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Trello: Visual Project Management to Streamline Your Workflow

Trello is a visual software application that is used to manage projects and organize tasks. It is based on the Kanban methodology, which is a lean approach to project management that focuses on improving work processes.

Trello’s revenue model is based on premium subscription plans, where users can upgrade to Trello Gold, Trello Business Class, and Trello Enterprise, which provide additional features and benefits. Trello was founded by Joel Spolsky in 2011 as a product of Fog Creek Software.

It was acquired by Atlassian in 2017 for $425 million.

Trello’s boards and cards are the main components of the app.

A board is like a whiteboard with columns that represent the current state of progress for a project. A common example of using Trello is creating a board for a software development project with columns labeled “To Do,” “In Progress,” and “Done.” Cards are used to represent individual tasks within each column.

Users can drag and drop cards between columns to indicate progress.

One of the key features of Trello is collaboration.

Users can invite other people to their boards and assign tasks to them. When tasks are assigned, the other users receive a notification.

Users can also communicate with each other using comments and attachments. This feature makes Trello a great tool for remote teams and freelancers.

Trello is also flexible and can be used in different project settings. Although it is built on the Kanban method, it can be adapted to other project management methodologies such as Scrum.

Trello can also be used for personal organization like creating a grocery list or planning a vacation. Trello’s revenue model is based on three premium subscription plans: Trello Gold, Trello Business Class, and Trello Enterprise.

Trello Gold is meant for personal use, and it provides additional features like the ability to upload custom backgrounds and stickers. Trello Business Class is designed for teams, and it includes features like advanced team permissions and secure file attachments.

Trello Enterprise is meant for large organizations and includes features like single sign-on and SLA-backed support.

Trello’s acquisition by Atlassian was a significant event in the company’s history.

Atlassian is a leading software company that provides tools for software developers like Jira and Bitbucket. The acquisition of Trello added a project management tool to Atlassian’s suite of products.

Trello continues to operate as a standalone product, but the acquisition has allowed it to integrate with other Atlassian products like Confluence and Trello’s enterprise version. In conclusion, Trello is a visual software application that is used to manage projects and organize tasks.

It follows the Kanban methodology and is flexible enough to work for different project settings. Trello’s revenue model is based on premium subscription plans, and it was acquired by Atlassian for $425 million in 2017.

Trello’s boards and cards, collaboration features, and compatibility with other project settings make it a great tool for remote teams and freelancers who need to manage projects efficiently. 3) Trello’s History

Trello was founded by Joel Spolsky and Michael Pryor in 2011 as a project of Fog Creek Software.

The idea for Trello came from an internal project management tool called Trellis, which provided a visual representation of what each member of the team was working on. The founders saw the potential for a stand-alone project management tool and began developing Trello.

Trello launched in September 2011 at the TechCrunch Disrupt conference in San Francisco. At the conference, the team gave a presentation and opened up sign-ups for interested users.

The response was overwhelming, with 10,000 sign-ups in the first 24 hours. Trello quickly gained a following due to its simplicity and visual nature.

By 2014, Trello had over 4.6 million users and had raised $10.3 million in funding. Despite the impressive growth, Trello remained profitable, which was a testament to the founders’ focus on sustainability.

In 2017, Trello was acquired by Atlassian for $425 million. Atlassian is a leading software company that provides tools for software developers like JIRA and Confluence.

The acquisition allowed Trello to integrate with other Atlassian products, leading to increased functionality and a wider user base. The financial performance of Trello since the acquisition has not been disclosed.

4) Trello’s Revenue Model

Trello’s revenue model is based on a freemium tool. The feature-rich free version attracts new users to the app and acts as a gateway to the premium subscription plans.

The free version includes unlimited cards, members, and storage space, as well as basic integrations with other apps like Google Drive and Slack. Trello Gold is a premium subscription plan designed for individual users.

It includes extended capabilities like the ability to upload custom backgrounds and stickers, priority support, and the ability to vote on new features. Trello Gold costs $5 per month or $45 per year.

Trello Business Class and Enterprise are premium subscription plans designed for business customers. Trello Business Class includes admin control rights, priority support, increased privacy settings, and custom features like custom fields and board collections.

Trello Enterprise includes all the features of Trello Business Class, as well as additional features like single sign-on, and compliance certifications. Trello Enterprise is designed for large teams and organizations that need customized support to keep their workflow running smoothly.

Trello’s pricing strategy is based on value and affordability. The freemium tool allows users to try out the app and discover its potential for free.

Trello Gold is priced affordably for individual users who are looking for an enhanced experience. Trello Business Class and Enterprise are priced based on the value they provide to business customers and are designed to meet the needs of large teams.

Overall, Trello’s pricing approach has been successful in attracting users from different backgrounds and at different stages of growth.

In conclusion, Trello’s free app and premium subscription plans are designed to meet the needs of users at different stages of growth.

Trello Gold is designed for individual users, while Trello Business Class and Enterprise are designed for business customers who need additional features and admin controls. Trello’s pricing strategy is based on value and affordability, making it accessible to users from different backgrounds.

The acquisition by Atlassian has given Trello the opportunity to integrate with other software products and expand its functionality. 5) Trello’s Funding, Valuation, Investors, and Revenue

Trello has undergone several rounds of funding since its inception in 2011.

In 2014, Trello raised $10.3 million in a Series A funding round led by Index Ventures and Spark Capital, with participation from LAUNCH Accelerator. The funding was used to grow the Trello team and improve the platform’s functionality.

The round cemented Trello’s position as a leader in the project management space and set the stage for future growth. In 2015, Trello was valued at $50 million, according to a report by Fortune.

The valuation was a significant milestone for Trello, as it indicated the company’s continued growth and potential for future success. Trello’s impressive growth and valuation caught the attention of Atlassian, a leading software company.

In 2017, Trello was acquired by Atlassian for $425 million, eight and a half times its previous valuation. The acquisition allowed Trello to integrate with other Atlassian products like JIRA and Confluence, leading to expanded functionality and increased value for Trello’s users.

While Trello’s financial performance has not been publicly disclosed since the acquisition, Atlassian revealed that Trello generated approximately $4 million in revenue in the seven months prior to the acquisition. While this figure is just a fraction of the amount that Atlassian paid for Trello, it represents growth potential for the app, which has seen increased usage since being integrated with other Atlassian products.

Trello’s investors have played an important role in the company’s growth and development. Index Ventures and Spark Capital were early investors in Trello and played a key role in the 2014 funding round.

Angel investors like Joshua Schachter, who founded Delicious, and Sir Michael Moritz, a partner at Sequoia Capital, also provided early funding and support for Trello. The involvement of these investors allowed Trello to expand its user base and improve its product offering, setting the stage for future success.

In conclusion, Trello has undergone several rounds of funding since its inception, with the Series A funding round in 2014 setting the stage for future growth. The company’s growth and increased valuation caught the attention of Atlassian, who acquired Trello for $425 million in 2017.

The acquisition allowed Trello to integrate with other Atlassian products and expand its functionality. While exact revenue figures for Trello have not been disclosed, the $4 million generated in the seven months prior to the acquisition represents growth potential for the app.

Finally, Trello’s investors have played an important role in the company’s development, providing early funding and support that allowed Trello to expand its offering and attract more users. In summary, Trello is a visual project management tool that follows the Kanban methodology and has gained popularity due to its simplicity and flexibility.

Its revenue model is based on a freemium tool and premium subscription plans like Trello Gold, Business Class, and Enterprise. Trello has undergone several rounds of funding and was acquired by Atlassian, reflecting its growth potential.

Trello’s success is a testament to the power of visual organization and collaboration, and its functionality and ease of use make it an essential tool for individuals and businesses alike.

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