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Unlocking the World of Wine: Explore Discover and Purchase with Vivino

Vivino: Your One-Stop-Shop Wine Destination

Wine has a magical quality, an ability to stir the senses and evoke emotions like no other drink can. Whether you’re a seasoned wine enthusiast or a novice just embarking on your wine journey, there’s no denying the appeal of discovering unique and flavorful wines.

But with so many choices, it can be overwhelming trying to find the perfect wine. Enter Vivino, the online marketplace that connects you to an extensive array of wines, helping you make informed decisions and discover new favorites.

In this article, we will provide an overview of Vivino, explain how it works, and shed light on its services, business model, and features.

Overview of Vivino

Vivino is an online marketplace that allows you to search, compare, rate, and purchase wines. Launched in 2010, the company has grown rapidly, boasting over 50 million users worldwide.

Its mission is to simplify the wine purchase experience by providing transparent and honest information to users. The platform boasts an extensive wine database containing more than 13 million wines from over 500,000 wineries, sourced from countries worldwide.

Vivino’s vast collection of wines is a result of leveraging artificial intelligence-powered wine label recognition technology. Users can snap photos of wine labels with their smartphones, and the app will recognize and provide detailed information about the wines.

Revenues Streams and Business Model of Vivino

Vivino’s business model integrates various revenue streams to monetize its services. The company generates revenue primarily from marketing fees paid by wineries, subscriptions to Vivino’s premium services, and advertising.

Additionally, the company generates revenue by selling aggregated rating data to wine producers and merchants to help gauge consumer trends.

How Vivino Works

Process of Using Vivino Platform

Vivino’s platform is easy to navigate, whether you’re a wine aficionado or novice. The platform has a search bar where you can search for any wine you desire.

Once you get the search results, you will find several options to choose from and filter based on price and style. Clicking on the wine you’re interested in will provide you with detailed information, such as the wine’s origin, grape varietal, tasting notes, food pairings, and other users’ reviews.

Vivino also provides pricing options for the wine, including the wine’s average price and where to purchase it.

Features and Services offered by Vivino

Vivino offers several features and services to make the wine buying experience more convenient and enjoyable. Such features include:

Wine Purchase Vivino allows customers to purchase wines directly from its site and can ship wines to over 50 countries worldwide.

Virtual Wishlist This feature saves wines you’re interested in purchasing for later; it’s accessible anytime, giving you quick access to purchase the wines. Wine Discovery Vivino provides users with personalized wine recommendations based on their preferences and activity on the platform.

Bestseller Lists This feature comprises the best wines based on the number of sales and positive user ratings. The bestseller list will keep you updated on the trendy wine options efficiently.

Wine Style Awards Award-winning wines comprise those that are highly rated by Vivino users. The wine style awards are classified by various categories such as best sparkling wines, best sweet wines, and much more.

Winery Platform Vivino offers wineries a platform to showcase their wines, share tasting notes, host events, and manage customer feedback. Wine Club Vivino’s wine club provides members with unique and exclusive wines tailored to their tastes and shipped right to their doorstep.


Overall, Vivino offers a convenient and exciting platform for wine enthusiasts to discover, purchase and enjoy new wines. It’s user-friendly, has an extensive range of wines, provides detailed information, and a plethora of exciting features.

Whether you’re selecting a gift for someone special, looking for a specific bottle, or just dabbling in the world of wine, Vivino is an excellent resource. So why not give it a try and let the wine adventure begin?

Vivino Company History

The story of Vivino began in Denmark back in 2009 when Heini Zachariassen and Theis Sondergaard formed a partnership. Zachariassen, a software engineer, and Sondergaard, a professional sommelier, shared a love of wine and an interest in finding ways to simplify and enhance the wine buying experience.

Initially, the duo faced several challenges. They quickly realized that the wine industry lacked comprehensive databases that contained detailed information about every bottle of wine imaginable.

To that end, they decided to build the world’s largest wine database accessible to anyone. After months of recording and collecting information, Vivino was born.

The company has since grown into a massive database containing over 13 million wines from over 50 countries. Milestones and Key Events in Vivino’s Growth

Since its founding, Vivino has experienced numerous milestones that have contributed to the platform’s growth and success.

The app’s release in 2010 opened up the world of wine to many people, who were otherwise reluctant to venture into the world of wine buying. The company has also successfully completed seven rounds of funding, raising over $200 million to support its growth and development.

Data collection has been a crucial part of Vivino’s business model, which focuses on providing consumers with accurate wine insights. In 2013, the company launched its recommendation engine and personalization algorithms, which allowed users to receive tailored wine recommendations based on their preferences and buying history.

This feature helped the company to stand out from its competitors, and it quickly began to expand into new markets. Partnerships have been a key part of Vivino’s strategy, one that has helped them to solidify the company’s position in the wine industry.

The company has collaborated with several major wine sellers, including Amazon, Costco, and, while also partnering with influential wineries. For example, in 2017, Vivino partnered with Napa Valley’s Hall Wines to integrate winery-specific content into the Vivino platform.

Vivino’s expansion has been remarkable, with the company operating in over 10 countries worldwide and earning the coveted unicorn status. The company has been successful in its overseas expansion, with the US being its most significant market, contributing over 40% of its sales revenue.

Vivino’s visionary CEO, Heini Zachariassen, stepped down in 2020, following a decade of service as the company’s CEO. Zachariassen’s departure also marked a new era for Vivino, as the new CEO, Chris Tsakalakis, came on board to lead the company’s next phase of growth.

How Vivino Makes Money

Winery Partnerships are an essential revenue stream for Vivino. Wineries pay a marketing fee to have their wines featured and promoted on Vivino’s platform.

In exchange, the company helps wineries expand their reach and get in front of a broader audience. The marketing fees also help to promote the company’s audience engagement by providing exclusive offers, tastings, online events, relevant content, and wine recommendations.

Vivino has also introduced “Vivino Sales,” a wine direct-to-consumer (DTC) platform, which allows for direct sales from wineries to consumers. In turn, this also generates revenue for Vivino through additional service or transaction fees.

Vivino’s subscription service is another important revenue stream. Subscription fees for the Vivino Wine Club provide exclusive access to high-quality wines, including rare and difficult-to-find bottles.

Additionally, the company’s recommendation engine relies on data insights generated from those who subscribe to the platform. This data can be sold to third-party wine producers, taverns, and supermarkets who want access to actionable information such as what varietals are trending or user opinions.

The company generates revenue from various advertising models, including banner ads, affiliate marketing, and sponsored content. The company’s website and app get millions of monthly visitors, providing a significant opportunity for advertisers to reach a large audience.

Vivino’s latest business model is its data sales strategy, which is an opportunity for third-party companies to gain insights into customer behaviors, market trends, and purchasing patterns. Vivino offers a range of data insights, including analysis based on user ratings and reviews, as well as the popularity of varietals in different markets.


Vivino has experienced significant growth and expansion since its founding, driven by the company’s innovative approach to wine buying. The company continues to build its user base and revenue streams, exploring new ways to improve and enhance the wine-buying experience.

Vivino remains focused on providing its users with transparency, convenience, and accuracy in the hopes that wine enthusiasts worldwide can use its platform to discover new and exciting wines. Vivino Funding, Revenue & Valuation

When Vivino was launched in 2010, it had a simple goal: to help wine lovers everywhere find and purchase their favorite bottles.

It was an innovative idea that quickly caught the attention of investors, including some of the biggest names in Silicon Valley. In this article, we’ll take a closer look at Vivino’s funding history, revenue streams, and valuation.

Overview of Vivino’s Fundraising History

Following its initial launch in 2010, Vivino’s founders secured seed funding from various investors, including the founders of Skype and Soundcloud. In 2011, the company raised an additional $1.3 million in funding, which helped to kickstart its growth.

In the following years, the company went on to raise several more rounds of funding, each one helping to fuel its expansion. In 2015, the company secured $25 million in a funding round led by the Sweden-based investment firm, Kinnevik.

This funding round contributed to the company’s expansion into the US market and helped to fund its data collection efforts. In 2018, Vivino raised an additional $20 million in funding from investors, including TPG Growth, Sprints Capital, and SEED Capital Denmark.

Vivino has proven to be a fund-raising success story, and its investments have attracted some of the most prominent names in the tech world. As of July 2021, Vivino had raised a total of $225 million in funding, with a valuation estimated to be around $600 million.

The company has used these funds to expand its platform, improve its technology, and develop new revenue streams.

Valuation and Revenue Information

Vivino’s current valuation is an impressive $600 million, as per a report by Bloomberg. The valuation reflects the company’s success in building a comprehensive wine platform, with a database holding over 13 million wines from winemakers around the world.

Revenue information for Vivino is not publicly available, but the company generates revenue through a combination of marketing fees, subscriptions, data sales, and direct-to-consumer wine sales. The company is transparent about its revenue streams and has stated that its marketing fees and subscriptions constitute the bulk of its revenue.

Vivino has continued to develop its revenue streams, with its Vivino Sales platform becoming an increasingly important part of its business model. The platform enables the direct-to-consumer (DTC) sales of wines from participating wineries, generating revenue for Vivino through transaction fees.

The company’s subscription-based service, Vivino Wine Club, has also gained traction, with members enjoying exclusive access to rare and exciting wines. Additionally, the data insights gathered by Vivino are highly valuable, and the company sells this data to third-party vendors who want actionable information about wine trends, user opinions, and other market insights.

Vivino’s success has been a result of its innovative approach to the wine industry and its ability to create unique solutions. The technology platform has become a one-stop-shop for wine lovers looking to discover and purchase new wines, with over 50 million users worldwide.


Vivino’s success lies in its ability to create a technology platform that simplifies the wine buying experience. Its innovative solutions have attracted investors from around the world and have enabled the company to raise significant amounts of funding.

The company’s valuation is an impressive $600 million, a testament to its growth and success. Meanwhile, its revenue streams, including marketing fees, subscriptions, data sales, and DTC wine sales, continue to generate steady revenue.

In the future, Vivino will likely continue to grow and develop, expanding its revenue streams and building on its existing technology. As more people around the world embrace wine culture, Vivino is sure to be at the forefront, helping wine enthusiasts everywhere discover new and exciting bottles.

Vivino’s journey from its founding in 2010 to its valuation of $600 million showcases its success as a leading online marketplace for wine enthusiasts. Through strategic fundraising efforts, the company secured significant investments from notable investors, enabling its expansion into new markets and the development of innovative features.

Vivino’s revenue streams, including marketing fees, subscriptions, data sales, and direct-to-consumer wine sales, have contributed to its financial growth and sustainability. As the platform continues to simplify and enhance the wine buying experience, Vivino remains a go-to resource for wine lovers around the world, offering a vast database, personalized recommendations, and exclusive access to high-quality wines.

With its remarkable growth and dedication to customer satisfaction, Vivino is poised to continue playing a pivotal role in the wine industry, making wine discovery and purchase accessible, enjoyable, and memorable for all.

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