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Viber: The Ultimate Messaging App for Businesses and Individuals

Viber: A Comprehensive Guide to This Revolutionary Messaging App

In today’s age, communication has taken on numerous forms, from text messaging to video conferencing. The rise of messaging applications has allowed people worldwide to stay in touch, whether they’re located locally or oceans apart.

One application that’s gained popularity is Viber. This article provides an in-depth overview of Viber, including its features, security, history, and why it’s become a preferred choice for communication.

Overview of Viber

Founded in 2010, Viber is a multiplatform messaging application developed by Talmon Marco and Igor Magazinnik. In its early days, Viber aimed to provide an instant messaging app to reduce call charges.

However, it evolved over the years and is now an application that combines both messaging and voice and video calling. Viber is available across numerous platforms, including Windows, macOS, iOS, Android, and Linux.

By offering a cross-platform application, Viber negates any need for the user to have a specific device or platform to use the application. The user can communicate with their friends and family using Viber, regardless of the type of device or its operating system.

One of the most notable features of Viber is the communication features it provides. Users can send both text messages and voice and video calls through the application, complemented by the provision of different types of stickers and GIFs. Viber also enables the sending of photos, documents and allows sharing of device screens during calls.

However, Viber’s unique feature is its end-to-end encryption for messages and calls, which secures communication. End-to-end encryption ensures that the only people who can read messages or listen to calls are the sender and the recipient, thereby increasing privacy and security levels.

Additionally, Viber provides a disappearing message feature, which, after a specified period, automatically erases messages from the conversation, giving users even more privacy options.

Adoption and History of Viber

Since its launch, Viber has been rapidly adopted globally, notably in Eastern European countries such as Ukraine, Greece, Poland, Romania, and Russia. The app became an instant hit due to Viber’s unique features and the growing need for secure messaging.

The app has since then expanded globally, with millions of users worldwide. Following its launch, the application rapidly gained popularity.

In 2012, it hit over 50 million registered users worldwide, and in 2013, it reached over 200 million. Viber then became one of the leading messaging apps globally, with millions of active users daily.

In 2014, Japanese e-commerce company Rakuten acquired Viber for $900 million to add to its repertoire of businesses and services.

Conclusion

In conclusion, Viber has become a preferred messaging application for many due to its unique features and intuitive design. The ability to communicate with friends and family across various devices and platforms is invaluable, and the application’s end-to-end encryption and disappearing messages feature makes it a top choice for privacy-conscious users.

However, Viber’s success wouldn’t have been possible without its founders and the team’s dedication and vision. Viber continues to grow and evolve, with new features being released regularly to enable users worldwide to keep pace with the ever-changing world of communication.

Viber’s Revenue Streams: Business Accounts, Viber Out, and Advertising

Viber is more than just a messaging and calling application; it’s a platform for businesses to connect with their customers, a service for international calls, and an advertising platform. This article delves into Viber’s revenue streams, including how businesses can utilize Viber for Business, the Viber Out subscription service for international calls, and the ways in which Viber generates advertising revenue.

Viber for Business Accounts and Fees

With Viber for Business, businesses can create accounts to interact with their customers directly. The business account allows companies to provide customer support, send promotional messages, and utilize chatbots to provide automatic responses.

Viber for Business offers different fee structures for businesses, allowing them to choose the pricing plan that suits their needs. For instance, the “Chat for Free” plan is free for businesses, and they can use it to interact with customers without charges.

However, if businesses need additional features like chatbots or CRM integrations, they will need to sign up for the “Viber Chatbot API Plan,” which comes with a fee. The fee structure for this plan is based on the number of messages sent or received and the number of active users.

Additionally, the “Viber Customer Care Plan” is designed specifically for businesses that require dedicated customer support on the platform.

Viber Out Subscription for International Calls

International calls can be expensive, but Viber Out helps users make international calls at an affordable cost. This subscription-based service allows users to call landlines and mobile phones even if the recipients don’t have Viber installed.

The subscription starts from as little as $2.99, which gives users 250 minutes of talk time. Viber Out is useful for travelers and individuals who need to make international calls for business or personal purposes.

Advertising Revenue through In-App Ads

Viber’s in-app advertising platform allows businesses and advertisers to reach the Viber audience through banner ads and targeted ads. Viber ads are integrated into the user experience, appearing as a part of the chat screen.

Advertisers can choose between two ad formats: branded stickers and display ads. Branded stickers allow businesses to create customized stickers featuring their brand logo or other images, while display ads appear at the bottom of the chat screen.

The ads don’t interrupt the conversation flow, making for a seamless user experience. Viber generates revenue through ads based on impressions and clicks.

Advertisers can track their ad performance through the Viber Ads Manager tool, which provides real-time analytics on the campaign’s reach, impressions, and clicks.

Recent Developments and Challenges

Like any other technology company, Viber faces headwinds and ongoing challenges. Here are some of the recent developments and challenges Viber has faced:

Political Activism and Departure from Facebook Integrations

In 2018, Viber made a political stand against Facebook and announced that it would remove all Facebook integrations from its platform. The decision came after the Cambridgeshire Analytica scandal, which exposed how Facebook had mishandled user data.

The move was well-received by Viber users, and the application’s user base increased shortly after the announcement.

Shift in Focus towards Profitability andof New Services

In recent years, Viber has shifted its focus towards profitability and introducing new services. The platform is now looking to monetize its user base while expanding its offerings.

Viber has partnered with e-commerce platforms to enable in-app shopping, allowing users to purchase products and services without leaving the application. Viber has also introduced AR Lenses, stickers, and Bitmojis to enhance user engagement.

Change in Leadership and Future Direction of Viber

In 2020, Talmon Marco, the co-founder, and CEO of Viber, departed from the company. Cristina Constandache, who had been with Viber since 2013, was appointed as the new CEO.

Under Constandache’s leadership, Viber has rolled out premium features such as paid stickers, GIF search, and Viber Local Number. Additionally, Viber is looking to expand by partnering with brands and service providers to offer more value-added services to its users.

Conclusion

Viber continues to evolve as a messaging and calling application and is becoming more than that. Viber has emerged as a reliable platform for businesses to connect with their customers, a cost-effective service for international calls, and an advertising platform.

As Viber continues to grow and offer more value-added services, it’s clear that the platform is only getting better. In conclusion, Viber has become more than just a messaging and calling application – it’s a platform for businesses to connect with their customers, an affordable service for international calls, and an advertising platform.

Viber’s revenue streams are diverse, and the platform continues to evolve to offer more value-added services to its users. The recent developments and challenges in the company, such as the shift toward profitability and the introduction of new services, and the change in leadership are evidence of Viber’s commitment to continued growth.

Overall, Viber has established itself as a reliable and popular communication tool, and its various revenue streams highlight its importance worldwide.

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