Success Crafted

The Evolution of Gillette: From Safety Razors to Social Responsibility

The history and evolution of Gillette as a brand are quite fascinating. Founded in 1901 by King Camp Gillette, the primary aim of the company was to manufacture high-quality safety razors.

Within a few years, Gillette became a leading brand in the razor industry, and the rest is history.

History Of Gillette

The company was founded with a simple goal – to make shaving easier, safer, and more comfortable for men. Before the advent of safety razors, men had to rely on straight razors, and shaving was often a dangerous affair.

The introduction of safety razors made shaving more accessible, and the company quickly became popular. In 1903, the company created its first razor, and by 1904, it had sold over 90,000 razors.

The company’s success was due to its innovative manufacturing process, which enabled mass production of razors at an affordable price. In 2005, Procter & Gamble acquired Gillette for $57 billion, making it a subsidiary of the multinational corporation.

Gillette’s Mission Statement

The mission statement of Gillette has always remained centered on the provision of high-quality consumer products that meet the personal care needs of men and women. The company is not only interested in providing the best products but also in creating a positive impact on society.

Gillette has been actively involved in various philanthropic and social responsibility initiatives over the years. Gillette’s Product Range and Innovations

Gillette’s product range includes a variety of shaving razors, including the popular Mach 3, Fusion, and ProGlide.

The company has always been at the forefront of innovation, constantly inventing new products that cater to the changing needs of consumers. In recent years, Gillette has introduced a range of adjustable razors that allow users to customize the blade’s setting based on their skin type and hair length.

This innovation has revolutionized the shaving experience for men and women, ensuring they have the most comfortable and efficient shave possible.

Ownership and Leadership

Gillette has been a subsidiary of Procter & Gamble since 2005. Procter & Gamble is a multinational corporation with a presence in more than 180 countries worldwide.

Gary Coombe is the current CEO of Gillette, and he is responsible for the overall management and performance of the company.


Gillette has come a long way since its establishment in 1901. Its commitment to providing high-quality consumer products that meet the personal care needs of men and women has remained unwavering.

The company’s innovative product range and commitment to social responsibility have made it a leading brand in the personal care industry. As a subsidiary of Procter & Gamble, Gillette has continued to grow and expand its reach, making it a household name in many countries worldwide.

Gillette has established itself as a leading brand in the personal care industry, offering a range of high-quality shaving, oral care, and personal grooming products. As a subsidiary of Procter & Gamble, the company operates in multiple revenue streams, including the sales of shaving products, production and sales of oral care products, and personal care items.

Sales of Shaving Products

Gillette’s primary source of revenue comes from the sale of shaving equipment such as razors, blades, shaving creams, gels, and aftershaves. The company’s innovative product range ensures that it caters to the different needs of consumers, providing them with a comfortable and efficient shaving experience.

According to Statista, Gillette’s net sales worldwide amounted to approximately 6.1 billion U.S dollars in 2019. The company’s success in the sales of shaving products can be attributed to its innovative product range, excellent marketing strategies, and wide distribution network.

Production and Sales of Oral Care Products and Personal Care Items

In addition to sales of shaving products, Gillette produces and markets a range of oral care products, including toothbrushes and other personal grooming products targeted at athletes and professionals. These additional offerings allow the company to cater to a more diverse consumer base and tap into other revenue streams.

Gillette’s oral care products range from manual to electric toothbrushes. The company has leveraged its expertise in blade technology to develop electric toothbrushes capable of delivering precise and effective cleaning to keep teeth and gums healthy.

The company has also been focusing on personal grooming products targeted at athletes and professionals. Gillette’s collaborations with athletes and sports organizations have helped it build a loyal following in the athletic community.

Distribution Channels

Gillette’s products are distributed through various channels, including supermarkets, convenience stores, healthcare stores, online shopping sites, and direct response webpages. The company’s products are readily available in multiple retail stores worldwide.

The company has also established a direct response webpage where customers can purchase Gillette products online and have them delivered to their doorstep. Gillette’s products are also available on popular e-commerce sites such as Amazon, making the company’s product range accessible to a wide range of customers globally.

Customer Relationship Management (CRM)

Gillette values customer satisfaction. The company has an effective

Customer Relationship Management (CRM) system in place to ensure customer loyalty and retention.

Gillette has designed its CRM strategies to provide customers with a personalized experience using premium benefits such as aftersales services, discounts, and rewards. Gillette’s exceptional customer service is also evident in its feedback mechanism.

The company actively solicits feedback from customers to learn about their needs and preferences. The feedback is then used to improve the company’s products and services continually.

Social media plays an essential role in Gillette’s CRM strategy. The company’s social media pages are platforms where customers can interact and engage with the brand, providing an opportunity for the company to address concerns and offer solutions.


In conclusion, Gillette has built a reputation as a leading brand in the personal care industry. The company operates in multiple revenue streams, selling innovative shaving equipment, producing oral care products, and personal grooming products for athletes and professionals.

Gillette’s success is due to its innovative product range, well-established distribution channels, effective CRM strategy, and customer-focused approach. Gillette’s success as a leading brand in the personal care industry is the result of a combination of key resources and activities that the company prioritizes.

These resources and activities are critical to the company’s day-to-day operations, and they define the company’s strategy and focus. In addition, analyzing Gillette’s SWOT (Strengths, Weaknesses, Opportunities, and Threats) can help to identify the various factors that influence the company’s operations, allowing the company to improve and grow.

Key Resources

Human Resources:

Gillette’s human resource department is a critical resource that drives the company’s success. The company employs highly skilled and experienced personnel to handle various critical functions, including research and development, marketing, distribution, and manufacturing facilities.

Branding and Marketing:

Gillette’s strong brand equity and marketing strategies are major resources that enable the company to remain relevant in the ever-evolving personal care industry. Gillette’s advertisements, combined with its brand persona and image, communicate the company’s message and help create a loyal customer base.

Research and Development:

Gillette heavily invests in research and development to stay ahead in the market. The company leverages its patented technology to constantly innovate its products, improving the shaving experience and providing effective oral care to satisfy the needs of its customers.

Distribution Network:

Gillette’s broad distribution network extends globally, enabling the company to reach a wide consumer base. The company collaborates with various retailers and distributors to ensure that its products are readily available at different locations.

Manufacturing Facilities:

Gillette’s manufacturing facilities are state-of-the-art, reflecting the company’s commitment to quality control and efficient production processes. The company’s manufacturing facilities employ modern technology that ensures high productivity and consistent quality.


Gillette has a vast number of patents under its belt, which enables the company to protect its products from imitation by competitors, providing it with a competitive edge.

Key Activities

Product Sensitization:

Gillette is continually sensitizing its customers about its products, ensuring that they understand how to use them safely and correctly. The company accomplishes this through comprehensive product descriptions, how-to videos, and other educational resources.

Customer Service:

Gillette’s top-notch customer service representatives are always ready to assist customers with any problems or concerns they may have. The company provides great after-sales support, including addressing customer questions, complaints, and feedback.

Marketing and Advertising:

Gillette’s marketing and advertising strategies are exceptional, continually adopting innovative and creative methods to reach its target audience. The company team’s up with celebrities and athletes to create impactful commercials, social media campaigns, and other promotional activities that resonate with its consumers.


Gillette has an extensive distribution network that ensures its products are readily available for purchase. The company collaborates with various retailers, such as convenience stores, supermarkets, and healthcare stores, to ensure products accessibility.

Research and Development:

Gillette prioritizes research and development to stay ahead of the competition. The company is always experimenting with new products and technologies to provide customers with innovative personal care solutions that cater to their needs.


Gillette faces competition from various companies in the personal care and grooming industry, including Colgate-Palmolive, Energizer Holdings, Societe BIC, Dollar Shave Club, and Harry.

SWOT Analysis


Gillette’s strengths include its brand recognition and strong market position, innovative product range, experienced and skilled workforce, and vast distribution network globally. Weaknesses:

Gillette’s weaknesses include its vulnerability to economic changes, counterfeit products, and pricing wars with competitors, which could impact its profit margins.


Gillette’s opportunities include expanding its market reach beyond traditional personal care products, capitalizing on the demand for eco-friendly products, expanding into emerging markets, and enhancing its online presence. Threats:

Gillette’s threats include increasingly intense competition, the rise of niche players in the personal care industry, and the global economic climate’s unpredictability.


Gillette’s resources and activities define the company’s strategy and help it remain a leader in the personal care industry. Gillette’s SWOT analysis highlights the various factors that influence the company’s operations, allowing it to improve and grow.

The company’s commitment to constant innovation, excellent customer service, and quality products ensures that it remains a brand that consumers trust and rely upon. Gillette, as a leading brand in the personal care industry, has established itself through its innovative products, strong distribution network, and commitment to customer satisfaction.

The company’s key resources, including human capital, branding, R&D, and distribution, enable its key activities such as product sensitization, customer service, marketing, and distribution. Additionally, conducting a SWOT analysis helps identify the company’s strengths, weaknesses, opportunities, and threats, which guide its strategic decisions.

As consumers, we can appreciate the importance of choosing high-quality personal care products that prioritize safety and efficiency. Gillette serves as a prime example of a company that values customer needs and continually strives for improvement in an ever-evolving industry.

Popular Posts