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Microsoft: Strengths Weaknesses Opportunities and Threats

Microsoft: A Look at its Strengths and Weaknesses

Microsoft is a technology conglomerate that spans across all spheres of IT, from computer software, hardware to gaming platforms. Microsoft’s ascendancy to the top of the technology space comes from its accumulation of vast wealth and highly-acclaimed market presence.

In this article, we will look at Microsoft’s strengths and weaknesses that have made it one of the most powerful forces in the IT world. Microsoft’s Strengths

Significant Stock Capitalization

Microsoft is one of the most profitable IT companies globally, with an impressive market value of around $2 trillion. The company boasts an enormous stock capitalization, with over 7.5 billion shares, translating to a significant stake in the stock market.

With tremendous financial clout, Microsoft is always primed to launch new products, make significant acquisitions, and fund growth ventures.

Significant Market Presence

Microsoft’s Windows operating system is the most common personal computer (PC) software in the market. In 2020, Windows’ market share stood at 87.5% compared to MacOS’s 9.6%, according to Statcounter Global Stats data.

As the dominant PC manufacturer, Microsoft’s power is relatively undisputed, and its influence over hardware and software manufacturers is evident.

Strong Distribution Routes

Microsoft has cultivated strong relationships with many computer peripheral manufacturers, such as Dell, Lenovo, Toshiba, and Samsung, to take advantage of their established distribution networks. This enables Microsoft to seamlessly deliver products to customers, with an effective supply chain that can manage the significant flow of products.

Brands Allegiance

Microsoft’s loyal customer base is impressive. With over 38 million subscribers to Office 365 according to Business Insider, Microsoft has cemented its place in the software industry.

Its Windows operating system enjoys substantial worldwide patronage, with a large percentage of current Windows users reluctant to upgrade to later software versions.

Simple-to-use Software

Microsoft develops user-friendly software, particularly its Office software suite, which includes Excel, Word, PowerPoint, among others. This ease of use has helped to transform Microsoft into a ubiquitous household name globally, providing access to dozens of products that are all geared towards improving productivity.

Global Leader

Microsoft is a leading company in the global IT sector and software industry and is a benchmark for innovation in this field. Microsoft has expanded its footprint globally, strengthening its presence in vibrant markets that are keenly interested in new technology.

Brand Image

Microsoft has maintained an excellent brand image globally, partially driven by its brand valuation, brand equity, and market share. By continuously investing in research and development, Microsoft has maintained a leadership position in the software industry.

Microsoft’s Weaknesses

Overexposure to the PC Market

Microsoft has been firmly locked-in with PC sales for decades. This means they rely heavily on revenue from PC sales.

In the case of a global economic crisis, this dependence could spell doom for a large portion of their business.

Cybercrime Vulnerability

Microsoft software faces significant vulnerability to cybercrime security breaches, such as viruses, ransomware, and malicious attacks. This vulnerability highlights a need for improved antivirus software and heightened security alert frameworks.

Unfair Business Practices

Microsoft has faced criticism for antitrust violations, such as bundle pricing and discrimination. In the past, the company has also faced allegations of sexual harassment issues in the workplace.

Lack of Innovation

In a highly competitive market, Microsoft faces the challenge of keeping up with trends and introducing innovative products. For instance, the company struggled in the smartphone market and now lags behind its competitors in the software and hardware upgrades department.

No Market Leadership in Internet Browser Segment

Despite being an innovative leader in the global IT sector, Microsoft’s Internet Explorer browser has been overtaken in market share by numerous rivals such as Google Chrome and Apple Safari. Despite investing in Microsoft Edge and other new software features, there has been little progress in regaining their leadership position.

Unsuccessful Acquisitions

Microsoft has attempted several acquisitions that have not panned out. The Nokia purchase, for instance, did not yield the expected returns.


In summary, Microsoft has developed powerful strengths that have propelled its growth and influence in the IT sector. However, the company also faces several weaknesses that need addressing to remain successful.

As consumer needs and preferences evolve, it is essential for Microsoft to embrace change and adopt new trends to keep up with the ever-growing competition. Microsoft: A Look at its Opportunities and Threats

Microsoft’s journey to becoming a giant in the IT world has been characterized by the company’s ability to navigate the various challenges that come with the ever-changing technology landscape.

In this article’s second part, we examine the opportunities that Microsoft can leverage and the potential threats it faces.

Opportunities for Microsoft

Cloud Business Growth

Microsofts Azure cloud platform has become one of the fastest-growing cloud computing platforms globally, with an impressive 47% year-over-year growth rate in FY21. Additionally, Office 365 cloud services now boast over 300 million active users monthly, up from 258 million in 2020.

As more organizations move to the cloud, Microsoft has an opportunity to grow its market share in the cloud computing industry.

Innovation and Artificial Intelligence

Microsoft has been showing great strides in embracing innovation through the development of Artificial Intelligence (AI). The company has implemented responsive AI algorithms in product development that positively impact customer service.

Microsoft’s chatbots have been used as customer service agents and are gaining increasing popularity with consumers.

Partnerships and Acquisitions

Microsoft has been keen on building strategic partnerships and acquisitions to increase its market penetration, particularly in high market-share segments. One such example is Microsofts acquisition of LinkedIn, which provided them with a networking platform that boasts of over 675 million members globally.

Smartphone Industry

Microsoft has been relatively slow to catch up in the smartphone market, but with trends showing a steady increase in smartphone use globally, there is a tremendous opportunity for Microsoft to research and develop mobile technology and improve its smartphone offering.

Gaming Industry

Microsoft’s gaming division, which owns Xbox, has been doing exceptionally well, with Xbox having a considerable market share. The company can continue to leverage its gaming market power through the development of more exclusive titles, tie-ins, and gaming-friendly platforms.

Remote Work Solutions

As more companies adopt a remote work culture, Microsoft’s Teams platform continues to prove attractive. The platform provides users with robust tools for collaboration and communication and provides Microsoft with an opportunity to grow its market in remote work solutions.

Threats to Microsoft

High Competition

Microsoft meets substantial competition from the likes of Google, Apple, and other large tech companies. These competitors are highly innovative, which means Microsoft has to be creative to keep up.

Changing Consumer Needs and Habits

The shift from PC to smartphones and tablets has seen consumer trends change, which could have an impact on Microsoft’s traditional PC sales. As more consumers turn away from PCs, Microsoft needs to adapt its product line to keep up with changing trends.

Open Source Projects

Open-source software’s increasing popularity makes it a potential threat to Microsoft. Linux, for example, has become more attractive because it offers cost savings and versatility compared to Microsoft.

This competition has forced Microsoft to develop products with open-source compatibility to mitigate the threat.

Potential Lawsuits

Microsoft has faced lawsuits and antitrust investigations in the past that have the potential for significant financial implications. Additionally, Microsoft has faced allegations of discrimination, sexual harassment, and patent infringement.


The workforce diversity at Microsoft has been under the microscope, with the company facing various criticisms. There have also been instances of user criticism of features on Xbox Live.

Anti-Encryption Drive

Microsofts encryption technologies have come under scrutiny as governments seek to regulate the use of encryption solutions to combat cybercrime. As such, Microsoft has to develop products that meet government regulations around encryption technologies.

Cybersecurity Threats

As a leader in the IT space, Microsoft has become a prime target for cybercriminals. These threats include phishing, ransomware, malware, and data breaches, which could impact Microsoft’s reputation and finances.

Regulatory Challenges

Microsoft has to navigate and comply with various data privacy laws, intellectual property disputes, cybersecurity laws, and other legal challenges globally. Any legal challenges arise could lead to a substantial financial loss.


Microsoft’s opportunities are vast, and the company continues to show its adaptability in changing times. They are still some threats to its continued growth and success, and Microsoft must stay agile to keep up.

The company’s constant investment in innovation and technology puts it in a good position to remain a leader in the IT and software world. In conclusion, Microsoft’s strengths lie in its significant stock capitalization, market presence, distribution routes, brand allegiance, user-friendly software, global leadership, and brand image.

The company also has opportunities in cloud business growth, innovation and AI, partnerships and acquisitions, the smartphone industry, gaming, and remote work solutions. However, Microsoft faces threats from high competition, changing consumer needs, open-source projects, potential lawsuits, criticisms, anti-encryption drives, cybersecurity threats, and regulatory challenges.

As technology continues to evolve, Microsoft must stay adaptable, innovative, and attentive to customer needs to maintain its position as a global IT leader. The key takeaway is that despite its strengths, Microsoft must navigate potential challenges proactively and continue to prioritize innovation to succeed in the fast-paced technology industry.

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