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Revolutionizing Car Rental: Exploring Turo and its Competitors

Turo – The Car-Sharing Marketplace

In recent years, car-sharing platforms have become increasingly popular as a viable alternative to traditional car ownership. One of the most prominent players in this space is Turo, a car-sharing marketplace that connects vehicle owners with renters through a mobile app.

This article will explore Turo, how it works, and its founder, Shelby Clark, as well as some of its competitors.

Overview of Turo

Turo is a car-sharing marketplace that allows vehicle owners to make money by renting out their cars to people who need them. Through the Turo app, renters can browse a wide selection of vehicles in their preferred location and book the car that best fits their needs.

Turo provides an excellent alternative to traditional car rental companies that often have limited selections and high prices. Turo is widely popular among travelers who want a more personal and authentic experience of the cities, countries, and cultures they visit.

With Turo, they can rent a car from a local, flexible owner willing to share all kinds of tips and recommendations.

How Turo Works

To use Turo, renters need to download the Turo app and create an account. Once they have done this, they then input their desired rental dates and location, and the app shows them a list of available cars in the area.

Renters can use the filtering options to find the perfect ride that suits their needs, and from there, they can make a booking. Once the booking is confirmed, renters can either pick up the car from the owner’s location or have the vehicle delivered to them.

Turo also provides customer support, and the rental process includes insurance coverage for the vehicle. Owners can set their own prices and generate revenue on rentals of their cars.

The revenue generation potential makes Turo an attractive option for car owners. Shelby Clark – Turo’s Founder

Shelby Clark founded Turo in 2009 as a way to provide an alternative to traditional car rental services.

Before Turo, Clark worked at the New Economy Project, an organization that supported community-based economic development initiatives. He wanted to provide people with the means to share underutilized assets, such as cars, with others, and thus, Turo was born.

Clark is known for his innovative thinking and entrepreneurial spirit. He has a mission to change the world by creating wealth and economic opportunity through sharing, inspiring a growing community of people with a similar mindset to tackle challenges presented by social and environmental issues.

Competitors of Turo

While Turo is one of the most popular car-sharing marketplaces available today, it is not the only player in the space. Two other platforms that are often compared with Turo are

Getaround and



Getaround is similar to Turo in that it is a car-sharing platform where private owners list their cars for rent. However,

Getaround uses a different model that relies heavily on word-of-mouth referrals to generate business.

Getaround Connect, a proprietary technology, allows owners to automatically unlock their cars for renters once a booking has been made.

Getaround also provides car insurance coverage for every rental period.


Zipcar is a membership-based car-sharing platform. This is different from Turo and

Getaround, which work on the basis of individual rentals.

Zipcar requires you to pay a subscription fee, which gives you access to a car-sharing service in your area.

Zipcar was founded by Chase, a Harvard geochemist, and the company became an

Avis acquisition in 2013.

Zipcar also has a well-known “We Try Harder” campaign, which focuses on providing excellent customer service.


Car-sharing platforms like Turo provide a convenient and cost-saving alternative to traditional car rental companies. With the likes of

Getaround and

Zipcar competing for market share, the future of the car-sharing marketplace is certainly exciting.

Users are now finding more and more ways to access vehicles, which ultimately saves owners money, reduces their carbon footprint, and provides a flexible rental solution for renters. Whether you own a car or are looking to rent one, car-sharing platforms are an excellent way to benefit from shared ownership and explore new destinations without having to compromise on renting a car from a commercial car rental company.


Competitors of Turo

Car sharing platforms have been gaining popularity in recent years due to their economical and eco-friendly benefits. The sharing economy has revolutionized car renting, and there are several significant players in the car-sharing market.

Turo is not the only option for people looking for an alternative way to rent a car. In this article, we will explore other major competitors of Turo.

Enterprise Holdings

Enterprise Holdings is the largest car rental company globally, operating under several brands, including Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car.

Enterprise Holdings is an established leasing company, providing car rental services from airport locations in more than 90 countries worldwide.

Enterprise Holdings also sells used rental cars to consumers from its worldwide network of dealerships.

Uber Rent

Uber Rent is a car rental service operated by a subsidiary of Uber, providing users the access to rental vehicles at daily, weekly, and hourly rates. Since

Uber Rent is an app-based platform, party rental companies such as


Hertz, and

Avis provide

Uber Rent’s fleet of vehicles.

Uber Rent through

Getaround first launched in San Francisco and now offers rental services in various American cities.


Hiyacar is a peer-to-peer car rental platform that focuses on the UK market. The platform allows car owners to rent out their unused or idle vehicles and receive payment on a vehicle-sharing community site.

Hiyacar executes ID verification checks with TransUnion. The

Hiyacar community is considered to be a highly engaged audience interested in car clubs and sharing economy initiatives.

Hiyacar Car Clubs allows members to share vehicles on a weekly or monthly basis as an alternative to car ownership.


Kytes car rental logistics is a platform that facilitates the delivery and return of rental cars for car rental partners.

Kyte has access to an extensive network of rental vehicles and offers a white-label rental delivery service that allows rental companies to add another level of convenience to their offering.

Kyte aims to revolutionize car rental logistics by leveraging its delivery service network to open up new potential revenue streams for rental car companies.


Hertz Car Rental is an established rental car company, known for its airport rental services worldwide.

Hertz has been around since 1918 and currently holds a fleet of 1.7 million rental vehicles worldwide.

Hertz has a presence in over 150 countries with local car rental services provided via their

Hertz, Dollar, and Thrifty brands.


Virtuo is a European car rental brand with a company-owned fleet of vehicles servicing rental markets, including the UK, France, and Spain.

Virtuo offers a premium rental experience, with a focus on digital rental solutions such as vehicle delivery and listing partnerships.

Virtuo raised 60m ($71m) through funding in 2020, signaling the increasing mainstream growth of car-sharing services.


Avis Car Rental is a car rental company providing rental services worldwide, both at airports and in local areas. They are known for their iconic “We Try Harder” campaign, which highlighted their commitment to customer service.

Avis is currently the third-largest car rental company worldwide and boasts a fleet size of approximately 500,000 vehicles


SHARE NOW is a result of the merger between Daimler and BMW and provides car-sharing services in several European countries, including Germany, France, and Italy. The service offers per-minute rates for car rental instead of the standard daily or weekly rental rates and allows users to access vehicles on an on-demand basis.

SHARE NOW differentiates itself with additional features, such as car delivery and pickup.


Karshare is a UK-based, peer-to-peer car sharing service that offers short-term and long-term rentals.

Karshare enables car owners to earn income from their idle vehicles, reduces the number of vehicles on the road, and offers affordable rental services to renters.

The platform offers additional insurance protection for vehicles rented out via

Karshare and has partnered with several local community organizations to promote car-sharing in the UK market.


Flexcar is a vehicle subscription platform that offers a weekly subscription service, allowing users to switch between available cars as and when required. The platform employs a fleet of owned cars and enables users to save money on car insurance and maintenance by providing a convenient way to rent vehicles.

Flexcar recently merged with

Zipcar, another established car rental company, to create a more comprehensive range of services for their users.


Many alternatives to Turo exist in the car rental market, providing a wide range of options that address various consumer needs and preferences. As the sharing economy continues to expand, the competition in the car-sharing market is expected to grow, and the demand for services that offer flexibility, affordability, and environmentally friendly options will similarly increase.

With all these options available, it is up to the renters to determine which rental service fits their specific needs. In conclusion, the car-sharing market has become increasingly popular in recent years, with several players competing for market share.

Turo is a prominent car-sharing platform and is known for its innovative concept, allowing vehicle owners to generate revenue by renting out their cars. However, Turo is not the only player in the game, with other competitors such as

Enterprise Holdings,

Uber Rent,







Karshare, and

Flexcar offering different rental models and unique features.

As the sharing economy continues to expand, the demand for car-sharing services that offer flexibility, affordability, and environmentally friendly options will grow. Consumers can choose the car-sharing platform that best suits their needs, taking into account pricing, convenience, and availability.

The competition offers renters various options to consider, making the car-sharing option a viable alternative to car ownership.

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