Success Crafted

Indeed: The Ultimate Job Search Engine Revolutionizing the Industry

Indeed – Simplifying The Job Searching Process

Searching for jobs can be a daunting and tedious task. Before the existence of work-related search engines like Indeed, job seekers had to visit several job boards and newspapers to find job listings that suit their requirements.

Despite this arduous process, there was no guarantee that job seekers would find their desired jobs. However, the emergence of Indeed has brought a new dimension to job search by aggregating job listings from multiple sources, thereby simplifying the job search process.

In this article, we will examine what Indeed is, how it works, and its impact on the job market.

Overview of Indeed

Indeed is a job search engine that simplifies the job search process for job seekers worldwide. Founded in November 2004 by Paul Forster and Rony Kahan, Indeed has grown exponentially, making it the most visited job site in the United States.

With over 60 countries and 28 languages, Indeed has become a global leader in the job search industry. Most work-related search engines charge a fee for job postings, but Indeed is free for job seekers.

Instead, Indeed’s business model is based on pay-per-click advertising, subscription fees, banner ads, and hiring events for employers.

Business Model of Indeed

Indeed’s business model is based on revenue streams from job boards and company websites that use the platform to advertise job vacancies. Employers can create an account on the platform by providing their company information, and then set up a job post or recruiting event.

The job posts can be sponsored, and employers can increase visibility by using targeted advertising options, such as proximity targeting. Employers can also pay for banner ads to increase brand awareness among job seekers.

Additionally, Indeed offers ATS (Applicant Tracking System) services to employers for managing the hiring process.

How Indeed Works

Indeed aggregates job listings from multiple sources, such as company websites, job boards, recruiting agencies, and newspapers, worldwide. Before being posted on Indeed, these job listings are vetted for legitimacy to ensure that job seekers only see authentic job vacancies.

They are then cataloged and made available to job seekers based on location, skills, job title, or company name. These listings are grouped into categories of jobs that match the job seeker’s preferences.

Categories of Jobs on Indeed

Indeed offers various job categories that job seekers can choose from, including software engineering, marketing, accounting, customer service, and much more. When job seekers visit Indeed, they can search for any job they desire by specifying the job type and location.

For example, if a job seeker searches for “software engineer,” they are presented with a list of job vacancies that match the keyword and their specified location. Indeed provides options to refine the search by specifying the job level, salary expectations, job schedule, and other preferences.

Aggregation of Job Listings

Indeed’s job search engine aggregates job listings worldwide, making it the most visited job site in the United States, according to comScore. Indeed’s aggregation process prevents job seekers from visiting multiple job websites, which saves time and reduces the rejection rate.

Job listings sourced from multiple sources are compiled and listed on Indeed’s platform. Job seekers can then easily access them in one place and set up job alerts based on their preferences, such as salary, location, and job category.

Global Presence of Indeed

Indeed has a global presence with over 60 countries and has become the most visited job site in the US, commanding 16% of all job listing website visits, according to Alexa rankings. It attracts over 330 million visitors every month, and its popularity continues to grow rapidly.

Indeed’s global presence has created opportunities for job seekers worldwide as they can search for any job across multiple countries, which was not possible before its emergence.

Simplicity of Indeed

Indeed operates with a user-friendly interface similar to the Google search model. Job seekers do not require any prior training to use the platform.

Indeed’s interface is intuitive, and job seekers can easily navigate the platform and find their desired job vacancies within a few minutes. The platform also offers added functionality, such as resume optimization, interview tips, and salary comparisons.

Job seekers can customize their profiles on Indeed to showcase their relevant qualifications and experiences to potential employers, making it easier to match with job listings on Indeed.


Indeed’s emergence has revolutionized the job search industry by aggregating job listings from different sources and simplifying the job search process. Job seekers can easily track down their desired job opportunities using the platform, and employers can access a large pool of qualified candidates for their job vacancies.

Indeed has grown into a global leader in the job search market, helping thousands of job seekers worldwide to find their dream jobs. Whether you are a job seeker or an employer, Indeed is the way to go.

Short History of Indeed – Revolutionizing the Job Search Industry

Indeed, the world’s most popular job board, has a humble beginning. It was founded in November 2004 by Paul Forster, a former McKinsey consultant, and Rony Kahan, a Polish entrepreneur, who saw a gap in the job-search market.

Their idea was to create a job board catering to finance professionals, which brought all job postings into one place. Initially called “,” the site gained traction quickly with its pay-per-click model of job advertising.

Success of Indeed

Indeed’s founders realized that job boards were often cluttered with irrelevant job listings, which made it tough for job seekers to find the job they were looking for. They set out to make the platform’s user interface as simple as possible.

Soon, the site gained immense popularity, and Indeed became the most visited job board in the US, with over 170 million page views per month. The site was also proven profitable and had a successful $5 million funding round, which allowed it to invest in growth.

Recruit Holdings, a Japanese conglomerate, recognized Indeed’s growth potential and bought the company in 2012. Since then, the platform has expanded globally, employing over 10,000 people in 20 offices.

In 2019, the platform reached over 250 million unique monthly visitors globally, according to SimilarWeb. This achievement owes to Indeed’s commitment to simplify the job search process for job seekers worldwide.

How Indeed Makes Money

Indeed’s revenue model is based on several principles, which include sponsored posts,

Indeed Resume, targeted ads,

Seen by Indeed, and

Indeed Hiring Events. Here is a closer look at each of these revenue streams:

Sponsored Posts

Sponsored job postings make up Indeed’s primary source of revenue. Employers can post job openings on Indeed’s platform, and they can choose to sponsor the job listing to increase its visibility.

Employers bidding on keywords or search queries that job seekers are likely to use when searching for jobs only pay when job seekers click on the sponsored post. Sponsored posts are 3.5 times more likely to result in a hire.

The cost of sponsoring a job listing varies, starting at $5 a day and is subject to bidding. Many employers put upward limits on the cost per click to ensure that they do not spend beyond their budgets.

Indeed Resume

The platform allows job seekers to upload their resumes to Indeed’s database so that employers can find them. Job seekers can access

Indeed Resume for a fee every month, enabling them to submit job applications to their desired companies.

Over 150 million resumes have been uploaded to the site over the years, making Indeed one of the largest resume databases globally. Additionally,

Indeed Resume boasts a 55% response rate, making it an efficient way for employers to reach out to job seekers.

Targeted Ads

Employers can purchase advertising snippets that are placed in various spots on Indeed’s platform. The selection of the ads is guided by specific parameters for targeting candidates, such as a location, job position, or experience.

Employers get metrics on the performance of their ad snippets and can make changes at any time. There is no disclosed pricing for targeted ads.

Seen by Indeed

Seen by Indeed is a matching platform that charges a subscription fee to job seekers. Job seekers can upload their resumes and highlight their interests, skills, and career aspirations.

Seen’s FastMatch technology identifies suitable jobs based on a profile match, and 50% of candidate screens are handled automatically. The pricing for

Seen by Indeed is undisclosed.

Indeed Hiring Events

Companies can use

Indeed Hiring Events to virtually interview and screen candidates who want to work for them. Employers prefer hiring events because they provide an initial screening process for qualified candidates.

Candidates can interact with hiring managers virtually from the comfort of their own homes. Indeed does not disclose its pricing for hiring events, but according to Indeed’s site, over 30,000 hiring events have been held in 3,500 US cities, with 4 million RSVPs and over 10,000 hires.


Indeed’s platform is simple, efficient, and effective, providing both job seekers and employers with value, which is what makes the platform successful. Indeed’s founders set out to create a job board that simplified the job search process, and indeed, they were successful.

Over the years, Indeed has continued to evolve, adapt and grow to become today’s most popular job board. With over 250 million unique monthly visitors globally, the platform continues to revolutionize the job search industry.

Funding, Valuation &

Revenue of Indeed – A Success Story

Indeed’s journey to becoming the world’s most popular job search engine was supported by significant funding, followed by a highly successful acquisition and impressive revenue figures. In this section, we will delve into the funding history of Indeed, its acquisition and valuation, as well as its revenue streams.

Funding of Indeed

In its early stages, Indeed secured a $5 million Series A round of funding, led by Union Square Ventures, the New York Times, and Allen & Company LLC. This initial investment enabled Indeed to lay a strong foundation for its growth and expansion in the competitive job search market.

The funding allowed the platform to build a robust infrastructure and establish itself as a reliable source for job seekers and employers. Acquisition & Valuation of Indeed

The success and potential of Indeed caught the attention of Recruit Holdings, a Japanese conglomerate specializing in HR and staffing services.

In 2012, Recruit Holdings acquired Indeed, recognizing its significant impact on the job search market. Although the financial details of the acquisition were not publicly disclosed, it has been reported that Indeed was valued at an impressive $1 billion at the time of the acquisition.

This acquisition solidified Indeed’s position as a key player in the industry and opened up new avenues for growth and investment.

Revenue of Indeed

Indeed’s revenue figures were shared as part of Recruit Holdings’ revenue announcements. In 2018, Indeed contributed to Recruit Co.’s HR Technology business segment, which reported total revenues of US$2.97 billion for the year.

Within this segment, Indeed generated annual revenues of US$2.75 billion, showcasing its substantial contribution to Recruit Holdings’ overall success. These figures highlight the significant growth and profitability of Indeed as it continues to dominate the job search market.

Indeed’s revenue comes from multiple streams, with sponsored job postings being a primary source. Employers pay to sponsor their job listings, bidding on keywords or search queries that job seekers are likely to use when searching for jobs.

With sponsored posts being 3.5 times more likely to result in a hire, employers find value in investing in sponsored listings on Indeed. The cost of sponsoring a job listing starts at $5 per day, providing an affordable and effective solution for companies of all sizes.

In addition to sponsored job postings, Indeed generates revenue through other services. Advertisers can purchase targeted ads that are strategically placed throughout the platform, allowing employers to reach their ideal candidates.

Indeed also offers subscription-based services such as

Indeed Resume, which grants employers access to its extensive database of over 150 million resumes. With a 55% response rate, employers find value in using

Indeed Resume to connect with potential hires.


Seen by Indeed, a matching platform that connects job seekers and employers based on their profiles, charges a subscription fee to job seekers. This service highlights job seekers’ skills, interests, and career aspirations and utilizes Seen’s FastMatch technology to automate the candidate screening process, making it more efficient for employers and job seekers alike.

Indeed’s commitment to innovation and providing value to job seekers and employers has propelled its revenue growth and cemented its position as the leading job search engine. The platform’s expansion into global markets, its user-friendly interface, and its extensive range of services have all played a significant role in driving its revenue growth.


Indeed’s success story is not only evident in its status as the world’s most popular job search engine but also in its funding history, valuation, and revenue figures. With significant initial funding, Indeed has grown and evolved over time, becoming an attractive acquisition for Recruit Holdings.

Its impressive billion-dollar valuation at the time of acquisition highlights the platform’s potential and value within the market. Indeed’s revenue streams, predominantly generated from sponsored job postings, targeted ads,

Indeed Resume,

Seen by Indeed, and hiring events, have contributed greatly to its profitability.

The platform’s commitment to simplifying the job search process and providing valuable services to both job seekers and employers has created a sustainable and successful business model. As Indeed continues to innovate and adapt to the ever-changing job market, its revenue figures are expected to grow.

Through increased partnerships and further expansion into new markets, Indeed is well-positioned to maintain its dominance in the job search industry, connecting talented job seekers with the right employers, and further solidifying its reputation as a leader in the space. In conclusion, Indeed has revolutionized the job search industry with its work-related search engine, simplifying the process for job seekers worldwide.

Its business model, based on pay-per-click advertising, subscription fees, and targeted advertising, has made it a profitable platform. The platform’s global presence, user-friendly interface, and categories of jobs have attracted millions of visitors each month.

Through various revenue streams such as sponsored posts,

Indeed Resume, targeted ads,

Seen by Indeed, and hiring events, Indeed has solidified its position as the most popular job search engine. The success of Indeed highlights the importance of simplifying and streamlining the job search process, benefitting both job seekers and employers.

With its continued growth and innovation, Indeed remains at the forefront of connecting job seekers with their dream jobs, making it an indispensable tool for the modern workforce.

Popular Posts