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The Rise of Chewy: Revolutionizing the Pet Supply Retail Market

History of Chewy: The Journey of a Trusted Pet Supply Retailer

Chewy, an online pet supply retailer, has become a household name among pet owners across the United States. Founded in 2011 by Ryan Cohen and Michael Day, Chewy has come to dominate the digital pet supply retail market, offering millions of products, competitive pricing, and a seamlessly convenient shopping experience.

The Entrepreneurs behind Chewy

Before founding Chewy, Ryan Cohen and Michael Day were involved in several entrepreneurial ventures. Cohen, who grew up in South Florida, started his first company during his teenage years.

He operated an online jewelry business, which he founded at the age of 13, using affiliate marketing strategies. Day, on the other hand, was running a glassware-importing business in 2011 when he met Cohen.

Their mutual love for dogs and their passion for entrepreneurship led them to identify the potential of the growing pet supply market.

The Inspiration for Chewy

Cohen and Day were convinced that they could create an online retail platform, where pet owners could easily purchase pet products. As they began to research and develop their business model, they were motivated by their own experiences buying pet supplies.

They recognized the challenges associated with finding and purchasing what they needed in local stores. It was their passion for dogs and their own frustrations with the shopping experience that led to the creation of Chewy.

The Vision of Chewy

Chewy’s mission is to make shopping for pet supplies as convenient and seamless as possible for pet parents. The founders recognized the bond that pet owners share with their pets and the importance of providing them with quality products.

They envisioned a marketplace where pet owners could find everything they needed to provide for their pets in one location.

How Chewy Works

Chewy is an eCommerce company that offers over 75,000 products for pets. Pet owners can sign up for a free account and browse the website for high-quality pet food, toys, grooming supplies, and more.

Customers can take advantage of the Autoship program, a subscription service that delivers products on a predetermined schedule, ensuring that pet owners never run out of essential supplies. Chewy’s Revenue Streams

Chewy makes the majority of its revenue through eCommerce sales.

The company also earns revenue through its Autoship program, which has become extremely popular among customers, thanks to its convenience and the option to receive special discounts and offers. Chewy’s Business Model

Chewy operates on a customer-centric business model, which means that everything the company does revolves around the needs of its customers.

Chewy’s value proposition is to provide a one-stop-shop for pet owners, offering a wide range of products at competitive prices, along with exceptional customer service. Chewy’s customer relationships are built on trust, which the company gains by providing high-quality products, excellent service, and easy returns.

Chewy has established several partnerships with various pet supply manufacturers, ensuring that a wide range of brands is available to customers. Key resources and key activities for Chewy include its website, logistics and supply chains, customer support system, and IT infrastructure.

Key partners include pet supply manufacturers, logistics companies, and affiliate partners. Chewy’s primary channels of distribution are its website and mobile app.

The cost structure of the company includes costs associated with product procurement, logistics, IT infrastructure, promotional activities, and human resources. Chewy’s Competitors

Chewy’s primary competitors in the eCommerce pet supply market include Petco, PetSmart, Amazon, Walmart, PetMeds, and Target.

While Chewy’s focus is on providing exceptional customer service, its competitors tend to target a broader range of customers.

SWOT Analysis

Chewy’s strengths lie in the exceptional customer experience it provides, the large variety of products it offers, a user-friendly website and mobile app, and its highly effective marketing campaigns. Chewy’s weaknesses include its reliance on technology, as the company has experienced downtime in the past, which can hinder its ability to serve customers.

Chewy also faces intense competition from other eCommerce giants such as Amazon and Walmart. Chewy’s opportunities lie in expanding globally, developing new products and services, leveraging data to create more targeted marketing campaigns, and further expanding its Autoship program.

Chewy’s threats include the increasing competition from other eCommerce giants and the potential for economic downturns that may affect consumer spending habits.


In conclusion, Chewy set out to revolutionize the pet supply retail industry, and it has done so exceptionally well. The company’s focus on providing a seamless shopping experience to pet owners has created a loyal customer base, making Chewy a leading player in the eCommerce pet supply market.

With its customer-centric business model, resources, and partnerships, Chewy is well-positioned to continue its growth trajectory in the years to come. How Chewy Makes Money: Revenue Streams,

Key Resources, and Business Model Canvas

In the highly competitive eCommerce industry, Chewy has emerged as a leading player in the pet supply retail market.

Founded in 2011, Chewy has created a loyal customer base by offering a wide range of pet products, a seamless shopping experience, and top-notch customer service. In this article, we will explore how Chewy makes money, its key resources, and its business model canvas.

Autoship Customer Sales

Autoship is Chewy’s subscription program that allows customers to schedule and receive recurring deliveries of their pet products. Autoship customers receive discounts on their purchases, and the cost of membership varies depending on the frequency of deliveries.

Autoship is one of Chewy’s critical revenue streams and is gaining popularity, as customers can get up to 10-15% off each order and can change upcoming deliveries via an online portal or mobile app. Besides, customers have access to Pet Health, a telehealth service that allows them to connect with vets online.

Non-Autoship eCommerce Sales

Chewy offers a vast selection of pet-related products, including toys, food, grooming supplies, and medication. Non-Autoship eCommerce sales, the foundation of Chewy’s business model, are a significant revenue stream.

Chewy’s online store offers more than 2,000 brands with over 100,000 products, ensuring that customers can find everything they need in one place and from top-of-the-line brands.

Key Resources

Chewy’s success is due to its emphasis on creating an enjoyable and convenient customer experience. Key resources include high-quality products, excellent customer service, and a sophisticated eCommerce platform that makes it easy for customers to find and purchase what they need.

To support its Autoship program, Chewy has developed a reliable supply chain that ensures that customers receive their orders on time, every time. Chewy’s supply chain is optimized for efficiency, allowing them to operate at a lower cost.

Chewy’s Business Model Canvas

Customer Segments

Chewy primarily targets pet owners, providing them with a wide range of pet-related products. Besides, Chewy has also launched a wholesale program that targets retailers, including pet stores, veterinary clinics, animal shelters, and pet distributors.

Value Propositions

Chewy’s value propositions include a user-friendly eCommerce platform, a vast selection of pet-related products, industry knowledge, hassle-free return policy, delivery service, and access to a range of Pet Health Services. Chewy’s eCommerce platform is designed to provide a flexible and accessible shopping experience to its customers.

With an intuitive user interface, customers can browse through various categories of pet products, with the site’s search functionality optimized to ensure that they can find what they need quickly. One of the key aspects of Chewy’s value proposition is its delivery service.

Chewy’s reliable supply chain and efficient logistics have allowed them to offer customers fast and dependable delivery of their products. Additionally, with the Autoship program, Chewy customers receive recurring deliveries of pet-related products, ensuring they never run out of essential supplies.

Another key aspect of Chewy’s value proposition is access to industry knowledge. Chewy has a team of dedicated pet care experts who provide advice, support, and guidance to its customers on pet health, nutrition, and behavior.


Chewy operates an eCommerce store that provides a convenient, easy-to-use platform for customers to browse and purchase pet-related products. The company also has an Autoship program that allows customers to schedule recurring deliveries of their pet products.

Customer Relationships

Chewy has built a solid reputation for its outstanding customer service. The company strives to provide its customers with personalized support, whether in-store or online.

Chewy’s customer service team is available 24/7 through a variety of communication channels, from phone support to live chat. Besides, customers can connect with licensed veterinarians online through the Pet Health feature.

Chewy’s Autoship program is also an essential component of its customer relationships. The program offers customers the flexibility of receiving recurring deliveries of their products while also saving them money on each purchase.

Key Activities

Chewy’s core business activities involve producing and selling pet-related products through their eCommerce platform and Autoship program. The company also invests in research and development to develop new products and improve its service offerings.

Key Partners

Chewy’s key partners include a wide range of vendor partners, delivery and distribution partners, shelter and rescue partners, and alliance and strategic partners. These partnerships are critical to Chewy’s operations, as they allow the company to leverage the expertise and resources of its partners to offer customers the best products and services.

Cost Structure

The costs associated with Chewy’s business model are typical of most eCommerce companies. Chewy’s cost structure includes expenses related to developing and operating its eCommerce platform, supply chain, and distribution and logistics infrastructure.

The company also incurs costs associated with managing its partnerships, employee salaries and benefits, and IT and communications infrastructure. Chewy’s cost structure has to support efficient delivery, responsive customer service, and product range to remain profitable.


In conclusion, Chewy’s primary revenue streams come from its Autoship program and non-Autoship eCommerce sales. Key resources include high-quality products and superior customer service, while Chewy’s business model targets pet owners and retailers.

Chewy’s value proposition includes a range of products, delivery service, hassle-free returns, and easy access to pet care experts. Chewy is continually innovating, with investments in research and development and strategic partnerships, positioning them as a leading player in the eCommerce pet supply market.

Chewy Competitors: A Look at the Key Players in the Pet Supply Retail Market

In the increasingly competitive pet supply retail market, Chewy has emerged as a dominant player, providing pet owners with a convenient and seamless shopping experience. However, Chewy faces stiff competition from several key competitors who also cater to the needs of pet owners across the United States.

Let’s take a closer look at some of Chewy’s main competitors and how they fare in the industry. Petco: A Well-Established Pet Retailer

Petco is one of Chewy’s biggest competitors in the pet supply market.

As a well-established pet retailer, Petco offers customers a wide range of pet products for various animals, along with pet medications, grooming services, and veterinary care. With a large customer base, Petco generates significant revenue and profit from its extensive product offerings and range of services.

While Petco faces stiff competition from Chewy’s online presence and convenience, its physical stores provide customers with the opportunity to interact with products and receive in-person assistance. PetSmart: A Brick-and-Mortar Retailer at Scale

Similar to Petco, PetSmart is a brick-and-mortar pet retailer with stores across the country.

PetSmart provides customers with a vast selection of pet products, including food, toys, and accessories. With its physical presence, PetSmart offers customers the opportunity to browse and purchase products in-store, while also providing services such as pet grooming, training, and veterinary care.

However, PetSmart faced significant challenges after a leveraged buyout in 2015, which resulted in a heavy debt burden and financial difficulties for the company. Amazon: The eCommerce Giant

No discussion of competition would be complete without mentioning Amazon.

The eCommerce giant has expanded its presence into nearly every retail sector, including the pet supply industry. Amazon offers customers a massive marketplace for pet products, ranging from food and supplies to pet accessories.

With its Prime benefits, Amazon offers fast shipping and exclusive deals on pet-related products. Additionally, Amazon has introduced private label brands for pet products, further increasing its foothold in the market.

Walmart: The All-In-One Retailer

Walmart, known for its wide range of products, also competes in the pet supply market. As a leading private-sector employer, Walmart offers a variety of pet products in its stores and online.

With its extensive reach and competitive pricing, Walmart attracts customers looking for convenience and affordability. In addition to pet supplies, Walmart provides various services, such as pet grooming and veterinary care through its in-store clinics.

PetMeds: An Online Veterinary Pharmacy

PetMeds is an online retailer specializing in pet medications and supplies. As an established name in the industry, PetMeds offers customers a convenient way to purchase prescription medications, over-the-counter products, and supplements for their pets.

With features like vet chat, customers can consult licensed veterinarians online, making it a valuable resource for pet owners seeking professional guidance. Target: A One-Stop Shop

Target, a well-known retail chain, has also ventured into the pet supply market.

With in-store pickup and same-day delivery options, Target provides customers with convenience and flexibility. Target’s in-house brand, Boots & Barkley, offers customers a range of pet products, including food, treats, and toys.

Additionally, Target offers pet care services, such as grooming and training, providing a comprehensive shopping experience for pet owners. Pet Supplies Plus: Physical Retail with a Subscription Twist

Pet Supplies Plus is a physical pet retailer that sets itself apart with a premium subscription program.

Through their RED (Reward Every Day) membership program, customers receive numerous benefits, such as exclusive discounts, personalized offers, and access to additional services. Pet Supplies Plus offers a variety of pet products, along with pet care services, making it a convenient option for pet owners looking for a comprehensive in-store experience.


SWOT Analysis: An In-Depth Look

To better understand Chewy’s position in the market, let’s conduct a SWOT analysis of the company. Strengths:

Chewy’s strengths lie in its commitment to providing good quality products and excellent customer service.

The company has built a reputation for offering high-quality pet products from trusted brands, ensuring that customers have access to reliable options for their pets. Chewy’s customer service is known for going above and beyond, with a dedicated team available 24/7 to assist customers with any queries or concerns.

This commitment to quality and service has helped Chewy build a loyal customer base and gain a competitive edge in the market. Weaknesses:

While Chewy has experienced rapid growth, scalability challenges have become apparent.

As the company expands, it faces the challenge of maintaining the same level of service and personalized attention that customers have come to expect. Additionally, Chewy’s rapid growth has created some deceleration in its gross profit margin.

As the company faces increasing competition and invests in expansion, it must focus on maintaining profitability while providing exceptional service to its customers. Opportunities:

Chewy has numerous opportunities for growth and expansion.

The pet food industry is expected to continue to grow, providing Chewy with the opportunity to capture an even larger share of the market. By staying attuned to customer demands and preferences, Chewy can continue to develop and offer new products and services that meet the evolving needs of pet owners.

The recent launch of the Pet Health telehealth service indicates Chewy’s commitment to exploring new avenues for growth and meeting the changing demands of its customers. Threats:

Chewy faces threats from a highly competitive market and the rising demand for pet products.

Competition from established retailers, including Petco, PetSmart, and online giants like Amazon, Walmart, and PetMeds, puts pressure on Chewy to continually innovate and provide exceptional service to retain and attract customers. Additionally, challenges related to packaging materials, such as sustainability and cost, can pose a threat to Chewy’s operations.

Ensuring a reliable supply chain and mitigating potential disruptions will be crucial for the company. In conclusion, Chewy’s key competitors include Petco, PetSmart, Amazon, Walmart, PetMeds, Target, and Pet Supplies Plus.

While Chewy has established a strong position in the market through its commitment to quality products and exceptional customer service, it faces challenges from both brick-and-mortar retailers and eCommerce giants. Conducting a SWOT analysis helps us understand the company’s strengths, weaknesses, opportunities, and threats, providing insights into how Chewy can navigate the highly competitive pet supply retail market.

In the highly competitive pet supply retail market, Chewy has emerged as a dominant player, providing pet owners with a convenient and seamless shopping experience. The company faces strong competition from industry leaders such as Petco, PetSmart, Amazon, Walmart, and PetMeds.

Chewy’s core strengths lie in its commitment to quality products, excellent customer service, and fulfilling customer needs. However, challenges such as scalability, profitability, and rising competition must be addressed.

Nevertheless, Chewy’s dedication to customer satisfaction, innovative offerings, and adaptability to the growing pet industry provide opportunities for expansion and continued success. As pet owners seek the best for their furry friends, Chewy’s position as a trusted and reliable pet supply retailer remains strong, leaving an enduring impression on the market.

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