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Unlock Your Potential: Learn New Skills with Skillshare

Skillshare: A Platform for Lifelong Learning

Have you ever wanted to learn a new skill but didn’t know where to start? Or perhaps you’ve considered taking workshops and classes but found them too expensive or time-consuming.

Whatever your motivation or hesitations may be, Skillshare is a platform designed to help you learn new skills and grow your creativity. In this article, we will explore the history and growth of Skillshare, its ownership and mission, and how it can help you develop your talents and interests.

Skillshare’s History and Growth

Launch and Early Years

Skillshare was launched in 2010 by Michael Karnjanaprakorn and Malcolm Ong as a beta version of an online platform designed to connect people who want to learn new skills with those who want to teach them. The founders recognized that not everyone has access to traditional learning institutions or had the financial resources to enroll in courses.

They wanted to create a community where anyone could learn and teach skills that could help them in their personal or professional lives. During its early years, Skillshare focused on offering artistic courses such as photography, graphic design, and painting.

The platform was free to use, but the course creators received a percentage of the course fees paid by the students who enrolled. Skillshare’s approach was based on the democratization of education, where people could learn from experts in their fields, and creators could monetize their passion and expertise.

Growth and Expansion

As Skillshare gained popularity, it began to receive funding from investors, allowing it to expand its offerings and develop a mobile app for its users. By 2015, Skillshare had over 1 million registered users and had launched a membership program that offered unlimited access to its course catalog for a monthly fee.

The platform continued to grow, adding more categories such as business, technology, and cooking, and soon, it became a go-to resource for anyone looking to learn new skills.

Skillshare Ownership and Mission

Ownership and Headquarters

Skillshare is a privately-owned company based in New York City. From its inception, the company’s founders aimed to build a platform that would reunite learning with education.

They wanted to create a platform that would promote accessibility to quality education for everyone. Skillshare’s headquarters are located in the heart of New York, where the team works tirelessly to ensure that learners and creators across the world have access to the best education opportunities.

Mission Statement

Skillshare’s mission statement is to make education accessible to everyone by connecting learners with the world’s best creators. Skillshare believes that education should be more than just going to school and taking tests.

They believe that education should be lifelong and fun. Skillshare’s mission is to empower anyone to learn anything they want and to make it easy and affordable to do so.

Skills and Learning Opportunities

Skillshare offers a range of learning opportunities that span creativity, business, technology, and lifestyle categories. Their course catalog features over 30,000 courses from expert creators worldwide.

Learning on Skillshare is easy, and you can do it from anywhere. The Skillshare mobile app allows you to learn on the go, and you can even download courses for offline viewing.

Skillshare courses are designed to teach you real-world skills that you can apply to your personal or professional life. They offer premium courses that feature project-based learning, where learners create and complete a project by the end of the course.

You can also join an online community to connect with other learners and creators to share ideas, ask for feedback, and collaborate.


In conclusion, Skillshare is an excellent platform for anyone who wants to learn new skills and grow their creativity. From its launch in 2010, Skillshare has grown exponentially to become a leading platform for lifelong learning.

Its mission to make education accessible to everyone is a testament to its commitment to bridging the gap between traditional education and lifelong learning. If you’re looking to take your skills to the next level, Skillshare is the place to be.

How Skillshare Works

Skillshare is a digital platform that provides its users with access to a vast collection of courses, ranging from creative skills such as photography, drawing, and painting to business skills such as marketing, finance, and entrepreneurship. Learning is done through pre-recorded video lessons, and users can complete projects and collaborate with the online community.

Apart from its resources, Skillshare also offers a unique user experience and subscription model that sets it apart from other online learning platforms.

User Experience

To get started with Skillshare, you must create an account. Creating an account is a simple and straightforward process that requires you to select a subscription plan, whether basic or premium.

Once you have created an account, you can browse through the courses to see what interests you. Skillshare presents its courses in different categories, levels, and duration, making it easy for users to find what they are looking for.

Learning usually takes place through pre-recorded video lessons that you can watch at any time. The video content is engaging with high-quality audio and visuals that make learning more enjoyable.

The instructors often present their lessons in a conversational tone, making it feel like they are speaking directly to you. Projects are an integral part of the Skillshare experience.

The projects are designed to help you apply what you have learned in the courses and practical activities. You can upload your projects to Skillshare, where other users can view them, and instructors can provide feedback.

Community and Collaboration

Skillshare is more than just a platform for learning new skills. It’s also a community of like-minded individuals who share a passion for learning.

Users can communicate with instructors and students through forums and discussions on the courses or collaborate on projects. These interactions create a sense of belonging and promote the exchange of ideas and feedback.

For each course, Skillshare provides an online community where learners can connect with each other, share insights and provide feedback.

Learners can discuss the challenges they face, get answers to their questions, and find support from others who share their interests.

Projects are another exciting feature of Skillshare that promotes collaboration. Each course offers a project gallery where learners can showcase their projects and receive feedback from peers and instructors.

The feedback is valuable as it allows learners to improve their skills and move closer to achieving their goals.

Skillshare Revenue Streams

As a company, Skillshare has different revenue streams, including a subscription model, partnerships, and programs.

Subscription Model

Skillshare offers a subscription model, where users can access the platform’s full range of courses at a monthly fee. The subscription plan comes with a free 14-day trial, during which new users can explore the platform and learn new skills without committing to a paid membership.

The subscription model is unique as it offers unlimited access to all of the courses on Skillshare, with no hidden fees or additional charges. This means that users can learn as much as they want without worrying about the cost.

Partnerships and Programs

Skillshare partners with brands and companies to create specific courses that are sponsored by the partner. These courses are designed to help users learn specific skills that are relevant to the industry in which the partner operates.

Examples of Skillshare partnership courses include Airbnb’s Interior Design course and Mailchimp’s Email Marketing course. Skillshare also offers an enterprise program that provides companies with access to Skillshare’s courses and resources.

This program is designed for teams and organizations looking to expand their employees’ skill set and promote lifelong learning. Finally, Skillshare also has a referral program, where users can earn money by inviting others to join the platform.

Users who join Skillshare through a referral link receive a free trial, and the referrer earns a commission on the user’s membership fee.


Skillshare is a platform that offers a unique user experience, subscription model, and revenue streams. These features set it apart from other online learning platforms and make it a go-to place for those looking to learn new skills.

The platform’s community-based approach offers a sense of belonging and fosters collaboration between learners and instructors, making learning more engaging and enjoyable. If you’re looking for a place to learn new skills and connect with a community of like-minded individuals, Skillshare is the place to be.

Skillshare Customer Segments

Skillshare is a platform that caters to a diverse group of users who have different needs and goals. The platform’s courses and resources are designed to accommodate different learning styles and interests, making it an ideal platform for learners, entrepreneurs, freelancers, and creative professionals.


Skillshare offers a collection of courses that are aimed at learners who are seeking personal or professional growth. The platform has courses on various topics, such as photography, graphic design, coding, music production, and more.

Learners who join Skillshare are interested in learning new skills that can help them achieve their career goals or improve their personal lives. Skillshare’s courses are affordable and can be accessed from anywhere, making them an ideal choice for learners who are looking for flexible learning options.

Thanks to the platform’s subscription model, learners can binge-watch and take as many courses as they want without worrying about additional costs.

Entrepreneurs and Freelancers

Entrepreneurs and freelancers need to stay ahead of the curve, and Skillshare offers a diverse range of courses that cater to their needs. The platform features courses on skills such as accounting, marketing, business administration, and entrepreneurship.

The courses are designed to help entrepreneurs and freelancers refine their skills, improve their marketability, and grow their businesses. Many entrepreneurs and freelancers join Skillshare to reskill and acquire new skills that can help them expand their business offerings.

Skillshare’s courses offer practical insights into running a business, making them a valuable resource for anyone looking to grow their entrepreneurial venture or improve their marketability in the freelancing world.

Creative Professionals

Creative professionals, such as designers, artists, and writers, use Skillshare to refine their skills and develop their talents. The platform offers a collection of courses that cater to the creative disciplines, such as graphic design, creative writing, fine arts, and more.

Skillshare’s courses are taught by experts in their fields, making them an ideal resource for creative professionals who are looking to learn new techniques and explore new mediums. The courses offer creative professionals a chance to learn, experiment, and refine their skills, helping them achieve their professional goals and creative success.

Skillshare Value Propositions

Skillshare offers a unique value proposition to each of its customer segments. Its courses and resources are designed to help learners, entrepreneurs, and creative professionals achieve their goals, improve their skills, and find success in their respective fields.

Value for


Skillshare’s value proposition for learners centers around personal and professional growth through affordable education. Skillshare offers a vast collection of courses spanning a range of topics, and its subscription model offers unlimited access to courses at a low monthly fee.

By joining Skillshare, learners gain access to a vast library of resources that can help them learn new skills, improve their marketability, and grow in their personal and professional lives. Value for

Entrepreneurs and Freelancers

Skillshare’s value proposition for entrepreneurs and freelancers is focused on business insights, marketability, and upskilling.

The courses offered on the platform are designed to help entrepreneurs and freelancers refine their business skills, improve their brand’s marketability, and learn new techniques that can enhance their business offerings. By joining Skillshare, entrepreneurs and freelancers gain access to a vast knowledge base that can help them take their businesses to the next level.

Value for

Creative Professionals

Skillshare’s value proposition for creative professionals revolves around talent refinement, new mediums, and creative success. The courses and resources on the platform are designed to help creative professionals develop their talents, refine their skills, and explore new mediums that can help them achieve their creative goals.

By joining Skillshare, creative professionals gain access to a vast library of resources that can help them improve their craft and take their careers to new heights.


Skillshare offers a unique platform that is designed to cater to the learning needs of different customer segments. The platform’s courses and resources are designed to promote personal and professional growth, business insights, and creative success.

By offering a subscription model that is both affordable and flexible, Skillshare provides an ideal learning environment for learners, entrepreneurs, freelancers, and creative professionals alike. If you’re interested in reskilling, upskilling, or refining your creative talents, Skillshare is the platform for you.

Skillshare Channels

Skillshare offers multiple channels for users to access its courses and resources. These channels provide convenience, accessibility, and a subscription model that allows users to have unlimited access to a wide range of content.

Access and Convenience

Skillshare provides users with a wide range of channels to access its courses and resources. The platform is available on various devices, including desktop computers, laptops, smartphones, and tablets.

This accessibility allows users to learn at their own convenience, whether they are at home, commuting, or traveling. Skillshare’s mobile app is especially popular, as users can download courses and learn offline, making it ideal for those with limited internet access or for learning on the go.

Skillshare’s platform itself is designed to be user-friendly and easy to navigate. Courses are organized into categories, making it simple for users to browse and discover new topics of interest.

The search function allows users to find specific courses or instructors quickly. The platform also provides recommendations based on the user’s interests and previous course selections, helping them discover new courses that align with their goals.

Subscription Access

Skillshare operates on a subscription model, offering users unlimited access to its entire course catalog for a monthly fee. This subscription-based access allows users to explore and learn from a vast range of courses without the constraints of individual course fees.

Unlike pay-per-course platforms, Skillshare’s subscription model gives users the freedom to take as many courses as they want, whenever they want, without any additional costs. The subscription model is particularly appealing to users who have a continuous thirst for knowledge or who want to explore various topics and skills.

It provides a cost-effective way to invest in their personal and professional development, as they can access high-quality courses from various experts without having to pay for each individual course separately. Skillshare also regularly updates its course catalog, ensuring that subscribers always have fresh content to explore.

Customer Relationships

Skillshare places a strong emphasis on building and maintaining customer relationships. The platform offers interactive learning experiences, a supportive community, and various engagement and support mechanisms to enhance the user experience.

Interactivity and Collaboration

Skillshare promotes interactive learning through its courses, encouraging learners to actively engage with the content and instructors. Video lessons often include exercises and activities that learners can participate in, helping to reinforce their understanding and application of the skills being taught.

Learners can also ask questions and provide feedback to instructors, fostering a sense of collaboration and continuous improvement. Furthermore, Skillshare provides a platform for users to connect with each other and participate in discussions and forums related to specific courses or topics.

This community support creates a collaborative environment where learners can exchange ideas, seek advice, and even collaborate on projects. By fostering interaction and collaboration, Skillshare enhances the learning experience and creates a sense of belonging within its user base.

Engagement and Support

Skillshare values instructor engagement and offers targeted notifications to help users stay engaged with their learning journey.

Learners are notified about new course releases, upcoming live events, and updates from instructors they follow.

These notifications help users stay informed and motivated to continue their learning journey. To further support its users, Skillshare also provides dedicated customer service.

Users can reach out to the support team for assistance with technical issues, account management, or general inquiries. Skillshare aims to provide timely and helpful support to ensure that users have a positive experience on the platform.


Skillshare offers multiple channels to access its courses and resources, providing convenience and flexibility for users to learn anytime, anywhere. Its subscription model allows for unlimited access to a vast range of content, promoting continuous learning and exploration.

Skillshare prioritizes customer relationships by fostering interactivity and collaboration among learners, as well as providing engagement and support through targeted notifications and dedicated customer service. With its user-friendly platform and commitment to customer satisfaction, Skillshare truly sets itself apart as a leading online learning platform.

Skillshare Key Resources

Skillshare relies on several key resources to ensure the smooth operation and delivery of its courses and services. These resources include platform technology, instructors and staff, and the course content and community that make up the foundation of the Skillshare experience.

Platform and Technology

One of Skillshare’s vital resources is its platform technology. Skillshare has developed a user-friendly and intuitive platform that enables learners to easily access courses and navigate through the content.

The platform’s technology ensures a seamless learning experience, with features such as video playback, interactive exercises, and a project gallery. Skillshare also offers a mobile app, providing users with the flexibility to learn on the go.

The app allows users to download courses for offline viewing, making learning accessible even without an internet connection. The platform technology and mobile app together create a convenient and accessible learning environment for Skillshare users.

Additionally, Skillshare relies on data analytics to gain insights into user behavior, preferences, and learning patterns. This information helps Skillshare refine its course offerings, improve user experience, and provide personalized recommendations to learners.

By harnessing the power of data, Skillshare continually optimizes its platform to meet the needs and expectations of its user base.

Instructors and Staff

Skillshare places a strong emphasis on recruiting qualified instructors who have expertise in their respective fields. These instructors are the backbone of Skillshare’s course content, bringing their knowledge, experience, and passion to the platform.

Skillshare carefully selects instructors who can effectively convey their expertise, making the courses engaging and impactful for learners. The staff at Skillshare also plays a crucial role in maintaining and supporting the learning experience.

From customer service to curriculum development, the staff works diligently to ensure that learners have access to high-quality courses and receive the support they need. The combination of experienced instructors and a dedicated staff ensures that Skillshare consistently delivers valuable educational content and maintains a high standard of quality.

Course Content and Community

Skillshare’s course content is a key resource that attracts learners to the platform. Skillshare offers a diverse selection of courses that span across a wide range of topics, including creative skills, business essentials, technology, and more.

The platform’s course catalog is carefully curated, ensuring that learners have access to relevant and up-to-date content. In addition to course content, Skillshare values the sense of community that it creates among its users.

The supportive community is another key resource that sets Skillshare apart.

Learners can connect with fellow learners, share experiences, collaborate on projects, and provide feedback to each other.

This community aspect fosters engagement, motivation, and a sense of belonging, making the learning experience more enjoyable and impactful.

Skillshare Key Activities

In order to provide a valuable learning experience and maintain its position as a leading online learning platform, Skillshare engages in a range of key activities. These activities include course management and recruitment, user acquisition and marketing, and technology development and data analysis.

Course Management and Recruitment

Skillshare actively manages its course catalog to ensure that it offers a diverse range of high-quality courses. Course curation involves reviewing existing courses, updating content when necessary, and adding new courses to the catalog.

Skillshare aims to provide a selection of courses that are relevant, informative, and engaging for its users. To expand its course offerings, Skillshare engages in instructor recruitment.

The platform actively seeks qualified instructors who can contribute valuable content to the platform. Skillshare carefully vets potential instructors to ensure that they meet the platform’s standards and can deliver high-quality courses to learners.

User Acquisition and Marketing

User acquisition and marketing are crucial activities for Skillshare to attract new users and expand its user base. Skillshare invests in marketing strategies to raise awareness about its platform and the benefits of learning through Skillshare.

This includes digital marketing campaigns, social media engagement, partnerships with influencers and brands, and targeted advertising. Additionally, Skillshare encourages user referrals by implementing a referral program.

Through this program, existing users can refer friends and colleagues to join Skillshare, benefiting both the referrer and the new user. User acquisition and marketing activities are essential for Skillshare to reach a wider audience and grow its community of learners and instructors.

Technology Development and Data Analysis

Skillshare invests in technology development to continuously improve its platform. This involves platform maintenance, ensuring that the platform runs smoothly and efficiently for users.

Skillshare also works on developing new features and functionalities to enhance the learning experience, incorporating user feedback and industry best practices. Data analysis is another core activity for Skillshare.

The platform gathers user data to gain insights into user behavior, preferences, and learning patterns. These insights help Skillshare make data-driven decisions, improve the platform’s user experience, and personalize course recommendations.

Data analysis ensures that Skillshare remains user-centric, continually adapting to the evolving needs and expectations of its users.


Skillshare relies on key resources, such as its platform technology, instructors and staff, and course content and community, to deliver a high-quality learning experience. The platform’s user-friendly technology and mobile accessibility provide convenient access to courses, while qualified instructors and a supportive staff ensure the delivery of valuable educational content.

Additionally, Skillshare engages in key activities, including course management and recruitment, user acquisition and marketing, and technology development and data analysis, to continuously improve and expand its offerings. By leveraging these resources and engaging in these activities, Skillshare strengthens its position as a leading online learning platform.

Skillshare Key Partners

Skillshare collaborates with various key partners to support its operations and enhance its course offerings. These partnerships are crucial for attracting and retaining qualified instructors, fostering corporate relationships, and expanding its user base through affiliate and content collaborations.

Instructors and Experts

One of Skillshare’s key partners is its network of qualified instructors and industry experts. These partners play a vital role in creating and delivering high-quality courses to Skillshare’s user base.

Skillshare actively recruits instructors who have expertise in their respective fields and can provide valuable insights to learners. Skillshare’s partner instructors bring a wealth of knowledge and experience to the platform.

They contribute their expertise by creating and teaching courses, sharing their best practices, and offering mentorship to learners. Skillshare relies on these partnerships to ensure that its course catalog remains diverse, relevant, and up-to-date.

Corporate Clients and Investors

Skillshare also forms partnerships with corporate clients and investors. These partnerships are essential for expanding Skillshare’s reach and securing funding to support its growth and operations.

Through corporate partnerships, Skillshare collaborates with companies to offer tailored courses that address specific industry needs. These partnerships allow Skillshare to provide comprehensive training and professional development to corporate clients and their employees.

By partnering with Skillshare, corporations can enhance their employees’ skills, improve productivity, and foster a culture of ongoing learning. Furthermore, Skillshare actively seeks investments from investors who believe in the platform’s vision and potential.

Investors provide funding that enables Skillshare to develop its technology, improve its offerings, and expand its user base. Skillshare’s partnerships with investors are vital for its continued growth and success.

Affiliates and Content Partnerships

Skillshare collaborates with affiliates and content partners to expand its reach and attract new users. Affiliates are individuals or organizations that promote Skillshare’s courses and platform through their own channels, such as websites, blogs, or social media accounts.

These partners help drive user acquisition by referring new users to Skillshare. In return, affiliates receive a commission for each new user referral.

Content partnerships are another important collaboration for Skillshare. These partnerships involve teaming up with content creators, influencers, and brands to create engaging and informative content on various platforms.

Skillshare leverages the reach and popularity of these partners to promote its courses and learning opportunities to a wider audience.

Skillshare Cost Structure

Skillshare incurs various costs to support its operations, compensate partners, and promote its platform. The cost structure includes operational costs, partner compensation, and marketing and advertising expenses.

Operational Costs

Skillshare incurs operational costs related to the day-to-day management and maintenance of the platform. These costs include employee salaries, platform development, administrative expenses, and overhead costs.

Skillshare employs a team of professionals who handle various aspects of the platform, from customer support to curriculum development. The platform development costs encompass ongoing improvements, bug fixes, and upgrades to ensure a seamless user experience.

Partner Compensation

As Skillshare’s instructors and experts are integral to the platform’s success, the company compensates its partners for their contributions. Partner compensation includes payments made to instructors based on factors such as course popularity, enrollments, and engagement.

Skillshare supports its partners by providing them with a platform to monetize their expertise and reach a wide audience. This compensation structure aligns the interests of both Skillshare and its instructor partners.

Marketing and Advertising Expenses

Skillshare invests in marketing and advertising to promote its platform and attract new users. Marketing expenses cover various strategies and tactics, including digital advertising campaigns, social media marketing, influencer partnerships, and promotional activities.

These activities aim to increase brand awareness, drive user acquisition, and expand Skillshare’s reach. Advertising costs include payments made to advertising partners, such as social media platforms or online publishers, to display Skillshare’s ads.

Skillshare carefully allocates its marketing budget to target specific demographics and reach potential learners who may find value in the platform’s course offerings.


Skillshare leverages key partnerships to enhance its course offerings, attract users, and support its operations. Through collaborations with qualified instructors and industry experts, Skillshare ensures the delivery of high-quality courses across a diverse range of topics.

Corporate clients and investors contribute to the platform’s growth and provide necessary funding. Affiliates and content partners help expand Skillshare’s reach and drive user acquisition.

The cost structure of Skillshare encompasses operational costs, partner compensation, and marketing and advertising expenses. Through these partnerships and

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