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Pin Your Way to Inspiration: A Comparison of Pinterest and Competitors

What is Pinterest and its history? Pinterest is a social media platform that allows users to share and discover visual content.

At its core, Pinterest is a virtual bulletin board where users can “pin” items that they find interesting or inspiring. The platform has grown tremendously since its launch in 2010, with over 300 million active users as of 2019.

The company was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra. Silbermann had previously been a designer at Google, while Sharp had worked as an architect.

Sciarra, meanwhile, had experience as a venture capitalist. Together, they conceived of Pinterest as a platform for people to collect and share ideas visually.

Pinterest Features

One of the key features of Pinterest is visual bookmarking. Users can save images and videos to their boards, which are collections of related content.

This allows users to easily organize and access content that they find interesting or useful. Another important aspect of Pinterest is its use of machine learning.

The platform’s algorithms use data from user interactions to make personalized recommendations. This means that users are more likely to see content that is relevant to their interests.

Pinterest has also become an important tool for marketers. The platform allows businesses to create “Product Pins,” which include pricing information and a link to purchase the item.

This has made Pinterest an important player in e-commerce, with the company recently launching a feature called Pinterest Premiere, which allows marketers to create video ads that appear in users’ feeds.

Expansion of Pinterest

Over the years, Pinterest has continued to expand its offerings. In addition to its core visual bookmarking features, the platform has added the ability to search for content within a specific board, as well as the ability to follow other users and boards.

In recent years, Pinterest has also become more focused on product purchasing. The company has partnered with a number of retailers to provide a seamless shopping experience for users.

For example, users can now buy products directly from Pinterest using features like “Shop the Look.”

Controversies and Leadership Changes

Pinterest has not been without its controversies. In 2020, former COO Francoise Brougher filed a lawsuit against the company, alleging gender discrimination and wrongful termination.

The lawsuit brought attention to issues of diversity and inclusion within the tech industry. There have also been leadership changes at the company.

In April 2021, Ben Silbermann announced that he would be stepping down as CEO. He was replaced by Bill Ready, who previously served as COO at PayPal.

Financial Facts About Pinterest

Pinterest has been a successful company in terms of revenue. In 2020, the company generated $1.7 billion in revenue.

The majority of this revenue comes from advertising, with businesses paying to promote their products and services on the platform. Despite its revenue success, Pinterest has not yet reached profitability.

In 2020, the company reported a net loss of $128 million. However, the company has expressed its commitment to becoming profitable in the future.

Competitors of Pinterest

While Pinterest has established itself as a leader in visual bookmarking, there are a number of competitors in the space. These include social media platforms like Instagram, Google, and Facebook, as well as more specialized platforms like Houzz and Snapchat.

Instagram is a particularly strong competitor to Pinterest, as it also focuses on visual content. However, Instagram is primarily a social media platform, while Pinterest is focused on discovery and inspiration.

Instagram has also placed more emphasis on commerce in recent years, with features like Instagram Shops. TikTok is another platform that has gained popularity in recent years.

While TikTok is primarily focused on short-form video content, it also allows users to save and share videos. The app has built a large following of users who use it for entertainment and inspiration.

Google is another key competitor to Pinterest. While Pinterest is more focused on discovery and inspiration, Google is the go-to source for information and search.

However, Google has been experimenting with more visual search options, which could potentially make it a stronger competitor in the visual bookmarking space. Houzz is a platform that is focused on home design and renovation.

It allows users to search for home professionals and products, as well as offering cashback rewards for purchases made through the platform. Facebook is also a competitor to Pinterest, though its focus is more on connecting people than on discovery and inspiration.

However, Facebook is a massive advertising machine, and businesses frequently use the platform to promote their products and services. Snapchat is primarily focused on disappearing content and augmented reality.

However, it does offer some visual bookmarking features through its “Memories” feature, which allows users to save and revisit their own content.


In conclusion, Pinterest is a powerful platform for discovery and inspiration. Its visual bookmarking features and machine learning algorithms make it a valuable tool for users and businesses alike.

However, Pinterest faces stiff competition from other social media platforms, as well as from more specialized platforms like Houzz. As the platform continues to evolve, it will be interesting to see how it continues to set itself apart from the competition.

Comparison between Pinterest and Competitors

Pinterest has become one of the most popular social media platforms in recent years, with millions of users from around the world. However, as with any social media platform, Pinterest faces competition from other apps that offer similar services and features.

In this section, we’ll take a look at some of Pinterest’s key competitors, including Instagram, TikTok, Google, Houzz, Facebook, and Snapchat. Instagram vs.


Instagram is one of the top competitors to Pinterest and is also owned by Facebook. While Pinterest is more focused on discovery and inspiration, Instagram is primarily a social media platform where users share photos and videos.

That said, Instagram’s search functionality has improved considerably over the years, and it now offers a range of features that make it easier to find content. For example, Instagram allows users to search using hashtags, which can help users find content that’s relevant to their interests.

Instagram also suggests posts based on keywords related to the user’s search query. This makes it easier for users to find content that they may be interested in.

Advertising is another area where Instagram differs from Pinterest. While Pinterest allows businesses to promote their products and services, Instagram has a more advanced advertising platform that allows brands to target users based on a variety of factors, such as demographics, location, and interests.

This makes Instagram a more attractive option for businesses that want to reach a specific audience. TikTok vs.


TikTok is a video-sharing app that has become incredibly popular in recent years. While it may not seem like a direct competitor to Pinterest at first glance, TikTok does offer some features that make it a contender.

For one, TikTok has a “Watch” tab that’s similar to Pinterest’s homepage, where users can browse and discover new content. TikTok also has a “Creator Fund,” which pays creators for their content based on the number of views they receive.

This feature has incentivized users to create high-quality content and has attracted a range of celebrities to the platform. Another feature that sets TikTok apart is its “respond” feature, which allows users to reply to other users’ videos with their own video.

This has led to a lot of creative collaborations and interactions between users. Google vs.


Google is best known as a search engine, but it also offers many other services, including image search. While Pinterest is a visual platform where users can save and discover images and videos, Google’s image search allows users to find similar images based on their search query.

One area where Google differs from Pinterest is monetization. Google’s search engine is powered by ads, which allows the company to generate significant revenue.

However, Google’s image search does not have the same advertising capabilities as Pinterest, which has made Pinterest a more attractive option for businesses looking to reach a visual audience. Houzz vs.


Houzz is a platform that’s focused on home design and renovation. Like Pinterest, Houzz offers users the ability to save and share images related to their interests.

However, Houzz also allows users to connect with home professionals, such as architects and interior designers. A unique feature of Houzz is its “cashback” program, which allows users to earn a percentage of their purchases back in the form of a rebate.

This has incentivized users to make purchases through Houzz, which has helped the platform grow. Facebook vs.


Facebook is one of the largest social media platforms in the world, with billions of users. While Facebook’s focus is on connecting people and sharing news, the platform does offer some features that overlap with Pinterest.

For example, Facebook’s Newsfeed allows users to view a feed of content that’s relevant to their interests, and Facebook also offers advertising capabilities. That said, Pinterest has a more focused approach to visual discovery and inspiration, while Facebook has a broader focus on social networking.

Additionally, Pinterest’s advertising platform may be more enticing to some businesses, as it allows for more targeted advertising. Snapchat vs.


Snapchat is primarily focused on disappearing content, but it also offers some visual bookmarking features. For example, Snapchat’s “Memories” feature allows users to save and revisit their own content.

Additionally, Snapchat has a number of augmented reality features that allow users to add filters and effects to their photos and videos. While Snapchat and Pinterest have some similarities, the apps have different focuses.

Snapchat’s focus is on sharing in-the-moment content, while Pinterest’s focus is on discovering and saving inspiration. In conclusion, while Pinterest faces competition from a range of platforms that offer similar services and features, it has managed to maintain its position as a leader in visual bookmarking.

Each platform has its own strengths and weaknesses, and businesses and users will need to decide which one best suits their needs. That said, Pinterest’s visually-driven approach to inspiration and discovery has resonated with millions of users around the world and has found its own niche in the crowded social media market.

In summary, Pinterest is a popular social media platform that allows users to visually bookmark and discover content. It was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra.

With features such as boards, pins, and machine learning algorithms, Pinterest offers a unique and personalized experience for its users. While facing competition from platforms like Instagram, TikTok, Google, Houzz, Facebook, and Snapchat, Pinterest has carved out its own space as a leader in visual bookmarking.

Takeaways from this comparison include the diverse range of features and target audiences among these platforms, highlighting the importance of understanding the specific needs and preferences of users and businesses. Whether it’s searching and advertising capabilities, short-form videos, home design inspiration, or connecting people, each platform has its strengths and opportunities.

Pinterest’s commitment to innovation and its dedication to becoming a profitable company in the future showcase its potential for continued growth and success. Remember, when it comes to visual discovery and inspiration, Pinterest is the go-to platform that offers a world of possibilities at your fingertips.

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