Success Crafted

Revolutionizing Money Transfers: The TransferWise Success Story

Overview of TransferWise

If you’re someone who needs to transfer money frequently, either for personal reasons or business, you know how frustrating it can be dealing with traditional banks. The hidden fees, the exchange rates, and the service charges are enough to make anyone’s head spin.

That’s where TransferWise comes in. TransferWise is an online money transfer service available in over 50 currencies that promises low fares and transparency.

In this article, we’ll take a look at how TransferWise works, their business model, and how they solve the issues that traditional banks have faced for TransferWise

TransferWise was founded back in 2011 by two Estonian entrepreneurs, Taavet Hinrikus and Kristo Krmann, who were fed up with the high fees charged by banks for international money transfers. They created TransferWise as a solution to offer low fares and transparency to people looking to transfer money online.

By 2021, they have over 10 million customers and move over 4 billion every month. TransferWise’s Business Model

TransferWise is an online money transfer service that uses a fee-based revenue model.

Rather than taking a percentage of the amount being transferred, TransferWise charges a fixed fee that’s based on the amount being transferred and the currencies involved. This approach is different from traditional banks and transfer services, which typically charge a percentage of the amount being transferred.

TransferWise also offers both private and business accounts, with the latter aimed at providing services that cater to businesses that frequently transfer money. Finally, TransferWise offers a unique currency exchange API, which allows businesses to use their own systems to transfer foreign currency payments quickly and securely.

Issues with Traditional Banks and Exchange Services

Traditional banks and exchange services have been around for years and have become a go-to for people who need to transfer money. However, the traditional model of banking has had its fair share of issues when it comes to international money transfers.

One of the most prevalent problems is the hidden fees. When you transfer money, banks often include hidden fees beyond the advertised exchange rate.

This can make it difficult to know the exact amount of money that will arrive at the other end, leaving the person on the receiving end short changed. Another issue arises with the exchange rate differences between banks.

Exchange rates fluctuate frequently and can end up being very different between banks. This means that transferring the same amount between different banks will result in different amounts being received by the recipient.

TransferWise’s Solution

TransferWise’s solution to these issues is simple; transparency. They believe that it should be clear to the sender and the receiver what the fees and exchange rates are upfront.

Their fees are transparent and shown when you initiate the transfer, so you know exactly how much money the recipient will get. They also charge a fixed exchange rate, which means that the rate you’re quoted when initiating the transfer will be the rate used to convert the money.

This means that there are no surprises when it comes to the exchange rate. Finally, TransferWise uses its own accounts to transfer money.

This means that they don’t need to use third party banks, which can add to the fees. Instead, they simply convert their own funds into the target currency and transfer the money directly.


In conclusion, TransferWise has created a solution to traditional banks’ hidden fees, exchange rate differences, and service charges. By being transparent with their fees, providing a fixed exchange rate, and using their own accounts to transfer money, they offer a reliable, low-fare solution for anyone looking to transfer money online.

Whether you need to transfer money occasionally or frequently, TransferWise provides a user-friendly, hassle-free experience that takes the frustration out of transferring money.

History of TransferWise

TransferWise has become a household name when it comes to online money transfers. The company was founded back in 2010 by two Estonian expats, Kristo Krmann and Taavet Hinrikus.

At that time, Krmann was working in London and Hinrikus was working in Estonia. They noticed that they were both losing money every time they transferred funds between their personal accounts in the UK and Estonia.

This is when the idea behind TransferWise was born.

Founding of TransferWise

Krmann and Hinrikus’s solution was simple: bypass the high commission charged by banks and use the real exchange rate to transfer money. They both started to do this by exchanging money with each other, with Krmann transferring euros from his Estonian account to Hinrikus’s British account, and Hinrikus transferring pounds from his British account to Krmann’s Estonian account.

The exchange rate they used was agreed upon beforehand. Word quickly spread around Krmann and Hinrikus’s network that they were using a better method for transferring money, and soon requests for their services started to pour in.

This is when they realized that they could turn this into a business. Hinrikus then quit his job at Skype, and Krmann left his job at Deloitte.

They founded TransferWise in 2010, launching it in early 2011.

Growth of TransferWise

Despite being a completely unknown company at that point, TransferWise had instant success. Their unique approach to transferring money caught people’s attention, and the company was soon transacting over $13 million per month.

Today, the company transacts over $4 billion every month in over 50 currencies. TransferWise’s Business Model

TransferWise’s business model is similar to other fintech companies: relying on transaction fees as its primary mode of income.

However, the company takes an innovative and transparent approach to charging these fees.

Fees on Transactions

When customers initiate a transfer, they are shown the transfer details, including the fees they will be charged. These fees are transparent and shown upfront, so customers know exactly how much they will be charged before the transfer takes place.

This is in stark contrast to traditional banks, which often bury fees and exchange rates within the transfer, leading to confusion and frustration on the part of the customer.

Borderless Account

In 2017, TransferWise launched its borderless account, which offers free debit cards and low-cost, fast multi-currency transfers. The borderless account is monetized through currency conversion fees, which are clearly displayed when the customer is making a transfer.

Customers can hold over 50 currencies in their borderless account, and can convert the currencies and make transactions at any time, using the real exchange rate. The upfront fee information ensures that there are no surprises when it comes to fees and exchange rates.

TransferWise for Business

TransferWise also offers a service specifically tailored for businesses, offering a free account with transparent and competitive fees. The service provides businesses with an easy way to manage their international money transfers via an easy-to-use dashboard.

TransferWise for Business also provides invoice management, balance management, and open API integration. With these features, businesses can manage all of their international transfers in one place.

TransferWise for Banks

TransferWise has expanded its business model to cover banks too. The company offers free API integration to banks, allowing them to offer TransferWise services to their customers.

This service comes with the standard transaction fees, and can be fully integrated into the partner’s application.


From its founding in 2010 to its current position as a global fintech giant, TransferWise has revolutionized how people transfer money. With its transparent fees, borderless account, and specialized services offering, the company has made it much easier and affordable for individuals and businesses to transfer money internationally.

The company’s growth is a testament to its innovative approach to solving the problems encountered by traditional banks and its ability to adapt and grow with the market. TransferWise



Revenue &

Potential IPO

TransferWise has been making waves in the fintech industry since its founding in 2010.

As the company grows, so has its funding and valuation. In this article, we’ll take a deeper dive into its funding history, how it’s been valued, its revenue, and the potential for an IPO.


TransferWise has raised more than $772 million in funding since its founding. The company has undergone ten rounds of funding, with the latest being in 2020, where TransferWise raised $319 million in a Series E round led by D1 Capital Partners and Lone Pine Capital.

The purpose of the funding is to enable TransferWise to expand its services globally and further invest in its innovative infrastructure. The company has also continually sought opportunities for growth and expansion into new markets, including their recent entry into the Middle East.


TransferWise’s post-money valuation has been steadily increasing since its founding. The company’s first valuation in 2013 when it raised $6 million in a Series A round was $41 million, which skyrocketed to $1.1 billion in 2016.

Then followed by a valuation of $3.5 billion following their last funding round in 2020. The high valuation of TransferWise is indicative of the company’s innovative business model and rapid expansion into new global markets.

TransferWise’s cross-border money transfer is a major contributor to its success.


In the fiscal year 2021, TransferWise recorded a revenue of $148.61 million. The company emphasizes a transparent pricing model that is more competitive than traditional banks, and a straightforward user experience compared to other remittance providers.

This approach, as well as its advanced technology and risk management systems, have helped to attract a growing number of customers, leading to an increase in revenue. TransferWise has been able to continue its growth despite being one of the first global providers and has reached profitability in the past fiscal year 2021 where the company recorded a profit of $7.88 million.

As more people adopt online money transfer services, TransferWise is well-positioned to continue growing its financial performance.

Potential IPO

While many companies consider an initial public offering (IPO) as a way to raise new capital, TransferWise has repeatedly said they are in no hurry to go public. The company has reiterated in multiple interviews that it has no plans for an IPO.

They instead focus on expanding their service offerings, increasing their geographic reach, and improving their technology and user experience. In an industry that has seen many companies going public at an early stage, founders of TransferWise have repeatedly emphasized the importance of patience and remaining independent for as long as possible.


TransferWise has made a name for itself in the fintech industry with its innovative business model and transparent fee structure. The company has raised an impressive amount of funding, growing its valuation to over $3.5 billion.

TransferWise’s revenue is impressive, and the company has been profitable in the fiscal year 2021. Despite being an attractive candidate for an IPO, the founders have no plans to do so and intend to remain independent, focusing instead on expanding their services globally and improving their technology and user experience.

As online money transfer continues to grow, TransferWise’s future potential as a market leader is bright. In conclusion, TransferWise has become a major player in the fintech industry, offering transparent and affordable online money transfer services.

With over $772 million in funding and a valuation of $3.5 billion, the company’s success is evident. Its revenue of $148.61 million and profitability further solidify its position.

Although an IPO is not on the horizon, TransferWise remains committed to expanding services globally and improving user experience. The company’s story serves as a reminder of the power of innovation in revolutionizing traditional industries.

As individuals and businesses increasingly turn to online money transfers, TransferWise stands out as a trustworthy and cost-effective option.

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