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The Rise of Gymshark: A New Challenger in the Athletic Wear Market

Gymshark is a British company that designs and sells fitness apparel and athleisure. The brand has quickly gained a loyal following among workout enthusiasts, thanks to its trendy and affordable offerings.

Despite being new to the scene, Gymshark is already being hailed as a direct-to-consumer (D2C) brand to watch. In this article, we will take a closer look at Gymshark and its competitors, focusing on Nike, Adidas, Lululemon, Puma, and Under Armour.

We will examine their respective brand strengths, market share, and revenue. We will also discuss what sets Nike apart from other sportswear giants, and why it remains the undisputed champion of the athletic wear market.

Gymshark Overview

Gymshark was founded in 2012 by Ben Francis, a teenager who was passionate about fitness and entrepreneurship. He started out creating and selling fitness supplements, but soon discovered that there was a demand for trendy and affordable fitness apparel.

Ben teamed up with his friends, and together they launched Gymshark, focusing primarily on leggings for women. Gymshark has come a long way since then.

Today, it is a global brand that sells a wide range of products, including leggings, hoodies, t-shirts, shorts, and accessories for both men and women. Gymshark operates as a D2C brand, meaning that it sells directly to customers through its website and social media channels.

This allows the company to offer lower prices than traditional retailers, as well as more personalization and better customer service. One of the key selling points of Gymshark is its emphasis on design and innovation.

The brand is known for its flattering and comfortable fits, as well as its use of high-quality materials that can withstand intense workouts. Gymshark also collaborates with popular fitness influencers and athletes to create limited edition collections that appeal to its core demographic.

Gymshark’s Competitors

Gymshark is not the only player in the athleisure game. Here are some of the brand’s biggest competitors:

1.

Nike

2. Adidas

3.

Lululemon

4. Puma

5.

Under Armour

1. Nike Overview

Nike is one of the most recognizable names in sportswear.

The brand was founded in 1964 by Bill Bowerman and Phil Knight, and has since become a household name. Nike sells a wide range of products, including shoes, apparel, accessories, and sports equipment.

It operates as a multinational corporation, with a presence in over 190 countries. Nike is known for its iconic swoosh logo, as well as its slogan, “Just Do It”.

The brand has a reputation for innovation and pushing boundaries, having pioneered technologies such as Air Max and Flywire. Nike also has an impressive social media following, with over 127 million followers on Instagram alone.

In 2021, Forbes ranked Nike the most valuable apparel brand in the world, with a brand value of $34.8 billion. 2.

Nike’s Dominance in the Market

When it comes to sportswear, Nike is the undisputed leader. The brand has a massive global presence, with over 1,100 retail stores worldwide.

Nike’s revenue in 2020 was $37.4 billion, with the majority of its sales coming from footwear. Nike’s brand power is also unmatched, with a net worth of $215 billion.

But what sets Nike apart from its competitors? One of the brand’s biggest strengths is its ability to appeal to both athletes and casual exercisers.

Nike has a wide range of products that cater to different needs, from high-performance shoes for professional athletes to trendy athleisure for everyday wear. Nike also understands the importance of brand marketing and storytelling, using its ads to inspire and motivate consumers.

Conclusion:

In conclusion, Gymshark is a promising D2C brand that is quickly gaining a following among fitness enthusiasts. However, it is up against some tough competition in the form of Nike, Adidas, Lululemon, Puma, and Under Armour.

Nike is by far the biggest and most dominant player in the industry, with a massive global presence and unparalleled brand power. Nevertheless, smaller brands like Gymshark have the advantage of agility and innovation, and could pose a threat to Nike’s reign in the coming years.

Adidas Overview

Adidas is a German sportswear company that was founded in 1949 by Adi Dassler. The brand has a wide range of offerings, including shoes, apparel, and accessories for a variety of sports.

In recent years, Adidas has also made a foray into fashion, collaborating with designers and celebrities such as Kanye West and Beyonc. One of Adidas’ most successful lines is its Adidas Originals, which focuses on retro styles and vintage details.

The brand has a strong social media presence, with over 36 million followers on Instagram. According to Forbes, Adidas is the second most valuable apparel brand in the world, with a brand value of $12.5 billion.

Adidas’ Success and Growth

Adidas has been called the “next company” after Nike in the athletic wear industry. The brand’s success can be attributed to its emphasis on design, innovation, and sustainability.

Adidas has also been able to successfully incorporate fashion into its offerings, making its products appealing to a wider range of consumers. In terms of revenue growth, Adidas has consistently outperformed its competitors in recent years.

In 2020, the brand generated 19.8 billion in revenue, with the majority coming from footwear. Adidas’ brand momentum also remains strong, with a net worth of $16.48 billion.

One of the key factors behind Adidas’ success is its ability to appeal to younger consumers. The brand has been able to tap into the current trend of sustainability and eco-friendliness, launching initiatives such as its “Parley for the Oceans” campaign and using recycled materials in its products.

Adidas has also made a concerted effort to reach out to the streetwear community, collaborating with influential designers and hosting pop-up shops.

Lululemon Overview

Lululemon is a Canadian athleisure company that was founded in 1998 by Chip Wilson. The brand is known for its high-quality yoga pants and other activewear, as well as its focus on mindfulness and wellness.

Lululemon has often been hailed as a rival to Gymshark, as both brands cater to young, health-conscious consumers. Lululemon went public in 2007, and its valuation has been steadily climbing ever since.

In 2021, the brand was valued at $52.9 billion. Lululemon also has a strong social media following, with over 4.6 million followers on Instagram.

Lululemon’s Expansion and Acquisitions

Lululemon has been expanding into new categories beyond its core offerings of yoga pants and leggings. In recent years, the brand has launched lines of outerwear, swimwear, and menswear.

Lululemon has also made some strategic acquisitions to help it stay competitive in the market. One of the most notable acquisitions was Lululemon’s purchase of MIRROR, a home workout equipment company, for $500 million in 2020.

This move allowed Lululemon to enter the home fitness market, which has grown in popularity due to the COVID-19 pandemic. MIRROR’s interactive, at-home gym equipment has been a hit with consumers, and Lululemon expects the acquisition to add $150 million to its revenue in 2021.

Another key part of Lululemon’s strategy has been opening more stores. In 2020, the brand opened 46 new stores, bringing its total to over 500 worldwide.

Lululemon has also been experimenting with smaller format stores, such as its “Lululemon Local” concept, which focuses on community events and classes. Conclusion:

Overall, Adidas and Lululemon are two brands that have seen success in the athletic wear industry.

Adidas has been able to successfully incorporate fashion into its offerings, and its emphasis on sustainability has resonated with younger consumers. Lululemon, on the other hand, has expanded beyond its core yoga wear offerings and made a strategic acquisition to stay ahead of the game.

Both brands have strong social media followings and are well-positioned for continued growth in the future.

Puma Overview

Puma is a German sportswear company that was founded in 1948 by Rudolf Dassler, the brother of Adidas founder Adi Dassler. The brand has a wide range of offerings, including shoes, apparel, and accessories for various sports.

In recent years, Puma has also made a foray into fashion, collaborating with designers and celebrities such as Rihanna and Selena Gomez. Puma is known for its emphasis on style and innovation, as well as its sponsorship deals with high-profile athletes and sports teams.

The brand has a strong social media presence, with over 16 million followers on Instagram. According to Forbes, Puma is the ninth most valuable apparel brand in the world, with a brand value of $4.3 billion.

Puma’s Growth and Sales

In recent years, Puma has shifted its strategy to focus more on the athleisure space. The brand has been able to successfully incorporate fashion into its offerings, making its products appealing to a wider range of consumers.

Puma has also been making strides in sustainability, launching initiatives such as its “2020 Sustainability Targets” campaign. Puma’s revenue growth has been impressive in recent years.

In 2020, the brand generated 5.2 billion in revenue, with the majority coming from footwear. Puma’s sales also saw a record-setting year in 2020, growing by 16.3%.

The brand’s strong growth can be attributed to its focused product strategy and increased investment in marketing and branding. One of the keys to Puma’s success has been its sponsorship deals with high-profile athletes and sports teams.

Puma has sponsored some of the most successful football clubs in the world, including Arsenal, Borussia Dortmund, and AC Milan, as well as individual athletes such as Usain Bolt and Neymar Jr.

Under Armour Overview

Under Armour is a US-based sportswear company that was founded in 1996 by Kevin Plank. The brand is known for its emphasis on performance, as well as its signature moisture-wicking fabric technology.

Under Armour has also made a foray into the athleisure space, launching lines of casual wear and footwear. Under Armour is also known for its sponsorship deals with some of the biggest names in sports.

The brand has sponsored athletes such as Steph Curry and Serena Williams, as well as sports teams such as the Tottenham Hotspur football club. Under Armour also has a strong social media presence, with over 8 million followers on Instagram.

Under Armour’s Revenue and Sales

Under Armour has had a mixed track record when it comes to revenue and sales. In recent years, the brand has struggled to keep up with larger rivals such as Nike and Adidas.

In 2020, Under Armour’s revenue declined by 15%, and the brand has had to close several of its stores as a result. However, Under Armour has seen some success in the apparel sales category.

In 2020, the brand’s apparel sales increased by 17%. Under Armour has also been making moves to expand its product offerings, launching lines of casual wear and footwear.

The brand has also been investing in new technology, such as its “Connected Fitness” platform, which allows users to track their workouts and nutrition. One of the keys to Under Armour’s success has been its founder, Kevin Plank.

Plank has been recognized as a visionary leader in the industry and has been instrumental in building Under Armour’s brand. However, the brand has faced some criticism in recent years, particularly around its workplace culture and treatment of female employees.

Conclusion:

Overall, Puma and Under Armour are two brands that have seen both success and challenges in the athletic wear industry. Puma has been successful in its shift towards athleisure and investment in sustainability, while Under Armour has struggled to keep up with larger rivals but has seen success in apparel sales.

Both brands have strong social media followings and are well-positioned for continued growth in the future.

Athleta Overview

Athleta is an athleisure brand that primarily focuses on clothing for active women. The brand was founded in 1998 and has since gained a loyal following for its high-quality and stylish offerings.

Athleta offers a wide range of products, including leggings, tops, sports bras, swimwear, and accessories. What sets Athleta apart is its commitment to empowering women through sports and fitness.

The brand aims to provide women with functional and fashionable activewear that allows them to feel confident and comfortable during their workouts. Athleta also prides itself on its inclusive sizing, offering a wide range of options to accommodate different body types.

In 2008, Athleta was acquired by Gap Inc., joining a family of well-known brands such as Gap, Old Navy, and Banana Republic. The acquisition has allowed Athleta to benefit from Gap Inc.’s resources and expertise in retail operations.

Athleta’s Success and Projections

Athleta has experienced significant success and growth in recent years. The brand has positioned itself as a leader in the athleisure space, offering a range of stylish and functional clothing that appeals to women who prioritize both style and performance.

Athleta’s success can be attributed to several factors. First, the brand’s focus on empowering women through sports and fitness has resonated with consumers who are seeking more than just clothing.

Athleta’s commitment to inclusivity and body positivity has also helped create a strong and loyal customer base. Additionally, Athleta has successfully expanded its physical presence by opening more retail stores across the United States.

The brand recognizes the importance of providing in-store experiences for customers, from personalized styling to community events and fitness classes. As of 2021, Athleta has over 200 retail locations nationwide, further solidifying its presence in the athleisure market.

In terms of projections, Athleta has set ambitious goals for its future growth. The brand aims to reach $2 billion in annual sales by 2023, a significant increase from its current revenue.

Athleta’s strategic focus on expanding its customer base, enhancing brand loyalty, and investing in digital capabilities is expected to contribute to its projected sales growth.

Fabletics Overview

Fabletics is an athleisure brand launched in 2013 by actress Kate Hudson, along with partners Adam Goldenberg and Don Ressler. The brand offers a subscription-based model, where customers can become members and receive monthly curated outfits based on their personal style preferences.

Fabletics aims to provide high-quality activewear that is both stylish and affordable. The brand caters to a wide range of sizes and body types, promoting inclusivity and body positivity.

Fabletics offers a variety of products, including leggings, tops, sports bras, and accessories. One of Fabletics’ key selling points is its emphasis on the convenience and personalization of the subscription model.

Members have the option to skip months or cancel their membership at any time. Fabletics also focuses on creating a sense of community through its VIP membership program, offering exclusive access to new product launches and special events.

Fabletics’ Revenue and Collaborations

Fabletics has achieved impressive success since its launch and has become a major player in the athleisure market. The brand’s unique subscription-based model has resonated with consumers who appreciate the convenience and value it offers.

Fabletics has experienced significant revenue growth, with reported annual revenues exceeding $300 million. The brand’s success can be attributed to factors such as its celebrity founder, Kate Hudson, and its celebrity endorsements and collaborations.

Fabletics has partnered with well-known influencers and celebrities, such as Demi Lovato, to create capsule collections that further boost its brand visibility and appeal. In addition to its online presence, Fabletics has also expanded its retail footprint by opening brick-and-mortar stores.

The brand’s physical stores serve as an opportunity for customers to try on and experience the products in person. Fabletics has taken a data-driven approach to store locations, using customer insights and analytics to determine the most strategic locations for maximum impact.

Conclusion:

Both Athleta and Fabletics have made a significant impact in the athleisure market, offering stylish and functional clothing to women who prioritize both fashion and performance. Athleta’s focus on empowerment and inclusivity has garnered a strong following, while Fabletics has successfully leveraged its subscription-based model and celebrity collaborations to drive growth.

Both brands continue to innovate and expand their offerings, making them formidable competitors in the ever-growing athleisure industry.

Reebok Overview

Reebok is a global sportswear brand that was founded in 1958 in the United Kingdom. The brand offers a wide range of products, including shoes, apparel, and accessories for various sports and fitness activities.

Over the years, Reebok has established a reputation for its innovative designs and performance-enhancing technologies. Reebok has gone through several ownership changes throughout its history.

In 2005, the brand was acquired by Adidas, another German sportswear giant. The acquisition allowed Reebok to benefit from Adidas’s resources, global reach, and expertise in marketing and distribution.

Reebok’s Resurgence and Future Plans

In recent years, Reebok has experienced a resurgence and regained its position in the market. The brand has successfully tapped into the athleisure trend, offering a range of stylish and functional clothing that blurs the lines between sportswear and fashion.

This expansion into athleisure has allowed Reebok to appeal to a broader customer base beyond professional athletes. This strategic shift has contributed to Reebok’s revenue growth.

In 2020, the brand reported a 5% increase in revenue, driven by strong sales in its apparel category. Reebok’s focus on athleisure clothing, combined with its commitment to sustainability and social responsibility, has resonated with consumers who seek both performance and style in their activewear choices.

Reebok’s new owner, Authentic Brands Group (ABG), has ambitious plans for the brand’s future. ABG acquired Reebok from Adidas in 2020 with the goal of restoring the brand’s momentum and expanding its global presence.

ABG aims to leverage Reebok’s heritage and innovative spirit to create a new era of growth and success for the brand.

Sweaty Betty Overview

Sweaty Betty is a British activewear brand that was founded in 1998 by Tamara and Simon Hill-Norton. The brand focuses on creating stylish and functional clothing for active women, offering a range of products including leggings, tops, sports bras, and accessories.

Sweaty Betty caters to a variety of sports and fitness activities, from yoga and running to swimming and skiing. Sweaty Betty has gained a reputation for its high-quality materials, flattering fits, and attention to detail.

The brand blends fashion-forward designs with technical performance features, appealing to women who prioritize both style and function in their activewear choices. Sweaty Betty has received numerous awards over the years for its innovative designs and commitment to quality.

Sweaty Betty’s Growth and Acquisition

Sweaty Betty has experienced impressive growth since its inception. The brand has expanded its retail presence with stores across the United Kingdom, United States, and other international locations.

Sweaty Betty’s physical stores provide customers with personalized experiences, from expert styling advice to in-store workout classes and events. In terms of revenue, Sweaty Betty has seen consistent growth.

In 2020, the brand reported a 40% increase in revenue, despite the challenges posed by the COVID-19 pandemic. Sweaty Betty’s strong digital presence and e-commerce platform have played a significant role in driving its sales growth.

In 2021, Sweaty Betty was acquired by Wolverine Worldwide, a global footwear and apparel company. The acquisition by Wolverine Worldwide is expected to further strengthen Sweaty Betty’s position in the market and support its future expansion plans.

With the backing of Wolverine Worldwide, Sweaty Betty aims to continue its growth trajectory and expand its brand presence in more countries. Conclusion:

Reebok has experienced a resurgence under its new owner, Authentic Brands Group, with a focus on athleisure clothing and a commitment to sustainability.

Sweaty Betty, on the other hand, has gained recognition for its stylish and functional activewear offerings and has successfully grown its brand presence through retail stores and e-commerce. Both brands have exciting plans for the future and are well-positioned to continue their success in the competitive activewear market.

Vuori Overview

Vuori is a California-based direct-to-consumer (DTC) brand that offers athleisure clothing and activewear for both men and women. The brand was founded in 2015 by Joe Kudla, with a vision to create versatile and comfortable clothing that seamlessly transitions from workouts to everyday life.

Vuori’s clothing is designed to support an active lifestyle, whether it’s for yoga, running, hiking, or simply running errands. The brand focuses on using high-quality materials and incorporating thoughtful details that make their clothing functional and stylish.

Vuori’s offerings include leggings, shorts, tops, sweaters, and accessories. In addition to providing apparel, Vuori also offers an online platform where customers can access virtual fitness classes and wellness content.

This unique feature enhances the brand’s appeal, offering customers a holistic approach to health and fitness. Vuori’s Funding and Expansion Plans

Since its inception, Vuori has experienced steady growth and attracted significant funding to support its expansion plans.

In 2019, the brand secured $45 million in funding led by Norwest Venture Partners. The investment has allowed Vuori to further develop its product offerings, invest in marketing efforts, and expand its retail footprint.

While Vuori started as an e-commerce brand, it has also invested in brick-and-mortar retail stores. The brand has opened several flagship stores in key locations across the United States, providing customers with an opportunity to try on and experience the clothing firsthand.

Vuori’s retail stores serve as a complement to its online presence, offering a seamless omnichannel experience for customers. Vuori has ambitious plans for future growth and expansion.

The brand aims to tap into new markets and reach a wider customer base. With its versatile and performance-driven clothing, Vuori has the potential to expand beyond its core activewear offerings and venture into lifestyle clothing.

By diversifying its product range and expanding its presence in targeted markets, Vuori aims to establish itself as a leading athleisure brand.

prAna Overview

prAna is an outdoor-focused clothing brand founded in 1992 in California. The brand initially focused on creating clothing for yoga and climbing, with a commitment to sustainability and ethical business practices.

prAna’s clothing is designed to be functional, comfortable, and versatile, catering to individuals who live an active and adventurous lifestyle. One notable milestone in prAna’s history is its acquisition by Columbia Sportswear in 2014.

The acquisition has enabled prAna to access Columbia Sportswear’s resources and global distribution network while maintaining its commitment to sustainability and ethical manufacturing. prAna’s Revenue and Growth

Under the ownership of Columbia Sportswear, prAna has experienced consistent revenue growth.

The brand has been able to leverage Columbia Sportswear’s infrastructure to expand its reach and increase its distribution channels. Despite being a subsidiary, prAna operates with its own identity and continues to champion sustainability and ethical practices.

prAna’s revenue growth can be attributed to several factors. The brand’s emphasis on sustainable materials and practices has resonated with consumers who prioritize eco-friendly choices.

prAna’s commitment to fair trade and responsible sourcing has also helped to build brand loyalty among conscious consumers. In terms of apparel sales, prAna has seen success in various categories, including activewear, swimwear, and outerwear.

The brand’s wide range of offerings appeals to individuals who seek functional and stylish clothing for outdoor activities and everyday wear. As prAna continues to grow, it has expanded its employment opportunities as well.

The brand has created jobs across different functions, from design and manufacturing to retail and customer service. prAna’s focus on sustainability and ethical practices extends to its employment practices, fostering a positive work environment and contributing to the brand’s overall success.

Conclusion:

Vuori and prAna are two brands that cater to individuals with active lifestyles, offering stylish and performance-driven clothing. Vuori’s focus on athleisure and its unique online class platform provide a holistic approach to health and fitness.

prAna, on the other hand, specializes in outdoor-focused clothing with a strong commitment to sustainability. Both brands have experienced growth and have strategically positioned themselves in the market to appeal to their target audiences.

With funding, expansion plans, and a commitment to their core values, Vuori and prAna have the potential to continue thriving in the competitive apparel industry.

Beyond Yoga Overview

Beyond Yoga is a California-based brand that specializes in yoga clothing for both men and women. The brand was founded in 2005 with the mission to create versatile, high-quality, and body-positive activewear that can be worn beyond the yoga studio.

Beyond Yoga’s clothing is known for its soft fabrics, flattering cuts, and inclusive size range. Beyond Yoga distinguishes itself by embracing a gender-neutral approach to clothing.

The brand offers a diverse range of styles and designs that cater to individuals of all gender identities. Beyond Yoga aims to create a welcoming and inclusive space where everyone feels comfortable and empowered in their activewear.

In 2020, Beyond Yoga made headlines when it was acquired by Levi Strauss & Co, a leading global apparel company. The acquisition has allowed Beyond Yoga to tap into Levi Strauss’s resources, expertise, and global reach, positioning the brand for further growth and expansion.

Beyond Yoga’s Retail and Online Presence

Beyond Yoga has a strong retail presence, with its products available in numerous retail stores across the United States. The brand has partnered with various boutique fitness studios and fitness retailers, strategically placing its products in locations where its target demographic frequents.

Beyond Yoga’s retail stores provide customers with a physical space to explore the brand’s offerings, receive personalized styling assistance, and create community connections. In addition to its retail presence, Beyond Yoga has a significant online following.

The brand has amassed a loyal community on social media, with over 400,000 followers on Instagram. This online presence allows Beyond Yoga to connect with customers, share content that promotes body positivity and wellness, and engage with its community through digital activations and partnerships.

Beyond Yoga also collaborates with influencers, fitness professionals, and other brands to create exclusive collections and online store collaborations. These collaborations not only expand the brand’s reach but also bring fresh perspectives and new design elements to its offerings.

By partnering with like-minded brands and individuals, Beyond Yoga continuously evolves its product offerings and elevates its brand presence in the market.

Uniqlo Overview

Uniqlo is a global apparel manufacturer and retailer headquartered in Japan. The brand was founded in 1949 and has since become known for its commitment to providing high-quality, functional, and affordable clothing.

Uniqlo’s offerings extend beyond athleisure clothing, but the brand has made a significant impact in this space with its innovative designs and materials. Uniqlo offers a range of athleisure clothing, including leggings, tops, outerwear, and accessories.

The brand takes pride in its technology-driven approach, incorporating features such as moisture-wicking, UV protection, and heat-retaining properties into its clothing. Uniqlo’s athleisure clothing is designed to be versatile and suitable for various activities, providing customers with comfort and style in their everyday lives.

Uniqlo’s Market Position and Revenue

Uniqlo is a leading global apparel manufacturer and retailer, with a strong presence in numerous countries worldwide. The brand operates a vast network of stores, including standalone flagship stores, department store concessions, and online platforms.

Uniqlo’s stores are strategically located in key cities, attracting a diverse customer base through their convenient and accessible retail locations. In terms of revenue, Uniqlo has consistently achieved impressive results.

The brand’s revenue is broken down into different regions, with its home market in Japan accounting for a significant portion. However, Uniqlo’s global expansion has been successful, with strong revenue generation in markets such as China, the United States, and Southeast Asia.

Uniqlo’s market position can be attributed to its commitment to providing quality clothing at affordable prices, its ability to anticipate and respond to consumer trends, and its efficient supply chain management. The brand’s ability to offer a wide range of products, from basic essentials to high-performance athleisure, contributes to its appeal among a broad customer base.

Conclusion:

Beyond Yoga and Uniqlo are both prominent players in the athleisure market, albeit with different approaches. Beyond Yoga stands out for its gender-neutral approach, inclusivity, and commitment to body positivity, while Uniqlo is recognized for its global reach, quality, and affordability.

Both brands have successfully established themselves in the industry, with retail stores, online presence, and strategic collaborations. As Beyond Yoga benefits from its acquisition by Levi Strauss, and Uniqlo continues to expand its market position, they are poised for continued growth and success in the ever-evolving world of athleisure.

Outdoor Voices Overview

Outdoor Voices is an athleisure brand founded in 2014 by Ty Haney. The brand focuses on creating stylish, versatile, and comfortable clot

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