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The Rise of Linktree: Simplifying Multiple Link Sharing

The Rise of Linktree: Solving Multiple Linking Issues

Have you ever found yourself with multiple links to share but restricted by the limited bio space on your social media profile? If yes, then you are not alone.

The founders of Linktree faced the same problem, which led them to create a platform that would solve this issue and enable users to share multiple links from a single location. Today, Linktree is a separate company with a 30 million user base, a unicorn status, and a valuation of $1.3 billion.

In this article, we explore the journey and statistics behind Linktrees popularity.

Founders Create a Platform to Solve Multiple Linking Issues

Linktree was founded in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, three Australian entrepreneurs who wanted to simplify sharing multiple links on social media profiles. The problem they faced was that different social media platforms had varying bio character limits, leaving them with limited space to share essential links.

The trio came up with the concept of a one-stop-shop platform that would enable users to share multiple links from a single location. With Linktree, users could create a customized landing page with all the necessary links and direct traffic from their social media profile to the landing page.

Linktree Grows and Becomes a Separate Company

Linktrees innovative solution to multiple linking issues led to rapid growth, and the platform became a separate company in 2018. The company has grown exponentially, with over 30 million users in 180 countries and a valuation of $1.3 billion.

As of 2021, Linktree has expanded its services to include pro and team accounts, enabling businesses to create branded landing pages and collaborate with teams.

Linktrees Popularity and Statistics

Linktrees success is evident in its unicorn status, with a valuation of $1.3 billion, making it one of the most valuable startups worldwide. In addition, the platform has over 30 million users, with top traffic countries being the United States, Brazil, and the United Kingdom.

Instagram is the top source of clicks for Linktree, with over 70% of traffic coming from the social networking platform. This is because social media influencers, businesses, and individuals link their Instagram profiles to their Linktree landing pages, enabling followers to access multiple links from a single location.

OnlyFans, a subscription-based content platform, is the top destination for Linktree, accounting for over 9% of all clicks. This shows that users are embracing the platforms ability to direct traffic towards various sites and platforms.

Linktrees most popular industries are marketing, social media, and education, with businesses and individuals using the platform to share essential information with their followers and clients.

Linktree Linking Statistics

Linktree has enabled users to direct traffic to a range of sites, with the most frequently linked sites being travel, entertainment, booking sites, Valorant, and FIFA. This shows that users are also using the platform for entertainment and gaming purposes.


In conclusion, Linktree has become a popular platform for individuals, businesses, influencers, and content creators, among others, to share multiple links easily. From its inception, Linktree has grown rapidly and become a separate company due to its innovative solution to multiple linking issues.

Its user base has grown to over 30 million users in 180 countries, with the United States, Brazil, and the United Kingdom being the top traffic countries. Instagram is the top source of clicks, while OnlyFans is the top destination for Linktree.

The platforms success lies in its ability to enable users to share multiple links from a single location, making it a valuable tool for various industries, including marketing, social media, and education. Linktree Fun Facts: Facts That You Need to Know About the Multi-Link Sharing Platform

Linktree has rapidly grown to become a household name in the digital world.

The platform has provided a game-changing solution to multiple linking issues, allowing individuals and businesses to share numerous links easily. While Linktree is widely used and praised for its functionalities, there are interesting facts about the platform that you might not know.

In this article, we delve into some of the fun facts about Linktree.

Linktree as a Side Hustle

The founders of Linktree, Alex, Anthony, and Nick, came up with the idea of the platform as a side hustle. The trio had been managing social media profiles for various businesses and individuals, which they found time-consuming.

They realized that there was a need for a platform that would make social media management and sharing of multiple links easier. They created Linktree in six hours as a solution to their problem.

Linktree’s Quick Building Process and Features

Linktree’s success lies in its simplicity and easy-to-use features. The platform is designed to allow users to create customized landing pages with their necessary links in minutes.

Users can perform basic tasks, such as changing the color scheme, adding links, and arranging their links in order of importance, without any technical knowledge. Linktree’s Organic Growth through Word-of-Mouth

Linktree’s growth has been organic, with little to no marketing budget.

The platform’s success can be attributed to its user base, who have widely accepted it and recommended it to others. Many businesses and individuals have leveraged the platform, sharing their Linktree landing pages on their social media profiles, which has led to steady growth through word-of-mouth.

Linktree’s Overnight Success and Founder’s Health Impact

Linktree experienced an overnight success in December 2017 when more than 3,000 users signed up for the platform in one night. While this was an exciting milestone for the company, it also took a toll on the founder’s health.

The influx of users led to an overwhelming workload for the trio, resulting in Nick’s physical and mental health decline. The founders learned that success could also come with severe consequences.

Big Names and Brands Using Linktree

Linktree has become a popular platform among celebrities and renowned brands. Many celebrities, including Rihanna, Martha Stewart, and Jamie Oliver, are using Linktree landing pages to share their latest projects and ventures.

Renowned brands such as Amazon, Nike, and Red Bull have utilized the platform to direct traffic to their websites, social media profiles, and other platforms. Linktree’s Ban and Unbanning on Instagram

For a short period, Instagram banned Linktree links on its platform citing spamming reasons.

It was a significant hit for Linktree, and while the team was devastated, they took the opportunity to rehabilitate the platform. They instituted measures to combat spamming and convince Instagram to lift the ban.

Instagram eventually unbanned Linktree links, and they were back in business after a few weeks.

Partnership with TikTok

Linktree and TikTok announced a partnership in February 2021, enabling TikTok users to direct their followers to their Linktree landing pages. The partnership has been hailed as an excellent deal for businesses, influencers, and content creators who use both platforms to share their content.

The partnership has expanded Linktrees potential reach and provided more options for TikTok users. Linktree’s Traffic and Click Generation

In June 2021, TikTok launched its Creator Fund with direct links to Linktree landing pages.

The program offers influencers direct access to profit from their content using the BeReal campaign. The partnership has led to a surge of traffic and click generation to Linktree landing pages.

Hiring Executives and the Controversy on Layoffs and Sex Workers

Linktree’s rapid growth necessitated the hiring of executives to lead the platform’s development and expansion. However, a controversy erupted when the company was accused of laying off staff who were sex workers.

Linktree denied the allegations, stating that the layoffs were due to restructuring and not because of the employee’s profession. The allegations raised concerns about Linktree’s values and ethics, prompting the founders to take swift action to rectify the situation.


Linktree’s innovative solution to multiple linking issues has led to rapid growth and success worldwide. While the platform has become a go-to tool for many businesses and individuals, it’s fascinating to uncover the fun facts that make up the platform’s history.

From its inception as a side hustle to its recent partnerships with TikTok, Linktree’s growth has been both remarkable and impressive. In conclusion, the rise of Linktree has provided a breakthrough solution to multiple linking issues within the social media landscape.

The platform’s success can be attributed to its user base, who have widely accepted it and recommended it to others. Linktree’s features have provided a streamlined user experience that requires minimal technical knowledge, while its organic growth underlines the power of word-of-mouth.

The platform’s potential continues to grow, drawing in top brands and big names globally, leveraging on new partnerships. Despite its success, however, allegations on employees’ layoffs and sex worker banning have been leveled, leading Linktree’s founders to scrutinize their values and ethics.

In summary, Linktree serves as a testament to the power of innovation and simplicity in solving complex problems.

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