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Sweaty Betty vs Lululemon: Activewear Powerhouses in a Showdown

Sweaty Betty: A Trailblazer in the Activewear Industryto Sweaty Betty

Few brands have revolutionized the world of activewear quite like Sweaty Betty. Founded in 1998 by Tamara Hill-Norton, the brand set out to create functional yet stylish clothing for women, catering to a growing demographic of active individuals who sought comfortable, high-quality activewear that blended fashion with function.

What started as a single boutique in London has since grown into a global phenomenon. Sweaty Betty now boasts over 60 stores worldwide, including shops in the United States, Europe, and Asia.

The brand’s rapid expansion is a testament to the quality and innovation of its products, which have earned Sweaty Betty numerous accolades over the years.

Growth and Awards

One of the key drivers behind Sweaty Betty’s success is its commitment to innovation. The brand prides itself on staying ahead of the curve when it comes to new fabrics, designs, and technologies.

From its signature Power Leggings to its weather-resistant jackets, Sweaty Betty’s products are known for their high performance and stylish aesthetic. This commitment to excellence has not gone unnoticed.

The brand has received numerous awards over the years, including being named “Retailer of the Year” at the 2015 Drapers Awards and “Entrepreneur of the Year” at the 2017 NatWest Everywoman Awards. Such accolades are a testament to Sweaty Betty’s dedication to quality and innovation.

Acquisition by Wolverine World Wide

Sweaty Betty’s success has not gone unnoticed by industry giants. In 2019, the brand was acquired by Wolverine World Wide, a leading global footwear and apparel company.

The acquisition, which reportedly valued Sweaty Betty at over $410 million, was seen as a major coup for both parties. Under Wolverine World Wide’s leadership, Sweaty Betty has continued to expand its product offerings and grow its global footprint.

The brand’s revenue has also continued to soar, with Sweaty Betty reporting a 21% increase in sales in 2020 despite the challenges posed by the COVID-19 pandemic.

Competitors of Sweaty Betty

Of course, Sweaty Betty is not the only brand vying for a share of the activewear market. With more and more consumers seeking out functional yet stylish workout gear, competition in the industry has become increasingly fierce.

In this section, we’ll take a closer look at some of Sweaty Betty’s top competitors.

Criteria and Methodology for Ranking

To determine our

Top 12 Competitors list, we analyzed a range of data points, including sales figures, brand reputation, product quality, and customer feedback. We also took into account factors such as pricing, design, and innovation to get a holistic view of each brand’s offerings.

Top 12 Competitors

1. Lululemon

If there’s one brand that gives Sweaty Betty a run for its money, it’s Lululemon.

Founded in 1998 in Vancouver, Canada, the brand has become synonymous with high-quality activewear that blends style with function. Lululemon’s signature leggings have become a staple in the activewear market, beloved by athletes and casual gym-goers alike.

2. Athleta

Part of the Gap Inc.

family of brands, Athleta is a relative newcomer to the activewear scene. However, the brand has already made a name for itself with its extensive line of activewear for women, including everything from leggings and sports bras to dresses and swimwear.

3. Fabletics

Launched in 2013, Fabletics is a direct-to-consumer activewear brand that has made waves with its innovative subscription model.

Customers can sign up for a monthly subscription and receive discounted activewear, making it an affordable option for those seeking high-quality workout gear on a budget. 4.


No list of activewear brands would be complete without mentioning Nike. The iconic sports brand has been a mainstay in the industry for decades, consistently producing high-quality basics like running shoes and workout clothes.

5. Adidas

Like Nike, Adidas is a titan in the world of sports apparel.

The German company has a long history of producing high-quality athletic gear, with a particular focus on running shoes and activewear. 6.


Founded in 1948, Puma has become a household name in the world of sports apparel. Known for its sleek and innovative designs, the brand has a strong presence in both the athletic and lifestyle markets.

7. Gymshark

Gymshark is a British activewear brand that has exploded in popularity in recent years.

Known for its trendy designs and affordable prices, the brand has built a loyal following among fitness enthusiasts on social media. 8.

Beyond Yoga

Founded in 2005, Beyond Yoga is a California-based brand that specializes in yoga clothes for women. The brand’s high-quality fabrics and stylish designs have earned it a reputation as one of the best yoga apparel brands on the market.

9. Outdoor Voices

Founded in 2013 in New York, Outdoor Voices is a relatively new addition to the activewear scene.

However, the brand has already gained a following thanks to its playful designs and inclusive marketing approach. 10.


prAna is a sustainable activewear brand that has built a reputation for its environmentally friendly practices and commitment to ethical production. The brand’s yoga clothes are made with organic cotton and recycled materials, making it a popular choice for environmentally conscious consumers.

11. Reebok

Founded in the United States in 1958, Reebok has a long history of producing high-quality athletic gear.

The brand is known for its innovative designs and iconic collaborations, such as its ongoing partnership with CrossFit. 12.


ASOS is a British online retailer that offers a wide range of clothing and accessories, including activewear. While the brand’s offerings may not be as comprehensive as those of some of the other brands on this list, ASOS’s affordable prices and trendy designs make it a popular choice among young, fashion-conscious consumers.


Sweaty Betty may have been a trailblazer in the activewear industry, but it’s far from the only brand worth considering. From established giants like Nike and Adidas to newer players like Fabletics and Outdoor Voices, there are plenty of high-quality activewear brands to choose from.

Ultimately, the best brand for you will depend on your personal preferences and needs. Whether you’re a serious athlete or a casual gym-goer, there’s a brand out there that will help you look and feel your best while you sweat it out.

3) Lululemon

Background and Growth

Lululemon is a Canadian athletic apparel company founded in 1998 that has become a household name in the activewear space. The company made its initial public offering (IPO) in 2007 and has since seen soaring revenue growth, surpassing $4 billion in sales in 2019.

One of the factors fueling Lululemon’s growth is its focus on athleisure, a fashion trend that blends activewear with casual wear. Lululemon was one of the pioneers of this trend, introducing products that could be worn from the gym to the street.

Its signature product, the yoga pant, is a staple in the activewear market and has been a key driver of the brand’s success.

Expansion into New Categories

In recent years, Lululemon has expanded beyond its core activewear business, diversifying its offerings and entering new categories. One noteworthy move was its acquisition of MIRROR, a leading at-home fitness technology company, in 2020.

The acquisition of MIRROR was seen as a smart move by industry analysts, as it allows Lululemon to tap into the growing at-home fitness trend. MIRROR’s interactive workouts and personalized coaching have been a hit with consumers, making it a valuable addition to Lululemon’s brand portfolio.

CEO Calvin McDonald has stated that the acquisition of MIRROR is part of the company’s long-term vision to be more than just a clothing brand but also a fitness and lifestyle brand. Athletic apparel companies have also started investing and building out digital communities to support their customers outside of the gym.

Along those lines, Lululemon has a variety of initiatives to help its customers with their workouts. The company offers workout and wellness programs on its website through the Sweatlife community.

Lululemon has made smart moves to engage their customer base outside of traditional shopping avenues.

4) Athleta

Background and Founding of the Brand

Athleta started out in 1998 as a catalog business that specialized in women’s athletic clothing. The company was founded by athletes and outdoor enthusiasts who wanted to create apparel that was made for women, by women.

Athleta’s early success can be attributed to its refreshing perspective on women’s athletic clothing. The company recognized the need for clothing that is functional and fashionable, challenging the industry-wide practice of “shrink it and pink it.” This practice refers to the common tendency of making women’s sports clothing smaller and adding stereotypical “feminine” colors to appeal to female audiences.

The brand has become a popular choice among active women who want comfortable, functional, and stylish clothing. Athleta’s offerings include a wide range of activewear for different activities like yoga, running, swimming, and hiking.

The company has also expanded into categories like sleepwear, outerwear, and accessories. Acquisition by Gap Inc.

and Projected Revenue

In 2008, Athleta was acquired by Gap Inc., one of the largest apparel retailers in the world. Gap Inc.

saw the acquisition of Athleta as an opportunity to diversify its product offerings and expand its reach into the athleisure space. After the acquisition, Athleta was able to take advantage of Gap Inc.’s resources to scale its business quickly.

The acquisition has been a smart move for Gap Inc., given Athleta’s continued success in a crowded market. In 2020, Athleta’s net sales increased by 16% compared to the previous year, despite the challenges posed by the COVID-19 pandemic.

The brand’s e-commerce sales jumped by 49%, signaling a growing online presence for the company. Looking ahead, Athleta is projected to continue its impressive growth trajectory.

Analysts predict that the company’s revenue will exceed $2 billion over the next few years, thanks to its expanding product offerings and commitment to sustainability and inclusivity.


Lululemon and Athleta are two of the most popular and successful companies in the activewear industry. Both brands have experienced significant growth in recent years, fueled by a commitment to innovation and a focus on customer needs.

Lululemon’s recent acquisition of MIRROR and expansion into new categories is a sign of the brand’s ongoing evolution, while Athleta’s acquisition by Gap Inc. has allowed the company to scale its business quickly.

With continued growth projected for both brands, it’s clear that the activewear industry is poised for continued success in the coming years.

5) Fabletics

Background and Founding of the Brand

Fabletics, the athletic apparel brand known for its subscription model, was co-founded in 2013 by actress Kate Hudson, along with Adam Goldenberg and Don Ressler. The brand quickly gained popularity and carved out a niche for itself in the activewear industry.

One of the factors that contributed to Fabletics’ early success was Kate Hudson’s celebrity status. As a well-known actress with a passion for fitness, Hudson brought a recognizable face to the brand and helped drive attention and interest from consumers.

Her active involvement in the company’s operations and marketing efforts played a significant role in building Fabletics’ brand image. Fabletics offers a subscription-based membership model that allows customers to receive a curated selection of workout outfits each month.

The brand focuses on providing fashionable and high-quality activewear at affordable prices, catering to women of all sizes and body types.

Revenue and Celebrity Partnerships

Fabletics’ unique business model has proven to be successful, with the brand reporting impressive revenue growth year after year. In 2020, Fabletics’ revenue exceeded $500 million, a testament to its strong customer base and loyal following.

In addition to Kate Hudson’s involvement, Fabletics has also partnered with other celebrities to expand its reach and appeal. One such partnership is with singer and actress Demi Lovato, who launched her own capsule collection with Fabletics in 2017.

The collaboration helped attract a younger demographic, with Lovato’s influence and personal journey resonating with fans. Fabletics has also collaborated with other prominent figures, such as popular YouTuber and actress Liza Koshy and actress Vanessa Hudgens.

These partnerships have allowed Fabletics to tap into the social media market and leverage the influence of these celebrities to promote its products.

6) Nike

Brand Power and Revenue

Nike is a global powerhouse in the sportswear industry. Founded in 1964 as Blue Ribbon Sports, the company was rebranded as Nike in 1971, with the iconic swoosh logo becoming synonymous with athletic excellence.

Nike’s brand power is unparalleled, and it has become a household name across the globe. Nike’s dominance in the sportswear market is reflected in its revenue.

In its most recent fiscal year, the company reported over $37 billion in revenue. This significant figure speaks to the brand’s unwavering popularity and its ability to continually innovate and capture the attention of consumers.

Nike’s success can be attributed to its commitment to quality, performance, and style. The brand’s products are known for their durability and cutting-edge technologies, making them a top choice for professional athletes and fitness enthusiasts alike.

Nike has also successfully diversified its product offerings, expanding beyond footwear to include apparel, accessories, and equipment.

Margin per Sale

While Nike’s revenue is impressive, it’s also important to consider the margin per salea key metric that determines the profitability of each transaction. Nike’s margin per sale varies depending on the specific product and distribution channel.

For example, the company’s direct-to-consumer sales, which include sales made through its website and Nike-owned stores, typically have higher margins compared to sales that go through wholesalers and retailers. One of Nike’s strategies to improve its margins has been increasing its direct-to-consumer sales.

By selling directly to the consumer, Nike is able to eliminate the middleman and retain a larger portion of the profits. This approach, combined with its strong brand equity and loyal customer base, has allowed Nike to maintain solid margins and drive its financial success.

In conclusion, Fabletics and Nike are two major players in the activewear industry. Fabletics’ success can be attributed to Kate Hudson’s involvement and its innovative subscription model, while Nike’s brand power and commitment to quality have propelled it to the top of the sportswear market.

Both brands have seen impressive revenue figures, and their partnerships with celebrities further contribute to their market reach and appeal. As the industry continues to evolve, Fabletics and Nike are likely to remain influential and drive innovation in the activewear landscape.

7) Adidas

History and Fashion Collaborations

Adidas, a German sportswear giant, has a rich history that dates back to its founding in 1949. The brand was initially focused on producing athletic shoes, but soon expanded into other sportswear categories.

Over the years, Adidas evolved into a global leader in the industry, known for its innovative designs and commitment to performance. One of the notable aspects of Adidas’ success is its ability to merge sports and fashion.

The brand’s sub-brand, Adidas Originals, has become renowned for its retro-inspired designs and collaborations with fashion icons and celebrities. Adidas Originals has captured the attention of sneakerheads and fashion enthusiasts alike, with its iconic styles like the Superstar and Stan Smith becoming timeless classics.

Moreover, Adidas has partnered with high-profile individuals and brands to create exclusive capsule collections and collaborate on innovative designs. One such collaboration is with rapper and fashion visionary Kanye West.

The Adidas Yeezy line, created in partnership with Kanye West, has achieved cult status, with its limited-edition releases selling out within minutes and commanding high resale prices. These fashion collaborations have helped elevate Adidas’ brand image and expand its reach beyond the sports arena.

By blending performance and style, Adidas has been able to tap into the growing athleisure and sneaker culture trends, attracting a wide-ranging consumer base.

Revenue and Growth

Adidas’ revenue growth has been impressive in recent years. In its most recent fiscal year, the brand reported annual revenue of over 23 billion (approximately $27 billion).

This figure represents a steady increase from previous years, highlighting the brand’s ability to continually drive sales and meet consumer demands. A significant contributor to Adidas’ growth is its strong presence in key markets worldwide.

The brand has successfully captured the attention of global consumers, with a focus on key regions such as North America, Europe, and China. Adidas’ strategic marketing campaigns, including key sponsorships and partnerships with major sports leagues and teams, have helped establish the brand as a leader in these markets.

Expansion into new categories, such as athleisure and lifestyle products, has also contributed to Adidas’ growth. The brand recognizes the changing preferences of consumers and has consistently delivered innovative products that cater to their evolving needs.

This adaptability, coupled with its brand equity and high-quality offerings, has allowed Adidas to maintain its position as one of the top sportswear brands globally.

8) Puma

History and Focus on Sports

Puma, another prominent sportswear brand, has a long history that dates back to its founding in 1948. The company was established by Rudolf Dassler, the brother of Adidas founder Adolf Dassler.

Puma quickly gained recognition for its innovative designs and commitment to athletic performance. Puma has always had a strong focus on sports, aligning itself with high-profile athletes and teams.

The brand has been known to sponsor various sporting events and organizations, including the Olympics and FIFA World Cup. Puma’s dedication to sports has allowed it to carve out a niche in the market, with a range of products that cater to athletes and sports enthusiasts.

Revenue Growth and Record-Setting Year

Puma’s revenue growth has been impressive in recent years, with the brand consistently reporting strong financial results. In its most recent fiscal year, Puma achieved record-setting revenue, surpassing 5.5 billion (approximately $6.5 billion).

This figure represents double-digit growth compared to previous years, highlighting the brand’s ability to capture market share and drive sales. The increase in revenue can be attributed to several key factors.

Puma’s focus on performance-oriented products, as well as its collaborations with renowned athletes and teams, has helped strengthen its brand image and attract a loyal customer base. Furthermore, the brand’s expansion into lifestyle and athleisure categories has broadened its appeal and allowed it to tap into new consumer segments.

Puma’s success can also be attributed to its strategic marketing efforts and initiatives. The brand has a strong presence on social media and has collaborated with influencers and celebrities to promote its products.

By leveraging digital platforms and new media, Puma has effectively engaged with its target audience and generated buzz around its brand and offerings. Looking ahead, Puma’s growth trajectory remains positive.

The brand is investing in sustainability initiatives, focusing on digitalization, and expanding its direct-to-consumer channels to further strengthen its position in the market. By capitalizing on its rich heritage, commitment to sports, and innovation, Puma is well-positioned to continue its revenue growth and maintain its status as a leading sportswear brand.

In conclusion, Adidas and Puma are two iconic sportswear brands that have solidified their positions in the industry. Adidas’ history, fashion collaborations, and revenue growth are testaments to its ability to merge sports and fashion.

Puma’s focus on sports, revenue growth, and record-setting year highlight its success in catering to athletes and expanding into lifestyle categories. Both brands continue to innovate, capture market share, and engage customers through strategic partnerships and initiatives.

As the sportswear market evolves, Adidas and Puma remain frontrunners, driving trends and inspiring athletes and fashion enthusiasts worldwide.

9) Gymshark

Social Media Presence and Influencer Program

Gymshark, a UK-based fitness apparel brand, is known for its strong presence on social media platforms and its highly successful influencer program. The brand has utilized social media as a powerful tool for marketing and brand building, which has played a significant role in its rapid growth and success.

Gymshark’s social media strategy centers around creating compelling and engaging content that resonates with its target audience: fitness enthusiasts and aspiring athletes. The brand strategically leverages platforms like Instagram, YouTube, and TikTok to showcase its products, share workout routines, and provide fitness tips and inspiration.

Gymshark has cultivated an authentic and relatable brand persona, creating a digital community that aligns with the aspirational goals and values of its customers. Gymshark’s influencer program has been a key driver of its social media success.

The brand partners with fitness influencers and athletes who embody its values and aesthetic, leveraging their reach and influence to promote Gymshark products. These collaborations not only help increase brand visibility but also contribute to building credibility and trust within the fitness community.

Gymshark’s influencer program has been highly effective, allowing the brand to tap into the social media-driven fitness culture and reach a global audience.

Online-Only Strategy and Revenue

One distinctive aspect of Gymshark’s business model is its online-only strategy. From its inception, Gymshark was primarily an e-commerce brand, focusing on direct-to-consumer sales through its website.

This online-exclusive approach allowed Gymshark to cut overhead costs associated with physical stores and invest more in marketing and product development. Gymshark’s revenue growth has been nothing short of remarkable.

In 2020, the brand reported revenue of over 260 million (approximately $350 million), indicating a significant increase from the previous year. This surge in revenue reflects the success of Gymshark’s online-only strategy and its ability to connect with its customer base through digital channels.

As an online-first brand, Gymshark has invested heavily in creating a seamless online shopping experience. Its website features user-friendly navigation, detailed product descriptions, and customer reviews, fostering trust and confidence in the online buying process.

By prioritizing customer convenience and experience, Gymshark has been able to build a loyal customer base and maintain high customer satisfaction.

10) Beyond Yoga

Apparel for Yoga and Acquisition by Levi Strauss

Beyond Yoga is a California-based brand that specializes in yoga apparel for women. The brand focuses on creating high-quality, comfortable, and stylish activewear that is versatile enough to be worn beyond the yoga studio.

Founded in 2005 by Jodi Guber Brufsky, Beyond Yoga quickly gained popularity among yogis and fitness enthusiasts for its inclusive sizing and body-positive messaging. In 2020, Beyond Yoga announced its acquisition by Levi Strauss & Co., the iconic denim brand.

This acquisition marked a significant milestone for Beyond Yoga, as it provided the brand with access to additional resources and distribution channels. As part of the Levi Strauss family, Beyond Yoga plans to expand its product offering and amplify its presence in the athleisure market.

Revenue and Instagram Followers

Beyond Yoga has experienced consistent revenue growth over the years. In 2019, the brand reported annual revenue in the range of $30 to $50 million.

Although the exact figures for subsequent years are not publicly available, Beyond Yoga’s focus on quality, inclusivity, and fashionable designs suggests continued growth and a strong market presence. Beyond Yoga’s social media presence has also been a key driver of its success.

The brand has cultivated a significant following on Instagram, with millions of engaged followers. By sharing content that promotes body positivity, fitness, and lifestyle inspiration, Beyond Yoga has built a passionate community of supporters who resonate with its brand values.

The brand regularly partners with fitness influencers and yoga instructors to further expand its reach and engage with its target audience. The combination of revenue growth and a robust social media following indicates Beyond Yoga’s success in capturing the attention and loyalty of its customers.

By staying true to its core values and consistently delivering well-designed, high-quality yoga apparel, Beyond Yoga has secured a prominent position in the activewear market. In conclusion, Gymshark’s strong social media presence and influencer program have helped propel the brand to success in the fitness apparel industry.

Its online-only strategy has also contributed to remarkable revenue growth. On the other hand, Beyond Yoga’s focus on yoga apparel, body positivity, and inclusivity has earned it a loyal customer base and sizable Instagram following.

The brand’s recent acquisition by Levi Strauss indicates promising opportunities for expansion. Both Gymshark and Beyond Yoga exemplify the importance of effective marketing, brand positioning, and innovation in the ever-evolving world of activewear.

11) Outdoor Voices

Primary Focus on Runners and Social Media Growth

Outdoor Voices is an activewear brand that has made a name for itself by targeting runners and outdoor enthusiasts. The brand has a strong emphasis on creating functional and stylish apparel that encourages people to embrace an active and healthy lifestyle.

Outdoor Voices recognizes the running community as a key audience and has tailored its offerings to cater to their specific needs. The brand’s running clothes are designed with technical fabrics and features that prioritize breathability, moisture-wicking, and comfort.

Outdoor Voices also offers a range of accessories, such as running belts and water bottles, to support runners during their workouts. In addition to its focus on runners, Outdoor Voices has placed a significant emphasis on building a strong presence on social media platforms.

The brand has effectively leveraged platforms like Instagram and TikTok to engage with its target audience and create a sense of community. By sharing user-generated content, featuring real people engaging in various outdoor activities, Outdoor Voices has fostered an authentic and relatable brand image.

This approach has resonated with consumers, who see the brand as a welcoming and inclusive community rather than just a clothing brand.

Restructuring and Healthy State

Like many businesses, Outdoor Voices has faced its fair share of challenges. In 2020, the brand underwent a significant restructuring in response to market conditions and changing consumer preferences.

As part of this restructuring, Outdoor Voices focused on optimizing its operations, streamlining its product lineup, and strengthening its digital presence. Despite these challenges, Outdoor Voices has managed to emerge from the restructuring in a healthy state.

The brand has successfully adapted to the evolving market landscape by aligning its product offerings with consumer demands and investing in technology and e-commerce. Outdoor Voices’ commitment to its core values, such as sustainability and inclusivity, has allowed it to maintain a loyal customer base and attract new customers who appreciate its authentic approach to activewear.

12) prAna

Focus on Outdoor Enthusiasts and Acquisition by Columbia Sportswear

prAna is an activewear brand that has carved out a niche in the market by focusing on outdoor enthusiasts and sustainability. Started in 1992 by Beaver and Pam Theodosakis, prAna is committed to producing high-quality apparel that is durable, functional, and environmentally conscious.

prAna designs and manufactures outdoor clothing and accessories that cater to a variety of activities, including climbing, hiking, yoga, and travel. The brand’s products are specifically crafted to meet the needs of outdoor enthusiasts, with features like moisture-wicking fabrics, UPF sun protection, and freedom of movement in their designs.

prAna’s dedication to creating gear that supports outdoor adventures has earned the brand a loyal following among nature lovers. In 2014, prAna was acquired by Columbia Sportswear, a well-established outdoor apparel company.

This acquisition allowed prAna to leverage Columbia’s resources and distribution channels while retaining its distinct brand identity and commitment to sustainability. The partnership with Columbia Sportswear has provided prAna with the opportunity for continued growth and expansion while maintaining its focus on eco-friendly practices.

Revenue Growth and Figures

prAna’s revenue has experienced significant growth over the years, showcasing the brand’s success in capturing market share and meeting consumer demands for sustainable outdoor apparel. While specific revenue figures for prAna are not readily available, the brand’s steady growth trajectory and acquisition by Columbia Sportswear further demonstrate its strength in the market.

prAna’s commitment to sustainability has resonated with consumers who value eco-friendly products. The brand’s use of organic cotton, recycled materials, and fair trade practices has played a crucial role in attracting environmentally conscious customers.

prAna’s revenue growth is a testament to its ability to balance profitability with responsible manufacturing practices. Additionally, prAna’s presence on social media has contributed to its revenue growth.

The brand utilizes platforms like Instagram and Facebook to showcase its products, share inspirational stories,

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