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Glovo: The Online Courier Platform that Delivers Everything You Need

Glovo The Online Courier Platform That Delivers Everything You Need

With the growth of online delivery services, people have become used to getting what they want without leaving home. This has led to the emergence of several online courier platforms, each offering unique services.

One such platform is Glovo. In this article, we will explore Glovo, its services, partner relationships, fulfillment centers, and courier requirements.

Overview of Glovo

Glovo is a courier platform that connects consumers with businesses providing food, groceries, and other essential items. It was launched in Spain in 2015, and since then, has expanded its operations to over 26 countries worldwide.

Glovo’s mission is to revolutionize the instant delivery of goods by offering a fast and convenient courier service. It enables its users to access their favorite products from their preferred stores, all in one platform.

Glovo is unique compared to other courier services as it provides customers with a one-stop-shop for food, groceries, pharmacy items, and alcohol deliveries. Glovo’s Services

Product Categories

Glovo offers an extensive list of products that range from food and groceries to alcohol and pharmacy items. Its easy-to-use app allows users to access different stores, all in one platform.

It’s never been easier to find what you need, and with just a few taps on your phone, you can get the items you need delivered right to your doorstep.


Glovo has partnered with several businesses to ensure its services are fast and reliable. Its partnerships with popular fast-food chains include McDonald’s, Papa Johns, and KFC.

Additionally, Glovo has partnered with major supermarket chains like Carrefour to provide grocery delivery.

Fulfillment Centers

Glovo operates two types of fulfilment centers; Cookrooms and Darkrooms. Cookrooms are physical locations where food is prepared and then delivered to customers.

Darkrooms are warehouses that are used to store products, including groceries, pharmacy items, and alcoholic beverages. These two fulfillment centers are used to ensure quick and reliable deliveries to customers.

Courier Requirements

Glovo’s couriers are independent contractors who need to meet certain requirements to qualify for the job. These include having a vehicle, a mobile phone, and being of legal age.

Couriers must also meet other requirements based on the country of operation.


Glovo is an online courier platform that offers unique services to its users. It enables users to access several stores in one platform, making it easy for them to find what they need.

Its partnerships with prominent businesses have made it possible for customers to access fast food, groceries, and pharmacy items. By fulfilling orders through fulfillment centers, Glovo ensures its customers receive their orders quickly and efficiently.

If you’re looking for a reliable and fast courier service, Glovo is worth trying. Glovo’s Business Model

Glovo is an online courier platform that operates on a business model that connects consumers with independent couriers, allowing them to get fast and convenient deliveries of food, groceries, and other items.

This model has allowed Glovo to generate revenue in various ways while providing its users with high-quality services. In this article, we will explore Glovo’s revenue streams, customer loyalty programs, and expansion strategy.

Revenue Streams

Glovo generates revenue through several streams, including order commissions, delivery fees, subscriptions, and Q-Commerce. Order commissions refer to the percentage that Glovo charges its partner merchants for every order made through the platform.

Delivery fees are charged to customers to cover the costs of delivery. Subscription-based models like the monthly membership program allow customers to get free deliveries for a fixed fee.

This fee can increase depending on the premium features accessible to the customers. Q-Commerce is a revenue stream that Glovo has started to experiment with in some markets.

This model allows customers to purchase items directly from Glovo-owned virtual stores. These stores are designed to be highly efficient and streamlined, allowing customers to receive their items quickly.

After the successful launch of this model in Spain, Glovo started expanding it to other countries.

Customer Loyalty Program

Glovo has a monthly membership program called Glovo Prime, which rewards loyal customers with exclusive benefits. These benefits include free deliveries for orders above a certain value, discounts, and exclusive offers.

This program aims to incentivize customers to use Glovo regularly while building loyalty and increasing the frequency of orders.

Company History

Glovo was founded in 2015 by two young entrepreneurs, Oscar Pierre and Sacha Michaud, who were both just 22 at that time. Their vision was to create a service that would make life more convenient for people by delivering groceries, food, and other household items.

The co-founders had come up with the idea while studying at the IESE Business School in Barcelona, Spain. After launching the service in 2015, Glovo initially experienced significant growth purely through word-of-mouth and organic referrals.

This organic growth allowed it to test its service in various markets before scaling up on a larger level. In 2016, Glovo started its first funding round, a seed round that raised $2 million led by SeedRocket.

Since then, Glovo has gone through two additional funding rounds, the Series B and Series C, raising $30 million and $134 million, respectively. These funding rounds helped the company expand into more markets and increase its service offerings.

Expansion Strategy

Glovo’s success is largely due to its expansion strategy, which is focused on building local operations teams that understand the unique demands of each market. By having strong local teams, Glovo can tailor its services to the needs of each market and increase efficiency.

Glovo is currently a de-facto market leader in several countries, including Spain, Italy, and Portugal, with plans to expand further into new markets.


Glovo is a well-established online courier platform that delivers a wide range of products quickly and efficiently. Its business model has allowed it to generate revenue from various sources while providing high-quality service to customers.

Its customer loyalty program, Glovo Prime, has incentivized customers to use the platform regularly, building strong relations and trust. Through its focused expansion strategy, Glovo has become a leader in several markets, with plans for further expansion in the future.

Glovo has enjoyed significant growth and popularity since its launch in 2015. However, its success has not been without challenges.

In this article, we will explore some of the challenges that Glovo has faced, including market competition, growing pains, and safety concerns.

Market Competition

As with any successful business model, Glovo has attracted competition from other companies looking to enter the market. These competitors include established players like Uber and Airbnb, who have started to offer similar services to their existing customer base.

UberEats, for example, directly competes with Glovo in the food delivery space, while Airbnb is experimenting with delivery services as an addition to their core model. This increased competition has put pressure on Glovo to continue innovating and improving its services to remain competitive.

However, Glovo has an advantage over some of its newer competitors, as it has established partnerships with popular fast-food chains and supermarkets, building on this pool of clients that cannot be developed quickly.

Growing Pains

As a fast-growing company, Glovo has experienced its share of growing pains. One significant challenge that the company has faced is the need to shut down its operations in some markets due to regulatory issues.

In 2020, the company had to shut down its operations in Turkey following a court order that suspended its services.Similar events have also happened in countries like Egypt, where regulatory pressures forced a shutdown. Another challenge facing Glovo is public backlash.

In some markets, the rapid growth of Glovo and other delivery services have resulted in increased congestion and delivery traffic in urban areas. In response to these concerns, some cities like Barcelona have implemented regulations to restrict courier vehicles from entering specific areas of the city during peak hours.

Safety Concerns

Safety is one of the most important concerns for any delivery service, including Glovo. Despite its strict screening and training criteria, Glovo couriers are still involved in accidents due to vehicle malfunction or traffic accidents.

While accidents are not unique to Glovo, this challenge has been highlighted in recent years, following increased protests by couriers demanding better working conditions, regulation, and an end to the exploitation of independent contracting. Furthermore, there have also been protests by other stakeholders in the industry, including taxi drivers, who view Glovos services as a threat to their livelihoods.

This has led to some cities imposing further restrictions on Glovo’s operations in an attempt to address these concerns.


Glovo’s success has made it a target for competition while also attracting several challenges related to regulatory and social concerns. To remain competitive in the market, Glovo must continue innovating its services while dealing with regulatory pressures and responding to public concerns.

Safety represents a significant challenge for Glovo, but the company has taken steps to address these concerns by implementing rider safety features, and is committed to ensuring that its couriers, while independent contractors, are provided with fair working conditions. While challenges will undoubtedly continue to come up, Glovo’s success means it is well-placed to continue to meet these challenges.

Glovo is an online courier platform that operates on a business model that connects consumers with independent couriers. It offers a range of products like food, groceries, and pharmacy items and generates revenue through several streams that include order commissions, delivery fees, subscriptions, and Q-Commerce.

Despite its success, the company has faced challenges, including market competition, growing pains, and safety concerns. While these challenges are significant, Glovo is well-positioned to continue growing and developing, driven by its commitment to offering fast and efficient deliveries and providing couriers with fair working conditions.

Glovo’s story highlights the importance of innovation, customer loyalty, local-market awareness, and responsiveness to consumer needs in determining success in the competitive world of e-commerce.

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