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Mistplay: How Gamers Can Earn Gift Cards Playing Mobile Games

Mistplay: A Rewards App for Gamers to Earn Gift Cards

As a frequent gamer, have you ever wished that you could earn rewards for the countless hours you’ve spent playing games on your phone? With Mistplay, that dream can become a reality.

Mistplay is a rewards app designed specifically for gamers, allowing them to earn gift cards for playing their favourite free-to-play mobile games. What is Mistplay?

Mistplay is essentially an app where gamers can play their favourite mobile games and earn points known as Units. These Units can be redeemed for gift cards from popular retailers such as Amazon, Google Play, and Starbucks.

What sets Mistplay apart from other rewards apps is that the games available on the app are carefully curated to appeal to the gaming audience. Plus, all the games on the app are free to play.

Games Available on Mistplay

Mistplay offers access to over 200 free-to-play games, all with their region-specific catalog. Whether you’re into action games like BombSquad or puzzle games like Hello Cats!, Mistplay has something for everyone.

The app even features licensed games like Yahtzee with Buddies and Wheel of Fortune: Free Play.

How to Earn Units on Mistplay

The real question that most people have is how to earn Units on Mistplay efficiently. The answer is pretty straightforward; you need to actively play the games on the app.

The more actively you play, the more Units you earn. Some games even reward players with bonus Units for achieving certain milestones or completing specific in-game tasks.

Redeeming Units for Gift Cards

Eventually, you will accumulate enough Units to redeem them for gift cards. The Units required for each gift card varies, with options ranging from as little as 1000 Units to over 10,000 Units.

Unlike other rewards apps, Mistplay offers instant gift card redemption, meaning as soon as you’ve redeemed your Units, your gift card is ready to use as soon as you receive it in your email inbox.

Availability of Mistplay App

One downside to the Mistplay app is that it is currently only available on Android devices. Unfortunately, if you’re an iOS user, you won’t be able to preview the platform’s excellent features.

However, the company has expressed its plans to launch the app on iOS devices in the near future.


In conclusion, if you’re a gamer looking to earn a little extra cash or receive gift cards for playing your favourite mobile games, then Mistplay might just be the app you’re looking for. With over 200 free-to-play games, curated specifically for gamers, and the option to earn Units redeemable for gift cards, it’s no wonder that Mistplay has quickly become a favourite amongst the gaming community.

So, next time you’re looking to pass the time by playing games on your phone, consider downloading Mistplay and earning yourself a little extra cash while doing something you already enjoy. Mistplay’s founding story and growth dynamics are fascinating.

Ever wondered how an app that rewards players for playing games emerged? Let’s look at the story behind Mistplay and how the company has grown to be one of Canada’s fastest-growing companies.

Founding Story of Mistplay

Mistplay was founded in 2015 by Charles Machalani and Eugene Joannides. The two had previously worked together on other ventures, including Ergovu, a data analytics company, and Tabtu, a startup that allows remote collaboration on a shared screen.

Mistplay was initially aimed at iOS developers, with the plan to offer a platform to show potential customers what their games would look like before release. However, the founders had a change of heart and pivoted to a new audience: Android gamers.

Machalani had learned that Android was the preferred mobile platform in many parts of the world, including emerging markets. The founders believed that they could leverage this growing market by creating an app for gamers that rewarded them for playing games.

Initially, the app didn’t receive much attention until a few early adopters started promoting it on social media. The app’s download rate took off, and the rest is history.

Bootstrapping and Acquisition

Machalani and Joannides bootstrapped Mistplay with their savings, running the company out of Machalani’s living room. They put everything they had into the business, even cutting their salaries to keep the company afloat.

The founders soon realized they needed more capital to scale and, in 2018, received a crucial investment from GrowthCurve Capital. The acquisition by GrowthCurve Capital allowed the company to bring in new leadership hires with extensive experience in mobile gaming and added capital to further fuel growth.

With this new injection of funds, Mistplay could expand more quickly and scale globally. Mistplay’s Growth

Mistplay’s growth has been phenomenal over the years.

Since the app’s initial launch, it has been downloaded over 12 million times worldwide. The Covid-19 pandemic helped onboard millions of new users as more people sought out digital entertainment options from the comfort of their homes.

The app has seen a significant spike in users, with the app’s user base doubling practically overnight during the pandemic. In 2021, Mistplay was named one of Canada’s top 3 fastest-growing companies.

The recognition came after the company achieved a three-year revenue growth of 7,026%, placing it in the top percentile of fast-growing companies in Canada. The company’s success is due in part to the company’s ability to provide a unique value proposition for its users, creating a win-win situation for the app and its users.

Mistplay’s success is also attributed to the company’s laser focus on engaging its users by offering them personalized gaming experiences they genuinely enjoyed, ultimately leading to more user engagement and a continuous stream of new users.


Mistplay’s growth story and founding story serve as an inspiration to entrepreneurs all over the world. The company’s pivot from an iOS developer platform to an Android gaming app is a testament to the importance of recognizing new opportunities and taking calculated risks to achieve success.

The company’s early years filled with bootstrapping, sacrifice, and persistence prove that passionate founders can go a long way. And finally, the company’s success comes from an unwavering focus on delivering unique value propositions that its user base genuinely enjoys.

As Mistplay continues to scale and grow, it will be interesting to see the exciting opportunities and developments that come about. Mistplay offers its users an opportunity to earn real-world rewards for playing games.

But have you ever wondered how the company makes money? Mistplay operates as a marketing platform for game publishers and monetizes the revenue stream, enabling gamers to earn rewards and game publishers to promote their products.

Marketing Platform for Game Publishers

At its core, Mistplay is a marketing platform for game publishers. Game publishers partner with Mistplay to showcase their games to a wider audience, exposing them to a new customer base they may not have otherwise reached.

By promoting their games on Mistplay, game publishers stand to gain a lot from the increased exposure and user engagement it creates.

Monetization of Publishers Through Referral Fees and Game Installations

Mistplay makes money by driving game installations and taking a cut of the resulting revenue. Game publishers pay Mistplay referral fees for bringing new users to their games.

These referral fees can be based on the number of new users, the amount of time users spend playing the game, or even on in-game purchases. In this way, Mistplay acts as an intermediary between game publishers and users, taking a share of the revenue generated.

Publishers Can Run Ads and Sponsor Contests on Mistplay

Game publishers are not limited solely to referral fees and revenue-sharing arrangements. They can also advertise their games directly on the Mistplay app through sponsorships and advertisements.

The sponsored games and ads can be used to drive users to their games, increasing the likelihood of installations. Additionally, publishers can sponsor contests or offer in-game rewards to users, increasing customer engagement and incentivizing players to keep playing.

Utilizing Machine Learning for Relevant Ad Targeting

Mistplay utilizes machine learning algorithms to analyze user behaviour and recommend games that are most relevant to them. The algorithms track user preferences and search history, allowing the app to suggest games that they are most likely to enjoy.

In this way, Mistplay is better suited to promote games that will appeal to its users, resulting in happier users and more revenue for game publishers.


Mistplay’s monetization model may seem a little unintuitive at first, but it is an effective and sustainable approach to generate revenue for both the platform and game publishers. By monetizing through referral fees, sponsorships, and advertisements, Mistplay creates a win-win scenario for itself, game publishers, and users.

Additionally, the company’s use of machine learning for relevant ad targeting ensures that users are not bombarded with irrelevant games or ads, improving the overall user experience. As Mistplay continues to grow, it is interesting to note how the company’s monetization model evolves, and how game publishers continue to find value in the platform.

Mistplay is a rewards app designed for gamers, allowing them to earn gift cards for playing their favourite mobile games. The app was founded in 2015 by Charles Machalani and Eugene Joannides and initially aimed at iOS developers before pivoting to Android gamers.

Mistplay acts as a marketing platform for game publishers and monetizes the revenue stream, enabling gamers to earn rewards and publishers to promote their products. The company’s use of machine learning algorithms to analyze user behavior and recommend games that are most relevant to them stands out as a unique feature.

Mistplay’s success and rapid growth are a testament to the importance of recognizing new opportunities, taking calculated risks, and being passionate about fulfilling a unique customer need.

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