Success Crafted

Swiping to Success: The Role of Match Group in Tinder’s Triumph

In the world of online dating, Tinder is a household name. Founded in 2012, the app has over 50 million active users worldwide, resulting in an estimated one billion swipes a day.

However, behind the scenes, there is a company that provides technical and financial support to keep the app running: Match Group. In this article, we’ll delve into the history of Tinder, the role of Match Group in its operations, and the top shareholders of Match Group, with a primary focus on their contributions to the company’s success.

History of Tinder:

Tinder was founded in 2012 by Sean Rad, Justin Mateen, and Jonathan Badeen. The app originally started as a project in Matchbox, an incubator owned by IAC, Tinder’s parent company.

Today, the app is available on iOS and Android devices and operates in over 190 countries. One of Tinder’s most significant innovations was the swiping feature, which allowed users to swipe right if they were interested in someone and left if they were not.

The feature was a hit, leading to the creation of Tinder Plus and Tinder Gold, paid subscription services that offered additional features such as unlimited swipes and the ability to rewind a swipe. Match Group’s role in Tinder’s operations:

Match Group, which owns Tinder, provides technical and financial support to the app.

The company has a team of engineers that works on improving the app’s features and software, ensuring that it runs smoothly and efficiently. Match Group also handles the app’s finances, such as processing payments for Tinder Plus and Gold subscriptions.

Match Group’s IPO:

Match Group went public in 2015 on the NASDAQ stock exchange, with an initial stock price of $12 per share. The company issued 33.3 million shares, resulting in a total raise of $400 million.

Since then, the stock price has steadily increased, closing at $141.17 per share as of August 2021. Top Shareholders of Match Group:

The success of Match Group is reflected in its top shareholders, with BlackRock, Inc.

being the largest with 12.12% ownership, equivalent to $1.47 billion. The Vanguard Group, Inc.

holds 11.06% ownership, while Edgewood Management Company, Price (T. Rowe) Associates, Inc, and State Street Corporation complete the list with 5.69%, 4.34%, and 4.27% ownership, respectively.

BlackRock, Inc. is the world’s largest asset manager, with over $9 trillion in assets under management.

As a long-term investor, the company’s investment in Match Group reflects its bullish outlook for the company’s future growth prospects. Vanguard Group, Inc., the second-largest shareholder, manages over $7 trillion in assets and has a reputation for investing in companies with strong fundamentals and long-term growth potential.

Its investment in Match Group signifies the company’s confidence in Tinder’s ability to continue its growth trajectory. Edgewood Management Company is a private investment firm known for its concentrated portfolio of high-growth companies.

The firm’s investment in Match Group aligns with its investment philosophy, which emphasizes investing in companies with long-term growth potential. Price (T.

Rowe) Associates, Inc. is a global investment management company with over $1.4 trillion in assets under management.

Its investment in Match Group is consistent with its focus on identifying investment opportunities that can contribute to long-term growth and improve investor performance. Finally, State Street Corporation, another major asset management firm, has invested in Match Group as part of its long-term strategy to support companies with strong growth potential.


In conclusion, Tinder’s success is a result of its innovative features and the support provided by Match Group. As we explored, Tinder’s history, Match Group’s role, and the top shareholders of Match Group are all integral components to the company’s success.

The app’s continued growth and investment interest from major firms indicate that Tinder’s popularity and market share are unlikely to wane anytime soon. In summary, Tinder’s success is the result of its innovative features and the support provided by Match Group, which includes technical and financial assistance.

The top shareholders of Match Group, including BlackRock, Vanguard, Edgewood Management Company, Price (T. Rowe) Associates, and State Street Corporation, have all invested in the company due to their confidence in Tinder’s long-term growth prospects.

As the app continues to dominate the online dating market, we can expect Match Group’s involvement to remain integral to Tinder’s ongoing success. By understanding the history and operations of Tinder and its parent company, we can gain insights into the strategies that have made them successful and apply them to our own careers and ventures.

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