Success Crafted

Twitter: From Chirps to Tweets – A Journey through the Microblogging Revolution

Twitter: A Briefto the History, Growth, and Functioning of the Microblogging Platform

Imagine a world where, in a few seconds, you can share your thoughts, opinions, and experiences with millions of people around the globe who share your interests. A world where politicians, celebrities, businesses, and common people can interact, learn, and keep up to date on the latest trends and news in real-time.

Welcome to the world of Twitter, the microblogging site that revolutionized the way we communicate and connect with others online. In this article, we will explore the history of Twitter, its growth, and its functions as a social media platform.

We will also take a closer look at issues such as user access and messaging, and how Twitter is adapting to the fast-changing landscape of the internet. Whether you are a seasoned Twitter user or a curious newbie, we hope you find this article informative and engaging.

History of Twitter

Twitter was born out of a brainstorming session of the Odeo executives in San Francisco in 2006. The idea was to develop a platform that would allow users to send short, real-time messages to a group of contacts via SMS.

Jack Dorsey, one of the co-founders, proposed the name Twitter, inspired by the word “chirp” of birds. Soon after, Twitter became a separate company, and the first tweet was sent on March 21, 2006, by Dorsey: “just setting up my twttr.”

Twitter quickly gained popularity among tech-savvy users, and within two months, Odeo received $5 million in venture capital funding to develop the platform.

However, not all the co-founders were enthusiastic about the project, and the company faced internal conflicts that led to the departure of some key members. In 2007, Evan Williams, another co-founder, bought out Odeo and focused on developing Twitter as a standalone service.

At first, Twitter gained attention for its novelty and exclusivity. Only a few people had access to the platform, and it was restricted to those with a US mobile phone number.

However, this changed rapidly, and by the end of 2007, Twitter had 100,000 registered users and was beginning to attract media attention.

Growth of Twitter

Twitter’s rapid growth in the following years was due to the platform’s ease of use, real-time nature, and the ability to connect with people from different backgrounds. Soon, not only tech insiders but also politicians, celebrities, journalists, and ordinary people began using Twitter to share news, information, and opinions.

By May 2009, Twitter had over 30 million monthly visitors and was used by Barack Obama’s presidential campaign to mobilize supporters and rally votes. The rise of Twitter’s popularity also brought its share of challenges, such as handling spam, fake accounts, and cyberbullying.

Twitter implemented new features to address these issues, such as verification badges to distinguish real accounts from fake ones, and a reporting system to flag abusive behavior. In addition, Twitter has expanded its functionalities to include multimedia content, such as photos, videos, and polls, to engage users and attract advertisers.

Twitter as a Social Media Platform

Twitter is a social media platform that specializes in microblogging, that is, publishing short messages called tweets, that can be seen by anyone who follows your profile. Tweets can be up to 280 characters long and can include hashtags, mentions, and links to other content.

Hashtags are words or phrases preceded by the “#” symbol that highlights topics or conversations on Twitter. Mentions are Twitter handles preceded by the “@” symbol, which are used to tag other users in your tweets.

Users’ tweets appear in their followers’ timeline, which is a feed that shows the most recent tweets of the people you follow. Twitter also has a feature called “Retweets,” where users can share someone else’s tweet by reposting it to their followers, with or without additional comments.

Retweets help to spread viral content and amplify messages to a wider audience. Twitter’s functionality also includes likes, which allow users to express approval of a tweet, and replies, which allow users to respond to someone else’s tweet.

Replies can be public or private, depending on the setting of the tweet. Private messages, called Direct Messages or DMs, allow users to communicate privately with their followers without sharing their conversation in public.

Twitter User Access and Messaging

Twitter is accessible via mobile apps for Android and iOS devices, as well as web browsers on desktops and laptops. Twitter’s mobile apps offer push notifications and location-based services, making it easier to access real-time information and capture events as they happen.

Users can also customize their timelines by following or unfollowing accounts, muting or blocking accounts they do not want to see, and creating lists to organize accounts by topic or interest. Twitter’s messaging features include public and private conversations, mentions, retweets, and direct messages.

Users can configure their privacy settings to control who can see and interact with their tweets, as well as who can send them DMs. Twitter also offers the option of creating private groups, called Twitter Spaces, where up to 11 people can have a live audio conversation.


In conclusion, Twitter has come a long way since its inception in 2006. From a small group of tech insiders to a global platform with over 330 million users, Twitter has changed the way we communicate, consume news, and engage with each other.

Its growth and impact have not been without challenges, and Twitter continues to evolve to meet the changing needs of its users. As a social media platform, Twitter offers unique features that enable users to connect with others, share information, and join conversations in real-time.

Whether you are a casual user or a power user, Twitter offers a wealth of opportunities to learn, follow, and engage with the world around you. Twitter: Ownership, Acquisition, Mission Statement, and Revenue Streams

Twitter may be one of the most popular social media platforms today, but its journey to becoming a global phenomenon has not been a smooth ride.

It has faced numerous challenges, including changes in ownership, acquisition bids, and balancing mission and revenue. In this article, we’ll take a closer look at these issues and explore how Twitter is navigating its way into the future.

Ownership of Twitter

Twitter has had a complex ownership history. In November 2021, Elon Musk announced that he had purchased shares in Twitter, fueling speculation over whether he was planning on acquiring the company entirely.

This followed the resignation of Jack Dorsey, Twitter’s co-founder and former CEO, who was succeeded by Parag Agrawal. Musk’s acquisition of Twitter shares raised questions about his intentions, given his tendency to use Twitter to make newsworthy announcements and throw jabs at rivals.

However, as of December 2021, it remains unclear what Musk’s ultimate intentions are for his Twitter shares. Before Musk’s announcement, Twitter was already on the acquisition radar of other companies.

In 2016, there was speculation about Disney and Google being interested in buying Twitter, but the deals never materialized. In 2021, a bidding war between tech giants Salesforce and Microsoft ensued, with Salesforce ultimately withdrawing their bid.

Acquisition Process

The acquisition process has been challenging for Twitter, with bids falling through or causing significant internal turmoil. In 2016, Disney and Google were rumored to be interested in acquiring Twitter.

However, later that year, the company faced a significant hiccup when Salesforce, another potential suitor, ultimately withdrew their offer. Similarly, in 2021, Twitter again found itself in the middle of a bidding war between Salesforce and Microsoft, which ultimately resulted in Salesforce withdrawing their offer.

Potential acquisition partners may present both opportunities and significant challenges for Twitter, such as compatibility issues with company culture or disagreements over mission and vision. Twitter’s Mission Statement

Twitter’s mission statement is: “To give everyone the power to create and share ideas and information instantly without barriers.” It emphasizes the platform’s role in providing users with a real-time, open, and transparent way to communicate and connect around the world.

Twitter has faced several challenges in balancing the tension between being a public square and preventing harmful misinformation and hate speech. To its credit, Twitter has made significant strides in promoting healthy conversation on its platform.

It has introduced features like fact-checking and warning labels to contain the spread of misinformation and prevent harmful content such as hate speech and harassment. Twitter’s Revenue Streams

Twitter generates revenue primarily through advertising services, data licensing, and subscription fees.

Advertising services account for a significant portion of Twitter’s revenue, with businesses paying to promote their tweets and advertise their products and services to targeted audiences. Data licensing is another revenue source for Twitter.

Twitter sells access to its data to businesses to help them understand online conversations and trends around the topics and products that relate to their business. Lastly, Twitter has begun to explore subscription-based services to diversify its revenue streams and help reduce its reliance on ads.

This includes the introduction of Twitter Blue, a subscription service that provides advanced features such as an ad-free experience, bookmark folders, and custom app icons.


As one of the world’s leading social media platforms, Twitter has faced many challenges during its existence. It has encountered challenges in balancing mission and revenue, navigating ownership changes, and finding a delicate balance between openness and malicious content.

Despite these challenges, Twitter remains a vital communication tool for individuals, businesses, and public figures across the world. With a renewed focus on improving its platform and exploring new revenue streams, Twitter is poised for continued growth and success in the future.

Twitter: Value Propositions,

Customer Relationships, Key Resources, and Key Activities

Twitter’s success as a social media platform is due to its ability to connect people, engage them in conversations, and enable them to share information in real-time. However, this would not be possible without Twitter’s key resources, activities, value propositions, and customer relationship strategies.

In this article, we will explore these elements and how they contribute to Twitter’s overall success. Twitter’s Value Propositions

Twitter’s value propositions are connectivity, customization, convenience, privacy, and authenticity.

Twitter enables its users to connect with people worldwide, sharing their ideas, opinions, and insights with the world. The platform is easy to customize, with users able to select the interests they want to see on their timeline.

Twitter’s convenience is unmatched, as tweets are short and quickly consumable, making them perfect for a quick scroll during a coffee break. Privacy is another value proposition that Twitter takes seriously.

Users can block and mute accounts, and control who can see their tweets. Lastly, Twitter’s authenticity comes from the platform’s unfiltered nature, with short-form tweets enabling users to express their raw thoughts and emotions.

Twitter Spaces is another feature that enhances authenticity by enabling people to have authentic live conversations, which brings together users in new ways.

Customer Relationships

Twitter relies heavily on customer relationships. Twitter’s dedicated customer service team is available 24/7 via the website, social media support, and e-mail support.

The platform has been known to respond quickly to user concerns, sometimes within minutes, leading to an engaged and loyal user base. Additionally, Twitter’s customer support is available in multiple languages creating a more universal approach.

Twitter’s Key Resources

Twitter’s key resources are its users, the platform, content, advertisers, and human resources. Twitter’s users are the most important resource as they create the content that drives the platform.

The platform itself is a key resource, with features like Twitter Spaces, providing unique user experiences and content. Content is what draws people to Twitter for news, entertainment, and engagement.

Advertisers, too, are a critical resource for Twitter, as they help generate revenue by purchasing ads to promote their products and services. Finally, human resources are another key resource, as they bring the necessary expertise and innovation that drives Twitter’s development and growth as a company.

Twitter’s Key Activities

Twitter’s key activities revolve around development, marketing, data maintenance, content moderation, updates, and customer service. Twitter’s development team leads the creation of the platform’s new features, designed to create better user experiences, and attract new users and advertisers.

Twitter’s marketing team promotes the platform to engage people and attract more users and advertisers. Data maintenance is another key activity for Twitter, as it must ensure that its large amount of data is stored, secured, and maintained properly.

Moderating content is an essential activity for Twitter, as it must ensure that harmful content such as hate speech, fake news, and other unacceptable behaviors are flagged and removed quickly. Finally, Twitter’s customer service team engages with users to create better, more responsive interactions with the platform.

Also, updates help Twitter stay current by fixing bugs and implementing new features that better meet user needs.


In conclusion, Twitter’s success as a social media platform is due to its ability to connect people, promote customization, convenience, privacy, and authenticity. Twitter achieves this through customer relationships strategies that provide excellent support service to its users.

Also, its resources, such as its users, platform, content, advertisers, and human resources, contribute to the platform’s success. Lastly, Twitter’s activities, ranging from development and marketing to content moderation and customer service, help the platform stay fresh, secure and dynamic.

It is perhaps this combination of factors that positions Twitter as a leading social media platform, appreciated by users and advertisers alike. Twitter: Key Partners, Competitors, Cost Structure, and Controversial Competitor

As one of the most popular social media platforms, Twitter relies on its key partners, competes with other platforms, and manages its cost structure to ensure its continued growth and success.

In this article, we will delve into these aspects and explore how they shape Twitter’s operations and impact its role in the social media landscape. Twitter’s Key Partners

Twitter’s key partners include companies, shareholders, advertisers, users, and marketing partners.

Companies collaborate with Twitter to leverage its reach and engage with their target audience through advertising and promotional campaigns. Shareholders play a crucial role in supporting Twitter’s growth and providing resources to invest in innovation and development.

Advisers and advertisers contribute to Twitter’s revenue streams by purchasing ad space and reaching Twitter’s vast user base. Users, both individual users and businesses, are key partners as they generate content and contribute to the value and engagement on the platform.

Lastly, marketing partners provide specialized services to support businesses’ marketing efforts on Twitter, such as analytics or campaign management tools. Twitter’s Competitors

While Twitter dominates the microblogging and social media market, it does face competition from platforms such as Parler and Gab.

Parler positions itself as a free speech platform with a focus on conservative voices. Gab, on the other hand, has gained attention for catering to far-right users and espousing a commitment to free speech and minimal content moderation.

These platforms compete with Twitter by offering alternative spaces for users who feel their voices or opinions are marginalized or censored on mainstream social media. These competitors challenge Twitter’s moderation policies and content control, emphasizing the value of free speech regardless of the potential controversies it may generate.

Twitter’s Cost Structure

Twitter’s cost structure encompasses physical structures, cost of revenue, sales and marketing, research and development, and platform maintenance. Physical structures include office spaces, data centers, and infrastructure to support the platform’s operations.

It also includes costs related to security and maintaining a stable and reliable platform for users. Cost of revenue covers expenses directly related to generating revenue, such as data licensing and content acquisition costs.

Sales and marketing costs are incurred to promote Twitter’s platform and attract advertisers and partners. Research and development costs are essential for innovation and maintaining a cutting-edge platform that meets the evolving needs and expectations of users.

Lastly, platform maintenance costs cover expenses related to content moderation, spam detection, and user support. These costs are crucial to ensure a safe and positive user experience on the platform.

Controversial Competitor: Gab

Gab is a controversial competitor of Twitter that has gained attention for its commitment to free speech, minimal content moderation, and its appeal to the far-right community. While Twitter has implemented measures to combat hate speech and misinformation, Gab positions itself as a platform that champions unfettered expression, regardless of the potentially controversial or offensive nature of the content.

The lack of content control and moderation on Gab has led to several controversies. Critics argue that Gab’s hands-off approach to moderation allows hate speech and extremist content to flourish.

Its association with far-right voices has also drawn scrutiny for providing a platform for hateful ideologies.


In conclusion, Twitter’s success hinges on its key partners, including companies, shareholders, advertisers, users, and marketing partners, who contribute to its growth and revenue generation. However, it faces competition from platforms like Parler and Gab, which cater to specific niches and emphasize different principles of free speech and content control.

Managing its cost structure is crucial for Twitter’s sustainability, covering physical structures, cost of revenue, sales and marketing, research and development, and platform maintenance. Additionally, Gab, as a controversial competitor, challenges Twitter’s approaches to moderation, highlighting the ongoing debate surrounding free speech and content control in the social media landscape.

By understanding and adapting to these factors, Twitter can continue to thrive and offer a valuable platform for users to connect, engage, and share their ideas in a dynamic and ever-evolving digital landscape. In this comprehensive exploration of Twitter, we have examined various aspects that contribute to its success and impact as a social media platform.

We discussed its history, growth, and functions, as well as its ownership, acquisition processes, and mission statement. We also explored its value propositions, customer relationships, key resources, activities, partners, competitors, and cost structure.

Through this analysis, it is clear that Twitter’s ability to connect people, balance free speech with content moderation, and adapt to changing user needs and market dynamics are key to its long-term viability. With ongoing advancements and strategic decision-making, Twitter will continue to play a significant role in shaping digital communication and engagement.

Popular Posts