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Uber Eats: Delivering the World’s Favorite Meals Right to Your Doorstep

Uber Eats: Making Eating Effortless for Everyone, Everywhere

Have you ever had a craving for a particular type of food but didn’t want to leave the comfort of your home? Uber Eats was created just for that reason.

Uber Eats is a food delivery service that is owned by Uber Technologies, which is known for its ride-sharing services. Since its launch in 2014, Uber Eats has extended its reach to over 40 countries globally, providing convenient and affordable food delivery services to people all over the world.

In this article, we will dive into the business model of Uber Eats, its ownership, and mission statement. Overview of Uber Eats’ Business Model

Uber Eats operates on a multisided platform business model.

It acts as a platform that connects customers to restaurants and delivery drivers. Uber Eats also works as an aggregator by listing various restaurants’ menus on its app, allowing customers to choose the food they want to order.

In addition, Uber Eats operates on an on-demand business model that allows customers to order food anytime, anywhere. Customers can use the Uber Eats app to place an order, track their food, and pay for their meal all within the app.

Delivery drivers then receive the order and use their own transportation to deliver the food to the customer. This business model allows Uber Eats to serve as a mediator between customers and restaurants, providing a convenient way for customers to order food while also increasing restaurant sales.

It also offers an opportunity for delivery drivers to earn money while providing flexible delivery services.

Ownership of Uber Eats

Uber Eats is owned by Uber Technologies, with Dara Khosrowshahi as CEO. Uber Technologies was founded in 2009 and has since expanded into various transportation services, including ride-sharing, electric bikes, scooters, and food delivery.

Khosrowshahi became the CEO of Uber Technologies in 2017, and since then, he has made significant changes to the company’s operations, including improving corporate culture, increasing transparency, and focusing on the company’s growth and profitability. Uber Eats’ Mission Statement

Uber Eats’ mission statement is “Making Eating Effortless for Everyone, Everywhere.” The company’s goal is to provide affordable and convenient food delivery services worldwide, making it easier for people to enjoy their favorite restaurant meals without leaving their homes.

The mission statement highlights the importance of convenience and accessibility, which are at the core of Uber Eats’ operations. By providing an effortless experience for customers, Uber Eats aims to become the go-to food delivery service worldwide.


In conclusion, Uber Eats has revolutionized the food delivery industry by providing an on-demand, convenient, and affordable meal delivery service worldwide. Its business model as a multisided platform and aggregator has allowed it to increase restaurant sales while also providing an opportunity for delivery drivers to earn money.

Uber Eats’ ownership by Uber Technologies and leadership by Dara Khosrowshahi has brought a focus on growth and profitability. Its mission statement of “Making Eating Effortless for Everyone, Everywhere” emphasizes the importance of convenience and accessibility in its operations.

Whether it’s ordering your favorite meal from a local restaurant or trying something new from a different cuisine altogether, Uber Eats has made it easier than ever to get your food delivered right to your doorstep.

3) Revenue Streams of Uber Eats

Whenever it comes to food delivery services, Uber Eats has been a pioneer for the last few years. However, it’s essential to understand how the company earns revenue to keep its business up and running.

The primary revenue streams of Uber Eats are:

Commission on


Uber Eats’ revenue comes from the commission charged on every order processed through its platform. The company charges a 30% commission from restaurant partners for each order.

While this rate is quite high, Uber Eats’ offerings benefit businesses in many ways, including helping to reach new audiences and the benefits of convenience and faster service. The high commission rate may appear to be a turn-off, but with the increase in orders, restaurants can earn more revenue than they would by offering delivery services in-house.

Delivery Fees

Uber Eats also charges a delivery fee to customers on every order. The fee structure includes a pickup fee, delivery fee, and distance fee, with the total amount calculated using various factors, including the location and the day.

The delivery fees charged by Uber Eats is what allows the platform to offer delivery services to customers. Customers’ delivery fees may be a turn-off, but the convenience factor is seen by many as well worth the cost.


Uber Eats often runs promotional campaigns, and it partners with restaurants, offering exclusive deals, special commissions, or waiving commissions for a specified period. Additionally, Uber Eats offers customers discounts on their orders or free delivery during promotional campaigns.

These promotional activities enable Uber Eats to attract a larger customer and restaurant base, increase brand loyalty, and drive up sales.

Surge Pricing

Uber Eats also provides surge pricing services during rushes when demand is high. Uber Eats increases delivery fees during these peak times, calculating the fees based on demand and the availability of delivery partners.

This pricing strategy offers an incentive to delivery drivers to accept more orders and increase profitability for Uber Eats during busy times. 4) Uber Eats’ Business Model Canvas

Customer Segments

Uber Eats serves different customer segments, including individual customers, restaurant partners, and delivery partners. The B2C (Business-to-Consumer) segment consists of individual customers who want food delivered to their doorstep.

The B2B (Business-to-Business) segment includes restaurant partners that use the platform to offer delivery services and expand their customer base. Finally, the delivery partners are the third customer segment and benefit from the additional income opportunities from delivery services.

Value Propositions

Uber Eats provides delivery options that help restaurants reach customers beyond their physical locations and customers to order their favorite restaurant food from the comfort of their homes. The convenience factor of ordering food through Uber Eats has been a significant selling point for the company.

Additionally, the platform offers earning opportunities to delivery drivers, driving up the appeal to partner with Uber Eats.


Uber Eats operates through three primary channels – the mobile app, the website, and word-of-mouth marketing. The mobile app is the primary communication platform between customers, restaurants, and delivery partners.

The website offers a similar experience to the mobile app but with more functionality on computers. Word-of-mouth marketing, combined with social media marketing, enables Uber Eats to reach new customers and create brand awareness.

Customer Relationships

Uber Eats provides a primarily self-service experience for both customers and restaurant partners, and the user-friendly mobile app and website offer an intuitive experience. Additionally, many aspects of the delivery process are automated, including accepting orders, tracking deliveries, accepting payments, and leaving ratings and reviews.

Key Resources

The primary resources of Uber Eats include partnerships with a wide range of restaurant partners, its platform, and the algorithms that power the delivery process. The company’s brand name is also a valuable resource, giving it a competitive advantage over its peers.

Key Activities

Uber Eats’ key activities include platform development, marketing for restaurants and customers, and communication with delivery partners. The company continually updates and upgrades its mobile app and website to offer a seamless experience to all of its clients.

It also runs marketing campaigns and partnerships with restaurants to attract new customers and promote brand loyalty. Finally, it communicates consistently with delivery partners to ensure that its delivery service operates as smoothly as possible.

Key Partners

Uber Eats partners with technology providers to develop and integrate its platform, ensuring that it remains up to date and efficient. These partnerships allow Uber Eats to continually improve its service, reduce downtime, and ensure that customers and restaurant partners are satisfied with the platform’s functionality and features.


Uber Eats is among the leading food delivery services globally, thanks to its robust business model, effective revenue streams, and innovative strategies. The company’s commission on orders, delivery fees, surge pricing, and promotional campaigns generate a meaningful revenue stream.

Meanwhile, its business model canvas highlights critical customer segments, value propositions, channels, customer relationships, key resources, activities, and partners. With a focus on continued expansion, product innovation, and customer satisfaction, Uber Eats is well-positioned to continue its dominance in the food delivery service industry.

5) How to Use Uber Eats

Uber Eats is a popular food delivery service that provides a convenient way of ordering food for individuals or groups. Here is a step-by-step guide to using Uber Eats:


The first step is to browse the Uber Eats app or website to search for restaurants, dishes, or cuisines. You can search by entering keywords and selecting filters such as cuisine, price, rating, and delivery time.

You can also browse through menus from your favorite restaurants to select what you want to order.


After selecting the restaurant and dishes, you can add items to your cart and see the total cost, including the delivery fee. Once you’ve finalized your order, select the checkout option, enter your delivery address, and confirm your payment details.

Uber Eats will display an estimated delivery time, which can vary based on the restaurant and driver availability.


When your order is confirmed, you can track it in real-time through the Uber Eats app or website. The app provides details such as the delivery person’s name, vehicle, and estimated time of arrival.

You can also see a map view of the driver’s location and track them as they approach your delivery address.


After the delivery is complete, you can rate both the restaurant and the delivery person. Your feedback helps Uber Eats to improve its service and maintain quality standards.

You can rate on a scale of 1-5 stars. Rating the driver on a high rating ensures you will receive top-rated drivers, which might get you a faster delivery.

6) Competition and Market Share

Uber Eats competes with many other food delivery services such as DoorDash, GrubHub, Fooda, Deliveroo, and Postmates. These companies offer similar food delivery services but differ in terms of geographic availability, restaurant partnerships, and fee structures.

Each company has different strengths, weaknesses and appeals to different customers in separate markets. Currently, Uber Eats is the second most popular food delivery app after DoorDash, with a 20% market share and over 70 million app downloads worldwide.

Its market share is directly related to the number of app downloads, app rating, and its ability to serve its customers efficiently. DoorDash is Uber Eat’s closest competitor, and it holds the highest market share of 45% in the US food delivery market and more than 56 million app downloads globally.

DoorDash’s significant achievement is attributed to its vast delivery area, faster delivery times, and a more flexible partnership program. It also has a lower order fee rate than Uber Eats.

GrubHub is another strong competitor, mainly in the US, and holds a 23% market share, with over 32 million app downloads, and it possesses the lowest delivery fees, making it an attractive option for customers. Deliveroo holds a 7% market share globally and is popular in Europe and the Middle East and has more than 10 million app downloads.

Deliveroo’s primary selling point is its close working partnership with local small restaurants that offer foods that might not be readily available on other food delivery services. In comparison, Fooda is a new entrant in the market, with sufficient knowledge in providing office catering and on-site food options for businesses.

Postmates is mostly focused in handling groceries and is more like a delivery agency that extends from promoting restaurants to bars, retails shops, and even groceries. It holds a 3% share of the market, which is concentrated in America with more than 12 million downloads of its mobile application.

Overall, the food delivery market is highly competitive, and Uber Eats has stiff competition. These competitors continually challenge the company to innovate and increase the variety of restaurants and delivery partners available, resulting in more options and higher quality services for consumers.

The demand for food delivery services is growing rapidly, and it is evident that only the top food delivery services can withstand the competition and remain profitable in the long-term.

7) SWOT Analysis of Uber Eats

To have a comprehensive understanding of Uber Eats, it is essential to conduct a SWOT analysis, which evaluates the company’s strengths, weaknesses, opportunities, and threats.


One of Uber Eats’ notable strengths is the financial support it receives from its parent company, Uber Technologies. This financial backing allows Uber Eats to invest in cutting-edge technology, expand into new markets, and provide swift and reliable delivery services for its customers.

The financial resources also enable the company to offer promotions, discounts, and exclusive deals to attract and retain customers. Uber Eats also benefits from its robust restaurant evaluation system.

Customers can rate and review their dining experiences, helping other potential customers to make informed ordering decisions. This evaluation system ensures that the quality of food and service is maintained, increasing customer satisfaction and loyalty.


One of the significant weaknesses of Uber Eats is its reliance on the availability of human resources, primarily delivery drivers. The company heavily depends on the availability and willingness of delivery partners to accept orders and deliver them promptly.

The availability of delivery partners can fluctuate based on factors such as time of day, location, and demand. This can sometimes lead to delays or a shortage of delivery drivers during peak hours, affecting customer satisfaction.

Another weakness is the customer support system provided by Uber Eats. Customers may encounter issues with their orders or have questions that require assistance from customer support.

However, the customer support system provided by Uber Eats has been criticized for being slow and often unhelpful, impacting the overall customer experience. Furthermore, the low pay offered to delivery drivers has been a point of criticism for Uber Eats.

Many delivery drivers complain about low wages, lack of benefits, and the absence of job security. This could potentially lead to decreased motivation among the delivery partners and turnover, impacting the quality and reliability of delivery services.


Uber Eats has several opportunities to capitalize on and expand its market share. One opportunity lies in offering promotional coupons and discounts to attract and retain customers.

Coupon codes and special promotions can incentivize people to try Uber Eats for the first time or choose it over competitors for their next order. By consistently providing attractive promotions, Uber Eats can increase its customer base and encourage repeat usage.

Another opportunity is to focus on expanding into new markets and partnering with local restaurants. By entering new geographic areas and partnering with popular local eateries, Uber Eats can cater to varying tastes and preferences.

This diversification can help the company reach new customers and increase sales, especially in areas with fewer competitors.


Uber Eats faces threats from local competitors in various markets. Local rivals may have deep-rooted relationships with restaurants and established customer bases.

These competitors may offer lower commission fees for restaurants, leading to some establishments choosing them over Uber Eats. Engaging in aggressive tactics to poach or retain restaurant partnerships can strain relationships and harm Uber Eats’ reputation.

Furthermore, the threat of a tarnished reputation can pose significant challenges. Negative incidents, such as food quality issues, delivery errors, or instances of theft or mishandling by delivery drivers, can create a negative image for Uber Eats.

Maintaining a strong rating and continuously improving its service quality is crucial to shield the company from reputation-related threats.


Uber Eats has established itself as one of the leading players in the food delivery service industry. By capitalizing on its financial support, robust restaurant evaluation system, and the opportunities to offer promotions and expand into new markets, Uber Eats has been able to grow its business and attract a significant customer base.

However, it is essential for the company to address its weaknesses, such as human resource challenges, customer support, and low pay for delivery drivers. By finding strategies to enhance employee satisfaction, optimize customer support, and improve job conditions for delivery partners, Uber Eats can ensure a more seamless and satisfactory experience for all stakeholders.

In a highly competitive market, Uber Eats must also be wary of threats from local competitors and potential reputation damage. By strengthening relationships with restaurants, focusing on service quality, and consistently meeting customer expectations, Uber Eats can retain its market share and continue to be a dominant force in the food delivery service industry.

In conclusion, Uber Eats has revolutionized the food delivery industry by providing a convenient and efficient way for customers to enjoy their favorite meals from a wide range of restaurants. Through its multisided platform business model, Uber Eats connects customers, restaurants, and delivery partners, offering a seamless experience for all parties involved.

The company generates revenue through commissions on orders, delivery fees, promotions, and surge pricing. Although facing competition and challenges, Uber Eats continues to innovate and expand its market share.

By addressing weaknesses, seizing opportunities, and leveraging its strengths, Uber Eats aims to remain a leader in the highly competitive food delivery service industry. The importance of convenience, accessibility, and quality service are paramount in this space, and Uber Eats strives to make eating effortless for everyone, everywhere.

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