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The Activewear Battle: Fabletics Takes on the Fitness Fashion Giants

Are you tired of wearing the same boring workout clothes? Fabletics may be the answer to all of your activewear needs.

Founded in 2013 by actress Kate Hudson, Fabletics has quickly grown into a global activewear brand known for its affordable pricing and membership plans. In this article, we will take a closer look at Fabletics and its key distinctions, as well as its rapid growth and expansion.

Fabletics as a Global Activewear Brand

Fabletics is a retailer of activewear, providing comfortable, affordable, and stylish workout clothes to its customers. The brand offers several clothing options, including leggings, sports bras, tops, and jackets in a wide range of sizes, from XXS to 4X.

You can find everything that you need to complete your gym look on their website or in one of their physical storefronts.

One of the key distinctions of Fabletics is its affordable pricing.

The brand offers high-quality activewear at a reasonable price, making it accessible to everyone. Fabletics also offers membership plans that provide exclusive perks, including discounted prices, early access to sales, and free shipping.

With this membership, you can enjoy the convenience of having new workout clothes delivered to your doorstep every month.

Fame and Reach of Founder Kate Hudson

Kate Hudson, the founder of Fabletics, is a popular American actress known for her roles in movies such as Almost Famous and How to Lose a Guy in 10 Days. She founded Fabletics to provide stylish and affordable activewear to people of all shapes and sizes.

Her fame and reach have helped to make Fabletics a well-known brand all over the world.

Growth and Expansion of Fabletics

Fabletics has experienced rapid growth and expansion since its founding. The brand has over 1.4 million followers on its Instagram account, which has helped to increase its visibility and customer base.

Fabletics has also reported annual sales of over $300 million, making it one of the most successful activewear brands in the market.

Planned Expansion to 100 Physical Storefronts

Fabletics currently has over 50 physical storefronts in the United States, and the brand plans to expand to 100 storefronts in the future. These storefronts allow customers to try on Fabletics clothing before purchasing, providing a more personalized shopping experience.

This expansion shows that Fabletics is committed to providing its customers with high-quality clothing and a seamless shopping experience.

Large Social Media Following and Annual Sales

One of the reasons for Fabletics’ success is its large social media following. The brand has over 1.4 million followers on Instagram, where it shares photos of its clothing and promotes its membership program.

Fabletics also has a strong presence on other social media platforms such as Facebook and Twitter. In addition to its large social media following, Fabletics has reported annual sales of over $300 million.

This success can be attributed to the brand’s commitment to providing customers with high-quality activewear at an affordable price. Fabletics has also received positive reviews from customers who appreciate the brand’s comfortable and stylish clothing.


In conclusion, Fabletics is a global activewear brand that offers affordable pricing and membership plans. The brand has experienced rapid growth and expansion since its founding, and plans to expand to 100 physical storefronts in the future.

Fabletics has also developed a large social media following and reported annual sales of over $300 million. If you are in the market for high-quality, affordable activewear, Fabletics is definitely worth checking out.

Comparison and Ranking of Competitors to Fabletics

Fabletics has quickly become a leading activewear brand, known for its affordable pricing, membership plans, and apparel options for all sizes. With such success, it’s natural to wonder how the brand compares to its competitors.

In this article, we’ll rank and review the top 12 competitors to Fabletics, including brands such as Lululemon,

Athleta, and

Outdoor Voices.

Methodology and Considerations for Ranking Competitors

To compile our list of Fabletics competitors, we conducted research on the top activewear brands in the market. We considered the following factors when ranking each brand:


Pricing – How affordable are the brand’s clothing options? 2.

Variety – How diverse are the brand’s apparel options? 3.

Quality and Comfort – How well-made and comfortable are the brand’s clothes? 4.

Sustainability – Does the brand engage in sustainable practices? 5.

Membership Programs – Does the brand offer membership programs? 6.

Popularity and Reach – How well-known is the brand and how extensive is its reach? Based on these factors, we compiled a list of the top 12 competitors to Fabletics.

Top 12 Competitors of Fabletics

1. Lululemon




Outdoor Voices



5. Alo Yoga


Sweaty Betty

7. Carbon38



9. Under Armour







1. Lululemon

Lululemon is a Canadian-based activewear brand that has been in operation since 1998.

The company went public in 2007 and has since become one of the most popular and profitable activewear brands in the world. As of 2021, Lululemon’s market value is $47.2 billion, compared to Fabletics’ market value of $1 billion.

Expansion into New Categories (MIRROR)

In 2019, Lululemon acquired MIRROR, a company that produces interactive fitness technology. This acquisition marks Lululemon’s expansion into new categories beyond activewear.

Number of Stores and Instagram Followers

As of 2021, Lululemon has over 500 stores worldwide, compared to Fabletics’ 50+ stores. Lululemon also has a larger social media following, with over 4.4 million Instagram followers.

Overall, Lululemon is a dominant competitor to Fabletics, known for its high-quality, stylish activewear and extensive reach and popularity.


Nike is one of the world’s largest sportswear brands, known for its innovative designs, high-quality products, and vast range of athletic footwear, apparel, and accessories. Founded in 1964 by Phil Knight and Bill Bowerman,

Nike has grown to become a dominant force in the industry, owning other brands such as Converse, Hurley, and Jordan.

Leadership in Sportswear and Brands Owned

Nike’s leadership in sportswear is undisputed, as the brand operates in over 190 countries and has an extensive product line that caters to a variety of athletic pursuits. As previously mentioned,

Nike also owns other brands, including Converse, which specializes in casual footwear, Hurley, a surfwear brand, and Jordan, which is focused on basketball-related apparel and footwear.

Revenue and Margin Statistics

Nike’s revenue has consistently grown over the years, indicating its dominance in the global market. In 2021, the company’s revenue was reported to be over $44 billion, with a gross margin of 45.3%.

Number of Retail Stores and Employees

As of 2021,

Nike has over 1,100 retail stores worldwide, making it one of the most widespread brands in the industry. The company employs over 75,000 people globally, with headquarters based in Beaverton, Oregon.


Adidas is a sportswear brand synonymous with both athletics and fashion. Founded in 1949 in Germany,

Adidas has grown to become one of the world’s most recognized brands, producing footwear, apparel, and accessories for various sports, including soccer, basketball, and running.

Synonymous with Sportswear and Fashion

Adidas has established a strong reputation in both the sportswear and fashion industries. The brand is known for its innovative designs and stylish apparel that resonates with youth culture worldwide.

Adidas is a popular choice among athletes and fashion enthusiasts alike, which has helped to cement its position as a dominant force in the market.

Collaboration with Kanye West and Instagram Followers

In recent years,

Adidas has collaborated with numerous celebrities and artists to bring fresh, unique designs to the market. One of the most notable collaborations was with rapper and producer Kanye West, with whom

Adidas created a new line of sneakers called Yeezy.

Adidas has also built a significant social media following, with over 38 million Instagram followers.

Revenue and Employee Statistics

In 2021,

Adidas reported a revenue of over $20 billion, a testament to its position as a dominant player in the sportswear industry. The company employs over 62,000 people globally, with headquarters based in Germany.


In conclusion,

Nike and

Adidas are two major competitors of Fabletics in the sportswear industry.

Nike is known for its innovation, vast product line, and ownership of other brands such as Converse and Jordan.

Adidas, on the other hand, has established a reputation as a fashionable, sportswear brand and has collaborated with rapper Kanye West to bring fresh designs to the market. Both companies have reported impressive revenue and employ a significant number of people globally, making them major players in the industry.


Gymshark is a British-based fitness clothing brand that has rapidly grown in popularity since its founding in 2012. The brand has become known for its focus on social media, utilizing influencers to promote its products and build a loyal following.

Rise of Social Media and Influencers

One of the biggest contributors to

Gymshark’s success has been its use of social media and influencers. The brand has utilized platforms such as Instagram to connect with customers and build strong relationships with influencers, who promote the brand’s clothing to their followers.

The use of influencers has helped

Gymshark to reach a wider audience and establish a strong online brand presence.

Online-Only Strategy and Expansion to Physical Stores

Gymshark initially started as an online-only brand, selling its products through its website and third-party retailers such as Amazon. However, the brand has since expanded to physical stores, with its first U.S. location opening in 2020.

This expansion has allowed the brand to reach customers who prefer to try on and purchase clothing in a traditional retail environment. Revenue, Employee, and Instagram Statistics

As of 2021,

Gymshark’s revenue is estimated to be over $500 million.

The brand employs over 500 people globally, with headquarters based in Birmingham, England.

Gymshark’s Instagram following has grown to over 6 million followers, showcasing the brand’s strong online presence and influence.


Puma is a German-based sportswear brand that has been around since 1948. The brand has a long history of sponsoring football teams and has since expanded into other sports and fashion-related lines.

History and Sponsorship of Football Teams

Puma has a rich history of sponsoring football teams, dating back to the 1960s. The brand has sponsored several major football teams, including the Italian national team, Arsenal FC, and Borussia Dortmund.

Puma’s partnership with football has helped to establish it as a reputable brand in the sportswear industry.

Collaboration with World-Class Athletes and Celebrities

Puma has partnered with several world-class athletes, including Usain Bolt, who is considered one of the greatest sprinters of all time. The brand has also collaborated with celebrities such as Rihanna, who launched her own fashion line with

Puma in 2014.

These collaborations have helped to increase the brand’s visibility and influence worldwide.

Revenue and Instagram Statistics

As of 2021,

Puma’s revenue is estimated to be over $7 billion, making it one of the largest sportswear brands in the world. The company employs over 14,000 people globally, with headquarters based in Germany.

Puma’s Instagram following has grown to over 12 million followers, showcasing the brand’s strong social media presence and influence.


In conclusion,

Gymshark and

Puma are two significant competitors to Fabletics in the sportswear industry, with

Gymshark known for its online-only strategy and focus on social media and influential marketing, and

Puma recognized for its history of sponsoring football teams and partnerships with world-class athletes and celebrities. Both brands have reported impressive revenue and employee numbers and have built a significant social media following, highlighting their strong presence in the industry.


Athleta is a leading female athleisure brand that has gained popularity for its focus on empowering women through athletic apparel. Founded in 1998 by Scott Kerslake and Kathleen Chalhoub,

Athleta was acquired by Gap Inc.

in 2008.

Leading Female Athleisure Brand

Athleta has established itself as a prominent brand in the female athleisure market. The brand offers a wide range of activewear, including leggings, tops, sports bras, and swimwear, designed for women of all shapes and sizes.

Athleta’s commitment to inclusivity and empowering women sets it apart from other activewear brands. Background and Sale to Gap Inc.

Athleta was founded with the mission of providing high-quality activewear for active women. In 2008, the brand was acquired by retail giant Gap Inc., a move that provided

Athleta with the resources and platform to expand its reach and influence in the market.

The acquisition helped boost

Athleta’s visibility and allowed the brand to tap into Gap Inc.’s extensive customer base.

Revenue and Store Statistics

Athleta has experienced significant growth since its acquisition by Gap Inc. In 2021, the brand reported annual revenue of over $1 billion.

Athleta has also expanded its physical retail presence, with over 200 stores across the United States. These stores offer customers the opportunity to try on and purchase

Athleta’s athletic apparel in a traditional retail environment.

Sweaty Betty

Sweaty Betty is an activewear brand founded by husband-and-wife team Tamara and Simon Hill-Norton. Established in 1998,

Sweaty Betty has gained recognition for its fashionable and functional activewear options.

Activewear Brand Founded by Husband-and-Wife Team

Tamara and Simon Hill-Norton founded

Sweaty Betty with the goal of creating activewear that combined fashion and functionality. Tamara’s background as a dancer and Simon’s experience as a triathlon coach allowed them to bring a unique perspective to the brand, catering to the needs of active women.

Expansion and Awards Received

Sweaty Betty has expanded its reach significantly since its founding. The brand started with a single boutique in London and has grown to include over 60 stores across the United States, Europe, and Asia.

Sweaty Betty has also received numerous awards for its design and innovation, including the Queen’s Award for Enterprise and being named one of Britain’s fastest-growing companies by The Sunday Times Fast Track 100.

Revenue and Employee Statistics

As of 2021,

Sweaty Betty’s revenue has surpassed 100 million, showcasing the brand’s success in the competitive activewear market. The company employs over 1,500 people globally, with headquarters based in London.

Sweaty Betty’s growth and success have allowed the brand to create job opportunities and make a significant impact in the industry.


In conclusion,

Athleta and

Sweaty Betty are both influential competitors to Fabletics in the activewear industry.

Athleta, as a leading female athleisure brand, has empowered women through its inclusive and stylish offerings, while

Sweaty Betty, founded by a husband-and-wife team, has created fashionable and functional activewear options.

Both brands have experienced significant growth, with

Athleta being acquired by Gap Inc. and expanding its physical retail presence, and

Sweaty Betty expanding globally and receiving numerous awards for its design and innovation.

The success of both brands is evident in their impressive revenue and employee numbers, solidifying their positions in the dynamic activewear market.


Vuori is a direct-to-consumer (DTC) activewear brand that draws inspiration from the active coastal lifestyle of California. Founded in 2015 by Joe Kudla,

Vuori has quickly gained recognition for its high-quality, functional, and stylish clothing options.

DTC Highflyer with Active Coastal California Lifestyle Inspiration

Vuori has embraced the DTC model, allowing the brand to establish a strong relationship with its customers. The company’s activewear is designed to embody the laid-back, active lifestyle of coastal California.

Vuori’s clothing is known for its versatility, seamlessly transitioning from workouts to everyday activities while maintaining a fashionable aesthetic.

Investor Support and Planned Expansion

Vuori has received significant support from investors who believe in the brand’s potential. In 2020, the company raised $45 million in a funding round led by Norwest Venture Partners.

This injection of capital has enabled

Vuori to pursue its planned expansion efforts. The brand has opened additional retail stores and expanded its online presence to reach a wider audience.

Free Online Classes and Social Media

To further engage with its customer base,

Vuori offers free online classes and workouts. These classes allow customers to experience the active lifestyle that the brand promotes while connecting with the

Vuori community.


Vuori maintains a strong presence on social media platforms such as Instagram, where it shares lifestyle content and promotes its clothing.


prAna is an activewear brand that began as a provider of outdoor clothing for adventurous individuals. Founded in 1992 by Beaver and Pam Theodosakis in Carlsbad, California,

prAna has since transitioned into offering a wide range of yoga-inspired apparel.

Outdoor Enthusiast to Yoga Clothing

Originally catering to outdoor enthusiasts,

prAna recognized the growing popularity of yoga and shifted its focus toward creating clothing designed for the practice. The brand’s yoga-inspired apparel combines functionality, comfort, and style, allowing individuals to connect with their inner Zen during their practice.

Acquisition by Columbia Sportswear

In 2014,

prAna was acquired by Columbia Sportswear, a prominent global outdoor and activewear brand. This acquisition provided

prAna with additional resources and a platform for further growth.

Despite being a subsidiary of Columbia Sportswear,

prAna has retained its unique identity and continues to operate independently.

Revenue and Employee Statistics

As of 2021,

prAna’s annual revenue is estimated to be over $100 million. The company employs over 200 people, with headquarters based in California.

prAna’s success can be attributed to its commitment to sustainability, quality craftsmanship, and its ability to create clothing that resonates with both outdoor enthusiasts and yoga practitioners.


In conclusion,

Vuori and

prAna are two notable competitors to Fabletics in the activewear industry.

Vuori’s DTC model, combined with its focus on the active coastal lifestyle of California, has propelled the brand to success.

With investor support and planned expansion,

Vuori is positioning itself for continued growth.

prAna’s transition from outdoor clothing to yoga-inspired apparel has allowed the brand to cater to the evolving needs of its customers.

The acquisition by Columbia Sportswear has provided

prAna with additional resources while maintaining its unique identity. Both brands have reported impressive revenue and employee numbers, showcasing their impact and influence in the activewear market.

Beyond Yoga

Beyond Yoga is an apparel manufacturer that specializes in yoga-related clothing. Founded in 2005 by Jodi Guber Brufsky and Michelle Wahler,

Beyond Yoga has become renowned for its high-quality and comfortable activewear designed specifically for yoga enthusiasts.

Apparel Manufacturer Specializing in Yoga-Related Clothing

Beyond Yoga places a strong emphasis on creating clothing that perfectly aligns with the needs and movements of yoga practitioners. The brand offers a wide range of yoga-inspired clothing, including leggings, tops, bras, and accessories, all designed to support and enhance the practice of yoga.

Beyond Yoga’s commitment to combining style, comfort, and functionality has garnered it a loyal customer base.

Recent Acquisition by Levi Strauss

In 2021,

Beyond Yoga was acquired by iconic American denim company, Levi Strauss & Co. This acquisition signaled Levi Strauss’ entry into the activewear market and demonstrates the brand’s recognition of the growing demand for high-quality yoga clothing. The acquisition is expected to provide

Beyond Yoga with additional resources and distribution channels to expand its reach and scale its business.

Revenue and Instagram Statistics

As of 2021,

Beyond Yoga’s revenue is estimated to be over $50 million. The brand’s success can be attributed to its focus on producing yoga-inspired clothing of exceptional quality that resonates with its target market.

Beyond Yoga has also leveraged the power of social media, particularly Instagram, to connect with its customers and build a strong online presence. The brand boasts an impressive Instagram following of over 600,000 followers, showcasing its popularity and influence in the yoga and activewear space.

Outdoor Voices

Outdoor Voices is an activewear brand that focuses on creating clothing for runners and active individuals. Founded in 2014 by Tyler Haney,

Outdoor Voices gained popularity for its inclusive approach to fitness and its mission to inspire people to get active and embrace an active lifestyle.

Focus on Runners and Social Media Influence

Outdoor Voices has carved out its niche within the activewear market by catering to runners and individuals who prioritize an active lifestyle. The brand offers a range of performance apparel designed to meet the specific needs of runners, including lightweight tops, breathable shorts, and supportive sports bras.

Outdoor Voices has also leveraged the power of social media to grow its brand, with particular success on platforms like Instagram. The brand’s engaging and relatable social media content has helped to build a dedicated following and influencer support.

Restructuring and Current State

In recent years,

Outdoor Voices experienced some challenges and underwent a restructuring phase. The brand faced increased competition in the activewear market and had to streamline its operations to sustain growth.

Despite these challenges,

Outdoor Voices managed to recalibrate its business strategy and refocus on its core offerings. The company is now in a stable position and continues to actively engage with its audience through its social media presence and ongoing product development.

Revenue and Store Statistics

As of 2021,

Outdoor Voices’ annual revenue is estimated to be over $40 million. The brand has a retail footprint that spans across the United States, with showrooms and stores strategically located in key cities.

Outdoor Voices’ physical stores provide customers with a unique shopping experience, allowing them to interact with the brand’s products and access personalized assistance from knowledgeable staff.


In conclusion,

Beyond Yoga and

Outdoor Voices are prominent competitors in the activewear industry, each offering unique value propositions within the market.

Beyond Yoga’s specialization in yoga-related clothing and recent acquisition by Levi Strauss positions the brand for further expansion.

Outdoor Voices, with its focus on runners and social media influence, has navigated through a period of restructuring and continues to engage with its audience effectively. Both brands have reported noteworthy revenue figures and have leveraged social media platforms to build a strong online presence.

Their commitment to quality, innovation, and inclusivity has contributed to their success in the ever-evolving activewear market.


ASOS is a well-known eCommerce website that offers a wide range of fashion and beauty products from over 850 brands. In addition to its extensive brand offerings,

ASOS also has its own clothing line, providing customers with a diverse array of options.

eCommerce Website with Over 850 Brands and Own Clothing Line

ASOS has established itself as a leading player in the online retail space. The platform offers an impressive selection of clothing, accessories, and beauty products from a vast number of brands, making it a one-stop shop for fashion-conscious individuals.

ASOS has also developed its own clothing line, creating unique and fashionable pieces that cater to various styles and trends.

Focus on Own Brand and Revenue Statistics

ASOS places significant emphasis on its own brand, using it to create a distinct identity and offer exclusive products to customers. The company has invested resources in designing and manufacturing its own clothing items, allowing it to maintain a competitive edge in the market.

In terms of revenue,

ASOS reported annual sales of over 3.26 billion in 2020, indicating the brand’s widespread appeal and financial success.

Employee Statistics and Valuation

ASOS has a significant number of employees to support its operations, with over 5,000 employees globally as of 2021. The brand’s growth and expansion have resulted in the creation of job opportunities across various functions, including marketing, design, logistics, and customer service.

ASOS has also garnered substantial market value, with a current valuation of approximately 5.3 billion.

Ownership of Fabletics

Fabletics, the activewear brand previously discussed, is owned by TechStyle Fashion Group, a leading global fashion conglomerate. TechStyle acquired Fabletics as part of its portfolio of brands, which includes several other popular fashion and lifestyle brands.

Fabletics Owned by TechStyle Fashion Group

TechStyle Fashion Group, formerly known as JustFab Inc., is the parent company of Fabletics. TechStyle is known for its disruptive and innovative approach to fashion retail, utilizing data and technology to better understand consumer preferences and deliver personalized experiences.

As a global fashion group, TechStyle has a vast network and resources that have contributed to Fabletics’ growth and success.

Private Ownership and Potential IPO

TechStyle Fashion Group is privately owned, meaning it is not publicly traded on the stock market. However, there have been speculations about the potential for an initial public offering (IPO) in the future.

An IPO would allow the company to access public markets and potentially raise additional capital for further expansion and investment.

Other Brands Owned by TechStyle

In addition to Fabletics, TechStyle Fashion Group owns various other fashion brands, including JustFab, ShoeDazzle, Savage X Fenty (in partnership with Rihanna), and FabKids. These brands operate in different segments of the fashion market, catering to diverse consumer needs and preferences.

TechStyle’s ownership of multiple brands allows for cross-collaboration and strategic synergies within its portfolio.


In conclusion,

ASOS is a leading eCommerce website that offers a wide range of fashion and beauty products from multiple brands, including its own clothing line. The brand’s focus on its own brand and impressive revenue statistics solidify its position as a key player in the online retail market.

Fabletics, on the other hand, is owned by TechStyle Fashion Group, a global fashion conglomerate that operates multiple brands. TechStyle’s private ownership and potential for an IPO reflect its strategic approach to growth and investments.

Overall, both

ASOS and TechStyle demonstrate their abilities to adapt to the evolving fashion industry and meet the needs of fashion-conscious consumers. In conclusion, this article has explored various competitors to Fabletics, highlighting their key distinctions, growth, and success in the activewear industry.

From global brands like

Nike and

Adidas to rising stars like

Vuori and

Gymshark, each competitor brings unique offerings and strategies to the market.

ASOS’s eCommerce platform and TechStyle Fashion Group’s ownership of Fabletics demonstrate the importance of online retail and strategic acquisitions.

Takeaways from this article include the significance of affordable pricing, membership programs, and social media influence in the activewear industry. As the market continues to evolve, these competitors serve as inspirations for brands to adapt, innovate, and resonate with customers, ultimately driving the growth of the activewear industry.

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