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The Evolving Landscape of Online Printing: Competitors and Their Unique Offerings

No company embodies the concept of online retail and custom printing as much as Vistaprint. Launched in 1995, the company has grown to become a global leader in marketing services and custom printed products for small businesses.

With a self-service platform and automated printing facilities, Vistaprint offers quick turnaround times and competitive pricing. In this article, we will review the company’s background, printing process, revenue and profit growth, and the recent acquisition of 99designs.

Company Background and Services

Vistaprint was founded in Paris, France, by Robert Keane, who is still the CEO of the company today. Originally called Bonne Impression, the company was initially an online business that sold business cards and other printed materials.

In 1999, the company moved to Bermuda, where it raised $85 million in IPO capital. Vistaprint has since expanded to Massachusetts, USA, where it has its corporate headquarters.

Vistaprint aims to empower small business owners to create and customize their marketing materials with ease. Their online retail platform allows companies to create and order custom printed products online quickly.

This includes a range of marketing materials such as business cards, flyers, banners, signs, promotional items, and apparel. Vistaprint further offers design services for an additional fee, for those who need help with their designs.

Printing Process

The Vistaprint printing process is quite simple. Customers can use the self-service platform to create their designs, upload them to the website, select the product options, and then place the order.

Vistaprint has automated printing facilities worldwide, which allows for quick turnaround times. Once an order is placed, the design is automatically sent to the nearest production facility, which then prints and ships the finished products.

Acquisition of 99designs

Vistaprint recently acquired 99designs, a freelance design marketplace. This acquisition is expected to provide Vistaprint customers with more design options and services, along with an improved connection to designers.

99designs is known for its global community of graphic designers who provide high-quality, on-demand design services. This acquisition is expected to improve Vistaprint’s design services while keeping costs reasonable for small businesses.

Revenue and Profit Growth

Vistaprint has experienced remarkable revenue and profit growth over the past decade. For instance, in Q1 of 2020, Vistaprint generated $446.3 million in revenue, up from $386.3 million in Q1 of 2019.

Additionally, operating income climbed from $43.2 million in Q1 of 2019 to $68 million in Q1 of 2020. Competitor: Moo

Moo is a top competitor of Vistaprint, offering similar services to small-scale businesses.

Moo’s focus on design, technology, and top-quality manufacturing has enabled the company to grow quickly, competing directly with Vistaprint. With a product range that includes business cards, flyers, postcards, small-scale items, and even face mask printing, Moo offers products that cater to an array of business needs.

Product Range and Pricing

Moo offers an array of products, ranging from business cards to stickers. In comparison to Vistaprint, Moo specializes in top-quality printing and design options.

The company offers premium paper stocks and exclusive printing techniques that give customers the flexibility to create high-quality and personalized products. However, the pricing for these products is more expensive when compared to Vistaprint’s pricing.

Competition with Vistaprint

Vistaprint and Moo are direct competitors in the online retail and custom printing space. Both companies focus on servicing small businesses and providing design options.

However, Vistaprint’s printing process is automated, leading to lower prices and faster turnaround times. On the other hand, Moo touted as a ‘design-first company, focuses on delivering high-quality print as well as unique designs, though at a higher cost.

In summary, Vistaprint is a global leader in the online retail and custom printing space, serving small businesses worldwide. With a simple printing process, automating printing facilities, and a vast range of design options, Vistaprint is quickly accommodating the needs of the world’s SMEs. Nevertheless, competitors such as Moo continue to disrupt the industry by providing high-quality products at a premium price.

With the rise of e-commerce, online printing services have become more prevalent in the market. This article has already reviewed two of the top competitors in the space: Moo and Vistaprint.

However, there are other emerging players in the industry that offer similar services, including: GotPrint and Zazzle. In this article expansion, we will review these two competitors and how they stack up against the industry’s top players.

GotPrint

Company Background and Services

GotPrint is an online printing service company launched in 2001. Based in Burbank, California, the company has a vast range of custom-printed products, such as business cards, postcards, flyers, banners, and promotional materials.

GotPrint offers a wide range of customization options and design services for an additional fee.

Pricing Advantage

One of the most significant advantages of using GotPrint is its lower pricing. In comparison to Vistaprint and Moo, GotPrint’s rates are cheaper, making it more affordable for small businesses.

This pricing advantage helps GotPrint attract customers who prioritize pricing over design quality and turn-around time.

Comparison with Vistaprint

When compared to Vistaprint, GotPrint has some advantages and disadvantages. While it has lower pricing than Vistaprint, GotPrint’s turnaround time is not as fast as Vistaprint’s.

The time it takes GotPrint to produce orders is around 1 to 3 days, while Vistaprint’s turnaround time is within 24 hours. Additionally, GotPrint has a limited selection of templates for customers to customize their products, which can limit a customers’ design creativity and professionalism.

Zazzle

Company Background and Services

Zazzle is an online print and gift shop founded in 2005. The company specializes in personalized products such as business cards, clothing, home decor, invitations, and more.

Zazzle’s unique selling proposition is its ability to personalize almost anything, including creating personalized puzzles and playing cards.

Shift in Sales and Pricing

Over the past year, Zazzle has seen an increase in sales in specific products, such as personalized puzzles. With the global pandemic and social distancing measures being implemented, puzzles and other indoor activities have seen an uptick in sales.

However, this uptick in sales comes at an increased cost, and Zazzle’s personalized puzzles are relatively expensive compared to competitors in the market.

Wide Selection of Products

One of Zazzle’s most significant advantages is its wide selection of products. With a broad range of items that can be personalized, including business cards, mugs, face masks, and even wedding invitations, Zazzle offers a wide range of products that cater to an array of customer needs.

Zazzle’s vast selection of products has helped the company attract customers who want to personalize unique items. In conclusion, GotPrint is a competitive player in the printing space, offering lower pricing than Vistaprint and a wide range of custom-printed products.

However, their limited template selection and slower production speeds may be a turnoff for some customers. On the other hand, Zazzle has carved out a unique niche in personalized products that offer a lot of imaginative design options.

Nevertheless, their shift into personalized puzzles has increased their pricing, which may be too expensive for some customers. Ultimately, understanding the advantages and disadvantages of each competitor can help small businesses choose the platform that best suits their needs and budget.

In addition to the previously described competitors in the online printing space, two other competitors are making big waves in the industry. This article will take a closer look at PsPrint and UPrinting and how they differ from other competitors.

PsPrint

Company Background and Services

Founded in 1990, PsPrint is an online printing service that specializes in custom-printed products, such as brochures, flyers, business cards, postcards, and more. They offer a range of services that help small businesses achieve professional-quality designs.

PsPrint’s printing capabilities cover almost every facet of design, and are done in-house, ensuring a high level of quality.

Professional Copywriting Services

One of PsPrint’s unique offerings is the ability to incorporate professional copywriting services into your design. This service allows customers to connect with experienced copywriters for help with creating copy for their printed materials, such as brochures and flyers.

This collaboration guarantees correct grammar and spelling usage, thus eliminating embarrassing and costly mistakes.

Pricing and Minimum Order Quantity

While PsPrint’s standard pricing is comparable to competitors in the market, their minimum order quantity may be a significant disadvantage for some small businesses. Typically, their minimum order quantity for business cards is 25 and increases for other products.

This minimum order quantity policy means that customers will have to spend more on each item, as PsPrint’s per card cost is higher than that of competitors like Vistaprint or GotPrint.

UPrinting

Company Background and Services

UPrinting is an online customizing and printing platform with an array of personalized products that include business cards, posters, and brochures. The company prides itself on producing high-quality printed materials, which has helped establish them as a leader in the industry.

Turnaround Time and Pricing

UPrinting’s turnaround time is reportedly longer than many of its competitors, meaning customers may have to wait a bit longer to receive their orders. However, this delay does allow UPrinting to focus on delivering professional quality printed materials.

This additional concentration on quality is factored into their pricing and is higher than that of some of their competitors.

Partnership with Athletes and Professionals

UPrinting has established a unique partnership with athletes and professionals, allowing customers to purchase custom-printed merchandise designed by their favorite athlete. This collaboration has helped UPrinting attract a niche audience who value personalized and unique merchandise.

In conclusion, PsPrint and UPrinting are two emerging players in the online printing realm that cater to small businesses. PsPrint offers a unique copywriting service that other competitors lack and focuses on professional capabilities.

However, their higher pricing and smaller minimum order quantities may be a hindrance to some customers. UPrinting prioritizes producing high-quality printed materials supported by a slower turnaround time.

Their partnership with athletes and professionals has helped establish them with a unique following, despite their higher pricing. Ultimately selecting the right online printing service should be based on a business’s individual needs and budget.

As the online printing industry continues to evolve, two additional competitors have emerged as significant players: Snapfish and Shutterfly Inc. Both companies offer a wide range of personalized and high-quality printing services, catering to customers’ diverse needs.

Snapfish

Company Background and Services

Snapfish is a leading photo printing service that allows customers to turn their digital photos into print products. Founded in 1999, Snapfish provides an extensive range of products, including photo books, calendars, prints, cards, and personalized gifts.

Their user-friendly website enables customers to easily upload and customize their photos, making the printing process quick and seamless.

Per-Print Pricing and Holiday Cards

Snapfish offers competitive and affordable pricing on their photo prints. Customers can order prints in various sizes and quantities, with options for matte or glossy finishes.

They also excel in holiday card printing, providing a wide range of festive designs at low prices. Whether you need cards for Christmas, Hanukkah, or any other occasion, Snapfish offers numerous customizable options to suit your preferences.

Advantage over Vistaprint

One advantage that Snapfish holds over Vistaprint is the option for customers to pick up their printed products at popular retail stores such as CVS, Walgreens, and Walmart. This convenience allows customers to save on shipping costs and expedite the delivery process.

With a network of pick-up locations, Snapfish ensures that customers have easy access to their printed items. Shutterfly Inc.

Company Background and Services

Shutterfly Inc. is a digital retailer that specializes in creating personalized products from customers’ photos.

With a focus on preserving and sharing memories, Shutterfly offers a wide range of printing services that include photo books, home decor, cards, calendars, and personalized gifts. The company’s user-friendly design platform allows customers to effortlessly customize their products with their own photos and text.

Expansion and Quality Improvement

Shutterfly Inc. has made significant moves to expand its capabilities and improve the quality of its printed materials.

In 2019, the company acquired new HP Indigo Digital Presses, known for their advanced printing technology, which has significantly increased Shutterfly’s productivity and quality output. This investment enables Shutterfly to deliver even higher-quality printed products to its customers, solidifying its position as a leader in the industry.

Premium Offerings and Subscription Service

Shutterfly Inc. also offers premium offerings to cater to customers looking for more luxurious and exclusive options.

One notable premium service is GrooveBook, a subscription-based photo printing service. For a monthly fee, subscribers receive a curated selection of their photos printed in a high-quality photobook.

This subscription model not only provides customers with a convenient way to preserve their memories but also encourages ongoing engagement with Shutterfly’s printing services. In conclusion, Snapfish and Shutterfly Inc.

are prominent competitors in the online printing industry, each offering unique services and advantages. Snapfish excels in their per-print pricing and extensive range of holiday card designs, while also offering the advantage of in-store pick-up options.

On the other hand, Shutterfly Inc. stands out for its ongoing expansion efforts, which include quality improvement and the introduction of premium offerings like the GrooveBook subscription service.

Both companies continue to innovate and provide customers with high-quality, personalized printing solutions, catering to the ever-growing demand for unique and creative products. As the online printing industry continues to rapidly grow, two additional competitors have established their presence in the market: Overnight Prints and CafePress.

Both companies offer unique services and cater to customers’ diverse printing needs. Overnight Prints

Company Background and Services

Overnight Prints specializes in rush orders and fast delivery, allowing customers to receive their custom-printed products as soon as the next day. Established in 2003, the company has become known for its quick turnaround times and reliable service.

Overnight Prints offers a wide range of products, including business cards, flyers, postcards, brochures, and more.

Expansion to Custom Printed T-Shirts

In response to customer demand, Overnight Prints expanded its services to include custom printed t-shirts and additional merchandise. This expansion allows customers to create personalized apparel that represents their brands or individual style.

With a variety of customization options, including different colors, graphics, and slogans, Overnight Prints offers a convenient solution for customers seeking custom apparel printing.

Pricing Advantage for Business Cards

Overnight Prints provides a pricing advantage for customers looking to order bulk quantities of business cards. The company offers discounted rates for larger orders, making it an excellent option for businesses that require a significant number of premium-quality business cards.

These bulk discounts allow customers to save money while still obtaining high-quality printed materials. CafePress

Company Background and Services

CafePress is an eCommerce platform that specializes in personalized items, including apparel, home decor, accessories, and more. Since its launch in 1999, CafePress has gained recognition for its vast range of customizable products.

The company offers customers the ability to utilize their own designs or choose from a library of pre-existing designs to create unique and personalized items.

Acquisition and Competitive Advantage

In 2018, CafePress was acquired by California-based PlanetArt, a leader in the personalized printing industry. This acquisition has provided CafePress with a competitive advantage by expanding its reach and resources.

With the support of PlanetArt, CafePress can offer a wider range of high-quality products and improve its overall service to customers. In conclusion, Overnight Prints and CafePress are two prominent players in the online printing industry that offer unique services and competitive advantages.

Overnight Prints stands out for its rush orders and next-day delivery, allowing customers to receive their custom-printed products quickly. Their expansion into custom printed t-shirts and pricing advantage for business cards further solidify their position in the market.

On the other hand, CafePress excels in providing a diverse range of personalized items through its eCommerce platform. Their acquisition by PlanetArt has enhanced their competitive advantage, allowing them to expand their offerings and reach a wider audience.

Ultimately, both competitors cater to customers’ printing needs with their respective strengths and continue to innovate in the ever-evolving online printing industry. In the competitive landscape of online printing services, two additional competitors have made their mark: Elite Flyers and Staples.

While Elite Flyers specializes in high-volume orders and offers bulk discounts and pricing advantages for large orders, Staples boasts an extensive market presence and provides a wide array of print and marketing services, along with support for students. Elite Flyers

Company Background and Services

Elite Flyers is an online printing service that offers a range of printing options, including business cards, flyers, brochures, and posters. Since its inception, Elite Flyers has built a reputation for providing high-quality printing services to businesses and individuals alike.

With their user-friendly online platform, customers can easily upload their designs, select their desired specifications, and place their orders.

Bulk Discounts and Minimum Quantity

One of the significant advantages of working with Elite Flyers is their bulk discount pricing structure. As the volume of an order increases, customers can take advantage of significant savings.

This valuable pricing advantage is particularly beneficial for businesses requiring large quantities of printed materials. However, it’s important to note that Elite Flyers may have minimum quantity requirements to qualify for these bulk discounts, ensuring that customers receive the best pricing for high-volume orders.

Staples

Company Background and Services

Founded in 1986, Staples is a retail giant that provides office supplies, furniture, and various services, including print and marketing services. With over 1,000 physical stores and an extensive eCommerce platform, Staples serves both individuals and businesses across the United States.

Extensive Market Presence

One of the key advantages of Staples is its extensive market presence. With stores located nationwide, customers have easy access to Staples’ print and marketing services.

In addition to their physical locations, Staples’ eCommerce platform offers convenience and flexibility for customers to place orders online and have them delivered directly to their doorstep.

Support for Students and Pricing

Staples recognizes the importance of supporting students and offers free printing services as part of their Staples School Tools program. This program aims to alleviate the financial burden on students by providing them with complimentary printing services.

Students can print their assignments, class projects, and other educational materials at no cost, making Staples a preferred printing option among the student community. Additionally, Staples offers competitive pricing for their printing services, ensuring affordability for both students and businesses alike.

In conclusion, Elite Flyers and Staples are formidable competitors in the online printing industry. Elite Flyers excels in catering to large volume orders, offering bulk discounts and pricing advantages for customers needing substantial quantities of printed materials.

On the other hand, Staples’ extensive market presence through its physical stores and eCommerce platform allows for easy access to their print and marketing services. Their support for students and competitive pricing further solidify their position in the market.

Whether it’s high-volume orders or the convenience of physical store locations, both competitors strive to meet customer needs effectively in the competitive landscape of online printing services. In the ever-expanding realm of online printing services, two competitors that have gained recognition for their unique offerings are Jukebox Print and Minted.

Jukebox Print is an e-commerce vendor known for its custom products and letterpress printing, while Minted operates as an online printing service and crowdsourcing platform for independent artist designs. Jukebox Print

Company Background and Services

Jukebox Print is an e-commerce vendor specializing in custom products, ranging from business cards to wedding invitations. Established in 2006, Jukebox Print has become renowned for its high-quality printing and attention to detail.

The company offers a variety of premium materials and finishes, allowing customers to create unique and standout printed materials.

Variety of Materials and Template Selection

One of Jukebox Print’s strengths lies in its vast selection of materials, allowing customers to choose the perfect medium for their projects. Whether it’s traditional cardstock, recycled paper, or more specialized options like wood or metal, Jukebox Print provides a wide range of choices to suit different aesthetic preferences and project requirements.

Additionally, Jukebox Print offers a variety of template options, making it easy for customers to customize their designs while still providing a solid foundation to work from. Minted

Company Background and Services

Minted operates as both an online printing service and a crowdsourcing platform for independent artists. Founded in 2007, Minted aims to bring unique and fresh designs to customers through the collaborative efforts of artists from around the world.

The company’s extensive collection encompasses a wide range of products, including stationery, home decor, and personalized gifts.

Pricing for Custom Invitations and Photo Gifts

One notable aspect of Minted’s pricing structure is its inclusivity of metallic foil details within the base price for custom invitations. This feature sets Minted apart from many competitors, where such embellishments incur additional costs.

Additionally, Minted offers a variety of photo gifts, such as custom portrait art and foil-pressed photo calendars, which are competitively priced. Customers can capture sentimental moments and create personalized mementos without breaking the bank.

Capturing Sentimental Moments and

Competition with Vistaprint

Minted places great emphasis on capturing sentimental moments, whether it’s through wedding invitations, birth announcements, or holiday cards. The company’s dedication to providing unique and meaningful designs resonates with customers who value the sentimental aspect of printed materials.

Minted has emerged as a top competitor to industry giants like Vistaprint, with its independent artist designs and focus on capturing heartfelt moments. Despite competition, Minted continues to carve out its niche by offering an unparalleled selection of premium designs that tug at the heartstrings.

In conclusion, Jukebox Print and Minted are notable competitors in the online printing industry, each offering unique services and products. Jukebox Print’s emphasis on customization, variety of materials, and attention to detail make it a go-to vendor for customers seeking standout printed materials.

Minted, on the other hand, shines with its crowdsourced independent artist designs, inclusive pricing for metallic foil details, and focus on capturing sentimental moments. Both competitors offer customers the opportunity to create personalized and high-quality printed products that leave a lasting impression.

In the dynamic landscape of online printing services, two notable competitors that provide unique offerings are Mixbook and Printfection. Mixbook is an online printing service known for its high-quality printing and customization options, while Printfection operates as a brand loyalty management platform that specializes in promotional products and virtual conference giveaways.

Mixbook

Company Background and Services

Mixbook is an online printing service that has gained recognition for its commitment to providing high-quality printed products with a focus on customization options. Founded in 2006, Mixbook offers a wide range of customizable products, including photo books, cards, calendars, and home decor.

The company’s user-friendly design platform allows customers to easily create and personalize their projects with various templates, layouts, and design elements.

Shipping Time and Pricing

Mixbook takes pride in its efficient shipping process and works diligently to ensure that customers receive their orders in a timely manner. While shipping times can vary based on the specific product and shipping method selected, Mixbook strives to dispatch orders promptly to minimize delivery time.

When it comes to pricing, Mixbook offers competitive rates that align with industry standards. While their pricing may differ for various products and customization options, Mixbook provides transparency in their pricing structure, allowing customers to select options that suit their budget.

Mixbook also shines in the realm of holiday cards, where they offer a wide array of designs that can be customized with photos, text, and personalized messages. Their pricing in this sector often competes favorably with industry giants like Vistaprint, making them a strong competitor for customers seeking high-quality holiday cards at competitive prices.

Printfection

Company Background and Services

Printfection operates as a brand loyalty management platform that specializes in promotional products. Founded in 2005, Printfection has built a strong reputation for delivering a wide range of promotional materials that help businesses enhance their brand presence and engage with their target audience.

The platform boasts an extensive catalog of customizable products, including apparel, drinkware, tech accessories, and more.

Rewarding Attendees and Virtual Event Support

One area where Printfection excels is in its support for businesses hosting virtual conferences and events. Printfection understands the importance of creating a memorable experience for attendees, and one effective way to achieve this is through custom-printed gifts.

By offering personalized promotional products as virtual event giveaways, businesses can reward their attendees and create a lasting connection with their brand. Printfection’s platform streamlines the ordering process and ensures the smooth distribution of custom-printed gifts to virtual event participants.

In addition to virtual event support, Printfection also assists businesses in managing brand loyalty programs through its platform. With the ability to provide a range of customized promotional products, Printfection helps businesses reinforce brand loyalty and engage with customers in a tangible and memorable way.

In conclusion, Mixbook and Printfection are strong competitors in the online printing industry, each offering unique services to cater to varying customer needs. Mixbook distinguishes itself through its high-quality printing and customizable products, providing customers with a platform to create personalized projects.

Their efficient shipping process and competitive pricing, particularly in holiday cards, solidify their position in the market. On the other hand, Printfection operates as a brand loyalty management platform, focusing on promotional products and virtual event support.

By offering a wide range of customizable items and assisting businesses in rewarding attendees during virtual events, Printfection helps companies strengthen brand loyalty and create memorable experiences. Both Mixbook and Printfection contribute to the evolving landscape of online printing services by offering valuable solutions and innovative approaches to customer engagement.

In the competitive world of online printing services, numerous competitors have emerged, each offering unique services and advantages to cater to diverse customer needs. From industry giants like Vistaprint and Staples to niche players like Jukebox Print and CafePress, these competitors provide a range of options, including customization, quick turnaround times, competitive pricing, and expanded product offerings.

Whether it’s high-volume printing, personalized designs, or support for virtual events, the online printing industry continues to evolve to meet the demands of businesses and individuals. As the industry continues to grow, customers can take advantage of the vast array of choices available to find the printing service that best aligns with their specific requirements.

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