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Unlocking eToro’s Potential: An Overview of the Multi-Asset Trading Platform

and Overview of eToro

In today’s digital world, the financial market is no longer limited to traditional stocks, bonds, and currencies. With the rise of online trading platforms, anyone can now invest in a wide range of financial assets, including cryptocurrencies, commodities, and indices, from the comfort of their home.

One such platform is eToro. eToro, founded in 2007, is a multi-asset trading platform that allows users to invest in a wide range of financial assets, including stocks, commodities, currencies, cryptocurrencies, and more.

With over 20 million registered users worldwide, eToro has become one of the largest social trading platforms, allowing users to learn from, and copy, successful traders. eToro’s Platform and Trading Features

eToro’s platform offers a range of trading features that cater to both manual and social trading.

Manual trading allows users to buy and sell assets on their own, using various technical and fundamental analysis tools. Social trading, on the other hand, allows users to learn from, and copy, successful traders on the platform.

One of the key features of eToro’s platform is the CopyTrader tool. This tool allows users to copy the trades of successful traders on the platform, increasing their chances of success.

The social aspect of eToro’s platform also allows users to interact with other traders, share ideas, and learn from each other. eToro also offers Contract for Difference (CFD) trading.

A CFD is a financial instrument that allows traders to speculate on the price movements of underlying assets, without actually owning them. CFD trading is known for its riskiness, as traders stand to lose more than their initial investment if the market moves against them.

Therefore, it is important to research, understand, and manage the risks associated with CFD trading. eToro’s Company History and Growth Milestones

eToro was founded in 2007 by Yoni Assia, Ronen Assia, and David Ring, who wanted to create a platform that would simplify the process of online trading.

The platform initially focused on forex trading, but later diversified into other financial assets. In 2010, eToro launched OpenBook, a social trading platform that allowed users to follow and copy the trades of others.

In 2013, eToro became one of the first trading platforms to offer Bitcoin trading, allowing users to invest in the cryptocurrency. In 2018, the company launched eToroX, a regulated crypto exchange.

In the same year, eToro acquired the Danish blockchain company Firmo, to strengthen its blockchain capabilities. In 2021, eToro announced a merger with the special purpose acquisition company (SPAC) FinTech Acquisition Corp.

V, that will take it public in the second half of the year. eToro’s move to go public follows Robinhood’s successful IPO and will provide the company with more capital to invest in its platform and expansion plans.

eToro’s Monetization Strategy

Like any other trading platform, eToro earns revenue through various fees and charges. Understanding these fees and charges is crucial for any user planning to start trading on the platform.

Spread and CFD Trading

The spread is the difference between the bid and ask price of an asset. When buying an asset, you will pay the ask price, while when selling, you will receive the bid price.

The difference between the two prices is the spread, which is how eToro earns revenue. eToro’s spreads vary depending on the asset being traded, with some assets having tighter spreads than others.

CFD trading also involves a spread, in addition to various other fees. CFD platforms, including eToro, charge overnight fees if a trader holds a position open overnight.

Weekend fees are also charged if a trader holds a position open over the weekend. These fees are based on the London Interbank Offered Rate (LIBOR), which is the average interest rate at which banks lend money to each other.

Other Fees and Charges

eToro also charges various other fees and charges, including a withdrawal fee, conversion fee, and inactivity fee. The withdrawal fee varies depending on the withdrawal method, with bank transfers being more expensive than other methods.

The conversion fee is charged when converting one currency to another. Finally, eToro charges an inactivity fee if a trader doesn’t log in to their account for 12 months or more.

eToro also offers an optional eToro Club membership, which provides various benefits, including a reduction in spreads, higher withdrawal limits, and access to exclusive events and trading signals. The cost of eToro Club membership varies depending on the level of membership chosen.


In conclusion, eToro is a popular trading platform that offers a range of features, catering to both manual and social trading. The platform’s CopyTrader tool allows users to learn from, and copy, successful traders, increasing their chances of success.

However, it’s important to understand the various fees and charges associated with trading on eToro, to ensure that you are aware of your costs and can manage them effectively. eToro’s Funding, Revenue, and Valuation

eToro has raised over $222 million in funding to date, with its latest funding round in 2020 raising $50 million.

The company’s investors include notable names such as Spark Capital, CommerzVentures, Softbank, and Fidelity. China Minsheng Financial Holdings and Korea Investment Partners are also among eToro’s investors.

Venture Capital and Notable Investors

According to Crunchbase, eToro raised its first funding round in 2009, raising $1.7 million. Since then, the company has gone on to raise multiple funding rounds, with the most recent being a $50 million round in 2020.

eToro’s investors include well-known venture capital firms, such as Spark Capital and CommerzVentures. Softbank, a Japanese conglomerate, also invested in eToro in 2018, in a funding round that raised $100 million.

Softbank has led multiple high-profile tech investments, including in companies such as Uber and WeWork. Fidelity is another notable name among eToro’s investors, having invested in the company’s Series C funding round in 2014.

China Minsheng Financial Holdings, one of China’s largest private commercial banks, invested in eToro in 2018. Korea Investment Partners, a Korean venture capital firm, also invested in the company in 2014.

Current and Projected Revenue and Valuation

eToro is set to go public through a merger with the special purpose acquisition company (SPAC) FinTech Acquisition Corp. V, at a $10.4 billion valuation.

The company’s merger with the SPAC is expected to be completed in the second half of 2021, pending regulatory approval. eToro’s annual revenue was $605 million in 2020, up from $291 million in 2019, reflecting a growth rate of over 100%.

The company’s revenue growth can be attributed to its increasing user base and the surge in cryptocurrency trading over the past year. eToro has projected revenue of $1 billion for 2021, driven by its expansion into new markets and the launch of new products and services.

The company plans to capitalize on the growing demand for cryptocurrency trading and the increasing interest in online trading platforms. eToro’s valuation of $10.4 billion is significant, positioning the company among the elite group of tech startups with valuations over $10 billion.

eToro’s strong financial performance and growth potential have attracted investors, making it one of the most sought-after tech companies in the industry.


eToro’s funding, revenue, and valuation demonstrate the company’s potential and the confidence that investors have in its future success. The company’s strong financial performance, backed by its expanding user base and the growing popularity of online trading platforms, has positioned it well for future growth in the industry.

As eToro goes public through its SPAC merger, it will be interesting to see how the market responds to its valuation and growth potential. In summary, this article highlighted eToro, a leading multi-asset trading platform.

It provided an overview of its platform and trading features, company history, and growth milestones. The article also discussed the platform’s monetization strategy, including spread and CFD trading, and other fees and charges.

Lastly, the article touched on eToro’s funding, revenue, and valuation, highlighting its projected $1 billion annual revenue and $10.4 billion valuation. This information emphasizes the importance of staying informed on online trading platforms and the significance of eToro’s growth potential in the industry.

In conclusion, for those interested in trading on eToro, it is important to understand the fees and charges associated with it and to manage the risks involved in CFD trading.

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