Success Crafted

Unleashing the Power of Wix: Building Websites Made Effortless

Wix: The Ultimate Website Building Tool for the Modern Era

The internet has become an essential arena for businesses and individuals alike. It has changed how we communicate, consume information, and conduct transactions.

In fact, the creation of a website is no longer optional in today’s world but a prerequisite for success. Building a website can be a daunting task for those without technical expertise.

However, with Wix, building a website has never been easier. This article will delve into the features, services, and business model of Wix, and how it works.

Overview of Wix

Wix is a cloud-based website builder that utilizes the HTML5 standard, offering drag-and-drop features to allow users to create their own websites. Launched in 2006, the platform has since grown to become one of the most popular website builders.

As of March 2021, Wix has over 180 million registered users in 190 countries.

Features and Services

Wix offers a host of features and services that cater to different user needs. Here are some of the primary features available:

Drag-and-Drop Editor – Wix’s drag-and-drop editor makes creating a website an effortless task.

It is an easy-to-use tool that allows users to design their website’s layout without any coding experience.

Logo Maker – A distinctive logo is an essential element of any website. Wix’s logo maker allows users to create a professional-looking logo in mere minutes.

Forms – Wix’s customizable form builder feature enables website owners to collect user information, feedback, and payments in a secure, hassle-free manner. Push Notifications – With Wix, website owners can create and send real-time push notifications to their audience without having to navigate through a complicated back-end system.

Business Model

Wix’s business model centers around subscription plans and third-party apps. Users can choose from various subscription plans that suit their needs, ranging from basic to enterprise plans.

These plans differ based on storage capacity and the number of site features available, such as e-commerce or branding. Wix also charges one-time fees for premium templates and some premium services like Wix

Logo Maker and Wix Stores.

In addition, Wix allows users to integrate their website with third-party apps that provide additional services and functionalities. These third-party apps include automatic currency converters, chatbots, weather snapshots, and many more.

How Wix Works

Wix operates as a SaaS (Software as a Service) application, which means that its software is delivered over the internet, and users can access it from anywhere and on any device. The platform utilizes HTML5 standards, which enables Wix to provide a more mobile-friendly and modern experience.

Wix users can choose from over 500 customizable templates across various categories like Business, Blogging, Music, Photography, Fashion & Style, and more. The platform’s templates are entirely responsive, meaning they look great across all devices, whether it’s a desktop, tablet, or mobile phone.

Wix’s third-party apps can also be integrated easily into users’ websites, without having to leave the Wix platform. These apps augment the website’s features, such as connecting with social media or creating a booking calendar.

In conclusion, Wix is an accessible website builder that caters to all types of users, regardless of their technical skills. With a wide range of features, services, and subscription plans, Wix is an excellent option for website creation, whether it’s for personal or business use.

Google now recognizes Wix as a mobile-friendly website building tool, making Wix websites more visible to mobile searchers. Sign up for Wix account today to create an impressive website in no time.

History of Wix

Launched in 2006, Wix is a cloud-based website builder that has become one of the most popular platforms for website creation. The tool has undergone significant transformations since its inception, from a flash-based website builder to a comprehensive HTML5 standard platform.

In this article, we will take a look back at Wix’s history, its founders, and its introduction of the HTML5 editor as well as how Wix makes money.

Founders and Entrepreneurs

Wix was founded in Tel Aviv, Israel, by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Avishai Abrahami is a web developer, and the idea for Wix was born out of his need for a simple way to create websites.

His vision was to enable anyone to create a stunning website, regardless of their technical expertise or budget. As a result, they founded Wix in 2006, and by 2009, they had over 1 million registered users.

Today, Wix has grown to become a global web development platform with over 180 million registered users.

Wix as a Flash-Based Website Builder

When Wix was first launched in 2006, it was a flash-based website builder that allowed users to create websites with a drag-and-drop editor. However, flash-based websites were not conducive to website builders, and it presented challenges to website owners who wanted their sites to be easily crawled and indexed by search engines.

This gave rise to new competitors like Weebly, Jimdo, and Squarespace, who saw an opportunity to build platforms with better SEO performance. By 2012, Wix phased out its flash-based website builder and switched to an HTML5-based editor.

This enabled Wix websites to have better crawlability by search engines, which improved their SEO performance.of HTML5 Editor and IPO

Wix switched to using HTML5 editor in 2012, which was fully released in 2013. The HTML5 editor allowed for better website design tools and functionality like responsive design, which allowed sites to automatically adjust to different screen sizes across different devices.

With consistent growth and more features being added over time, Wix went public on the Nasdaq stock exchange in 2013. Its success on the stock market has been notable, with the company’s market capitalization growing from $750 million during its launch to a current valuation of over $13 billion.

How Wix Makes Money

Wix generates revenue through a mix of premium subscription plans, domain registrations, personalized mailboxes,

Ascend by Wix and its app market, as well as the

Logo Maker. Here’s a closer look at how each of these methods generates revenue:

Premium Subscription Plans

Wix offers four premium subscription plans: Connect Domain, Combo, Unlimited, and VIP. These are priced at $4.50, $8.50, $12.50, and $24.50 per month, respectively.

Each package offers varying levels of storage, bandwidth, access, and features. These subscription plans are the core revenue stream for Wix and forms its most substantial source of income.

Domain Registration

Wix enables users to purchase domain extensions through its platform. Each domain registration comes with privacy protection, which shields the user’s private contact information from the WHOIS database.

The cost of domain registration is dependent on a combination of factors such as the specific domain extension chosen, regional laws governing each country, and VAT regulations.

Personalized Mailboxes

Wix also offers the option for users to create personalized email accounts. Users can purchase personalized mailboxes, powered by G Suite from Google or Outlook from Microsoft, through Wix.

These accounts also have customized branding and can be synchronized with other devices, such as mobile phones.

Ascend by Wix

Ascend by Wix is Wix’s customer relationship management tool. It is a paid feature that allows website owners to interact with their customers and manage their contact lists.

The Ascend dashboard has an inbox where a website owner can receive and respond to messages, a contact manager to help organize contact records, and chat features that allow people to interact with customers live.

App Market

Wix has an app market that users can access to add more functionality and features to their website. The app market is a marketplace where third-party developers can offer their services to Wix users.

These apps enable Wix website owners to add features like visitor statistics, pop-ups, live chat, maps, and more. Some of these apps are free, while others have a recurring monthly or yearly subscription fee.

Logo Maker


Logo Maker is a web application that enables users to create unique and professional-looking logos without any design experience. Users pay a one-time fee for access to the logo maker, after which they can generate an unlimited number of logos.

In conclusion, Wix’s founders, Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, created a website builder that has grown to become a global web development platform, with over 180 million registered users. Wix’s switch to the HTML5 editor allowed the inclusion of better SEO performance and the ability to scale-up in its business model.

The platform generates revenue through its subscription plans, domain registration, customized mailboxes,

Ascend by Wix, and app market, as well as the

Logo Maker. Wix Funding, Valuation & Revenue

Wix, a leading cloud-based web development platform, has been disrupting the web development industry since its inception in 2006.

The company has a strong commitment to democratizing website creation, allowing anyone to create professional-looking websites regardless of technical ability. Wix is a public company listed on the Nasdaq stock exchange under the ticker symbol WIX.

In this article, we will take a closer look at the company’s funding history, its market capitalization, and its revenue for 2019.

Wix as a Public Company

Wix has been a publicly trading company since its IPO on the Nasdaq stock exchange in 2013. When it first launched, the company’s market capitalization was around $750 million.

Since then, Wix’s valuation has grown significantly, with the company currently valued at over $13 billion.

Wix Funding History

Wix has undergone four rounds of funding in its history, raising a total of $58.5 million. The company’s most recent financing round occurred in 2010, with an investment of $122 million from Insight Venture Partners.

In 2020, Wix’s founders sold shares worth $16.5 million. The four rounds of financing have enabled the company to grow its offerings and scale its market share.

Wix Revenue for 2019

In 2019 Wix recorded revenue of $761.1 million, representing a growth rate of 26 percent from the previous year. The company’s growth in revenue was fueled by the number of customers who use the platform to build and maintain their websites.

Additionally, Wix’s effective marketing strategy that saw through the utilization of search engines, social media campaigns, and word-of-mouth recommendations. Wix’s revenue consists of different revenue streams from its various solutions.

For example, Wix’s primary source of revenue comes from its subscription plans, with over 85 percent of the company’s revenue stemming from its numerous subscription plans. The company’s domain registration and personalized mailboxes also contributed to its revenue.

Another substantial contributor to Wix’s revenue is the app market, with many sellers choosing the app market as their preferred platform to sell their application.


Wix is very profitable and has managed to maintain profit margins. In the year ended 31 December 2019, Wix reported GAAP net income of $59.1 million, 170% increase compared to previous years.

Wix’s management is committed to investing in its platform and innovation, while also seeking potential acquisition strategies. It aims to reinforce its current offerings and increase its market share in new territories.

Wix’s recent acquisition of Modalyst allows it to offer drop-shipping services to the growing e-commerce community. In conclusion, Wix’s commitment to democratizing website creation is a driving force behind the company’s ongoing success.

The company’s position as a publicly listed company with a high market capitalization makes it an attractive option for investors, despite the stiff competition in the web development industry. The company’s revenue streams, including subscription plans, domain registration, personalized mailboxes, app market, and

Logo Maker only highlights the various ways Wix enhance its business model.

As we check the financial performance of the company, we can see that Wix profitability and net income result in a good sign indicating their positive outlook in the market. In conclusion, Wix has revolutionized website creation with its user-friendly platform and innovative features.

From its roots as a flash-based website builder, Wix has evolved into a leading HTML5 standard platform, catering to the needs of millions of users worldwide. The company has achieved remarkable success as a publicly traded company on Nasdaq, with a market capitalization of over $13 billion.

Wix’s diverse revenue streams, including subscription plans, domain registration, personalized mailboxes,

Ascend by Wix, and its app market, have contributed to its growth and profitability. The story of Wix serves as an important reminder of the power of accessibility and simplicity in empowering individuals and businesses to establish a strong online presence.

With its continuous innovation and commitment to excellence, Wix continues to shape the landscape of web development, making it an indispensable tool for anyone seeking to create a professional and impactful website.

Popular Posts