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Revolutionizing Savings: Yotta’s Gamified Approach to Financial Health

Yotta is a FinTech company that aims to make saving money more rewarding through the use of prize-linked savings accounts. With Yotta’s unique approach, users get a chance to win daily cash prizes and even bigger weekly prizes by simply saving their money in a Yotta savings account.

In this article, we will delve into Yotta’s founding story, the company’s services, and how they are setting themselves apart from traditional banking methods. Founders’ Background and Inspiration

Yotta’s founders, Adam Moelis and Ben Doyle, drew inspiration from the UK’s Premium Bonds program that has been around since 1956.

Premium Bonds offer saver’s the chance to win a prize in a lottery-style draw each month, with varying amounts of money up for grabs. “We thought that was an interesting way to get people to save money,” says Adam Moelis in an interview with Forbes.

Before starting Yotta, Adam Moelis worked in the financial industry, specifically focusing on quantitative analysis. Ben Doyle, on the other hand, worked in technology.

Together, they found a way to combine their expertise and create a product that incentivizes responsible financial behavior. Yotta’s Funding Rounds and Investors

Yotta launched in September 2020 and has already gained the support of some of the biggest names in the industry.

Y Combinator, the prestigious Silicon Valley startup accelerator, was the first investor in Yotta. Later that same year, Yotta raised $13.2 million in seed funding, led by leading venture capital firms including Mariam Naficy’s Minted, Slow Ventures, and Kindred Ventures.

Graham Stephan, a popular personal finance YouTuber, has also invested in Yotta and has become somewhat of a spokesperson for the brand. He found Yotta’s approach to incentivizing saving money unique and refreshing compared to traditional banking methods.

Yotta’s Services

Yotta’s services are centred around its prize-linked savings accounts that allow users to win cash prizes just by saving money in the account. Yotta’s savings account offers a 0.20% annual percentage yield (APY), which may seem low compared to other high-yield savings accounts but is actually quite competitive when considering the added benefit of daily and weekly prize drawings.

The more money you save, the more opportunities you have to win. Each $25 deposit into a Yotta savings account earns the user one ticket into a weekly lottery-style drawing with prize payouts that can range from $10 to $10 million.

Users can earn additional tickets by referring friends to Yotta or by rolling over their previous week’s balance into their current savings account balance. Yotta also offers a debit card that gives users access to fee-free ATM withdrawals, cashback rewards, and even more opportunities to win prizes.

Every time a user makes a purchase with their Yotta debit card, they earn a ticket into the next day’s drawing. Yotta’s Approach to Saving Money

Yotta’s approach to saving money is unique because it creates a gamified experience for users.

Saving money can be challenging for some people, but the chance to win cash prizes can make it more motivating and exciting. Yotta also emphasizes responsible financial behavior by encouraging users to set up automatic savings plans and educating them about the importance of saving.

One concern that some people may have with prize-linked savings accounts is that they may encourage gambling behavior. However, Yotta’s founders emphasize that the small chance to win a cash prize should not be the primary reason to save money, but rather a fun bonus for practicing good financial habits.


In conclusion, Yotta is a FinTech company that offers prize-linked savings accounts to incentivize responsible financial behavior. By gamifying the saving experience and offering daily and weekly cash prize drawings, Yotta has found a unique way to make saving money more rewarding.

With the support of investors like Y Combinator and Graham Stephan, Yotta has already made an impact on the FinTech industry and is poised for continued success. Yotta is a unique FinTech company that has created a way for users to earn prizes while saving money.

Their approach to incentivizing responsible financial behavior has garnered attention from the industry and investors. In this article, we will delve into Yotta’s revenue streams and offerings, specifically how they earn interest on deposits and generate revenue through their debit and credit card usage.

Interest on Deposits

One of Yotta’s revenue streams is the interest earned on deposits made by users. Interest is the amount of money that a financial institution pays the account holder for allowing them to hold their money.

Yotta offers an Annual Percentage Yield (APY) of 0.20% on their savings accounts, which is relatively low compared to other high-yield savings accounts in the market. To earn higher interest on the deposits, Yotta lends a portion of the deposited funds to its partner bank, which, in turn, provides higher interest rates.

Yotta has stated that they aim to provide their users with the highest interest rate possible while maintaining a stable cost base for the company.

Interchange Fees

Another revenue stream for Yotta is the interchange fees they generate through their debit and credit card usage. An interchange fee is a fee that merchants pay to payment processors when a customer makes a transaction using a debit or credit card.

These fees can vary depending on the card brand, amount of the transaction, and other factors. Yotta monetizes their users by earning a portion of the interchange fees from the merchants that accept Yotta’s debit and credit cards.

This allows Yotta to generate revenue from the usage of their cards while also providing spending rewards to their users. Users earn rewards points for every purchase made with the Yotta debit card, which can then be redeemed for lottery tickets to increase their chances of winning prizes.

Yotta’s Lottery System

Yotta’s lottery system is a unique feature that sets them apart from traditional banking methods. Every week, Yotta holds a lottery-style drawing where one lucky winner can win up to $10 million.

The company has partnered with an insurance company to ensure that the prizes are funded and awarded to the winners. Users can earn extra tickets for the weekly drawing by referring friends to Yotta and by rolling over their previous week’s balance into their current savings account balance.

The more money users save in their Yotta accounts, the more chances they have to win prizes.

Debit and Credit Card

Yotta offers both debit and credit cards for its users that are Mastercard powered. The debit card allows users to withdraw cash from ATMs fee-free and earn rewards points for every purchase made.

The rewards points can then be redeemed for lottery tickets, providing users with more chances to win cash prizes. The credit card provides users with more spending power and rewards opportunities.

Unlike the debit card, users can earn cashback rewards in addition to the rewards points, which can be redeemed for lottery tickets.

Other Features and Products Yotta Offers

Yotta offers several other features and products that cater to their users’ financial needs. One such feature is recurring payments, which allows users to automate monthly bills such as rent or utilities.

Yotta’s savings goals help users set specific financial goals and track their progress over time. Yotta also offers the ability for users to invest in cryptocurrency stable coins, providing another way for users to grow their savings.

The company also offers bonds, which are investments that earn a fixed interest rate over a set period of time. In addition, Yotta offers advanced payment options, such as instant payments to other Yotta users and free payment transfers to external bank accounts.

These features align with Yotta’s mission of making saving money as easy and rewarding as possible for users.


Yotta has successfully created a unique approach to incentivizing responsible financial behavior. Their revenue streams, including interest on deposits and interchange fees, allow them to generate revenue while also providing users with exciting prizes and rewards opportunities.

Their lottery system, debit and credit cards, and other features and products cater to users’ diverse financial needs and make saving money more accessible and rewarding. Yotta is a FinTech company that offers prize-linked savings accounts, and their unique approach to incentivizing saving money has made them popular in the industry.

In this article, we will explore Yotta’s licensing and safety measures and delve into their funding, revenue, and valuation. Yotta’s License Provider and FDIC Insurance

Yotta’s savings accounts are held and insured by Evolve Bank & Trust.

Evolve Bank & Trust is a licensed bank located in Memphis, Tennessee. The partnership with a licensed bank allows Yotta to offer FDIC insurance for their users’ deposits up to $250,000 per account.

FDIC insurance provides protection to depositors in case of bank failures or other financial crises. In the unlikely event that Yotta or Evolve Bank & Trust fails, users’ deposits are protected up to the limit provided by the FDIC.

FDIC insurance is a safety net that provides reassurance to users that their deposits are secure and protected. Yotta has stated that the safety and security of their users’ deposits are their top priority.

Yotta Funding, Revenue & Valuation

Yotta’s Funding Rounds, Investors and Total Funding Raised

Yotta has received funding from several venture capital firms, and their innovative approach to saving has made them a popular investment opportunity. In 2020, Yotta raised $13.2 million in seed funding, led by leading venture capital firms including Mariam Naficy’s Minted, Slow Ventures, and Kindred Ventures.

In March 2021, Yotta announced that they had raised $26 million in a Series A funding round. The funding round was led by Andreessen Horowitz, a venture capital firm based in Menlo Park, California, with participation from other notable investors such as Kevin Durant’s Thirty-Five Ventures and Y Combinator.

The total funding raised by Yotta as of March 2021 is approximately $41.2 million. The company plans to use the funding to accelerate their growth and expand their products and services.

Yotta’s Revenue and Valuation

Yotta has not disclosed its revenue to the public, but they generate revenue from the interest earned on deposits and interchange fees through their card usage. It is expected that the company’s revenue will increase as more users start using Yotta’s products and services.

As of March 2021, Yotta’s valuation is not publicly known. The company stated that they are focused on building a sustainable and profitable business that will grow in value over time.

Yotta’s unique approach to saving money and their partnership with banks have made them a popular investment opportunity for venture capitalists.

Future Funding Announcement

As Yotta continues to grow and expand its products and services, it is likely that they will seek more funding. The company has announced that they plan to use the Series A funding to hire more staff, accelerate their growth and expand their products and services.

Additional funding will provide Yotta with the resources it needs to reach more users and revolutionize the savings industry.


Yotta’s licensing and safety measures ensure that the company provides a secure and reliable platform for users to save their money. Their partnership with Evolve Bank & Trust and FDIC insurance offers users financial protection and peace of mind.

Yotta’s innovative approach to incentivizing saving money has garnered attention from venture capitalists, and their funding rounds show that investors are eager to support their mission. The future looks bright for Yotta, and we can expect to see further funding announcements as the company continues to grow.

In conclusion, Yotta’s unique approach to prize-linked savings accounts has made saving money more rewarding and engaging. With partnerships with licensed banks and FDIC insurance, Yotta ensures the safety and security of users’ deposits.

Their funding rounds and investor support demonstrate the confidence in their mission and potential for growth. As Yotta continues to expand its offerings and reach, it is clear that they are reshaping the way people approach savings.

The combination of potential cash prizes, responsible financial behavior, and the opportunity to earn rewards points makes Yotta an attractive option for those looking to save money in a fun and enjoyable way. Take control of your finances, earn rewards, and potentially win big with Yotta – a new way to save.

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