounted for the largest share of Zillow’s revenue, bringing in $304.4 million. This segment encompasses Zillow Offers, where homeowners can sell their properties directly to Zillow, and Zillow-owned homes that are renovated and resold.

The IMT segment, which includes advertising and marketing services, accounted for $419.6 million in revenue during the same period. This segment offers Premier Agent advertising, where real estate professionals can generate leads and connect with potential clients.

Additionally, Zillow’s Rentals and New Construction marketplaces contribute to the revenue of the IMT segment. Mortgages, the third segment, focuses on the lending and refinancing services offered through Zillow.

This segment generated $57.9 million in revenue during Q4 2020. Through Mortgage Lenders of America, Zillow expands its reach in the mortgage industry, providing borrowers with a seamless online mortgage application process.

Zillow’s Funding, Valuation, and Revenue Growth

Zillow has seen significant funding from various investors over the years. Its initial funding in 2006 came from Benchmark Capital and Technology Crossover Ventures, providing the company with a solid foundation to grow.

As of 2021, Zillow’s market capitalization stands at approximately $33 billion, reflecting the confidence of investors in its potential. Over the years, Zillow has experienced substantial revenue growth.

In 2015, Zillow’s revenue was $654.7 million, growing to $3.34 billion by 2020. This growth can be attributed to the expansion of Zillow’s services, the acquisition of other companies in the real estate industry, and the success of Zillow Offers.

Zillow’s revenue growth is also driven by its ability to capitalize on the trends and technological advancements in the real estate market. With consumers increasingly relying on online platforms for their home-buying and selling needs, Zillow’s user-friendly interface, extensive listings, and innovative features have positioned the company as a market leader.

Zillow’s revenue growth has not been without challenges. The COVID-19 pandemic had a significant impact on the real estate industry, causing a temporary slowdown in buying and selling activities.

However, Zillow quickly adapted its business strategies to meet the changing needs of consumers, helping drive the recovery in the real estate market and contributing to its revenue growth in subsequent quarters.


Zillow’s revenue breakdown across its various business segments reflects the company’s diversification and success in different areas of the real estate industry. With Zillow Offers revolutionizing the home selling process, the company’s continued investments in advertising and marketing services, and their expansion into the mortgage market, Zillow has solidified its position as a leader in the online real estate marketplace.

The funding and valuation of Zillow demonstrate the confidence investors have in the company’s future potential. With its focus on revenue growth and innovative solutions for homebuyers, sellers, and real estate professionals, Zillow is well-positioned to continue its growth trajectory in the coming years.

Zillow has revolutionized the real estate industry, providing a comprehensive platform for buying, selling, and renting properties. The article covered several key aspects of Zillow’s services and growth, including their offerings for home buyers and sellers, rentals, mortgages, and their revenue breakdown by segment.

We also explored Zillow’s acquisitions, legal battles, and their impressive revenue growth over the years. As Zillow continues to innovate and expand its services, it remains a dominant player in the real estate market.

Its user-friendly interface, wide range of features, and ability to adapt to industry trends have made it an invaluable resource for individuals navigating the real estate journey.

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