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MasterClass: Unleash Your Potential with World-Class Instructors!

MasterClass: The Online Education Platform That Brings You World-Class Instructors

Online learning has become increasingly popular over the past decade. Many online education platforms have emerged to meet the growing demand, but few have managed to stand out from the crowd.

One such platform that has garnered significant attention from students around the world is MasterClass. MasterClass is an online education platform that offers high-quality courses taught by world-class instructors.

Founded in 2015 by David Rogier and Aaron Rasmussen, MasterClass has grown significantly in popularity over the years and has attracted millions of students worldwide. In this article, we will explore the history of MasterClass, its business model, offerings, and how it has managed to become a leader in the online education space.and History of MasterClass

David Rogier and Aaron Rasmussen, two friends who shared a passion for education, founded MasterClass in 2015.

The idea was to create an online education platform that offered high-quality courses taught by leading experts in their respective fields. In its early days, MasterClass relied heavily on word-of-mouth marketing to attract students.

The platform’s instructors’ reputation, including the likes of Gordon Ramsay, Hans Zimmer, Natalie Portman, and Martin Scorsese, helped generate buzz around the platform and attract students from around the world.

Funding and Expansion

MasterClass received a significant boost in 2016 when it secured $15 million in funding from investors, including IVP, New Enterprise Association, Javelin Venture Partners, and Advancit Capital. The influx of capital allowed MasterClass to expand its offerings, with twelve more classes added to the platform.

In 2018, MasterClass secured another $80 million in a Series D funding round, led by IVP. The additional funding allowed MasterClass to continue expanding its course offerings and attract even more high-profile instructors to the platform.

Business Model and Offerings

MasterClass’s approach is simple yet effective. The platform offers high-quality educational content that students can access anywhere, provided they have an internet connection.

The courses are taught by world-class instructors who share their knowledge and expertise with students from around the world. MasterClass takes a different approach to course selection, offering a smaller selection of courses than many other online education platforms.

However, the courses available on MasterClass are of exceptionally high quality, and each course is taught by a renowned expert in their field.

Subscription Model and Mobile App

MasterClass’s subscription model is straightforward and affordable. Students pay an annual fee of $180 to gain unlimited access to all MasterClass lessons.

With this subscription, students can take as many courses as they want, watch the lessons as often as they like, and learn at their own pace. MasterClass also has a mobile app that allows students to access the platform’s content from their smartphones and tablets.

The app is user-friendly and offers the same features as the desktop version of the platform.


MasterClass has revolutionized the online education space by offering high-quality courses taught by world-class instructors. The platform’s unique approach to course selection, subscription model, and mobile app has helped it become a leader in the online education space.

With its continued commitment to providing high-quality educational content, MasterClass is sure to remain a popular choice for students around the world.

Ownership and

Mission Statement

MasterClass is a privately owned company founded by David Rogier and Aaron Rasmussen. The two co-founders share a passion for education and founded the platform to bring world-class instructors to anyone with an internet connection.

Mission Statement

MasterClass’s mission statement is to “unlock human potential” and “inspire a learning lifestyle.” The platform believes that everyone has the potential to learn and grow, and that education is the key to unlocking that potential. MasterClass’s goal is to provide high-quality educational content that inspires students to continue learning throughout their lives.

How MasterClass Works

MasterClass allows students to learn from the world’s best instructors in a wide range of fields. The platform offers expert-led classes in various topics, including cooking, music, film, business, and more.

Students can access MasterClass on any device, including their smartphones, tablets, and laptops.

Platform Features

MasterClass offers several unique features that make it stand out from other online education platforms. One of the most notable features is the ability to stream or watch lessons offline.

This feature allows students to download lessons and watch them at their convenience, even if they don’t have an internet connection. Each MasterClass course includes several video lessons taught by a renowned expert in their field.

The lessons are filmed in high-definition and are professionally edited to create a seamless learning experience. Students can also participate in community forums to connect with other students and discuss the course material.

Unique Learning Experience

One of the things that set MasterClass apart is the unique learning experience it provides. Each course is designed to provide students with a combination of unique ideas, tips, and inspiration that they won’t find anywhere else.

In addition, many of the courses include behind-the-scenes stories and insights that provide a more intimate look into the instructor’s field. MasterClass also allows students to learn at their own pace.

Each course includes several video lessons, and students can watch them in any order they choose. This flexibility allows students to tailor their learning experience to their own needs and preferences.


MasterClass has quickly become one of the most popular online education platforms. By providing high-quality courses taught by world-class instructors, the platform has attracted millions of students from around the world.

MasterClass’s commitment to its mission statement and unique features have helped it stand out from other online education platforms and continue to attract new students each year.

Revenue Streams and Monetization

MasterClass has several revenue streams and monetization options that have helped the platform become financially stable. In this section, we will explore the various ways that MasterClass generates revenue.


MasterClass’s primary revenue stream comes from subscriptions. The platform offers several subscription options, including individual courses, or an all-access pass that provides unlimited access to all of the courses on the platform.

The all-access pass is popular among students who want to take multiple courses. The subscription model allows MasterClass to generate recurring revenue and provides students with affordable access to top-quality educational content.

Partnerships and Affiliate Marketing

MasterClass has several partnerships with other companies that help generate additional revenue. For example, MasterClass has partnered with Apple to offer a discounted subscription to Apple customers.

The platform also offers an affiliate program that allows influencers and other content creators to promote MasterClass and earn a commission on any sales made through their referral link.

Business Model Canvas


Business Model Canvas is a visual tool that organizations use to analyze their business model. The canvas has nine components, including

Customer Segments,

Value Propositions, and Revenue Streams.

In this section, we will explore how MasterClass applies the

Business Model Canvas to its operations.

Customer Segments

MasterClass’s primary customer segments are lifelong learners, professionals, and creative enthusiasts. The platform caters to people who are passionate about their fields and want to learn from the best.

Professionals and creative enthusiasts are also attracted to MasterClass because they want to enhance their skills, gain insights into their respective fields, and learn from the experiences of successful people.

Value Propositions

MasterClass has three primary value propositions. Firstly, the platform provides learners with access to top-quality educational content designed and taught by world-class instructors.

Secondly, MasterClass provides instructors with a platform to share their knowledge and expertise with students from around the world. Thirdly, the platform provides advertisers with a highly engaged and targeted audience.

Learners benefit from MasterClass because they can learn from the best and gain insights into various fields at an affordable price. Instructors benefit from MasterClass because they can share their expertise and knowledge with a wider audience.

Advertisers benefit from MasterClass because they can reach a highly engaged and targeted audience that is passionate about learning and enhancing their skills.


In conclusion, MasterClass has several revenue streams that have helped the platform become financially stable and continue to provide top-quality educational content to students around the world. The platform’s partnership with Apple, affiliate marketing program, and subscription model have helped it become one of the most popular online education platforms.

Additionally, MasterClass’s business model canvas analysis reveals that it focuses on providing value to learners, instructors, and advertisers.

Customer Relationships and


MasterClass has several key customer relationship strategies in place to ensure that students have a positive experience on the platform. In this section, we will explore the customer relationship strategies that MasterClass employs, as well as the various channels that the platform uses to connect with its customers.

Customer Relationships

MasterClass is an online platform, which means that most of its customer interactions occur through the platform itself. The platform has several features that foster a sense of community and encourage student engagement.

For example, each course includes a community forum where students can connect with each other, share their experiences, and ask questions. In addition to the community forums, MasterClass also hosts live Q&A sessions with instructors.

These sessions provide students with an opportunity to interact with their instructors in real-time and ask questions about the course material. These sessions also help students feel more connected to the instructors and more invested in their own learning experience.


MasterClass has several channels through which it connects with its customers. The primary channel is the MasterClass website, which provides students with access to course materials, community forums, and other resources.

The MasterClass app is another channel that students use to access course content and community features. MasterClass is also active on social media, particularly YouTube.

The platform regularly posts trailers and teasers for upcoming courses on its YouTube channel, which helps generate buzz and attract new students to the platform.

Key Resources and Activities

In this section, we will explore the key resources and activities that are essential to MasterClass’s business model.

Key Resources

One of MasterClass’s most valuable resources is its brand reputation. The platform has managed to attract some of the world’s most renowned instructors, which has helped establish MasterClass as a leader in the online education space.

The platform’s reputation for delivering high-quality educational content is a valuable resource that has helped it attract millions of students from around the world. Another essential resource for MasterClass is its experienced instructors.

The platform relies heavily on its instructors’ expertise and knowledge to create engaging and informative courses that resonate with students. Without experienced and knowledgeable instructors, MasterClass’s educational content would not be as effective or engaging.

Finally, production equipment is also a critically important resource for MasterClass. The platform produces high-quality video content that requires professional-grade equipment to create.

MasterClass’s investment in its production capabilities is critical to the quality of its educational content.

Key Activities

MasterClass’s key activities include content production, marketing, and customer support. Content production is an ongoing activity that requires a significant investment of time and resources.

MasterClass’s team works with instructors to develop course content, produce video lessons, and carry out extensive post-production work to ensure the videos are of the highest quality. Marketing is another critical activity for MasterClass.

The platform relies on word-of-mouth marketing, social media promotion, and influencer partnerships to attract new students to the platform. MasterClass has also invested in partnerships with companies like Apple to reach a wider audience.

Finally, customer support is an essential activity for MasterClass. The platform has a dedicated customer support team that helps students resolve any issues they may have while using the platform.

The customer support team also helps students navigate the platform’s features and connect with other students and instructors.


MasterClass’s key resources and activities provide a window into the platform’s business model. The platform’s reputation for delivering high-quality educational content, experienced instructors, and professional-grade production equipment are critical resources that help ensure that students have a positive learning experience.

The platform’s key activities, which include content production, marketing, and customer support, are essential to its success in the online education space.

Key Partners and

Cost Structure

MasterClass relies on key partners to ensure the success of its platform and to provide students with high-quality educational content. In this section, we will explore the key partners that MasterClass collaborates with, as well as the cost structure that supports its operations.

Key Partners

One of MasterClass’s most valuable partners is its roster of instructors. These instructors are renowned experts in their respective fields and bring a wealth of knowledge and experience to the platform.

MasterClass collaborates closely with instructors to develop course content, film video lessons, and ensure that the material is engaging and informative. The instructors’ expertise is a key component of MasterClass’s value proposition and is instrumental in attracting students to the platform.

Additionally, MasterClass partners with content providers to offer a diverse range of courses across various topics. These content providers may include educational institutions, industry experts, and other organizations that can offer unique perspectives and insights.

By partnering with content providers, MasterClass ensures that it can offer a wide selection of high-quality courses to its students. MasterClass also collaborates with technology partners to support its platform’s development and functionality.

These partners may include technology companies that provide infrastructure, hosting services, and software solutions to ensure a seamless user experience. By partnering with technology experts, MasterClass can focus on delivering educational content while relying on its partners for the technological aspects of the platform.

Cost Structure

MasterClass’s cost structure is multifaceted, reflecting the various expenses involved in operating an online education platform of this scale. Some of the key costs include:


Content production: Producing high-quality video lessons requires significant investment in filming equipment, professional editing, and post-production work. MasterClass allocates resources to ensure that the content is visually engaging and provides students with a compelling learning experience.

2. Platform development: The development and maintenance of the MasterClass platform require ongoing investment in technology infrastructure, software development, and user interface design.

MasterClass has a dedicated team of developers and designers who work to enhance the platform’s functionality and user experience. 3.

Staffing: MasterClass employs a team of professionals responsible for various aspects of the platform, including course development, content production, marketing, customer support, and platform maintenance. The cost of hiring and maintaining a skilled team is a significant component of the company’s overall expenses.

4. Licensing fees: MasterClass partners with instructors and content providers, which may involve licensing agreements and royalty fees.

These fees ensure that the platform can offer exclusive access to instructors and content, providing added value to students.

Competitors and Threats

MasterClass operates in a competitive landscape, with several other online education platforms vying for students’ attention. Understanding the competitors and potential threats is crucial for MasterClass’s ongoing success.

MasterClass’s main competitors include platforms like Udemy, Coursera, Skillshare, Khan Academy, and Udacity. These platforms offer a wide range of courses, including both professional and academic subjects.

While MasterClass differentiates itself by focusing on high-quality, expert-led courses, competitors provide alternative options for students seeking more diverse educational content. In addition to competition, economic factors can pose threats to MasterClass’s revenue.

Economic downturns or changes in consumer spending patterns may impact students’ willingness or ability to invest in online education. Furthermore, MasterClass depends on the availability of high-profile instructors.

The limited availability of these instructors may pose a threat to the platform’s ability to expand its course offerings or maintain a consistent pipeline of new courses.


MasterClass’s key partners, including instructors, content providers, and technology partners, play a vital role in the platform’s success and the delivery of high-quality educational content. The cost structure of the platform encompasses various expenses, including content production, platform development, staffing, and licensing fees.

As with any business, MasterClass faces competition from other online education platforms and potential threats such as economic factors and instructor availability. By navigating these challenges, MasterClass continues to provide a unique and valuable learning experience for students worldwide.


MasterClass has established itself as a prominent player in the online education industry, offering high-quality courses taught by renowned experts in their fields. In this section, we will summarize MasterClass’s strengths, weaknesses, and explore the opportunities and threats it faces.

Summary of MasterClass’s Strengths

MasterClass possesses several strengths that have contributed to its success in the online education space. Firstly, the platform enjoys strong brand recognition, thanks to its impressive lineup of world-class instructors.

This reputation has attracted students from around the world and generated a buzz that has fueled its growth. Secondly, MasterClass stands out for its commitment to delivering high-quality content.

The courses are meticulously crafted and presented in a visually engaging format. Each lesson provides unique insights and perspectives that cannot be found elsewhere.

This commitment to quality has earned MasterClass a loyal following of students seeking exceptional educational experiences. Thirdly, MasterClass prioritizes user experience and provides students with a seamless and intuitive platform.

Its website and app are well-designed, making it easy for learners to navigate through courses and engage with the content. The inclusion of community forums and live Q&A sessions further enhances the learning experience and fosters a sense of community among students.

Summary of MasterClass’s Weaknesses

While MasterClass boasts several strengths, it also has notable weaknesses that warrant consideration. One of the limitations of the platform is its relatively limited course offerings compared to other online education platforms.

Although the courses offered on MasterClass are of exceptional quality, some students may find the selection narrow or lacking in certain subject areas. Another potential drawback of MasterClass is its high price point.

The annual subscription fee of $180 may be prohibitive for some potential students, especially considering that the platform does not offer individual course purchases. This pricing structure may lead to price sensitivity among certain segments of the student population.

Furthermore, it is important to note that MasterClass does not offer certifications for course completion. While this may not be a concern for students who are primarily seeking knowledge and personal enrichment, it may be a drawback for individuals looking to showcase their skills or enhance their resumes.

Opportunities and Threats

MasterClass has several exciting opportunities for further growth and success. Expanding its course offerings and diversifying the subject areas covered could attract a broader audience and cater to a wider range of interests.

By partnering with additional industry experts and content providers, MasterClass could tap into new sources of knowledge and expertise. Another promising opportunity lies in international expansion.

MasterClass has the chance to reach a global audience and adapt its courses to cater to learners from different cultures and backgrounds. Localizing the platform and offering courses in multiple languages could broaden its user base and capture new markets.

However, MasterClass also faces threats that could impact its growth and market position. The online education industry is highly competitive, with platforms like Udemy, Coursera, Skillshare, Khan Academy, and Udacity vying for students’ attention.

MasterClass must continue to innovate and differentiate itself to stay competitive and maintain its advantage in the market. Furthermore, economic factors can pose threats to MasterClass’s revenue and growth.

Economic downturns or shifts in consumer spending habits may affect students’ willingness or ability to invest in online education. Therefore, remaining agile and adaptable to changing market conditions is crucial for sustained success.


MasterClass has established itself as a leader in the online education industry, leveraging its brand recognition, high-quality content, and enhanced user experience. However, limitations in course offerings, a higher price point, and the absence of certifications present challenges that MasterClass must address to broaden its appeal and satisfy the diverse needs of learners.

By capitalizing on opportunities such as expanding its course selection, venturing into new markets, and forging strategic partnerships, while navigating threats such as competition and economic fluctuations, MasterClass can continue its mission of unlocking human potential and inspiring a lifelong learning journey. In conclusion, MasterClass has revolutionized the online education landscape by offering high-quality courses taught by world-class instructors.

Its strengths include brand recognition, exceptional content quality, and a seamless user experience, while weaknesses include limited course offerings, a higher price point, and the absence of certifications. The opportunities for MasterClass lie in expanding course selections and international markets, while threats include competition and economic fluctuations.

Overall, MasterClass provides a unique and inspiring learning experience, unlocking human potential and encouraging a lifelong journey of growth and knowledge acquisition. Take the opportunity to learn from the best and unleash your full potential with MasterClass.

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