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Investing Made Easy: An Introduction to Questrade

Introduction to Questrade

Have you ever wanted to manage your own financial assets, but didn’t know how to get started? Have you considered online investing, but aren’t sure which platform to trust?

Questrade is an online brokerage and wealth management company that’s been trusted by Canadians since 1999. They offer a variety of services and products to help you achieve your financial goals.

In this article, we’ll explore the history of Questrade and the services they offer today. Questrade’s Services and Products

Online Brokerage: Questrade offers a variety of trading accounts, including tax-free savings accounts (TFSAs), registered retirement savings plans (RRSPs), registered education savings plans (RESPs), margin trading, and more.

These accounts allow you to buy and sell stocks, bonds, ETFs, and other securities online. Wealth Management: Questrade also offers a robo-advisor service called Questwealth Portfolios.

This service uses advanced algorithms and professional oversight to manage your investments for you. You can choose from a variety of managed portfolios that are customized to your investment goals and risk tolerance.

Questrade’s Tools and Accounts

In addition to their trading accounts and robo-advisor services, Questrade offers a variety of tools to help you manage your investments. These tools include:

– Questrade IQ: This platform provides real-time streaming quotes, customizable charts, and research tools to help you make informed investment decisions.

– Portfolio IQ: This service is a digital investing service designed to help you build a better portfolio by offering hassle-free investing powered by technology. – Trading Platforms: Questrade offers several trading platforms, including Questrade Trading, Questrade Mobile, and Questrade Web.

History of Questrade

Founding of Questrade: Questrade was founded in 1999 by Edward Kholodenko. Originally, Kholodenko was running a textile distribution company, but he saw an opportunity to enter the online trading floor.

Since then, Questrade has become one of the most popular online brokerages in Canada. Major crises faced by Questrade: Like all companies, Questrade has faced its share of challenges.

Some of the major crises it has weathered include:

– Tech Bubble Burst: In the early 2000s, the tech bubble burst, causing many investors to lose money. Questrade responded by expanding its offerings and services to help its clients manage risk more effectively.

– September 11 Attacks: The terrorist attacks on September 11, 2001, shook the world’s financial markets. Questrade responded by offering its clients more accurate and up-to-date information about the status of global markets.

– 2008 Financial Crisis: The financial crisis of 2008 was one of the worst economic downturns in history. Questrade helped its clients navigate this difficult time by offering education and support.

– Bankruptcy of Clearing Partner: In 2012, Questrade’s clearing partner filed for bankruptcy. This was a major challenge for the company, but they were able to respond quickly and pivot to a new clearing partner.

Questrade’s growth and success: Despite the challenges it has faced, Questrade has continued to grow and expand. Some of its key milestones include:

– Assets Under Management: Today, Questrade manages over $20 billion in assets for over 50,000 clients.

– TV Ads: In the mid-2010s, Questrade launched a series of TV ads that helped introduce the brand to a wider audience. – Expansion to Other Countries: In recent years, Questrade has expanded to other countries, including the United States.


Questrade has an impressive history of growth and success, but what really sets it apart is the range and diversity of products and services it provides. Whether you’re a seasoned investor or just starting out, Questrade has something to offer.

From online trading to robo-advisory services, Questrade has all the tools you need to achieve your financial goals. Questrade’s Revenue Streams

Trading Fees

One of Questrade’s primary revenue streams is trading fees, which are charged to clients whenever they execute a trade. These fees are typically calculated as a percentage of the value of the financial assets being traded, and can also include execution fees and payment for order flow.

Execution fees are charged by the trading platform for facilitating the trade, while payment for order flow is a practice whereby the platform receives payment from market makers or other intermediaries for routing trades to them. However, payment for order flow remains banned in Canada, where the majority of Questrade’s clients reside.

Despite this ban, Questrade has continued to earn substantial revenue through its trading fees. The company prides itself on offering competitive rates, with fees starting at as low as $4.95 per trade.

This has helped to attract a large and devoted following among Canadian investors, many of whom appreciate the low-cost trading options offered by the platform.

Management Fees

Another significant source of revenue for Questrade is its management fees. These fees are charged to clients who opt to use the company’s robo-advisory services, which are designed to provide automated and customized investment management solutions.

Questrade offers several tiers of management fees, depending on the size of the client’s portfolio and the level of customization they require. The company’s price structure is designed to be highly competitive, with management fees starting at just 0.25% of assets under management.

Questrade’s robo-advisory service, Questwealth Portfolios, is also designed to be highly flexible and user-friendly. Clients can link family accounts together for joint management, which can provide additional benefits such as lower fees and tax deductions.


In addition to trading and management fees, Questrade also derives revenue from subscriptions to its data packages. These packages provide clients with access to market-level data from various stock exchanges and other financial providers.

Depending on the plan selected, clients may also have access to real-time news feeds, portfolio analysis tools, and other features. These data packages are available on a subscription basis, with fees varying depending on the level of data access required.

Administrative Fees

Finally, Questrade also earns revenue from administrative fees such as account de-registration, fund transfers, and verification procedures. These fees are typically charged on an as-needed basis, with clients only paying for the specific services they require.

For example, if a client wishes to transfer funds between Questrade accounts, they will incur a fee for this service. Similarly, if a client wishes to close their account with the company, they will be required to pay a de-registration fee.

Ownership of Questrade

Questrade was co-founded in 1999 by Edward Kholodenko, who has served as the long-time CEO of the company. Kholodenko has been instrumental in driving the company’s growth and success, and holds majority ownership in the company to this day.

Questrade has undergone several rounds of equity and debt funding over the years, with the most recent equity funding coming in 2020. However, the vast majority of the company’s ownership remains in the hands of Kholodenko and other early investors.

Despite these changes in ownership and funding, Questrade has continued to maintain a strong focus on providing excellent service and low-cost options for its clients. With robust revenue streams and a longstanding commitment to customer satisfaction, Questrade is poised to continue its success for many years to come.

Questrade is an online brokerage and wealth management company that offers a variety of services and products to Canadians since 1999. Their sources of revenue include trading fees, management fees, subscriptions, and administrative fees.

Despite being challenged by various crises, Questrade has grown and expanded its clientele by providing low-cost options, excellent service, and flexible solutions. Questrade’s majority ownership remains in the hands of its co-founder and long-time CEO, Edward Kholodenko.

With its competitive rate, robust revenue streams, and longstanding commitment to customer satisfaction, Questrade is a trustworthy and reliable platform for individuals looking to manage their financial assets.

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