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Getir: The 10-Minute On-Demand Delivery Service Taking the World by Storm

Getir: The Rapidly Growing On-Demand Delivery Service Taking the World by Storm

In todays fast-paced world, people are seeking easier and faster ways to live their lives, especially when it comes to running errands. This is where Getir comes in, the on-demand delivery service that promises to deliver groceries and essentials to your doorstep in just 10 minutes.

Founded in Turkey by Nazm Salur, his son Mert Salur, and other partners including Arkady Volozh of Yandex, Getir quickly became the country’s leading on-demand delivery service. Its success can be attributed to its unique business model, expansion strategy, and the promise of fast, efficient, and reliable service.

Let’s take a closer look at the Getir business model and how it has contributed to its extraordinary growth over the years. Getir’s Business Model and Promise

Getir’s business model is centered around the concept of dark stores, which are small warehouses that cater to local customers in a specific area.

These stores are strategically located in urban areas, allowing the delivery riders or couriers to reach the customers quickly and efficiently. The company’s promise is to fulfill orders within 10 minutes or less, which is achieved by having the dark stores stocked with popular groceries and essentials that are in high demand in that particular area.

Moreover, Getir’s app is user-friendly, allowing customers to purchase the items they need with just a few clicks.

Getir’s success is largely based on its business model, which has been well received by its customers.

By offering a service that is convenient, fast, and reliable, people are more attracted to this on-demand delivery service compared to other traditional grocery stores or shopping options.

Founding and Business Growth

Getir’s founding members, Nazm Salur and Mert Salur, previously owned an online grocery store called B.Fresh. However, they soon found that delivering groceries to customers was a bigger market than selling groceries.

They saw an opportunity to make a difference in the field of on-demand delivery, which led to the creation of Getir. Getir’s success can also be attributed to its profitability, which was achieved within a year of its founding.

It also attracted institutional funding, with venture investors such as Sequoia Capital investing in it.

Expansion and Business Model

Getir has been expanding rapidly, not just in Turkey, but in other neighboring countries as well. Currently, it is operating in over 20 cities across Turkey, and has recently launched in London, United Kingdom.

In addition to that, it has also signed deals with local warehouse owners and associations, enabling it to expand its presence in a cost-efficient manner. Furthermore, Getir’s lightweight business model has been a key factor in its expansion.

Unlike its competitors, it does not require a large supply chain, warehouse, or a fleet of delivery trucks. Instead, it aims to cater to the local demand by using a network of delivery riders or couriers who are hired on a part-time basis.

Comparing Getir to Its Competitors

While Getir is the leading on-demand delivery service in Turkey, it faces competition from other players in different countries. Here are some of its competitors:

Gopuff

Founded in the United States,

Gopuff is a rapid grocery delivery service that operates from warehouses across the country. It recently acquired a membership platform called “Fam” and has raised over $3.4 billion in investments for a valuation of $15 billion.

It employs over 5,000 people.

Gorillas

Gorillas, another European-based company, operates by leasing small local warehouses to cater to its customers. It has raised over $1.3 billion in investment and has a valuation of $3 billion.

It employs around 3,000 people.

Flink

Flink is another Berlin-based startup that focuses on deliveries from local warehouses. It has raised over $1.1 billion in investment and has a valuation of $2.85 billion.

It has established a strategic partnership with German grocery chain Rewe and currently operates 140 delivery hubs, employing over 2,000 people.

Amazon Fresh

Amazon Fresh is a grocery delivery service that operates in more than 2,000 cities. It was established following its acquisition of Whole Foods Market in 2017, and it also operates Amazon Go stores.

Uber Eats

Uber Eats is a meal and grocery delivery service that has partnered with Albertsons and other retailers to provide on-demand delivery of groceries and essentials. In 2021, it generated revenue of $8.3 billion with over 600,000 partner restaurants.

Tesco

Tesco is the leading grocery chain in the UK with over 4,000 stores. It operates the Whoosh delivery service and offers a Clubcard Plus membership.

It also has a partnership with

Gorillas.

Glovo

Glovo is a meal delivery service that operates in Spain and Portugal. It is known for its dark stores and has recently acquired Lola Market, Mercado, and Zakaz.ua.

It has raised over $1.2 billion in funding, employs around 70,000 couriers, and has 15 million active customers.

Bolt

Bolt is a ride-hailing and delivery platform that operates in more than 300 cities. It operates

Bolt Market, which offers over 2,000 products.

It has raised over $2 billion in funding and has established its brand recognition.

Conclusion

In summary, Getir’s success can be attributed to its unique business model that promises quick delivery of groceries and essentials within 10 minutes. It has achieved profitability within its first year of operation and has attracted institutional funding from venture investors.

Unlike its competitors, Getir uses a lightweight business model, whereby it partners with local warehouse owners instead of building large facilities. However, Getir faces competition from other players such as

Gopuff,

Gorillas,

Flink,

Amazon Fresh,

Uber Eats,

Tesco,

Glovo, and

Bolt.

By understanding the Getir business model and comparing it with its competitors, potential investors can make an informed decision about whether to invest in this on-demand delivery service. Getir, an on-demand delivery service that promises to deliver groceries and essentials to your doorstep in just 10 minutes, is a rapidly growing startup that has taken the world by storm.

Its unique business model, with its small dark stores, allows for quick delivery that has attracted venture capitalists and other investors. Getir’s successful expansion strategy is another reason for its soaring success.

Despite competition from players such as

Gopuff,

Gorillas,

Flink,

Amazon Fresh,

Uber Eats,

Tesco,

Glovo, and

Bolt, Getir has stood out and established itself as one of the most popular on-demand delivery services in Turkey and beyond. Overall, Getir provides a convenient, fast, and reliable service that has truly disrupted the conventional grocery shopping experience.

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