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Unpacking Deliveroo: Funding Valuation and Revenue Streams

Introduction to Deliveroo

Are you tired of ordering the same food from your favorite restaurants every week, but have no time to visit them in person? Enter Deliveroo, an online food delivery service that partners with local restaurants to deliver high-quality food straight to your doorstep.

In this article, we’ll take a closer look at the background and overview of Deliveroo, as well as how the company works. By the end, you’ll understand why Deliveroo stands out from other food delivery services, and how their unique offerings have made them popular among hungry consumers.

Differentiation and Focus

Deliveroo prides itself on delivering high-quality food from a variety of restaurants. Rather than offering fast food options, they partner with local restaurants to give customers a chance to try something new and unique.

Furthermore, Deliveroo offers competitive delivery pricing, making it accessible to a wide variety of customers. Customers can expect to pay a reasonable delivery fee on top of their meals, without having to pay overly inflated prices for food or delivery.

How Deliveroo Works

Platform to Consumer Model

Deliveroo operates on a platform to consumer (P2C) model. This means that they act as a marketplace where customers can browse and order food from a variety of participating restaurants.

To ensure that customers have plenty of food options, Deliveroo partners with local restaurants. Customers can browse through the Deliveroo app or website to see a variety of food options that are available to order, ranging from local diner fare to fine dining cuisine.

Delivery Execution

Deliveroo offers a range of delivery options to ensure that they can deliver food to customers quickly and efficiently. They hire contract drivers to carry out deliveries, ensuring that customers can get their food on-demand without having to wait too long or run around town to get it themselves.

In addition to traditional delivery options, Deliveroo also offers a pick-up option for customers who prefer to pick up their orders in person. This allows for a more flexible and personalized delivery experience for customers.


One of the secrets

to Deliveroo’s success is their ability to deliver food quickly to customers. To ensure that this goal is met, Deliveroo looks for restaurants located within close proximity to their customer base.

By partnering with local restaurants, Deliveroo can quickly and efficiently deliver food orders to customers. This also allows restaurants to expand their customer base and increase their revenue, as they can reach a wider audience than those only within driving distance.

Final Thoughts

Deliveroo’s unique approach to online food delivery has made them one of the most popular services among consumers. By prioritizing high-quality food and competitive delivery pricing, they have managed to gain a loyal following who appreciate the convenience of having food delivered directly to their door.

If you haven’t tried Deliveroo yet, consider giving them a try and see for yourself why they are one of the most popular food delivery services around. Whether you’re craving a favorite dish from a local restaurant or looking to try something new, Deliveroo has you covered.

Deliveroo’s Short History

Founding and Early Years

Deliveroo was founded in 2013 by William Shu and Greg Orlowski in London, UK. The initial idea behind the company was to build a delivery services aggregator that could combine food delivery from local restaurants into one platform.

Deliveroo’s business model was born out of William Shu’s frustration with the lack of high-quality takeout options available in his area. His partner, Greg Orlowski, joined in to help develop the technology that would power the new delivery service.

By 2014, Deliveroo began its operations in London, partnering with over 50 local restaurants to offer food delivery services. The company’s focus on high-quality food and efficient delivery became an instant hit with consumers.

Expansion and Challenges

Deliveroo’s popularity led to significant expansion and eventually attracted investors’ attention for series A to D funding rounds. By 2016, the company had partnerships with over 5,000 restaurants across 12 countries.

Deliveroo’s rapid expansion wasn’t without its challenges. In 2016, the company faced legal troubles when a group of drivers argued that they should be classified as employees rather than independent contractors.

The case was eventually settled out of court, with Deliveroo agreeing to pay out a settlement of 10m to the drivers involved. The company also faced criticism over the working conditions of its drivers.

This led to protests and strikes by Deliveroo drivers in several countries, including the UK and Australia.

Recent Developments

Deliveroo has continued to expand in recent years, with several noteworthy developments. In 2019, the company secured a significant investment from Amazon, which will allow the company to further expand its services globally.

In 2020, the coronavirus pandemic saw a massive surge in demand for food delivery services, and Deliveroo was no exception. The company expanded its offerings to include essential grocery deliveries and launched a support package for its restaurant partners to help them stay afloat during the pandemic.

Furthermore, 2020 has been a successful year for Deliveroo in terms of profitability. After facing several years of losses, the company reported a positive EBITDA in the second and third quarters of 2020.

In early 2021, Deliveroo announced plans for an initial public offering (IPO), which would make it the first UK-based unicorn firm to go public. With the IPO, Deliveroo aims to expand further and continue to innovate in the online food delivery space.

Deliveroo’s Revenue Streams

Deliveroo’s revenue streams primarily come from its commission on orders, delivery fees, and onboarding fees. However, the company also offers several subscription-based services, which have become increasingly popular with consumers.

Order Commission

Deliveroo charges restaurants a commission on every order placed through their platform, which ranges from 10-30% depending on the restaurant’s location and other factors. This commission is a significant source of revenue for Deliveroo, as more restaurants sign up to partner with the platform.

Delivery Fee

Deliveroo also charges customers a delivery fee for each order placed. The fee varies depending on the customer’s location, the restaurant they’re ordering from, and any promotions or discounts that may be applicable.

Onboarding Fee

New restaurants joining the platform may have to pay an onboarding fee to cover the cost of setting up and integrating with Deliveroo’s systems. This fee varies depending on the restaurant’s location and specific needs.

Deliveroo Plus

Deliveroo Plus is a subscription-based service that offers free delivery and special discounts to customers. For a monthly fee, customers can enjoy free delivery for orders placed through the platform.

This service has become increasingly popular with regular Deliveroo customers.

Deliveroo for Business

Deliveroo for Business is a service that allows companies to set up catering orders for meetings and events. With this service, businesses can set food budgets, order large quantities of food for their staff, and receive a commission on orders placed through the platform.

Deliveroo Editions

Deliveroo Editions is a service that partners with restaurants to create “ghost kitchens” or “digital kitchens,” which are set up in industrial areas and serve customers exclusively through Deliveroo’s platform. The restaurants benefit by having a low overhead cost and reaching a wider audience while Deliveroo benefits from sharing the revenue generated by these kitchens.

Other Offerings

Deliveroo also offers a variety of other services, such as helicopter dining experiences that allow customers to dine in the sky while enjoying scenic views. These services are typically high-end and geared towards a more affluent clientele.

In Conclusion

Deliveroo’s short history has been marked by rapid expansion, legal challenges, and various revenue streams. Through it all, the company has remained focused on offering its customers high-quality food delivery services and innovative subscription-based offerings.

As Deliveroo continues to expand globally and innovate in the food delivery industry, it will be interesting to watch how their revenue streams evolve and how they adapt to changing consumer needs and trends. Deliveroo’s funding, valuation, and revenue have been closely watched by investors, analysts, and industry experts since the company’s inception.

In this article, we’ll take a closer look at the company’s financing rounds, investors, valuation, and revenue and losses.

Financing Rounds and Investors

Deliveroo has completed multiple financing rounds since its launch, receiving investments from venture capital firms, hedge funds, and large corporations. The company’s most recent financing round, Series H, was completed in January 2021, with a total of $180 million raised.

Some of Deliveroo’s most prominent investors include Amazon, Accel, Fidelity, and T. Rowe Price.

Other investors in the company’s previous rounds include Index Ventures, General Catalyst, and DST Global. Deliveroo’s valuation has fluctuated over the years, with the most recent valuation standing at $7 billion as of January 2021.

This valuation was lower than the company’s previous high of $13.6 billion in 2018.

Revenue and Losses

Deliveroo’s revenue has increased significantly over the years, with the company reporting annual revenues of over 476 million ($654 million) in 2020. This was a significant increase from the 277 million ($381 million) reported in 2019, highlighting the company’s impressive growth trajectory.

However, despite the significant increase in revenue, Deliveroo has struggled with losses for several years. The company reported a loss of 223.7 million ($308 million) in 2019, which narrowed to 223.6 million ($307 million) in 2020.

This indicates that while Deliveroo is growing rapidly, it has yet to achieve sustained profitability. The company’s losses have been attributed to high operating costs associated with hiring drivers and operating delivery logistics, as well as marketing and expanding its operations globally.

Despite the losses, Deliveroo’s recent success in achieving positive EBITDA in the second and third quarters of 2020 has been a positive sign for investors. This, coupled with the company’s plans to go public through an IPO, has generated significant interest and excitement around the company’s future prospects.

In Conclusion

Deliveroo’s funding, valuation, and revenue have been closely watched in recent years, thanks to the company’s rapid expansion and impressive growth trajectory. Investors have been eager to capitalize on the company’s popularity, which has led to multiple financing rounds and investments from high-profile firms.

While Deliveroo’s revenue has grown significantly over the years, the company has yet to achieve sustained profitability, struggling with losses due to high operating costs. Nonetheless, the company’s recent success in achieving positive EBITDA and plans to go public through an IPO has generated optimism regarding its future prospects.

As Deliveroo continues to expand and innovate in the online food delivery space, it will be interesting to see how its funding, valuation, and revenue develop in the coming years. Deliveroo’s funding, valuation, and revenue are crucial aspects of the company’s journey and its impact on the food delivery industry.

With significant investments from notable players and a valuation that has fluctuated over time, Deliveroo has showcased its potential for growth and disruption. While the company has seen impressive increases in revenue, it has yet to achieve profitability, highlighting the challenges it faces in managing its operational costs.

Nonetheless, Deliveroo’s recent positive EBITDA and plans for an IPO signify optimism for its future. As the company continues to innovate and expand, it will be interesting to see how its funding, valuation, and revenue evolve, shaping the landscape of the online food delivery market.

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