Success Crafted

Vinted: Revolutionizing Fashion with Sustainable Second-Hand Style

VINTED: The Story of a Thriving Online Marketplace

In recent years, online marketplaces have gained immense popularity as the world becomes more digital. One such marketplace that has found considerable success is Vinted, which focuses on selling second-hand clothing and accessories.

The platform has become a reliable source of affordable and environmentally conscious fashion, with over 45 million registered users in 13 countries worldwide. This article delves into Vinted’s history, growth, and current statistics, providing a glimpse into what makes it one of the most successful online marketplaces today.

Vinted’s Origin and Growth

Founding and Early Years

Vinted was founded in 2008 in Lithuania by Justas Janauskas and Milda Mitkute as a small project between friends. Initially, they created a simple prototype for swapping clothes, mainly with friends and family.

The website gained traction and received positive feedback, leading to the founders’ decision to launch it officially later that year. In 2012, Vinted expanded beyond Lithuania and launched in Germany, where it acquired Kleiderkreisel, the country’s biggest fashion marketplace.

The acquisition solidified Vinted’s position in the European market, paving the way for further expansion.

Expansion and Financial Challenges

In 2016, Vinted faced financial challenges that led to a leadership change, with Mantas Mikuckas taking over as COO. The company also struggled in the US market, where it failed to gain significant traction, eventually filing for bankruptcy in 2019.

Under the leadership of Thomas Plantenga, Vinted’s new CEO, the company refocused its efforts on the European market and achieved noteworthy success. In 2019, Vinted raised 128 million in an investment round, valuing the company at over 1 billion.

The COVID-19 pandemic further boosted Vinted’s growth, prompting many people to turn to online shopping for their clothing needs. In 2020, Vinted announced profitability for the first time in its history, a testament to its resilience and flexibility in the face of adversity.

Vinted’s Statistics and Valuation

General Statistics

As of 2021, Vinted has over 45 million registered users, including over 200,000 sellers. The company employs over 700 people and has a valuation of 2 billion euros.

Vinted boasts over 260 million listed items, with 1.3 million new items being added daily.

Market Presence and Visitations

Vinted is a significant player in the fashion marketplaces industry, currently ranking third in France and second in the UK. The platform is especially popular among younger generations and budget-conscious shoppers looking for affordable and sustainable fashion options.

In terms of site visitations, Vinted has more than 36 million monthly visits, with the average user spending over 11 minutes on the site. The company aims to grow its user base further, specifically in regions where it already has a strong presence.


Vinted’s success demonstrates the growing trend towards sustainable, budget-friendly fashion. Its unique niche in the fashion marketplace industry as the go-to second-hand clothing platform has resonated with millions of users worldwide.

Surviving various challenges and adapting to changes in the industry, Vinted’s thriving growth only goes to show that it is here to stay. Whether Vinted will be able to sustain its growth momentum and continue to push the industry forward remains to be seen, but for shoppers and sellers alike, it has already made a significant impact.

Vinted’s Revenue and Profit

Revenue Growth

Vinted has been experiencing impressive revenue growth in recent years, thanks to its expanding user base and increasing amount of listed items. According to the company’s financial statement for 2020, its turnover reached 1.3 billion, up from 980 million in 2019, representing a 33% increase.

Vinted’s growth can be attributed to its ability to attract and retain a large number of users, who contribute to the company’s revenue through various fees and commissions charged on transactions. Vinted’s revenue trend shows that the company is on the path to becoming a major player in the fashion industry.

However, profitability remains a challenge for the company.

Profitability Challenges

In its early years, Vinted invested heavily in marketing to grow its brand and attract new users. This strategy resulted in significant expenses, and the company eventually began “burning cash,” which means it was spending more money than it was making.

Although Vinted has been able to reduce marketing expenses in recent years, profitability remains a long-term goal. Vinted’s challenge is to balance its long-term prospects with short-term financial goals.

The company recognizes that it needs to continue investing in growth opportunities, particularly in the US market, to remain competitive. It believes that despite the upfront expenses, it will pay off in the long run.

Vinted’s Regional Influence

Baltic’s Unicorn and Valuation

Vinted was the first Baltic unicorn, a term used to describe a privately held company that achieves a valuation of more than $1 billion. In 2019, the company achieved a valuation of 1 billion after raising 128 million in an investment round.

This accomplishment was a significant turning point for Vinted and the Baltic startup ecosystem, highlighting the region’s potential for producing successful startups. Estonia, Latvia, and Lithuania have been making strides in the tech scene, and Vinted’s success shows that they are capable of competing with established tech hubs like Silicon Valley and London.

The company’s success has inspired other startups in the region to aim high and pursue similar aspirations.

Fashion Marketplaces Visitations in Various Regions

Vinted faces stiff competition from other fashion marketplaces in various regions. In Europe, it competes with giants like Zalando, a German fashion marketplace with significant market share, and ASOS, a UK-based fashion marketplace popular among younger generations.

In the US, Vinted competes with Poshmark, a fashion marketplace that recently went public, and StockX, a platform for buying and selling sneakers and streetwear. Other notable players in the fashion marketplace industry include Farfetch, which has a focus on luxury fashion.

Despite the competition, Vinted has been able to increase its monthly visits steadily. As of July 2021, the company attracted 36 million monthly visits, up from 30 million in the previous year.

The growth in visits can be attributed to Vinted’s commitment to user experience and the ability to provide a convenient and affordable alternative in the fashion industry.


Vinted has become a household name in the fashion industry, and its impact goes beyond being an online marketplace. It has created a platform where people can contribute to sustainable fashion by making use of pre-owned items.

Vinted’s growth and success lie in its ability to understand and cater to the needs of its users. By expanding to new markets and continually improving the user experience, the company is positioning itself to become a significant player in the fashion industry for years to come.

Vinted’s Social Media Presence and Brand Awareness

Social Media Following

Vinted has a considerable presence on social media, with followers and engagement on popular platforms like Facebook, Instagram, Twitter, TikTok, YouTube, and Pinterest. As of July 2021, Vinted has over 1 million Facebook followers, 346,000 Instagram followers, and close to 40,000 Twitter followers.

The company’s TikTok account boasts over 13,000 likes and has gained popularity through viral videos showcasing Vinted’s unique fashion offerings. Vinted also uses YouTube for educational and promotional content and currently has over 7,000 subscribers on the platform.

The company’s Pinterest account, which has over 54,000 monthly viewers, focuses on user-generated content and curated collections. These social media channels offer Vinted the opportunity to build community, promote users’ items, and share content that aligns with its mission and values.

Brand Awareness in the UK

Vinted has shown steady brand recognition and awareness within the UK market, with a growing number of users turning to the platform for affordable and sustainable fashion. In a 2019 survey conducted by YouGov, Vinted was named as the most popular second-hand clothing marketplace in the UK, with 7% of respondents naming it as their go-to marketplace for pre-owned items.

The company’s presence in the UK has continued to grow, as evidenced by its steady climb up the rankings of most-visited fashion marketplaces in the region. Vinted’s Social Impact Report for 2020 revealed that 32% of all Vinted users in the UK are aware of the brand and use the platform regularly.

This has helped Vinted become a popular marketplace for budget-conscious shoppers and environmentally conscious consumers alike. Vinted’s Product Listings and Customer Demographics

Top Brands and Fast Fashion Listings

Vinted’s reach and influence in the fashion industry can be seen in the numerous fast fashion brands and items listed on the platform. The company recognizes the need to cater to changing fashion trends and consumer preferences, with H&M, Zara, Kiabi, Nike, SHEIN, and Primark among the top brands listed on the platform.

Vinted’s marketplace allows users to access these brands at affordable prices while contributing to a sustainable fashion ecosystem. The presence of these fast fashion brands on Vinted represents an opportunity for the company to promote sustainable fashion, educate users on the negative effects of fast fashion, and present viable alternatives.

Vinted aims to increase its inventory of sustainable fashion items by encouraging users to list their pre-owned items and promoting items that align with the platform’s mission.

Customer Age Distribution

Vinted has a broad customer base, with the majority of users falling within the millennial and Gen Z age range. According to Vinted’s Social Impact Report for 2020, 61% of all Vinted users fall under the age of 35, with the largest age group being 18 to 24-year-olds.

This demographic is one that highly values sustainability and affordability, making Vinted an attractive option for those seeking to buy pre-owned items. Vinted’s ability to attract customers from these age groups highlights the company’s success in connecting with younger generations and aligning with their values and priorities.

As these younger generations continue to shape the future of fashion, Vinted’s role in promoting sustainable and affordable fashion is more critical than ever.


Vinted’s social media presence, brand awareness, product listings, and customer demographics demonstrate the company’s role in shaping the fashion industry. Its ability to appeal to younger generations and connect social media with sustainable fashion has allowed it to become a leading voice in the industry.

As the company continues to grow, it can further contribute to inspiring positive change by building a fashion community that values sustainability and affordability. Vinted’s Fun Facts and Breaking News

Vinted as Lithuania’s First Unicorn

Vinted holds the distinction of being Lithuania’s first unicorn, a term used to describe a privately held startup valued at over $1 billion.

The achievement marked a significant milestone for the Baltic country’s startup ecosystem and highlighted its potential for producing globally recognized companies. Vinted’s unicorn status came in 2019 after a successful funding round led by Lightspeed Venture Partners, which contributed to the company’s valuation of 1 billion.

The recognition as Lithuania’s first unicorn not only brought attention to Vinted but also showcased the country’s evolving tech scene. It established Lithuania as an attractive destination for startups and investors, further promoting innovation and entrepreneurial spirit in the region.

Recent Launches and Accolades

Vinted has continued to expand its reach and offerings through recent launches and strategic acquisitions. In line with its mission to provide sustainable fashion options, Vinted launched in Sweden in 2021, adding to its existing presence in 13 countries.

The Swedish launch allowed Vinted to tap into a new market and provide its platform as a convenient and eco-friendly alternative for fashion-conscious Swedes. Furthermore, Vinted made headlines with its acquisition of Rebelle, a German second-hand fashion platform, in 2021.

This move further solidified Vinted’s position as Europe’s leading sustainable marketplace and expanded its user base and inventory. Driven by its commitment to sustainability, Vinted has garnered accolades for its efforts.

In 2020, the company was named Europe’s number one sustainable marketplace by a study conducted by German market research firm YouGov. The recognition reflects Vinted’s dedication to promoting circular fashion and reducing waste in the fashion industry.

Vinted’s continuous launches, acquisitions, and sustainability-focused initiatives demonstrate its ambition to remain at the forefront of the second-hand fashion market.

Fun Facts About Vinted

While Vinted’s journey and impact in the fashion industry are fascinating, there are some interesting and lesser-known facts about the company worth highlighting:

1. Vinted’s logo represents a spool of thread, symbolizing the connection and interweaving of fashion enthusiasts and their shared passion for sustainable fashion.

2. The company’s name, “Vinted,” is a combination of the words “Vintage” and “Garmented,” reflecting its focus on second-hand clothing and the platform’s ability to provide a new life for pre-owned items.

3. Vinted encourages its users to engage in “swapping” as well as buying and selling.

The platform aims to create a community where people can exchange their clothes and accessories, further aligning with sustainable practices. 4.

Vinted has a dedicated blog and online magazine, providing fashion inspiration, style tips, and sustainability-focused articles to its users. The platform aims to educate and empower its community to make conscious fashion choices.

5. The company has received celebrity endorsements and influence, with celebrities like Miley Cyrus and Lorde being vocal about their support for sustainable fashion and their use of the Vinted platform.

These fun facts give insight into the unique aspects of Vinted’s brand identity and its commitment to creating a vibrant and sustainable fashion community.


Vinted’s journey from being Lithuania’s first unicorn to becoming Europe’s leading sustainable marketplace is a testament to its vision and dedication to making a positive impact in the fashion industry. The company’s recent launches, acquisitions, and recognition further solidify its position as a force to be reckoned with in the fashion e-commerce space.

As Vinted continues to expand its reach, its commitment to sustainability and community-building remains at the core of its operations, aiming to inspire a shift towards a more eco-conscious and conscious fashion industry. Vinted’s growth and success as a leading online marketplace for second-hand fashion is a testament to the increasing demand for affordable and sustainable fashion options.

From its founding in Lithuania to expanding globally, Vinted’s revenue growth, social media presence, and strong brand awareness have solidified its position in the industry. With recent launches, acquisitions, and a commitment to sustainability, Vinted continues to shape the fashion landscape.

As consumers increasingly prioritize ethical and budget-conscious fashion choices, Vinted serves as a prime example of how companies can thrive by catering to these needs. Vinted’s impact goes beyond its marketplace, inspiring positive change by promoting circular fashion and empowering individuals to be more conscious consumers.

The success of Vinted leaves a lasting impression, showcasing the potential for sustainable fashion and the importance of making a positive environmental impact through our choices.

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