Success Crafted

The Untold Story of Wordle: From Reddit Product Manager to Cultural Phenomenon

Wordle Game Overview

Wordle is a browser-based game that has gained extreme popularity due to its challenging gameplay and daily basis. The game allows the player to guess a five-letter word using six tries.

If the player is not able to guess the word, they have to try again the next day. The game has gained a huge following due to its addictive gameplay and social media sharing feature.

The game mechanics of Wordle are simple yet challenging. The player has to guess a five-figure word and place each letter in the correct place.

The game provides feedback to the player as they guess each letter. If a letter is in the correct place, it turns green.

If a letter is correct but in the wrong place, it turns yellow. If a letter is not correct, it turns grey.

The game releases a new word every day and allows the player to share their progress on social media.

Wordle Company History

The history of Wordle begins with Josh Wardle, a software engineer who was previously a product manager for Reddit. Wardle had experience developing games and decided to create his own game.

He drew inspiration from a combination of New York Times Spelling Bee and the daily crossword. Wardle began developing a prototype for Wordle in August 2020.

He created a game with simple gameplay and minimal graphics. It took him just two days to create the prototype, and he began to play it himself.

He loved how the game was challenging yet simple, and he was excited to share it with others. Wardle launched Wordle as a beta release in November 2020.

The game gained popularity quickly due to its scarcity. It allowed the player only six tries per day, and once they used them, they had to wait until the next day to try again.

The game also gained popularity due to Twitter sharing, where players could share their progress publicly. Wordle received press coverage when a Twitter user shared their progress on the game.

Many publications picked up on the story, and the game gained even more popularity. The game was even mentioned in an interview with The New York Times, further increasing its following.

The success of Wordle has led to copycat games attempting to replicate its gameplay. However, none have been as successful as the original game.

In addition, Wardle used the game’s popularity to fundraise for charity, which further increased its appeal. In February 2022, Google even paid tribute to Wordle by creating its own version of the game on its search engine homepage.

This tribute will likely lead to even more people discovering Wordle and playing it for themselves.


Wordle is an addictive and challenging game that has taken the world by storm. With its simple yet challenging gameplay and daily release, the game has gained a huge following.

The game’s creator, Josh Wardle, drew inspiration from various word games and created a game that is unique. The game’s huge success has led to copycat games, fundraising for charity, and even a tribute from Google.

Overall, Wordle has proved to be one of the most enjoyable and popular games in recent years.

Wordle Monetization

Wordle is a browser-based game that has gained extreme popularity due to its challenging gameplay and daily release. It is free-to-play with no current revenue model.

However, will this continue in the future? What are the future revenue plans for Wordle, and will the New York Times acquisition change anything?

The game’s developer, Josh Wardle, has mentioned in interviews that he has no current revenue plans for Wordle. The game’s popularity and hype, combined with the low cost of development, have allowed him to keep the game free-to-play.

However, as the game becomes more popular, he may explore other revenue streams. One potential revenue stream for Wordle is a subscription model.

This would allow players to access additional features or benefits for a fee. As the game’s popularity continues to increase, a subscription model could be a viable option.

Another option could be to introduce ads into the game. Flappy Bird, another popular game, generated revenue through ads and was extremely successful despite being free-to-play.

Given Wordle’s success, there is also the possibility of capitalizing on the hype through merchandise sales or licensing deals. Wordle’s popularity has already led to copycat games, and this could be a sign of the game’s potential to expand into other markets.

With the right strategy, the game could generate low seven figures in revenue. The New York Times recently acquired Wordle for an undisclosed amount.

The acquisition speaks to the game’s success and the potential for future growth. The New York Times is a prestigious newspaper and has an expanding suite of games, including The Crossword and Letter Boxed.

The acquisition details have not been released, but it is clear that the New York Times sees potential in Wordle. The acquisition could lead to the game being monetized, either through subscription models or ads.

There is also the possibility of tie-ins with the New York Times’ other games, creating a more extensive suite of puzzle games.


Wordle is a free game that has taken the world by storm thanks to its addictive gameplay and daily release. While there is currently no revenue model in place, there are many potential revenue streams that could be explored in the future, including subscriptions, ads, and merchandise.

The acquisition by the New York Times could change the game’s monetization strategy, with the potential for it to be tied into their other puzzle games and further expand their suite of games. In any case, the game’s popularity is not slowing down, and it will continue to be a cultural phenomenon for a long time to come.

Wordle is a free browser-based game that has become incredibly popular due to its challenging gameplay and daily release. The game’s developer, Josh Wardle, has no current plans for revenue streams, but there are many potential options, including subscriptions, ads, and merchandise.

The acquisition of Wordle by the New York Times could lead to further expansion and monetization, tying it into their other puzzle games. The game’s success and potential for revenue demonstrate the power of simple yet engaging games and the importance of staying ahead of trends.

Overall, Wordle is a cultural phenomenon that will continue to captivate users for a long time to come.

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