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Zoom: The Lifeline of Virtual Communication During the Pandemic and Beyond

Zoom: How One Company’s Innovation Became the Solution During the Covid-19 Pandemic

The Covid-19 pandemic has caused social isolation in many parts of the world. People are forced to work and study from home, and virtual meetings have become the new norm.

As a result, video communication tools have become a lifeline, and one of the most popular is Zoom.

Background of Zoom

Zoom is a video communication platform that allows people to connect and communicate through video, audio, and chat. Founded in 2011 by Eric Yuan, a former Cisco executive, Zoom was built to provide a better video conferencing experience.

By 2013, Zoom had two million users, and by March 2020, it had 200 million daily users. Zoom’s Mission and Ownership

Zoom’s mission is to “make video communications frictionless.” The company aims to “enable rich, meaningful communication for everyone, everywhere” and to “deliver happiness to its customers.” Eric Yuan, the founder and CEO, owns about 22% of the company.

How Zoom Makes Money

Zoom has a freemium business model, which means that its basic service is free, but customers can upgrade to paid plans for more features. Zoom’s revenue comes from its paid plans, and it has five plans: Zoom Basic, Zoom Pro, Zoom Business, Zoom Enterprise, and Zoom Business United.

Zoom’s Plans and Customer Segments

Zoom Basic is free and offers users unlimited one-on-one meetings and group meetings of up to 40 minutes. Zoom Pro costs $14.99 per month and offers meetings of up to 24 hours, user management, reporting, and recordings.

Zoom Business costs $19.99 per month per host, and it offers all the features of Zoom Pro plus more management and security features. Zoom Enterprise costs $19.99 per month per host, and it is designed for large businesses and organizations that need more customization.

Zoom Business United is designed for multi-national companies with a global workforce. Zoom’s Channels and Customer Relationships

Zoom can be accessed through its website or app.

Customers can sign up for a free account or choose a paid plan. Zoom offers self-service options such as help guides, tutorials, and a support center.

Customers can also contact Zoom’s customer support, which is available 24/7. Zoom’s Key Resources and Activities

Zoom’s platform is one of its most significant resources.

Its proprietary video codec allows for high-definition and low-latency video communication. Zoom also invests in platform development to ensure it remains a top video communication platform.

Zoom’s Key Partners and Cost Structure

Zoom has partnered with Skype and calendar apps such as Google Calendar, Outlook, and iCalendar, to integrate its services. Zoom’s primary cost is human resources, as it requires a robust workforce to maintain its platform, customer service, and development.

Zoom’s Success and Investors

The Covid-19 pandemic gave a boost to Zoom’s popularity as remote work became the norm. In the first quarter of 2020, Zoom added more subscribers than they did for the entirety of 2019.

Zoom’s investors include Sequoia Capital, which invested $100 million in the company in 2017, and Tiger Global, which invested $40 million in 2018. Zoom’s Competitors

Zoom’s competitors include Google Meet, Cisco Webex, Skype, Microsoft Teams, and BlueJeans.

Each platform offers its unique features, and some are integrated with other business software. Zoom’s SWOT Analysis

Zoom’s strengths include its ease of use, affordable pricing, and high-quality video communication.

However, Zoom’s weaknesses include security issues and dependence on third-party providers. Opportunities for Zoom include expanding its market and developing more features.

The threats to Zoom include increasing competition and reliance on the internet.


In conclusion, Zoom is a game-changer. Its innovation has provided a solution during the Covid-19 pandemic.

Zoom’s freemium business model, various plans, and customer support make it accessible to many users globally. Zoom’s success and investors signal the future of video communications.

As long as Zoom continues to prioritize its customers and invest in platform development, it can continue to be a top video communication platform. Zoom: From Essential Tool During the Pandemic to Continued Success After

Zoom’s Role During the Pandemic

During the Covid-19 pandemic, Zoom has become an essential tool for many individuals and businesses.

With social distancing measures in place, people have had to adjust how they communicate and work. Zoom has allowed people to connect virtually with friends, family, and colleagues, making it a critical part of daily life.

Zoom’s market share has skyrocketed since the pandemic began, growing by 67% in 2020. As more people have turned to virtual communication, Zoom has seen an increase in users, with over 300 million daily meeting participants as of April 2021.

It’s safe to say that Zoom has become the go-to platform for video communication during the pandemic. Working from home has become the norm for many businesses.

Zoom has ensured that businesses can continue to operate by providing a virtual conference room and other collaboration tools. Zoom’s integration with other business software, such as Slack and Trello, makes it easy for teams to work together remotely.

This has allowed businesses to continue operating despite the pandemic and social distancing measures. Zoom’s Future After the Pandemic

As vaccines become more readily available, it’s expected that many offices will start to return to normal operations.

However, it’s likely that many businesses will continue to use Zoom for virtual meetings and collaborations. The pandemic has shown that working remotely can be successful, which means that businesses may opt to continue to offer flexible working conditions for their employees.

Zoom’s success during the pandemic has brought the platform to the forefront of video communication applications. Its affordability, user-friendly interface, and array of features have made it popular among users.

As other video communication platforms continue to compete, Zoom will need to continue innovating and improving its platform to remain a leader in the market. Zoom has also addressed some of the security concerns that arose during the pandemic, such as “Zoom bombing” incidents.

They have implemented new security measures, including password protection for meetings and waiting room features, to improve the platform’s security. Despite these challenges, Zoom has remained a reliable option for virtual communication.

Zoom’s continued success after the pandemic will depend on its ability to adapt to changing market demands. As more businesses and organizations return to in-person operations, Zoom will need to offer new features that address post-pandemic needs.

For example, Zoom could develop tools for hybrid work models, where employees work remotely and in-person. This would help bridge the gap between those who work from home and those who work in the office.

In conclusion, Zoom has played a critical role in enabling virtual communication during the Covid-19 pandemic, allowing people to stay connected from a distance. Its affordability, ease of use, and range of features have made it an essential tool for many individuals and businesses.

As the pandemic subsides, Zoom’s future remains bright, with the platform poised to continue its growth even after the pandemic ends. The platform’s ability to innovate and remain relevant will be crucial to its continued success.

In summary, Zoom has become a critical tool for individuals and businesses during the Covid-19 pandemic. Its ease of use, affordability, and range of features have made it popular, and its market share has skyrocketed.

As vaccines become more available, many businesses may return to in-person operations, but it’s likely that Zoom will continue to thrive as remote work becomes more common. Zoom’s success has hinged on its ability to innovate and adapt to changing market demands, and its future success will depend on the platform’s continued ability to meet those demands.

The pandemic has shown the value of virtual communication, and Zoom has played a vital role in enabling it.

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