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Reducing Food Waste: Exploring Competitors of Misfits Market

Introduction to Misfits Market

The way we shop for groceries has evolved drastically over the last few years, especially with the advent of online shopping and delivery services. One such service is Misfits Market, a grocery delivery service that sources imperfect produce directly from farmers and delivers it to customers’ doorsteps.

In this article, we will explore the concept behind Misfits Market, how they source their produce, and how they reduce food waste. Additionally, we will look at a method for competitor ranking and explore some honorable mentions in the grocery delivery service industry.

Imperfect Products Sourcing

Misfits Market sources fruit and vegetables directly from farmers and producers that would otherwise go to waste. These imperfect products include produce with blemishes, bruises, scratches, and other damage.

By directly working with these farmers and producers, Misfits Market provides a market for their perfectly imperfect products while reducing food waste. This benefits the farmers as they earn more money as compared to sending their produce to landfill, and Misfits Market’s consumers who get these products at a discounted rate.

Offering these products also cuts down on the number of perfectly good fruits and vegetables that would be discarded due to their appearance, helping to reduce food waste.

Food Loss and Waste Reduction

Wasted food on a global scale is a significant issue, with approximately one-third of all the food produced worldwide going to waste. Misfits Market aims to reduce food waste by sourcing and delivering imperfect produce from farmers to consumers.

By doing so, they work to help reduce overall food waste and the direct environmental impact of throwing food into landfills.

Methodology for Competitor Ranking

Many competitors operate in the grocery delivery service industry, and Misfits Market is not the only player in the market. In assessing how Misfits Market compares to its competitors, a few ranking factors and criteria were taken into account.

Some of these factors include how many people are employed, how much money has been raised, and metrics related to the service’s social impact. However, disclosure limitations need to be considered, such as private ownership and revenue.

Consequently, some honorable mentions in the grocery delivery service industry, including competition, online delivery, marketplace and Farmdrop, need to be considered when ranking competitors.


Overall, Misfits Market is a unique grocery delivery service that’s pushing against the traditional norms in the industry. By sourcing imperfect produce directly from farmers and producers, they reduce food waste and offer a more affordable way to shop for fresh fruits and vegetables.

While they might not be the only grocery delivery service out there, they’re still making an impact, and with their current model, they are worth keeping an eye out for in the future.

Top 10 Competitors of Misfits Market

Misfits Market is among the leading players in the grocery delivery industry that source imperfect produce, but they are not alone in this space. There are other businesses engaged in this market, providing healthy and eco-friendly grocery delivery services.

Here are ten competitors that are worth noting. 1.

Imperfect Foods

Imperfect Foods is a grocery delivery service that focuses on natural produce, as well as bath, beauty, and wellness items. They have saved hundreds of millions of pounds of food, aiming to reduce food waste and build a better food system for everyone.

They have a broad range of products, including meat and dairy products, pantry items, and meal kit options. 2.

Hungry Harvest

Hungry Harvest is a subscription-based delivery service that aims to reduce food waste by rescuing ugly produce. They first gained notable recognition when they appeared on the popular television show, Shark Tank.

By securing funding, they have been able to increase the number of saved produce donations to address food insecurity in America. 3.

Perfectly Imperfect Produce

Perfectly Imperfect Produce is an Ohio-based service that aims to address the issue of food waste while also supporting sustainable agriculture. They work directly with farmers to source imperfect produce and help them recoup the costs of goods that might have gone to waste.

They also donate a portion of their profits to support food banks and other local charities. 4.


FreshDirect is a New York-based grocery delivery service that offers a wide range of products. As a leader in food safety and quality, their products are carefully selected, and they provide a vast selection of organic choices.

They have recently acquired additional funding, indicating significant growth potential, and provide flexible membership options. 5.

Farmbox Direct

Farmbox Direct seeks to provide fresh produce to their customers. They source all their products from local organic farms and ship products through FedEx to offer a broad delivery range.

They offer both organic and conventional produce, with the option for substitutions and availability of impact data. 6.

Farm to People

Farm to People is a local delivery service that works with local farms in the New York area. They prioritize farmers’ compensation and work to offer a range of products for their customers.

They also provide impact data to their customers, allowing them insight into the positive effects of their purchasing decisions. 7.

Farm Fresh To You

Farm Fresh To You is a California-based business that prioritizes bringing organic produce to their customers. They have developed a unique subscription box that offers a selection of fresh fruits and vegetables delivered to their customers regularly.

They are a family-owned and operated business and also contribute produce boxes to support local food banks and other nonprofits. 8.

Talley Farms Fresh Harvest

Talley Farms Fresh Harvest is a local fact that offers fresh and local produce for their customers. They offer a range of box sizes and deliver to convenient pick-up locations.

They are unique in that they have no outside funding and maintain a small workforce, relying on the direct support of their community to remain in business. 9.

The Chefs Garden

The Chefs Garden is a catering service that provides organic vegetables to top chefs. They have recently expanded their delivery services to home customers, offering the same quality produce to a broader client base.

They have maintained a no outside funding policy and prioritize donations through the seeds of change program. 10.

The FruitGuys

The FruitGuys is a San Francisco-based service that offers a range of fruit and vegetable options for their customers. Their goal is to provide healthy snacks and environmentally conscious produce while supporting small, local businesses.

They also provide weekly donations to food banks and other local charities.

Honorable Mentions

Apart from the businesses listed above, there are significant chains such as grocers and supermarkets that are expanding into this space. Amazon Fresh and Whole Foods, for example, are two popular options for online delivery, while local operators remain competitive by providing organic and locally-sourced products.

However, the industry is not without volatility, such Farmdrop, a popular London-based grocery delivery service, abruptly closed their doors recently despite being recognized as an industry leader, mainly due to funding issues.


The grocery delivery industry has evolved significantly over the past few years, with companies like Misfits Market pioneering change by sourcing misshapen and unwanted fruits and vegetables. While Misfits Market is undoubtedly a leader in this field, there are competitors such as Imperfect Foods and Hungry Harvest, which are worth exploring.

Other companies such as Perfectly Imperfect Produce, FreshDirect, Farmbox Direct, Farm to People, Farm Fresh To You, Tally Farms Fresh Harvest, The Chefs Garden, and The FruitGuys, also offer fresh and locally-sourced produce, catering to varying consumer preferences. In summary, Misfits Market and its competitors are changing the way we think about shopping for groceries.

By sourcing and delivering imperfect produce and working with local farmers, these companies are doing their part to reduce food waste, support sustainable agriculture, and improve food accessibility. While Misfits Market leads the charge, their competitors such as Imperfect Foods, Hungry Harvest, Perfectly Imperfect Produce, FreshDirect, Farmbox Direct, Farm to People, Farm Fresh To You, Tally Farms Fresh Harvest, The Chefs Garden, and The FruitGuys, offer similar services and ideas.

This collective mission helps to foster a welcoming environment for positive change and encourage more consumers to support sustainable businesses. As we continue to address pressing environmental and social issues, supporting businesses that prioritize sustainability and eco-friendliness will remain critical.

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