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Trivago vs its Competitors: A Closer Look at the Travel Industry

In today’s fast-paced world, we are always on the lookout for ways to simplify and streamline our lives. And when it comes to travel, nothing simplifies the process quite like trivago, the travel metasearch engine that has revolutionized the way we search for accommodations, cars, flights, and travel packages.

In this article, we’ll take a closer look at trivago, its founding and business model, its success and setbacks, and everything else that makes it a game-changer in the travel industry.

Overview of trivago

Trivago is a travel metasearch engine that was founded in 2005 by Malte Siewert, Peter Vinnemeier, and Stephan Stubner. The company has since grown to become a leading player in the industry, with over 5 million accommodations, 300 booking sites, and 190 countries at its disposal.

Trivago’s goal is to simplify the process of booking travel by aggregating information from multiple websites and presenting users with the best available options. Whether you’re looking for the perfect hotel, rental car, or flight, trivago has you covered.

One of the key features of trivago is its proprietary score. This score is calculated based on a number of factors, including user feedback, price, and availability, and is used to rank properties according to their overall quality.

The score helps users to quickly and easily see which properties offer the best value for their money, and helps them to make more informed decisions when booking travel.

Success and setbacks of trivago

Trivago has seen remarkable success since its founding, with growth and expansion being at the forefront of its operations. In 2016, the company went public and saw its shares rise by 10% on its first day of trading.

As of 2021, trivago has over 4,000 employees worldwide, with offices located in Germany, the United States, and other locations around the globe. One of the primary ways that trivago has monetized its platform is through advertising.

The company charges hotels and other service providers to promote their offerings on the site, and in exchange, these providers receive more visibility and exposure to potential customers. This has been a key factor in trivago’s success, as it has enabled the company to generate significant revenues and profits.

However, trivago has not been immune to setbacks and challenges. In 2018, the Australian government fined trivago $500,000 for misleading representations in its advertising.

The company was found to have misled consumers by emphasizing prices that were not actually available and failing to disclose mandatory fees and charges. This was a significant blow to the company’s reputation and highlighted the need for greater transparency in the industry.

Another challenge that trivago has faced in recent years is the Covid-19 pandemic. Like many other companies in the travel industry, trivago has seen a significant decline in business due to the pandemic.

However, the company has responded to these challenges by adapting its business model and focusing on new growth opportunities.


In conclusion, trivago has revolutionized the way we search for and book travel. Its metasearch engine has simplified the travel booking process, making it easier and more convenient for users to find the best available options.

While the company has certainly seen significant success, it has also faced setbacks and challenges, including fines for misleading advertising and the Covid-19 pandemic. However, trivago’s ability to adapt and innovate has enabled it to remain a major player in the industry, and it will be interesting to see what the future holds for this groundbreaking company.

Trivago is an industry leader in the travel metasearch engine sector, but it is not without competition. With its wide array of offerings, including access to over 5 million hotels and 180+ booking sites, it has attracted numerous competitors as well as indirect competitors in adjacent sectors.

In this expansion, we will take a more detailed look at the competitors of trivago and what sets them apart in the travel industry.

Overview of Booking Site Competitors

Trivago competes with many travel booking sites, such as, Expedia, Vrbo, TripHappy,, and many more. These sites offer a wide range of travel-related services including accommodations, flights, car rentals, and travel packages. is one of the biggest competitors of trivago, with over 28 million listings and a presence in over 220 countries. It is a subsidiary of Booking Holdings, which also owns other popular travel sites like Priceline and Kayak.

Other competitors of trivago include Vrbo, a vacation rental platform, TripHappy, a travel planning tool that helps users plan personalized trips, and, a site that offers deals on weekend getaways. These sites provide comparable services to trivago, but each has its unique selling proposition and target market.

Exclusion of Indirect Competitors and Consideration of Sister Companies

Trivago operates primarily as a travel metasearch engine, and with that in mind, its indirect competitors would be hotel chains and other providers of travel services. For instance, Hilton, Marriott, and other hotel chains could be indirect competitors as they offer their accommodation services directly to customers.

Trivago also operates as a subsidiary of the Expedia group, and as such, it competes indirectly with Expedia’s other brands such as and Orbitz. These brands are not direct competitors of trivago, but they could be considered competitors indirectly as they offer similar services.

Overview of Trivago’s Top 7 Competitors

1. As mentioned, is one of the largest competitors of trivago, with over 28 million listings and a strong presence in the travel industry.

2. Google Travel: Google is a search engine giant and has recently entered the travel market with Google Travel.

The platform allows users to directly book hotels and flights. 3.

Expedia: Expedia is one of the largest online travel companies in the world, with numerous brands under its umbrella such as, HomeAway, Hotwire, and others. 4.

Airbnb: Airbnb is an online marketplace for vacation rentals and was founded in 2008. The platform connects property owners with renters, providing a unique offering that sets it apart from other travel companies.

5. Agoda: Agoda is a results aggregator that specializes in booking accommodations and airlines.

It is owned by Booking Holdings and operates primarily in Asia. 6. is a Chinese travel site that offers bookings for hotels, flights, car rentals, and vacation packages. It has also expanded globally through acquisitions.

7. HomeToGo: HomeToGo is a vacation rental aggregator that allows users to search for rentals across various platforms such as Vrbo, TripAdvisor, and Airbnb.



Trivago’s biggest competitors are other giants in the travel industry such as, Expedia, and Google Travel, all with their unique set of services and offerings. While trivago continues to be a leader in the industry, it faces competition from a range of both direct and indirect competitors, including sister brands such as and Orbitz.

Understanding the competition is crucial for trivago to stay ahead of the game and continue providing top-quality services to its user base. As we conclude our exploration of trivago and its competitors, it is clear that the travel industry is a complex and highly competitive space.

Trivago’s journey has been marked with challenges including the Covid-19 pandemic and penalties for misleading representations. However, the company has worked hard to adapt to these challenges and maintain its status as a leading player in the industry.

In this expansion, we will take a closer look at trivago’s journey and how its experiences have given unique insights into the travel industry. Recap of Trivago’s Journey and Challenges

Trivago’s success story started in 2005 when Malte Siewert, Peter Vinnemeier, and Stephan Stubner founded the company in Germany as a hotel search engine.

Since then, the company has grown into a major player in the travel industry, with millions of users worldwide. Today, trivago offers access to over 5 million hotels and 180+ booking sites.

Trivago’s journey has not been without its challenges. One of its most significant setbacks was a fine of $500,000 by the Australian government in May 2018 for misleading representations, putting a dent in the company’s reputation.

Trivago was also hit hard by the Covid-19 pandemic, as travel restrictions and border closures significantly impacted demand for travel services. The company adapted to these changes through restructuring, cost-cutting measures and shifting its focus to domestic travel, but the revenue still dropped by more than 80% compared to the previous year.

Implications for Trivago and the Travel Industry

Trivago’s experiences provide a unique lens to understand the broader trends and dynamics of the travel industry. The fine in Australia drew attention to the issue of misleading advertising practices, which were not uncommon in the travel sector.

Overall, there is an increasing demand from consumers for transparency about pricing, taxes, fees, and other crucial details. The Covid-19 pandemic has brought about massive changes across all sections of the travel sector.

It has created a significant impact on the tourism industry as well, particularly in terms of consumer behavior. There is a renewed focus among consumers on safety and hygiene, as well as the importance of flexibility and value for money amid uncertain times.

This puts pressure on companies like trivago to adapt their business models to meet the new demands and rethink their approach to marketing, product offerings, and customer engagement. The travel industry has a high degree of competition, and the future holds even more challenges and opportunities.

With new entrants and technologies transforming the sector every day, trivago and other leaders in the industry need to stay agile and adaptable. The competition has kept trivago on its toes, and there is a need to respond to these moves effectively.

Companies can stay ahead of the competition by focusing on the quality of their offerings, customer support and experience and providing added value beyond just an aggregation of offerings.


Trivago has faced numerous challenges in its journey from a hotel search engine to a leading travel metasearch engine. Between legal issues and the Covid-19 pandemic, the company has navigated through rough waters, emerging as a leader in the industry.

However, the competition remains intense, and the travel industry continues to face challenges and transformations. Trivago and its competitors need to adapt to the changing environment to remain successful and relevant in the travel sector.

An evolving industry will mean new opportunities for the key players to stay ahead of the curve. In conclusion, trivago has established itself as a dominant player in the travel industry, but it faces fierce competition from other booking sites and indirect competitors.

Its journey has seen both success and setbacks, including penalties for misleading representations and the challenges posed by the Covid-19 pandemic. Through these experiences, trivago has gained valuable insights into the industry, emphasizing the need for transparency, adaptability, and customer-centric approaches.

The travel industry is dynamic and ever-evolving, and companies like trivago must continuously innovate to meet changing consumer demands and market dynamics. As travelers, we can expect more transparency, improved user experiences, and new opportunities as the industry continues to shape the way we explore the world.

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