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VERO: The Ad-Free Social Networking App Taking the World by Storm

Social media has become an essential part of our lives. We communicate with friends, family, and even strangers from all over the world through various social networking apps.

However, the rise of algorithms and advertising has made it challenging for users to see the content they genuinely care about. This is where VERO comes into the picture.

VERO is a social networking app that aims to eliminate the problem of algorithms and advertising. It is an ad-free platform that prioritizes users’ interests and connects them with relevant content.

In this article, we will discuss the working of VERO and how it is different from other social networking apps.

How VERO Works

Content Surfacing

The most significant difference between VERO and other social networking apps is the way it surfaces content. Other platforms use algorithms to prioritize content they think the users would find interesting.

In contrast, VERO displays content chronologically, allowing users to see posts in the order they were published. This is a refreshing change from the typical experience of constantly scrolling through the same posts on other platforms.

Relevant Content

VERO classifies the audience into categories, which helps in displaying relevant content. For instance, if youre interested in photography, you can follow other photographers on VERO.

This way, youll see more posts about photography, and your feed will be curated according to your interests.

Private Messaging and Video Calls

VERO also offers private messaging and video calling features, which are secure and private. The app doesn’t store messages on their servers, which ensures maximum privacy and confidentiality.

Unlike other messaging apps, you don’t have to worry about your conversations being stored or leaked.

Music and Film Artists

VERO is a platform that welcomes and promotes music and film artists. It provides them with a space to showcase their content and reach their fans.

Celebrities like Zack Snyder have joined VERO, and it has become an essential platform for artists to share their creative work.

Online Shopping and Donations

Apart from promoting artists, VERO also provides a unique shopping experience. The app allows users to buy products directly from the app, making the shopping experience more comfortable and seamless.

Moreover, VERO also facilitates donations that users can make towards a charitable cause.

Revenue Model

VEROs revenue model is different from other social networking apps. It doesn’t rely on advertising and instead takes a cut from sales facilitated on the platform.

In this way, the app shares its revenue with its users, encouraging them to promote their products and services on VERO.


In conclusion, VERO is a unique social networking app that relies on user interests and connections to provide a personalized experience. By displaying content chronologically, promoting artists, and facilitating online shopping and donations, it is becoming a preferred platform for many users.

Its revenue model is a refreshing change from the usual reliance on advertising and algorithms. VERO could be the next big thing in social media, providing a more genuine and authentic online experience for all users.

VERO, the ad-free social networking app, has gained significant popularity in recent years. It is becoming increasingly famous for its unique take on social media, which emphasizes users’ interests and connections rather than algorithms and advertising.

However, the development and launch of VERO have not been without their challenges. In this article, we will delve into VERO’s founding story and revenue model.

Founding Story

Ayman Hariri, the son of the late Lebanese Prime Minister Rafik Hariri, is the Founder of VERO. After years of working in the construction industry, Ayman Hariri wanted to create something that would change the way people interact with each other online.

He envisioned a social networking app that would prioritize users’ interests, eliminate ads, and promote meaningful connections. Hariri initially developed VERO under the name ‘True’ but faced various challenges and changes before its launch.

After developing multiple iterations of the app, he renamed it VERO and put it through extensive beta testing. He then shared it with celebrities, such as Gigi Hadid and Ellie Goulding, using his family’s wealth to gain endorsements and promote the app before it was widely released.

Unfortunately, shortly after its February 2018 launch, VERO faced significant technical issues leading to many users leaving the app. The negative press reinforced the perception that VERO was not stable or reliable.

However, Ayman Hariri proved his determination, and after months of bug fixes and enhancements, VERO 2.0 was released. VERO 2.0 boasted several new features, including private messaging, an improved user interface, and a new algorithm to improve the newsfeed relevance.

This update aimed to address user feedback and ensure that the app would run smoothly with all bugs fixed.

Revenue Model

Unlike other social networking apps that rely on advertising revenue, VERO takes a different approach. Its primary revenue model is based on taking a cut of sales facilitated on the platform.

The app makes money by charging a fee of 5% on all sales made through VERO’s platform. This innovative strategy incentivizes users to promote their products and services on the app, making it a win-win situation for everyone.

VERO introduced commerce capabilities in 2016, marking its first significant move to monetize the platform. This decision came with a significant risk, considering the app was still in its early stages.

However, the decision proved fruitful as users started to take advantage of VERO’s trusted environment to purchase and sell products. Moreover, there is potential for VERO to introduce a subscription model.

Ayman Hariri has previously mentioned that he is open to exploring this model in the future, allowing users to pay for advanced features and access additional tools. It is still unclear what these features could be, but given that VERO is moving away from the traditional model of social media, these could be interesting.


In conclusion, VERO’s unique approach to social media has attracted attention from users and investors alike. Ayman Hariri’s vision of creating a platform that puts users first and eliminates ads has been well-received, despite initial challenges.

By emphasizing connections between users with similar interests, the app creates a more authentic and genuine experience. With its revenue model based on taking a cut of sales facilitated on the platform, VERO is paving the way for social media without ads and algorithms.

The potential for a subscription model puts it in a promising space for the future of social media. When it comes to social media platforms, ownership and funding are always topics of interest.

In the case of VERO, there’s a lot to unpack. In this article, we’ll explore VERO’s ownership structure and how the platform is funded.


VERO’s majority ownership is held by its founder and CEO, Ayman Hariri. As the driving force behind the platform, Hariri has a strong vested interest in ensuring its success.

According to reports, Hariri financed the development of the platform himself, committing around $20 million of his own funds to create VERO. Although VERO has several investors, Hariri remains the majority owner, which makes him responsible for making key corporate decisions as well as the company’s future growth strategy.

Before starting VERO, Ayman Hariri worked in his family’s construction business, and according to some reports, took a considerable risk by leaving the company to create his own platform. Nonetheless, the platform’s success over the years has proven that his instincts and vision as a pioneer in the social networking space were on point.


In today’s world, many startup companies take on significant amounts of venture capital to fund their operation. However, VERO’s story is quite different.

One of the most interesting things about VERO is that Ayman Hariri self-funded the platform, with the vast majority of the financing coming from his own personal funds and wealth. This approach allowed Hariri and his team to maintain complete control over their platform, and avoid the pressure associated with external investors.

It also allowed them to focus on delivering a high-quality experience to users without looking over their shoulder waiting for the next round of funding. It’s worth noting that despite being self-funded, VERO has still enjoyed significant growth in recent years, proving that you dont need to take on external funding to achieve success.


In conclusion, VERO is not your typical social media platform. Its ownership structure is unique, with the majority of the company being owned and operated by Ayman Hariri, the Founder and CEO of the platform.

This self-funding approach has allowed VERO to focus on delivering the best possible user experience and ensuring its success. With its emphasis on content surfacing, private messaging, shopping, and donations, VERO is carving out its space in the social media world without the traditional reliance on external funding.

In summary, VERO is a unique social networking app that prioritizes users’ interests and connections over algorithms and advertising. Its founder and majority owner Ayman Hariri self-funded the platform and developed it through extensive iterations before its release.

The app’s revenue model is based on taking a cut of sales facilitated on the platform, rather than relying on advertising. With its innovative approach to social media, VERO highlights the importance of considering users’ needs and interests over revenue alone.

This article shows that by investing in user experience and prioritizing user needs, VERO has differentiated itself in an increasingly crowded market.

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