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Inside IKEA’s Mission and Vision: Creating a Better Everyday Life

IKEA’s Mission and Vision Statements: A Guide to Understanding the Global Retail Giant

In the world of retail, IKEA is a force to be reckoned with. Founded in 1943, this Swedish-based company has grown to become the world’s largest furniture retailer, with over 433 stores in 52 countries.

Known for its stylish yet affordable furniture, unique store layout, and Swedish meatballs, IKEA has quickly become a household name. But what exactly is IKEA’s mission and vision?

In this article, we’ll explore the company’s mission and vision statements, and what they mean for the company and its customers. IKEA’s Mission Statement

IKEA’s mission statement is “to create a better everyday life for the many people.” But what does that mean?

Let’s break it down into three subtopics.

Wide Range of Products

One of the main ways IKEA aims to create a better everyday life for its customers is by providing a wide range of products. From appliances and kitchenware to furniture and bathroom products, IKEA has everything you need to furnish and decorate your home.

But it’s not just about having a lot of products it’s about having the right products. IKEA is known for its well-designed products that are both functional and stylish.

And with solutions for storage, light fixtures, rugs, wallpaper, stationery items, accessories, and upholstery fabrics, IKEA truly has something for everyone.


Another key aspect of IKEA’s mission is sustainability. This means not only creating well-designed products that last, but also implementing circular business practices meaning reducing waste by recycling and reusing materials whenever possible.

IKEA has also invested in carbon capture projects and strives to maintain fair labor standards and responsible sourcing. By using sustainable practices, IKEA aims to reduce its impact on the environment and ensure that its products are produced ethically.


Perhaps what IKEA is most well-known for is its affordability. By using economies of scale, IKEA is able to offer low prices that are competitive with other retailers.

In addition, IKEA has made shopping even more cost-effective with the use of augmented reality. Customers can now use their smartphones to “place” furniture in their homes before buying, saving time and money.

By offering affordable products, IKEA makes it possible for more people to create a better everyday life in their homes. IKEA’s Vision Statement

IKEA’s vision statement is “to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” That’s a mouthful! Let’s break it down into three subtopics.

Make the World Better

Like its mission statement, IKEA’s vision statement is focused on making the world a better place. By offering quality products and excellent customer service, IKEA aims to help customers create lifestyles that are convenient and sustainable.

Using resources effectively is also a priority, as the company understands its role in reducing waste and conserving natural resources.

Extend the Business

Another aspect of IKEA’s vision is extending the business. This means using technology and digital marketing to reach more customers, expanding into international markets, and offering new product lines each year.

E-commerce has also been a major focus for IKEA in recent years, allowing customers to shop online and have items delivered directly to their homes.

Serve More People

Finally, IKEA’s vision is centered around serving more people. This means providing global access to its products and expanding its family of companies.

IKEA has already made significant progress in this area, with stores in over 50 countries and a variety of subsidiary companies. Additionally, the company is committed to sustainability planning, making sure that its growth is sustainable and responsible.


In conclusion, IKEA’s mission and vision statements provide a clear direction for the company’s future. By offering a wide range of well-designed products at affordable prices, using sustainable practices, and expanding its reach, IKEA aims to create a better everyday life for as many people as possible.

For customers, this means stylish and functional furniture that is accessible and sustainable. And for the company, this means continued growth and success in the competitive world of retail.

IKEA’s Core Values: Creating a Better Everyday Life

Beyond its mission and vision statements, IKEA has a set of core values that guide its actions and decisions. These values reflect the company’s commitment to creating a better everyday life not just for its customers, but for its employees, stakeholders, and the environment.

In this article, we’ll explore each of IKEA’s eight core values in detail.


At IKEA, togetherness means collaboration and creating value for all stakeholders. Whether it’s working together with suppliers to ensure the sustainable sourcing of materials or empowering employees to take ownership of their work, togetherness is crucial to the success of the company.

IKEA believes that by working together, it can achieve more than it could ever achieve alone.

Caring for People and the Planet

One of IKEA’s core values is caring for people and the planet. This means using sustainably sourced and manufactured products, minimizing the company’s environmental impact, and investing in communities.

For example, IKEA has implemented programs to reduce waste, promote energy efficiency, and provide support to communities in need. IKEA believes that by taking care of the environment and the people who inhabit it, it can create a better everyday life for all.


Another core value at IKEA is cost-consciousness. This value emphasizes the efficient use of resources, keeping costs low, and providing affordable products to customers.

By maximizing efficiency and minimizing waste, IKEA is able to offer prices that are competitive with other retailers. Additionally, the company is committed to investing in new technologies that can help it achieve even greater cost savings in the future.


IKEA’s commitment to simplicity is reflected in its focus on providing efficient solutions to customers. Whether it’s their flat-pack furniture or their instruction manuals, IKEA designs its products with simplicity in mind.

This value also extends to the company’s operations, including its supply chain and manufacturing processes. By simplifying these processes, IKEA is able to increase efficiency and reduce costs.

Renewing and Improving

Renewing and improving is another core value at IKEA. This means pursuing continuous improvement initiatives, investing in innovation, and always striving to do better.

Whether it’s developing new products or finding more sustainable materials, IKEA believes in constantly renewing and improving in order to create a better everyday life for its customers and the world around them.

Being Different with Meaning

IKEA believes in being different with meaning. This value emphasizes driving positive change, particularly around issues like climate change, waste reduction, and pollution.

IKEA has invested in sustainability projects around the world, including wind and solar energy initiatives, and has set goals to become a carbon-neutral company by 2030. By being different with meaning, IKEA strives to make a meaningful impact on the world and inspire others to do the same.

Giving and Taking Responsibility

At IKEA, giving and taking responsibility is a core value that emphasizes the importance of accepting responsibility and empowering employees. This value is reflected in IKEA’s growth mindset, which allows employees to take ownership of their work and pursue new challenges.

By giving and taking responsibility, IKEA is able to foster a culture of innovation and growth that benefits both the company and its employees.

Leading by Example

Finally, IKEA believes in leading by example. This value emphasizes setting standards and leading the way in the industry.

Whether it’s through sustainable manufacturing practices, innovation in design, or investment in renewable energy, IKEA believes in setting an example for others to follow. By leading by example, IKEA hopes to inspire other companies to follow their lead and create a better future for all.


From togetherness to leading by example, IKEA’s core values guide the company in its mission to create a better everyday life for the many people. By embracing sustainability, simplicity, cost-consciousness, and responsibility, IKEA is able to offer quality products at affordable prices while also making a positive impact on the environment and global community.

These values are not just words on a page they are the foundation of IKEA’s culture and the driving force behind its success. In summary, IKEA’s mission, vision, and core values reflect its commitment to creating a better everyday life for the many people.

Through a wide range of well-designed and affordable products, sustainable practices, and a culture of responsibility and innovation, IKEA has become a global leader in the retail industry. By emphasizing simplicity, cost-consciousness, and caring for people and the planet, IKEA is able to provide quality products that make a positive impact on the environment and global community.

As a result, IKEA’s core values have become the foundation of its success and a model for other companies to follow. Remember, when it comes to creating a better world, every little bit counts, and IKEA is a shining example of how a company can make a difference.

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