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Get Behind the Wheel of Turo: The Peer-to-Peer Car-Sharing Platform

Introduction to Turo

Are you in need of a vehicle but don’t want to go through the hassle of renting from a traditional rental company? Or maybe you’re considering renting out your own vehicle for some extra cash?

Enter Turo, the peer-to-peer car-sharing network that allows users to borrow a vehicle or rent out their own. In this article, we will delve into the basics of Turo, including its history, business model, and revenue streams.

By the end of this article, you’ll have a better understanding of how Turo operates and how it can potentially benefit you. What is Turo?

Turo is a peer-to-peer car-sharing network that allows users to borrow a vehicle or rent out their own. Established in 2010 under the name RelayRides, Turo was founded by Shelby Clark while he was living in Boston.

The company started with a business model that allowed vehicle owners to rent out their vehicles to people who needed them. The company provides insurance for the rental, and renters have access to a wide variety of vehicles.

The company quickly saw success, and by 2013, Turo had expanded to over 300 cities across the United States. However, the company faced some legal challenges in 2013 that forced it to suspend operations in New York.

The company has since undergone a restructuring process, and in 2015, Turo announced that it would no longer operate in New York. Turo’s Business Model

Operating as an Online Marketplace

One of Turo’s unique aspects is its business model, which operates as an online marketplace. As mentioned earlier, Turo allows vehicle owners to rent out their cars to people who need them.

Vehicle owners can list their cars on the Turo website, and renters can browse a vast selection of vehicles and rent the one that best fits their needs. Turo makes money by charging a booking fee for each rental.

The booking fee includes the cost of insurance, which provides protection for both the vehicle owner and the renter. Turo also generates revenue by charging a take rate, which is a percentage of the rental fee that goes towards the company.

Generating Revenue through Fees

In addition to the booking fee, Turo generates revenue through its take rate. The take rate is a percentage of the rental fee that Turo charges the vehicle owner.

This percentage varies based on the level of service that the vehicle owner chooses. For example, if a vehicle owner chooses to enlist Turo’s Premium service, the company will charge a higher take rate.

However, the Premium service provides additional benefits to the vehicle owner, such as increased insurance coverage and greater visibility on the Turo website.


Turo is a unique company that provides a valuable service to both vehicle owners and renters. The company operates as an online marketplace, allowing vehicle owners to rent out their cars to people who need them.

Turo generates revenue through fees, including booking fees and take rates. Whether you’re someone who needs a vehicle or a vehicle owner looking to make some extra cash, Turo is definitely worth considering.

With its user-friendly platform and excellent customer service, Turo is an excellent company that is sure to continue growing and expanding in the coming years. Turo Funding, Revenue & Valuation

Turo, the car-sharing platform, has been in the market for over a decade, and it has made quite a name for itself.

This is evidenced by the amount of funding it has secured over the years and its impressive financials.

Funding History

Turo has gone through several rounds of funding, allowing it to expand its operations across the United States and beyond. One of the most notable rounds of funding took place in 2018 when Turo raised $250 million from IAC.

This brought Turo’s total funding to over $450 million, making it one of the most well-funded car-sharing platforms in the world. Other notable investors in Turo include August Capital, Canaan Partners, and Trinity Ventures.

These investors helped fund some of Turo’s early rounds, which enabled the company to establish itself in the crowded market.

Revenue and Valuation

As of 2021, Turo’s revenue has continued to grow year over year. In 2019, the company reported $250 million in net revenue, a significant increase from the previous year’s $154 million.

However, even with this growth, Turo still reported a net loss of $92 million in 2019, highlighting the competitive nature of the industry. In 2020, Turo reported a decline in revenue due to the COVID-19 pandemic, resulting in a $56 million loss.

However, with vaccination efforts ramping up, Turo is well-positioned to regain its footing in the market. In terms of Turo’s valuation, the company was valued at $1 billion after its 2018 funding round.

With continued growth and expansion, Turo will likely see its valuation increase in the coming years.

Ownership and Shareholders

Turo’s ownership is split among several major and personal shareholders, each of whom has a significant stake in the company.

Major Shareholders

Barry Diller’s IAC, a media and internet company, is one of Turo’s major stakeholders, owning a significant percentage of the company. IAC’s investment in Turo was part of its broader strategy to expand its presence in the sharing economy.

August Capital, a venture capital firm based in Silicon Valley, is also a major shareholder in Turo. August Capital led one of Turo’s early rounds of funding, demonstrating its confidence in the company’s potential.

Personal Shareholders

Andre Haddad, Turo’s CEO, is among the company’s personal shareholders, owning a significant stake in the firm. As the face of Turo, Haddad has been instrumental in the growth and success of the company.

Other personal shareholders in Turo include early investors and employees. These individuals had the foresight to invest in Turo in its early stages and have since seen the company grow into a billion-dollar enterprise.


Turo’s funding history, revenue, and valuation, as well as its ownership and shareholders, paint a picture of a company with significant potential. The continued growth of the sharing economy and Turo’s innovative business model suggest that Turo has a bright future ahead.

If Turo can continue to secure funding, grow its revenue, and maintain a strong presence in the market, it will likely remain a leader in the car-sharing space for years to come. In conclusion, Turo’s success as a peer-to-peer car-sharing network is evident in its funding history, financials, and ownership.

Through several rounds of funding, Turo has secured over $450 million, making it one of the most well-funded car-sharing platforms. Turo’s revenue has continued to grow year over year, with the company reporting $250 million in net revenue in 2019.

The company is valued at $1 billion, and its major and personal shareholders have a significant stake in the firm. It is clear that Turo is well-positioned to continue to grow despite the challenges of the car-sharing industry.

As the sharing economy continues to grow, Turo has established itself as a significant player, and with continued investment and strategic leadership, it is expected to remain a leader in the industry.

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