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Thumbtack: Connecting Customers with Trusted Service Professionals

In today’s fast-paced world, people want everything to be fast and convenient. From ordering food to booking a ride, technology has made our lives easier in many ways.

When it comes to finding trustworthy service providers, many people still rely on word-of-mouth recommendations or online reviews. However, these methods can be time-consuming and unreliable, especially when you’re looking for a representative who specializes in a specific field.

That’s where Thumbtack comes in. In this article, we’ll give you an overview of Thumbtack and how it connects customers with service professionals.

to Thumbtack

Thumbtack is an online platform that helps people find and hire service professionals for a wide range of projects. Whether you need a wedding planner, a photographer, a handyman, or a tutor, Thumbtack can connect you with local service providers who can meet your needs.

Overview of Thumbtack’s platform and services

Thumbtack was founded in 2008 by Marco Zappacosta, Jonathan Swanson, and Sander Daniels, who were frustrated with the difficulty of finding reliable service providers online. The platform allows customers to submit details about their project, which Thumbtack then matches to relevant service professionals in the area.

Thumbtack offers a wide range of services across various categories, including home improvement, events, wellness, and lessons. Customers can browse through the profiles of different service professionals, compare quotes, and read reviews before making a decision.

Service professionals can create an account, build their profile, and bid on jobs that match their skills and experience. With Thumbtack, customers have access to a vast network of service professionals, so they’re more likely to find someone who can provide the specific service they need.

They can also communicate with service professionals, ask questions, and get a sense of their professionalism and expertise before making a hiring decision.

How Thumbtack works for customers and contractors

To get started with Thumbtack, customers need to create an account on the platform and provide some basic information about their project. They’ll then be prompted to provide more details about the job, including their budget, timeline, and specific requirements.

Once they’ve submitted their request, Thumbtack matches them with relevant service professionals in their area. Service professionals receive notifications of job opportunities that match their skills and experience.

They can then choose to bid on the job, and customers can review their proposals and compare prices before making a decision. Customers can also view the service professional’s profile, read reviews from previous customers, and communicate with them directly through the platform.

Once the customer has chosen a service professional, they agree on the scope of work, price, and timing, and Thumbtack facilitates the payment process. After the job is complete, both the customer and service professional can leave feedback and reviews for each other, which helps build trust and reputation on the platform.

Thumbtack’s Company History

Like many successful startups, Thumbtack had humble beginnings and faced plenty of challenges along the way.

Founding of Thumbtack and early challenges

Thumbtack was founded in 2008, after three friends, Marco Zappacosta, Jonathan Swanson, and Sander Daniels, became frustrated with the difficulty of finding reliable service providers online. They wanted to create a platform that would make it easier for people to find and hire professionals for a wide range of projects.

However, it wasn’t an easy road to success. They faced challenges such as a lack of funding, difficulty attracting the right talent, and slow adoption rates.

In the early days of the platform, they struggled to attract service professionals to sign up for their service. This made it difficult to provide enough options for customers, who would often turn to more established platforms like Craigslist or Angie’s List.

Thumbtack’s growth, funding, and competition

Despite these challenges, Thumbtack continued to grow and expand its service offerings. In 2012, they received $12.5 million in Series B funding from investors, which helped fuel their growth.

By 2015, they had expanded to offer services in over 700 categories, and by 2018, Thumbtack was available in all 50 states. While Thumbtack has faced competition from other platforms like Yelp, Angie’s List, and TaskRabbit, it has continued to thrive due to its unique approach and focus on service professionals.

Unlike other platforms, Thumbtack charges service professionals a fee for each bid they submit, rather than taking a commission on completed jobs. This approach has helped attract more service professionals to the platform, who can bid on jobs without fear of wasting time and money on jobs they might not win.


Thumbtack has revolutionized the way people find and hire service professionals. With its unique matching algorithm, customers can find trustworthy and reliable service providers quickly and easily.

Service professionals also benefit from Thumbtack’s streamlined platform and access to a broad network of potential clients. While Thumbtack’s journey to success hasn’t been without its challenges, its innovative approach has helped it become one of the leading online marketplaces for service professionals.

Thumbtack’s Revenue Streams

Thumbtack has developed several revenue streams to build its business and improve its service offerings. These include fees for leads and lead-based pricing, as well as its membership program and Thumbtack Plus.

Fees for leads and lead-based pricing

One of Thumbtack’s primary revenue streams is fees for leads. Each time a service professional submits a bid on a job, they pay Thumbtack a fee for the lead.

This fee can range from a few dollars to over $40, depending on the category and location of the job. To make lead submission more affordable for service professionals, Thumbtack uses a lead-based pricing model.

This means that the cost of the lead depends on the size and scope of the project. For example, a bid on a small home improvement project may cost less than a bid on a large construction project.

Thumbtack has also implemented a system that allows service professionals to set their own bidding limits. They can choose the maximum amount they’re willing to pay for a lead, which ensures they don’t overspend on bids and can better control their marketing costs.

Membership program and Thumbtack Plus

In addition to lead-based fees, Thumbtack has also introduced a subscription-based membership program called Thumbtack Pro. This program gives service professionals access to additional features and tools, including discounts on leads and perks such as phone support and priority customer service.

Thumbtack Plus is another membership program that was launched in 2019. This program is designed for service professionals who want to stand out from the competition.

For an annual fee of $75, service professionals can unlock features such as personalized profile badges, priority customer service, and a customized showcase of their work. Thumbtack Plus also offers a money-back guarantee for customers, which can help build trust and further differentiate Plus members from other service providers.

Thumbtack’s Business Model

Thumbtack has a two-sided online marketplace business model. This model allows customers to connect with service professionals in a simple, streamlined manner, while also allowing service professionals to easily bid on jobs and grow their businesses.

Two-sided online marketplace model

Thumbtack’s online marketplace model is similar to other platforms such as Uber and Airbnb. However, Thumbtack’s focus on service professionals means that it operates more like a lead generation service than a classic marketplace.

Customers use the platform to post their project details and browse through potential service providers. Service professionals, in turn, can submit bids on projects that match their skills and experience.

Thumbtack facilitates payments and provides customer support to both parties. By keeping its focus on service professionals, Thumbtack has been able to differentiate itself from other online marketplaces.

It attracts skilled, experienced service providers looking for new customers and easier ways to grow their business. This helps Thumbtack maintain a quality pool of professionals for customers to choose from.

Ensuring liquidity and focusing on home-related tasks

One of the main challenges for any two-sided online marketplace is ensuring that there’s enough liquidity to keep the platform working smoothly. Without enough customers posting jobs and enough service professionals bidding on them, the platform can quickly become stagnant.

To address this, Thumbtack has focused on building a liquidity of home-related tasks. This includes everything from yard work and cleaning to home repairs and renovations.

By keeping its focus narrow, Thumbtack has been able to build a strong network of service professionals in these categories, helping ensure there’s always enough liquidity to keep the platform working effectively. In conclusion, Thumbtack has developed several revenue streams, including fees for leads and subscription-based membership programs, to build its business and improve its service offerings.

Its two-sided online marketplace business model, with its focus on service professionals, has helped differentiate it from other online marketplaces and ensure there’s enough liquidity to keep the platform working smoothly. With its careful attention to user experience and innovative approach, Thumbtack is likely to continue growing and expanding its services offerings in the years to come.

Thumbtack’s Funding, Revenue, and Valuation

Thumbtack has undergone numerous funding rounds over the years, securing significant investment from some of the biggest names in technology. Thumbtack’s funding rounds and notable investors

Thumbtack’s first significant funding round was in 2010, when it secured $1.2 million in seed funding from a group of investors that included Scott Banister, Joshua Schachter, and Jason Calacanis.

In 2012, Thumbtack secured $12.5 million in Series B funding from investors led by Sequoia Capital, with participation from other investors including Javelin Venture Partners and MHS Capital. Thumbtack’s Series C funding round in 2014 raised $30 million, led by Tiger Global Management, with participation from Sequoia Capital and Javelin Venture Partners.

This funding helped Thumbtack expand rapidly and increase its marketing efforts. In 2015, the company raised $125 million in Series D funding led by Baillie Gifford.

Other investors included Google Capital, Sequoia Capital, and Tiger Global Management. This brought the company’s total funding at the time to $273.2 million.

As of 2021, Thumbtack’s most recent funding round was in 2019, which raised $150 million in Series E funding led by Sequoia Capital and included participation from CapitalG, the investment arm of Google’s parent company Alphabet. Thumbtack’s valuation and ownership structure

Thumbtack’s strong financial backing has helped it reach a valuation of over $3 billion as of 2021.

This was a significant increase from its 2015 valuation of $1.3 billion. The ownership of Thumbtack is split among its co-founders, Marco Zappacosta, Jonathan Swanson, and Sander Daniels, as well as its investors.

While the exact ownership percentages are undisclosed, it’s known that the co-founders still own a substantial portion of the company. As Thumbtack has grown and matured as a company, it has become more focused on building a sustainable revenue model and ensuring profitability.

In 2019, the company reported revenues of $400 million, an increase of 50% from the previous year. However, the company has not yet reached profitability, as it continues to invest in hiring and expanding its service offerings.


Through its multiple funding rounds and strong financial backing, Thumbtack has been able to rapidly grow its platform and expand its services offerings. Its focus on providing customers with access to reliable and trustworthy service professionals has helped it differentiate itself from other online marketplaces, and its subscription-based membership programs have introduced new revenue streams for the company.

With a valuation of over $3 billion and continued investment from some of the biggest names in technology, Thumbtack is well-positioned to continue its growth and success. In conclusion, Thumbtack has revolutionized the way customers find and hire service professionals.

Its online platform connects customers with reliable and skilled service providers, making the process fast and convenient. Through its funding rounds and membership programs, Thumbtack has built a successful business model that benefits both customers and service professionals.

With a valuation of over $3 billion and continued investment, Thumbtack is poised for further growth and expansion. The importance of Thumbtack lies in its ability to streamline the process of hiring service professionals and provide a trusted platform for both parties.

Whether you’re a customer seeking a service professional or a service professional looking to grow your business, Thumbtack offers a reliable solution that can simplify the process and meet your needs.

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