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Xero: The Game-Changing Cloud Accounting Software for Small Businesses

Xero: The Online Cloud-Based Accounting SoftwareIn the past decade, the implementation of cloud computing in everyday business operations has seen exponential growth. The emergence of cloud-based accounting software has revolutionized the accounting industry, enabling millions of businesses worldwide to transition from offline accounting processes to online solutions.

Xero is one such online accounting software that has taken the business world by storm. In this article, we will explore the history of Xero, how it has become one of the most popular accounting software solutions, and the benefits of using a cloud-based service to manage your financial operations.

A Brief History of Xero

Founding of Xero

Xero, based in New Zealand, was founded in March 2006 by Rod Drury and Hamish Edwards. The idea behind Xero was to provide small businesses with an affordable online accounting system that was simple to use and accessible from anywhere.

Accounting 2.0 was the term used to describe the new wave of cloud-based accounting software that offered a new, streamlined approach to keeping track of financial data. Xero was among the pioneers of this movement.

Growth and Recognition of Xero

Since its founding, Xero has grown to become one of the most widely used online accounting software solutions in the world. The company has undergone several IPOs, raising millions in investment, and currently boasts over 2 million users worldwide.

As of July 2020, the company’s market valuation was around $15.3 billion USD. Xero has been a recipient of several accolades, including being named one of the world’s most innovative companies by Forbes.

Benefits of Using Xero

Accessibility: One of the most significant benefits of using Xero is its accessibility. Being a cloud-based software solution means Xero is available from any device with an internet connection, making it an excellent option for businesses with remote or mobile workers.

This feature also makes it easy for business owners to access their financial data anywhere, anytime, without the need for a physical presence in the office. Customizability: Every business is unique and has different accounting needs.

Xero addresses this challenge by providing businesses with customization tools to cater to their specific needs. Businesses can create custom invoices, customize their billing processes, and set up automatic payment reminders to create a personalized financial management experience.

User-Friendly Experience: Xero’s user interface is intuitive and straightforward, making it user-friendly. It provides an easy-to-use platform for businesses to manage their accounting without prior extensive accounting knowledge.

The software solution’s interface enables users to view their financial information, including their bank feeds, cash flow reports, balance sheets, and P&L statements, all in one place, making the process more efficient than traditional accounting systems. Real-Time Updates: One of the most significant advantages of using Xero is the platform’s ability to provide real-time updates on your financial data.

This feature allows businesses to keep track of their financial position, monitor their cash flow, and make critical business decisions in real-time. Collaboration: Xero is designed to be a collaborative platform that allows multiple users to access the same data simultaneously.

Team management is made more effortless as it becomes easier to share data and delegate access privileges. Thus, it is the go-to accounting software solution for growing start-ups.

Final Thoughts

Xero’s cloud-based accounting solution has revolutionized the world of accounting. The platform’s accessibility, customizability, user-friendliness, real-time updates, and collaboration features have established Xero as one of the most popular accounting software solutions for businesses worldwide.

As we move towards the future, the likelihood is that more and more businesses will continue to embrace cloud-based accounting systems, giving Xero the upper hand in supporting the financial management processes in enterprises. Xero’s

Ownership and

Mission Statement


Since its inception, Xero has undergone several IPOs and partial listings, making the company become publicly owned. It is traded on the Australian Securities Exchange (ASX) and has a unique stock code, XRO.

Xero’s shares issue and commenced trading on the ASX on 8 November 2012. Xero’s ownership structure is distributed among a large number of public shareholders, and as of August 2021, the company has around 186,000 shareholders.

Mission Statement

Xero’s mission is to help small businesses succeed; this has been a central pillar of the company since its founding. Xero’s mission statement guides everything the company does, from product development to customer acquisition and customer service.

The mission statement is designed to support small businesses, their advisors and the communities they operate in by providing world-class accounting software and services. The company’s mission statement can be broken into three key components:


Empowering Small Businesses: Xero’s primary goal is to support small businesses by providing them with an accounting platform that is easy to use and affordable. The company’s software enables business owners to manage their financial affairs efficiently, giving them more time to focus on growing their business rather than managing their books.

2. Elevating the Role of Advisors: Xero not only aims to support small businesses but also their advisors.

Xero’s software creates a seamless experience for advisors, including Accountants, Bookkeepers, and BAS Agents, who can collaborate online with their clients and promote closer, more productive, and more valuable advisory relationships. 3.

Building Strong Communities: Xero puts a great emphasis on building strong and vibrant communities across the world. Xero supports small local businesses by providing them with the tools they need to thrive and gives back to communities by funding various initiatives.

Also, the company is committed to reducing its carbon footprint by offsetting its emissions through tree planting initiatives and supporting other climate-friendly projects.

How Xero Makes Money

Xero generates its revenue primarily through subscription fees, which is one of its key revenue streams. The platform offers subscription plans for different business sizes and needs.

It has a “Starter Plan” for small businesses, which is a simplified plan, allowing business owners to manage their invoicing, bank transactions and track expenses easily, among other basic accounting features. The “Standard Plan” is an advanced plan that comes with more extensive accounting and payroll capability, making it popular among small to medium-sized businesses.

The “Premium Plan” is for businesses with advanced accounting, payroll, as well as multi-currency and in-depth inventory capabilities, allowing businesses to tailor their software to their needs. Besides monthly subscription fees, Xero makes additional revenue by offering value-added services such as payment processing and payroll.

These services are required to be added on top of the subscription fees, allowing Xero users to have a simpler experience with managing their accounting and financial operations. Xero provides a partner program targeting accountants and bookkeepers to offer them advanced tools for account management and advisory services.

The program has a subscription fee charged on the accountant or bookkeeper associated with their respective usage of the value-added tools. All Xero subscription plans are based on a per month pricing model.

This pricing helps small businesses stay affordable while allowing Xero to make a consistent and predictable stream of revenue to ensure that the company earns an adequate operating income to maintain their technology infrastructure and employee overheads.

Final Thoughts

Xero has established itself as one of the leading financial technology companies in the world, owing to its user-friendly approach to accounting software and its commitment to small businesses and communities. Xeros mission statement of empowering small businesses, elevating the role of advisors and building stronger communities remains the foundation that the company operates on.

Subscription fees remain the bedrock of Xeros revenue model with the introduction of value-added services to further tailor the software experience to meet the needs of businesses. Thus, Xero’s path to continued success attests to the positive contributions that cloud accounting can bring to businesses.

Xero’s Business Model Canvas

As a leading cloud-based accounting software solution, Xero is built on a strong business model canvas that has enabled the company to provide small and medium businesses with easy-to-use and scalable accounting software that is affordable. The following are the key components of Xero’s business model canvas.

Customer Segments

Xero serves small-to-medium-sized businesses as its primary customer segment. The company’s accounting software solution is designed to cater to the unique accounting needs of SMEs by providing an intuitive and user-friendly platform.

Value Propositions

Xero provides a wide range of services that are designed to help businesses streamline their accounting processes, making them more efficient, affordable, and scalable. One of Xeros primary value propositions is the simple user interface that enables SMEs to track their finances easily.

Additionally, the platforms vast integration capabilities offer businesses features such as inventory management, payment processing, CRM, POS, and many more features at an affordable cost.


Xero’s major channel is the platform, which enables businesses to use the software as a service. The company also utilizes other channels such as mobile apps, social media, customer support, website, advertising, Xero University, community forums, and third-party integrations to reach out to new and existing customers.

Customer Relationships

Xero provides customers with a self-service appliance that allows them to manage their accounts independently, reducing the need for excessive customer support services. The online community is also available to provide customers with guidance and support in situations where self-service is not enough.

Revenue Streams

Xero’s primary revenue stream is subscription fees paid by its users. The company provides different subscription levels based on the needs of different customers, with additional revenue generated by value-added services such as payment processing and payroll.

Key Resources

The key resources that underpin Xero’s business model include its cloud-based computing platform, key partners, acquisitions, human resources, investor support, and the technology that supports the product.

Key Activities

Xero’s key activities revolve around providing accounting services that are both easy to use and relevant to small businesses. These activities include research and development to improve the software, customer support, marketing, and other operations.

Key Partners

Xero has established partnerships with accounting and bookkeeping firms, third-party app providers, investors, and financial institutions, among others. These partnerships provide Xero’s platform with greater functionality and credibility.

Cost Structure

Xero incurs costs for the IT cloud infrastructure maintenance, research and development costs to improve the software and its features, marketing, sales, administrative expenses, and compensation and benefits package. Xero’s Competitors

QuickBooks Online is Xero’s primary competitor in the accounting software industry.

It offers similar accounting services to Xero, targeting small businesses. QuickBooks Online is known for its robust payroll processing capabilities and industry-specific features for Ecommerce and Retail.

FreshBooks offers invoicing, accounting software, and time-tracking services to small businesses. Its cloud-based platform is designed for ease of use by non-accounting professionals, offering features such as time tracking, project management, and expense management.

Sage 50cloud, formerly known as Peachtree, features accounting and payroll support services for SMEs. The platform’s primary appeal is its industry-specific features, which cover both product-based and service-based businesses. Zoho Books offers a comprehensive range of online accounting software services that are highly configurable to business needs.

It is known for its account syncing features, which enable easy reconciliation between different payment platforms. Wave Financial is a Canadian-based financial services company that offers accounting, invoicing, payment processing, and tax services for small businesses.

Wave is known for its free accounting software, which offers a comprehensive range of services for small businesses.

Final Thoughts

Xeros business model canvas is built on relationships with partners, cloud-based computing, and expertise in the accounting industry. The platform’s user-friendly experience, vast integration capabilities, reasonable pricing, and wide range of services make it a market leader for SMEs. However, competition in the accounting software industry is at an all-time high, and Xero will need to remain vigilant to maintain its position as a preferred choice of small businesses.

Xero’s SWOT Analysis


Xero has several strengths that have contributed to its success as a leading cloud-based accounting software platform:

App Integration: One of Xero’s key strengths is its ability to integrate with numerous third-party applications. This feature allows businesses to seamlessly connect their accounting software with other essential business tools, such as CRM systems, payment processors, and inventory management systems.

Unlimited Users: Xero’s flexible pricing model allows businesses to add an unlimited number of users to their account without any additional cost. This makes it an attractive option for companies with growing teams or multiple departments that require access to the accounting software.

Affordability: Xero offers a range of subscription plans to meet the needs of businesses of all sizes. The affordability of its plans has made it particularly popular among small businesses and startups with limited budgets.

Scalability: Xero’s platform is designed to scale with businesses as they grow. The software can handle increasing data volumes and transactions without sacrificing performance, ensuring that businesses can continue to use the platform as they expand.

Ease of Use: Xero’s user interface is intuitive and easy to navigate, even for individuals with little to no accounting experience. The platform provides a clear and visually appealing layout, enabling users to find the information they need quickly and easily.

Investor Support: Xero has received significant investor support over the years, resulting in robust financial backing. This support has allowed the company to invest in technology advancements, research and development, and acquisitions.

Innovative Potential: Xero has consistently demonstrated its commitment to innovation, frequently releasing updates and new features to improve the functionality and user experience of its platform. The company’s agile approach to development ensures it stays ahead of the curve in an ever-evolving industry.


Despite its strengths, Xero also has a few weaknesses that may affect its market position and overall performance:

Limited US Market: While Xero has a strong presence in various international markets, it has struggled to gain significant market traction in the United States, where QuickBooks Online dominates the accounting software landscape. No Live Phone Support: Xero primarily offers customer support through online channels such as chat and email.

However, the lack of live phone support may be a drawback for some businesses that prefer direct and immediate assistance. Limits on Entry-Level Plan: Xero’s entry-level plan has limitations compared to its higher-tier plans.

This may frustrate businesses that are starting with limited financial resources and need access to more comprehensive features from the outset. Low R&D Investment: Xero’s investment in research and development has been relatively low compared to some of its competitors.

This may impact the speed of product development and the ability to introduce new features quickly. Low Profitability Ratio: Xero’s profitability ratio has been historically low, primarily due to its aggressive growth strategy and investment in sales and marketing.

While this is a strategic decision to capture market share, it can result in lower overall profitability.


Xero has several opportunities to capitalize on as it continues to grow and evolve:

Untapped Markets: Xero has the potential to expand into untapped markets, particularly in regions where cloud accounting adoption is still relatively low. By targeting these markets, Xero can further increase its user base and maintain its position as a global leader.

New Technologies and Products: The continuous advancement of technology presents opportunities for Xero to leverage new technologies and develop innovative products. Artificial intelligence, machine learning, and automation are just a few areas where Xero can explore and provide additional value to its customers.


Xero faces certain threats that could impact its market position and growth:

Emerging Competitor Technologies: The accounting software industry is highly competitive, and new players with innovative technologies can quickly disrupt the market. Xero needs to stay vigilant and continually invest in R&D to ensure it remains at the forefront of technological advancements.

Seasonal Demand: Xero may face seasonal fluctuations in demand. For example, the end of financial year and tax season can lead to increased demand for accounting software, while other periods may experience lower activity levels.

Rising Pay Levels: As labor costs rise, businesses may reconsider their expenditures on accounting software or turn to cheaper alternatives. Xero needs to demonstrate its value proposition and competitive pricing to retain customers in the face of increasing pay levels.

Intense Competition: Xero operates in a highly competitive market, facing established competitors such as QuickBooks Online, as well as emerging players. The intense competition requires Xero to continually differentiate itself and provide superior value to its customers.


Xero’s position in the accounting software industry is a testament to its innovative platform, strong financials, and successful acquisitions. With its app integration capabilities, unlimited user policy, affordability, scalability, and ease of use, Xero has become a favored choice for small and medium businesses worldwide.

While it faces challenges such as limited market penetration in the United States, the absence of live phone support, and intense competition, Xero has opportunities to tap into new markets, leverage new technologies, and further enhance its value proposition. By staying committed to innovation, investing in R&D, and addressing market demands, Xero can continue to disrupt the accounting industry and maintain its position as a leading cloud-based accounting software solution.

In conclusion, Xero’s story is that of a successful cloud-based accounting software solution that has revolutionized the way businesses manage their finances. With its user-friendly interface, app integration capabilities, scalable pricing plans, and commitment to innovation, Xero has established itself as a leader in the industry.

However, it faces challenges in expanding its market share in the United States and needs to address limitations in customer support and profitability. Despite these hurdles, Xero has opportunities to tap into new markets and leverage new technologies to further enhance its value proposition.

Overall, Xero’s journey showcases the power of cloud accounting in empowering small businesses and streamlining financial processes. The key takeaway is that embracing cloud-based accounting software can greatly benefit businesses, providing them with a scalable, affordable, and efficient solution for managing their finances.

In a competitive landscape, Xero’s ability to adapt and innovate will be crucial in maintaining its market position and driving industry disruption.

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