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Revolutionizing Education: How Kahoot! Makes Learning Fun and Engaging

Kahoot! – The Learning Platform That Makes Education Fun

As a student, did you ever find yourself staring blankly at a stack of textbooks, wishing you could make the content more engaging? If yes, then Kahoot! may be the educational technology you have been looking for.

Kahoot! is an online learning platform that offers quiz-based games, known as “kahoots,” for students and teachers to use in the classroom. It has been described as a game-based learning platform that promotes engagement and interaction in the classroom.

What Is Kahoot!

Launched in 2013, Kahoot! is a Norwegian company founded by Johan Brand, Jamie Brooker, and Morten Versvik. Since its launch, Kahoot! has become a global phenomenon, with over 5 million active users worldwide in the first quarter of 2021 alone.

Kahoot! offers a wide variety of quizzes covering multiple topics such as history, science, math, and languages. Each quiz consists of multiple-choice questions, with the option to include images or videos in each question.

Students can play these games in the classroom on any computer or tablet with an Internet connection, or remotely from home. Company History and Growth of Kahoot!

Kahoot! began its journey as an edtech startup in Norway in 2012.

Since then, it has grown to become a leading global learning platform with a strong presence in the education industry, serving students, teachers, and professionals alike. Kahoot! was listed on the Oslo Stock Exchange in 2019, becoming the first Norwegian company since 2010 to be publicly traded on the stock market.

The company’s initial public offering (IPO) marked a significant milestone for the company, highlighting its growth, success, and potential in the edtech industry.

Game-Based Learning Platform

Kahoot! offers a variety of quiz-based games that make learning fun and engaging for students. Each Kahoot! game consists of a series of multiple-choice questions displayed on a shared screen or projector, with a small timer displayed on the corner of each question.

To participate in the game, students must use their smartphones or tablets to connect to the Kahoot! game. They are then presented with the same questions as the ones displayed on the shared screen, and they have to choose one of the multiple-choice answers before the timer runs out.

The faster the students answer, the more points they score.

Additional Features and Integrations

Kahoot! offers many additional features and integrations that extend its reach beyond the classroom. Some of these features are :


Ghost: allows students to play against their best scores from previous games

2. Reports: allows teachers to track student performance and measure learning outcomes


Remote Learning: allows users to learn and play Kahoot! games from anywhere in the world. 4.

Digital Whiteboard: allows students to work together and collaborate on group projects. 5.

Online Academy: provides professional development courses for teachers and professionals

6. Motimate: a mobile-centered employee engagement platform


Kahoot! has proven to be an effective tool that makes learning more manageable, engaging, and fun. Through its integration of multi-choice questions and interactive elements, students can learn and retain information faster and better than traditional textbook methods.

Whether you’re a student, teacher, or professional, Kahoot! has something to offer. It’s a tool that can provide the added boost needed when learning becomes tedious, resulting in more excitement, enthusiasm, and success in the classroom and beyond.

Kahoot!’s Business Model: How It Works

Kahoot! has become a global phenomenon in the edtech industry, offering a game-based learning platform that promotes engagement and interaction in the classroom. Its free-to-use model has made it accessible to millions of users worldwide, but how does the company make money?

In this article, we will explore Kahoot!’s business model and the different revenue streams that the company relies on.

Freemium Model

Kahoot! operates under the freemium business model, which allows users to access the basic features of the platform for free. Though it is free and accessible to all, users can purchase additional features by subscribing to various subscription packages.

Revenue Streams

Kahoot! makes money through several revenue streams, including premium subscriptions, licensing, merchandise sales, and advertising.


Kahoot! offers different premium subscription packages for individuals, teams, and enterprises, as well as game hosts for one-time events. The subscriptions offer access to additional features like branding, privacy controls, and advanced analytics.

The individual subscription starts at $10 per month, while team and enterprise deals come at customized pricing based on the number of users and additional features the team needs.


Kahoot! Publisher offers licensing for businesses to use and embed Kahoot! games for their websites or internal learning platforms. Kahoot! creates custom games, and fees depend on the number of users, exclusivity, and the number of games requested.

The licensing revenue stream contributes to the company’s revenue growth.


Kahoot! has an online shop that sells branded merchandise, such as T-shirts, hats, and water bottles, with the Kahoot! logo and slogan. The shop also offers branded masks, phone cases, and bags, among other things.

The revenue stream from the online shop is not significant, but it’s a way to connect with the Kahoot! community and drive brand exposure.


Kahoot! generates revenue through advertising by displaying banner ads on the platform and using Google ads. Kahoot! actively targets companies and educational institutions, which it believes will benefit from advertising on the platform.

The company also charges for advertising on a cost-per-click (CPC) basis.


Kahoot!’s freemium business model strategy is an excellent way to make its game-based learning platform accessible and promote student engagement worldwide. The company makes revenue through various means that complement the free model, allowing users to get the most out of the platform.

From subscriptions to licensing and merchandise sales, Kahoot! has managed to establish a reliable business model that caters to its users, but still generates revenue. Kahoot!’s Business Model Strategy: Growth and Expansion

Kahoot! is a leading game-based learning platform that provides teachers and students with interactive tools to enhance learning outcomes.

The company’s freemium business model strategy has allowed it to expand rapidly on the global scale and improve student engagement in various learning environments. In this article, we will examine Kahoot!’s business model strategy in further detail, as well as explore the sources of funding, revenue, and valuation.

Freemium Model and Content Focus

Kahoot!’s freemium strategy aims to create a bottom-up sales approach that prioritizes user engagement and content creation. The company’s content marketplace provides a platform for educators and other content creators to create and monetize interactive content.

Kahoot! focuses on building a strong user base with free, engaging, and interactive content, and then monetizes its platform through premium subscriptions, licensing fees, merchandise sales, and advertising. This approach makes Kahoot! accessible and appealing to educators and students alike.

The interactive nature of the platform facilitates experiential learning, which has been shown to enhance memory recall and information retention.

Expansion and Future Opportunities

Kahoot!’s expansion strategy includes acquiring businesses that complement its platform and offering a full-stack education platform. The company’s long-term goal is to become the leading end-to-end learning platform, making learning more accessible and engaging for all.

Kahoot! seeks recent acquisitions that complement its content, including Actimo, a platform that provides a customized employee training program for businesses, and Drops, a language learning app. These acquisitions allow Kahoot! to expand its user base and diversify its revenue streams.

The company’s AccessPass subscription program is another opportunity for future growth. The program offers unlimited access to millions of interactive, educational experiences and activities on the Kahoot! platform.

Content creators and educators can also utilize AccessPass to get exposure and sell their content on the platform.

Funding History

Kahoot! has received total funding of $333.3 million to date, with investors including Microsoft, Tencent, and Disney. The company successfully raised $215 million in a private placement completed in January 2021.

The funding provides the company with the necessary resources to pursue its growth and expansion strategies.

Revenue and Valuation

Kahoot! generated revenue of NOK 609 million ($70.5 million) in 2020, a year-over-year increase of nearly 40%. The company’s valuation is estimated at $7.5 billion, highlighting its growth potential and dominant position in the edtech industry.


Kahoot!’s freemium model has proven to be an effective business model strategy for the company, allowing it to expand its user base globally while providing opportunities for monetization. The company’s expansion strategy includes acquiring complementary businesses and offering a full-stack education platform, further strengthening its position in the edtech industry.

Kahoot!’s funding history and valuation also indicate its growth potential and solidified position in the industry, making it an exciting company to watch in the years to come. In summary, Kahoot! is a game-based learning platform that offers interactive tools for educators and students to enhance learning.

The company’s freemium business model strategy prioritizes user engagement, content creation, and accessibility. Kahoot! has expanded its platform through acquisitions, a full-stack education platform, and an AccessPass subscription program.

The company’s funding history and revenue growth reflect the industry’s confidence in its business model. Kahoot! continues to disrupt the education industry with its unique approach to learning and provides a platform for content creators to monetize their content.

The future of education is now, and Kahoot! is leading the way.

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